-- Marketing, advertising and public relations : similarities and differences explored and explained

-- Exercises -- Chapter 13: Writing advertising copy -- Advertising as a persuasive force -- Appeal

-- Newsletters and corporate reports -- Direct-mail appeals -- Public relations advertising -- Speeches and

that cost a fraction of your big-budget advertising campaign. Rather than bombard them with advertising

Counsel -- Human Resources -- The Outside Counseling Firm -- Public Relations Firms -- Advertising Agency

-- Features for Print and Broadcasting -- Message Design Concepts -- Writing Advertising Copy -- Writing for

Advertising.

relations -- Crisis management -- Sponsorship -- Corporate image, identity and advertising -- Public

Standards for the Practice of Public Relations -- App. B. Advertising Effectiveness Tracking Study -- App. C

Advocacy advertising.

Advertising.