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13.

Strategic management : concepts and cases

Thompson, Arthur A., 1940-

Format:

Books

Publication Date

2001

Excerpt:

Strategic management : concepts and cases / Thompson, Arthur A., 1940-

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14.

Strategic management : concepts and cases

Thompson, Arthur A., 1940-

Table of contents http://catdir.loc.gov/catdir/toc/mh022/98050674.html
Publisher description http://catdir.loc.gov/catdir/description/mh023/98050674.html

Format:

Books

Publication Date

1999

Excerpt:

Strategic management : concepts and cases / Thompson, Arthur A., 1940-

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15.

The new strategic brand management : creating and sustaining brand equity long term

Kapferer, Jean-Noël.

Table of contents http://swbplus.bsz-bw.de/bsz119879484inh.htm
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0915/2004011734-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2004011734-d.html
Verlagsinformation http://swbplus.bsz-bw.de/bsz119879484vlg.htm

Format:

Books

Publication Date

2004

Excerpt:

The new strategic brand management : creating and sustaining brand equity long term / Kapferer

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16.

Strategic management : building and sustaining competitive advantage

Pitts, Robert A.

Table of contents http://www.loc.gov/catdir/toc/fy055/2005921619.html

Format:

Books

Publication Date

2006

Excerpt:

Strategic management : building and sustaining competitive advantage / Pitts, Robert A.

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17.

Strategic management and organisational dynamics : the challenge of complexity

Stacey, Ralph D.

Format:

Books

Publication Date

2000

Excerpt:

Strategic management and organisational dynamics : the challenge of complexity / Stacey, Ralph D.

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18.

Marketing management : analysis, planning, implementation, and control

Kotler, Philip.

Format:

Books

Publication Date

1997

Excerpt:

Marketing management : analysis, planning, implementation, and control / Kotler, Philip.

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19.

Strategic Management : Concepts and Cases : a competitive advantage approach

David, Fred R.

Format:

Books

Publication Date

2015

Excerpt:

Strategic Management : Concepts and Cases : a competitive advantage approach / David, Fred R.

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20.

Strategic brand management : building, measuring, and managing brand equity

Keller, Kevin Lane, 1956-

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip079/2007003552.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016319388&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015748274&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=015748274&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA

Format:

Books

Publication Date

2008

Excerpt:

Strategic brand management : building, measuring, and managing brand equity / Keller, Kevin Lane

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21.

Global marketing strategies

Jeannet, Jean-Pierre.

Table of contents http://www.gbv.de/dms/hbz/toc/ht006226615.pdf

Format:

Books

Publication Date

1992

Excerpt:

Jeannet, Jean-Pierre. International marketing management.

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22.

Cash return on capital invested : ten years of investment analysis with the CROCI economic profit model

Costantini, Pascal.

Format:

Books

Publication Date

2006

Excerpt:

Strategisch management.

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23.

Strategy bites back : it is a lot more, and less, than you ever imagined--

Mintzberg, Henry.

Klappentext
Inhaltsverzeichnis
Klappentext
Table of contents http://catdir.loc.gov/catdir/toc/fy054/2004059515.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014741309&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2005

Excerpt:

Strategisches Management.

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24.

The business of brands

Miller, Jon, 1971-

Table of contents http://catdir.loc.gov/catdir/toc/wiley041/2004053025.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0618/2004053025-b.html
Publisher description http://catdir.loc.gov/catdir/description/wiley042/2004053025.html
Cover http://swbplus.bsz-bw.de/bsz113620683cov.htm

Format:

Books

Publication Date

2004

Excerpt:

Brand name products -- Management.

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