-- Communication --Evaluation -- pt. 3. Strategy: Public Opinion and Persuasion -- Conflict Management: Dealing

. Historical Perspective -- 4. Strategy in Public Relations -- Part 2: FOUNDATIONS OF PUBLIC RELATIONS. 5

-- Simplicity -- Adaptability -- Applicability -- Durability -- 10: Develop media strategy/mix -- Attending

-- Goals, objectives, and strategy -- Implementation and budgeting -- Evaluation -- PR communications for

-- Developing your news release strategy -- Publishing news releases through a distribution service -- Reaching

-house -- Public relations consultancies -- Strategy, research, measurement and evaluation -- Putting effective PR

Capabilities Needed for the Strategic Management Role / Anne Gregory -- 5.Strategy-Making and Planning in the

messages -- Strategy and tactics -- Timescales and resources -- Knowing what has been achieved: evaluation

strategy ; The public relations process: RACE -- Part III : The practice and best practices. The practice

objectives -- Step 5, formulating action and response strategies -- Step 6, developing the message strategy

cornerstone of any corporate growth strategy. He does this by highlighting communication approaches drawn from

Plot your course : setting your media strategy -- Cast your line : developing proactive media