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1. 
Cover image for Basics of entrepreneurship
by 
Nieuwenhuizen, C. (Cecile)
Format: 
Books
Publication Date 
2020
Excerpt: 
New business enterprises -- Management.
Available: Copies:
2. 
Cover image for Strategic brand management
by 
Chernev, Alexander, author
Format: 
Books
Publication Date 
2020
Excerpt: 
Strategic brand management / Chernev, Alexander, author
Available: Copies:
4. 
Cover image for Consumer behavior
by 
Schiffman, Leon G., author.
Format: 
Books
Publication Date 
2019
Excerpt: 
, this text prepares readers for careers in brand management, advertising, and consumer research. The 12
Available: Copies:
by 
Belter, Luisa.
Format: 
Books
Publication Date 
2018
Excerpt: 
Advertising Media Association of South Africa.
Available: Copies:
by 
Cunningham, Nicole.
Format: 
Books
Publication Date 
2018
Excerpt: 
marketing management functions that are vital to the success of any business. Introduction to marketing
Available: Copies:
by 
Stokes, Rob (eMarketing specialist)
Format: 
Books
Publication Date 
2018 2011
Excerpt: 
development and design -- Writing for digital -- Engage -- Customer relationship management -- Serperture
Available: Copies:
8. 
Cover image for Key marketing metrics : the 50+ metrics every manager needs to know
by 
Farris, Paul W., author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Management -- Customer Profitability -- Sales Force And Channel Management -- Pricing Strategy -- Promotion
Available: Copies:
9. 
Cover image for MKTG 10
by 
Lamb, Charles W., author.
Format: 
Books
Publication Date 
2017
Excerpt: 
-- Personal selling and sales management -- Social media and marketing -- Part 6: Pricing decisions -- Pricing
Available: Copies:
by 
Belter, Luisa.
Format: 
Books
Publication Date 
2017
Excerpt: 
Advertising Media Association of South Africa.
Available: Copies:
11. 
Cover image for Fundamentals of information systems
by 
Stair, Ralph M., author.
Format: 
Books
Publication Date 
2016
Excerpt: 
Management information systems.
Available: Copies:
12. 
Cover image for Marketing fashion : strategy, branding and promotion
by 
Posner, Harriet, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
Advertising -- Fashion.
Available: Copies:
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