of blogs for marketing and pr -- Monitor blogs: your organization's reputation depends on it

reputation, government relations and community communications, as well as drawing on expertise of legal

-- Reputation management -- Crisis management : public relations centre stage -- Corporate social responsibility

: Risk, Risk Everywhere -- Ch. 10. Brand Equity and Organizational Reputation -- Vignettes: Proactive

reputation -- Smear campaigns -- Virgin sullied but reputation intact -- Soundbites -- When the chips are

responsibility, stakeholders -- Politics, corporate PR, campaigning -- Markets, branding, reputation -- Media

, reputation and identity.

: pronunciation matters -- Principles of presentation -- The words for IT -- Tone-the linchpin of reputation

Managing corporate reputations / Jolly, Adam.