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13. 
Cover image for World class communication : how great CEOs win with the public, shareholders, employees, and the media
by 
Scudder, Virgil, 1950-
Format: 
Books
Publication Date 
2012
Excerpt: 
World class communication : how great CEOs win with the public, shareholders, employees, and the
Available: Copies:
by 
Morris, Trevor.
Format: 
Books
Publication Date 
2012
Excerpt: 
present a PR proposal -- Chapter 5: PR media skills -- Chapter 6: PR events -- Chapter 7: PR in the online
Available: Copies:
15. 
Cover image for The practice of public relations
by 
Seitel, Fraser P.
Format: 
Books
Publication Date 
2011
Excerpt: 
relations -- Public relations writing -- Writing for the eye and ear -- Integrated marketing communications
Available: Copies:
16. 
Cover image for Public relations
by 
Gordon, Averill.
Format: 
Books
Publication Date 
2011
Excerpt: 
-- Goals, objectives, and strategy -- Implementation and budgeting -- Evaluation -- PR communications for
Available: Copies:
17. 
Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
by 
Scott, David Meerman.
Format: 
Books
Publication Date 
2011
Excerpt: 
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs
Available: Copies:
18. 
Cover image for Creativity in public relations
by 
Green, Andy, 1958-
Format: 
Books
Publication Date 
2010
Excerpt: 
Technology -- The Qualities of the Creative Social Media Champion -- The Inevitable Brickbats, Whatever Way
Available: Copies:
19. 
Cover image for The AMA handbook of public relations
by 
Dilenschneider, Robert L.
Format: 
Books
Publication Date 
2010
Excerpt: 
; Organizational communications ; Rumor management ; Crisis communications -- The broader PR spectrum. Government
Available: Copies:
by 
Morris, Trevor.
Format: 
Books
Publication Date 
2008
Excerpt: 
PR - a persuasive industry? : spin, public relations, and the shaping of the modern media / Morris
Available: Copies:
22. 
Cover image for Public relations disasters : talespin--inside stories and lessons learnt
by 
McCusker, Gerry, 1962-
Format: 
Books
Publication Date 
2006 2005
Excerpt: 
-- Mascots -- Costume drama -- Media lists -- List hysteria alert -- Media relations 1 -- Football guru's PR
Available: Copies:
23. 
Cover image for Guide to media relations
by 
Schenkler, Irv.
Format: 
Books
Publication Date 
2004
Excerpt: 
Prentice-Hall guides to advanced business communication.
Available: Copies:
24. 
Cover image for Corporate communications : a 21st century primer
by 
Fernandez, Joseph, 1968-
Format: 
Books
Publication Date 
2004
Excerpt: 
Corporate communications : a 21st century primer / Fernandez, Joseph, 1968-
Available: Copies:
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