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Cutlip & Center's effective public relations

Broom, Glen M.

Format:

Books

Publication Date

2013

Excerpt:

parts -- Each part builds on the previous giving students a strong base of knowledge for their

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Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly

The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly

Scott, David Meerman.

Cover image http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg

Format:

Books

Publication Date

2011

Excerpt:

students -- Check me out in MySpace -- Tweet your thoughts to the world -- Social networking and personal

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Public relations

Gordon, Averill.

Format:

Books

Publication Date

2011

Excerpt:

"Ideal for students with little or no background in the subject, Public Relations provides a fresh

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Planning and managing public relations campaigns : a strategic approach

Gregory, Anne, 1953-

View this book online, via DawsonERA, both on- and off-campus
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1114/2010002521-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1114/2010002521-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1114/2010002521-d.html

Format:

Books

Publication Date

2010

Excerpt:

Illustrated with examples and case studies, this book is vital reading for students, practitioners

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Strategic issues management : organizations and public policy challenges

Heath, Robert L. (Robert Lawrence), 1941-

Format:

Books

Publication Date

2009

Excerpt:

Management gives students practical, actionable guidance. Issues management is vital to an organization

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International public relations : negotiating culture, identity, and power

Curtin, Patricia A. (Patricia Ann), 1955-

Format:

Books

Publication Date

2007

Excerpt:

. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and to the accompanying

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Deconstructing public relations : public relations criticism

Mickey, Thomas J.

Table of contents http://www.loc.gov/catdir/toc/fy033/2001054848.html

Format:

Books

Publication Date

2003

Excerpt:

"Intended for public relations scholars and students in public relations cases/campaigns, public

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The practice of public relations

Seitel, Fraser P.

Format:

Books

Publication Date

2001

Excerpt:

This introduces the reader to effective public relations and prepares students and professionals to

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