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13. 
Cover image for Public relations : a managerial perspective
Public relations : a managerial perspective
by 
Moss, Danny, 1954-
Format: 
Books
Publication Date 
2011
Excerpt: 
Capabilities Needed for the Strategic Management Role / Anne Gregory -- 5.Strategy-Making and Planning in the
Available: Copies:
14. 
Cover image for Strategic issues management : organizations and public policy challenges
Strategic issues management : organizations and public policy challenges
by 
Heath, Robert L. (Robert Lawrence), 1941-
Format: 
Books
Publication Date 
2009
Excerpt: 
Strategic planning.
Available: Copies:
15. 
Cover image for Today's public relations : an introduction
Today's public relations : an introduction
Today's public relations : an introduction
by 
Heath, Robert L. (Robert Lawrence), 1941-
Format: 
Books
Publication Date 
2006
Excerpt: 
of planning -- Taking action : strategic messaging -- Evaluation of public relations efforts
Available: Copies:
16. 
Cover image for This is PR : the realities of public relations
This is PR : the realities of public relations
by 
Newsom, Doug.
Format: 
Books
Publication Date 
2004
Excerpt: 
's Origins and Evolution -- Trends in PR -- PR research -- Research: Planning Processes and Techniques
Available: Copies:
17. 
Cover image for Public relations strategy
Public relations strategy
Public relations strategy
by 
Oliver, Sandra.
Format: 
Books
Publication Date 
2001
Excerpt: 
Strategic planning.
Available: Copies:
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