Search Results for Advertising -- Evaluation.

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Introducing public relations : theory and practice

Butterick, Keith.

Format:

Books

Publication Date

2011

Excerpt:

-house -- Public relations consultancies -- Strategy, research, measurement and evaluation -- Putting effective PR

Available: Copies:

Web wisdom : how to evaluate and create information quality on the Web.

Tate, Marsha Ann.

Format:

Books

Publication Date

2010

Excerpt:

Web sites -- Evaluation.

Available: Copies:

Hospitality and travel marketing

Morrison, Alastair M.

Format:

Books

Publication Date

2010

Excerpt:

Distribution Mix and the Travel Trade -- 14. Communications and the Promotional Mix -- 15. Advertising -- 16

Available: Copies:

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0816/2008018250.html
http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2626837&custom_att_2=simple_viewer

Format:

Books

Publication Date

2009

Excerpt:

Advertising and promotion : an integrated marketing communications perspective / Belch, George E

Available: Copies:

Strategic communications for nonprofits : a step-by-step guide to working with the media

Bonk, Kathy, 1953-

Format:

Books

Publication Date

2008

Excerpt:

-- Chapters online : graphics, advertising, and evaluation.

Available: Copies:

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2007

Excerpt:

Advertising and promotion : an integrated marketing communications perspective / Belch, George E

Available: Copies:

Evaluating public relations : a best practice guide to public relations planning, research & evaluation

Watson, Tom, 1950-

Publisher description http://www.loc.gov/catdir/enhancements/fy0728/2007026140-d.html
Table of contents http://www.loc.gov/catdir/toc/fy0803/2007026140.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0912/2007026140-b.html

Format:

Books

Publication Date

2007

Excerpt:

Public relations -- Evaluation -- Case studies.

Available: Copies:

Marketing

Etzel, Michael J.

Format:

Electronic Resources

Publication Date

2007

Excerpt:

-- Advertising, sales promotion, and public relations -- Managing the marketing effort. Strategic marketing

Available: Copies:

Advertising : principles & practice

Wells, William, 1926-

Format:

Books

Publication Date

2006

Excerpt:

Advertising : principles & practice / Wells, William, 1926-

Available: Copies:

10.

Effective public relations

Cutlip, Scott M.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0514/2005016701.html

Format:

Books

Publication Date

2006

Excerpt:

Counsel -- Human Resources -- The Outside Counseling Firm -- Public Relations Firms -- Advertising Agency

Available: Copies:

11.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2004

Excerpt:

Advertising and promotion : an integrated marketing communications perspective / Belch, George E

Available: Copies:

12.

Effective advertising : understanding when, how, and why advertising works

Tellis, Gerard J., 1950-

SAGE knowledge eBook available for UOIT via SAGE. Click link to access
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=474275
HathiTrust Digital Library, Limited view (search only) http://catalog.hathitrust.org/api/volumes/oclc/52721157.html
MyiLibrary http://www.myilibrary.com?id=661967
Table of contents http://catdir.loc.gov/catdir/toc/ecip046/2003016016.html

Format:

Electronic Resources

Publication Date

2004

Excerpt:

Effective advertising : understanding when, how, and why advertising works / Tellis, Gerard J

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