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1. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2004
Excerpt: 
Factors -- PT. 4. OBJECTIVES AND BUDGETING FOR INTEGRATED MARKETING COMMUNICATIONS PROGRAMS. Ch. 7
Available: Copies:
2. 
Cover image for Self-promotion online : marketing your creative services using web sites, e-mail, and digital portfolios
Self-promotion online : marketing your creative services using web sites, e-mail, and digital portfolios
Self-promotion online : marketing your creative services using web sites, e-mail, and digital portfolios
by 
Benun, Ilise, 1961-
Format: 
Books
Publication Date 
2001
Excerpt: 
research. -- 8. Working on the web. -- Section 4.: The complete online marketing plan: 8. Fitting online
Available: Copies:
3. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
1998
Excerpt: 
. 3. Analyzing the communication process -- pt. 4. Objectives and budgeting for integrated marketing
Available: Copies:
4. 
Cover image for Advertising communications & promotion management
Advertising communications & promotion management
by 
Rossiter, John R.
Table of contents http://swbplus.bsz-bw.de/bsz061199036inh.htm
Format: 
Regular print
Publication Date 
1997
Excerpt: 
Audience Selection and Action Objectives -- 4. Behavioral Sequence Model for Specific Targeting -- 5
Available: Copies:
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