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00000000000IIE

Public relations : principles and practice

Kitchen, Philip J.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1301/97005338-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1302/97005338-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1301/97005338-d.html

Format:

Books

Publication Date

2010

Excerpt:

Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1302

Available: Copies:

Becoming a public relations writer : a writing process workbook for the profession

Smith, Ronald D., 1948-

Table of contents only http://www.loc.gov/catdir/toc/ecip0719/2007021602.html

Format:

Books

Publication Date

2008

Excerpt:

interviews -- Information kits -- Writing for news conferences.

Available: Copies:

Risk issues and crisis management in public relations : a casebook of best practice

Regester, Michael.

Table of contents Kostenfrei
Inhaltsverzeichnis
View this book online, via DawsonERA, both on- and off-campus
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0837/2008006549-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017122966&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2008

Excerpt:

Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0835

Available: Copies:

Cover image for The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly

The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly

Scott, David Meerman.

Table of contents http://catdir.loc.gov/catdir/toc/ecip077/2006102241.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0741/2006102241-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0741/2006102241-d.html

Format:

Books

Publication Date

2007

Excerpt:

Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0741

Available: Copies:

Effective personal communication skills for public relations

Green, Andy, 1958-

Books24x7 http://www.books24x7.com/marc.asp?bookid=12542
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=174415
MyiLibrary http://www.myilibrary.com?id=72851
MyiLibrary, Table of contents http://www.myilibrary.com?id=72851&ref=toc
Table of contents http://catdir.loc.gov/catdir/toc/ecip0610/2006008147.html

Format:

Electronic Resources

Publication Date

2006

Excerpt:

used the phrase ''meme'' to describe a self-replicating unit of cultural information, Andy Green shows

Available: Copies:

Public relations disasters : talespin--inside stories and lessons learnt

McCusker, Gerry, 1962-

Table of contents http://catdir.loc.gov/catdir/toc/ecip065/2005036004.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/2005036004-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005036004-d.html

Format:

Books

Publication Date

2006 2005

Excerpt:

information super highway -- Astroturfing -- PR creates smokescreen -- Brands -- Cola brands fizzing after

Available: Copies:

Effective writing skills for public relations

Foster, John, 1926-

Table of contents http://catdir.loc.gov/catdir/toc/ecip056/2005000863.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0915/2005000863-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005000863-d.html

Format:

Books

Publication Date

2005

Excerpt:

Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0915

Available: Copies:

Public relations writing : form & style.

Newsom, Doug.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1515/2003116248-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1515/2003116248-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1515/2003116248-t.html

Format:

Books

Publication Date

2005

Excerpt:

Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1515

Available: Copies:

What's keeping your customers up at night? : close more deals by selling to your client's pain

Cody, Steven.

Publisher description http://www.loc.gov/catdir/description/mh031/2002154748.html
Publisher description http://www.loc.gov/catdir/description/mh031/2002154748.html.
Contributor biographical information http://www.loc.gov/catdir/bios/mh042/2002154748.html

Format:

Books

Publication Date

2003

Excerpt:

Contributor biographical information <a href="http://www.loc.gov/catdir/bios/mh042/2002154748.html

Available: Copies:

10.

Publicity, newsletters, and press releases

Baverstock, Alison.

Format:

Books

Publication Date

2002

Excerpt:

Lettres d'informations.

Available: Copies:

11.

The consultant's guide to publicity : how to make a name for yourself by promoting your expertise

Franklin, Reece A.

Table of Contents http://www.loc.gov/catdir/toc/onix01/95045913.html
Publisher description http://www.loc.gov/catdir/description/wiley031/95045913.html
Contributor biographical information http://www.loc.gov/catdir/bios/wiley041/95045913.html

Format:

Books

Publication Date

1996

Excerpt:

Contributor biographical information <a href="http://www.loc.gov/catdir/bios/wiley041/95045913.html

Available: Copies:

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