argument ; Narrative analysis ; Film theory and criticism -- Part 2. Media audiences. Media audience theory

: Widening the web -- Part 2. Selling the message: Advertising: catching consumers -- Public relations

2

Part 1 Getting ready: the media; Part 2 Pictures: semiotic analysis; Part 3 Making sense: discourse

2: Print media. Books: The birth of the mass media ; Magazines: the power of words and images

pt. I Analysis and perspectives -- 1.Image analysis -- 2.Narrative as an analytical tool -- 3.The

. Fallacious reasoning 2 -- 5. Fallacious reasoning 3 -- 6. Psychological impediments to cogent reasoning

2

-- Analytical tools: rhetoric -- Analytical tools: semiology -- Summary -- Further reading -- ch. 2 Organising

Ideal in Journalism History / Mark Hampton -- 2.Journalism, History and the Politics of Popular Culture

Machine generated contents note: 1.Media Life -- 2.Media Today -- 3.What Media Do -- 4.No Life

v. 1. International communication in context -- v. 2. Theorising communication -- v. 3. Politics