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13.
Advances in relationship marketing
Advances in relationship marketing
by
Payne, Adrian.
Inhaltsverzeichnis
Table of contents
http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007108218&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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1995
Excerpt:
Reality / Deborah Helman and Adrian Payne -- 5. Building Customer Relationships through Internal Marketing
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