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1.

Brand leadership

Brand leadership

by

Aaker, David A., 1938-

Format:

Books

Publication Date

2002

Excerpt:

Brand leadership / Aaker, David A., 1938-

Available: Copies:

2.

Brand Leadership

Brand Leadership

by

Aaker, David A.

Format:

Books

Publication Date

2000

Excerpt:

Brand Leadership Aaker, David A.

Available: Copies:

3.

Brand leadership

Brand leadership

by

Aaker, David A.

Sample text http://catdir.loc.gov/catdir/samples/simon031/99089668.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0631/99089668-t.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/simon051/99089668.html
Publisher description http://catdir.loc.gov/catdir/description/simon033/99089668.html

Format:

Books

Publication Date

2000

Excerpt:

Brand name products -- United States -- Management.

Available: Copies:

4.

Brand management

by

De Chernatony, L. (Leslie)

Format:

Books

Publication Date

1998

Excerpt:

Brand management / De Chernatony, L. (Leslie)

Available: Copies:

5.

Brand management. 1

Brand management. 1

by

Benedict, Elsie, 1976-

Format:

Books

Publication Date

2016

Excerpt:

Brand management. 1 / Benedict, Elsie, 1976-

Available: Copies:

6.

by

Oosthuizen, Thomas

Format:

Books

Publication Date

2013

Excerpt:

The brand book Oosthuizen, Thomas

Available: Copies:

7.

Designing brand identity

Designing brand identity

by

Wheeler, Alina

Format:

Books

Publication Date

2009

Excerpt:

Designing brand identity Wheeler, Alina

Available: Copies:

8.

Living the brand

Living the brand

by

Ind, Nicholas

Format:

Books

Publication Date

2007

Excerpt:

Living the brand Ind, Nicholas

Available: Copies:

9.

Strategic brand management

by

Elliott, Richard, 1950-

Table of contents only http://www.loc.gov/catdir/toc/ecip074/2006033911.html

Format:

Books

Publication Date

2007

Excerpt:

Strategic brand management / Elliott, Richard, 1950-

Available: Copies:

10.

by

Neumeier, Marty

Format:

Books

Publication Date

2006

Excerpt:

The brand gap Neumeier, Marty

Available: Copies:

11.

Designing brand experiences

by

Landa, Robin.

Table of contents http://catdir.loc.gov/catdir/toc/fy0609/2006296562.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1103/2006296562-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1103/2006296562-d.html

Format:

Books

Publication Date

2006

Excerpt:

Designing brand experiences / Landa, Robin.

Available: Copies:

12.

Brand new justice

Brand new justice

by

Anholt, Simon

Format:

Books

Publication Date

2005

Excerpt:

Brand new justice Anholt, Simon

Available: Copies:

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Author

Independent Institute of Education. Vega School of Brand Leadership.

(392)

Affinity Advertising and Publishing.

(14)

Independent Institute of Education. Vega School

(14)

Aaker, David A.

(9)

Independent Institute of Education. Vega School.

(9)

(9)

(9)

Keller, Kevin Lane, 1956-

(8)

Kapferer, Jean-Noël.

(6)

Kotler, Philip.

(6)

Lindström, Martin, 1970-

(6)

De Chernatony, L. (Leslie)

(4)

Duncan, Tom (Thomas R.)

(4)

Klein, Naomi, 1970-

(4)

(4)

Pritchard, Annette.

(4)

Shimp, Terence A.

(4)

Affinity Advertising & Publishing

(3)

Beverland, Michael, author.

(3)

(3)

Dru, Jean-Marie.

(3)

Kotler, Philip, author.

(3)

Morgan, Adam, 1969-

(3)

Moriarty, Sandra E. (Sandra Ernst)

(3)

Peters, Thomas J.

(3)

(3)

Roberts, Kevin, 1949-

(3)

Taylor, David, 1964-

(3)

Temporal, Paul.

(3)

(3)

Wheeler, Alina.

(3)

Affirnity Advertising and Publishing

(2)

Aitchison, Jim.

(2)

American Institute of Graphic Arts.

(2)

Andrews, J. Craig.

(2)

Bedbury, Scott.

(2)

Benedict, Elsie, 1976-

(2)

Bhargava, Rohit.

(2)

Breakenridge, Deirdre.

(2)

Brott, Armin A.

(2)

Buckingham, Ian P., 1967-

(2)

Burnett, John, 1944-

(2)

Butterfield, Leslie, 1952-

(2)

Carter, S. (Steve)

(2)

(2)

Copulsky, Jonathan R.

(2)

Crane, Frederick G.

(2)

Cravens, David W.

(2)

Cunningham, Nicole author.

(2)

Dahl, Stephan, author.

(2)

(2)

Du Plessis, Erik.

(2)

Elliott, Richard H., author.

(2)

Fenichell, Stephen.

(2)

Fombrun, Charles J.

(2)

Gerstman, Richard.

(2)

Gilmore, Fiona.

(2)

(2)

Goddard, Simon.

(2)

Grant, John, 1964-

(2)

(2)

Hackley, Christopher E.

(2)

Hackley, Christopher E., author.

(2)

Hackley, Rungpaka Amy, author.

(2)

(2)

Harrisberg, Jessica.

(2)

Heller, Steven.

(2)

Holt, Douglas B.

(2)

(2)

Independent Institute of Education. Vega School.

(2)

Institute of Practitioners in Advertising.

(2)

Jaffe, Andrew, 1938-2010.

(2)

Joachimsthaler, Erich, 1956-

(2)

Johnson, Michael, 1964-

(2)

Kaputa, Catherine, 1948-

(2)

Keller, Kevin Lane

(2)

Keller, Kevin Lane, 1956- author.

(2)

Kellogg School of Management.

(2)

Knapp, Duane E.

(2)

Koekemoer, A. D. (Alta D.), compiler.

(2)

(2)

(2)

Lenderman, Max.

(2)

Lindstrom, Martin

(2)

Mahajan, Vijay, 1948-

(2)

Mantle, Jonathan.

(2)

McCracken, Grant David, 1951-

(2)

McDonald, Malcolm.

(2)

Meyers, Herbert M.

(2)

Milligan, Andy.

(2)

Millward Brown (Firm)

(2)

Neumeier, Marty.

(2)

Nichols, David, 1967-

(2)

(2)

O'Guinn, Thomas C.

(2)

Parsons, Elizabeth.

(2)

Percy, Larry, author.

(2)

(2)

Pervan, Simon, author.

(2)

(2)

(2)

Riezebos, H. J., 1960-

(2)

Rivkin, Steve, 1947-

(2)

Roberts-Lombard, Mornay, editor.

(2)

Sadler, Eamonn.

(2)

Schmitt, Bernd.

(2)

Scott, David Meerman.

(2)

Semenik, Richard J.

(2)

Seybold, Patricia B.

(2)

(2)

Sineke, Natalie.

(2)

Stiglingh, M. (Madeleine), editor.

(2)

Sunday times (Johannesburg, South Africa)

(2)

Tait, Madéle, editor.

(2)

Thompson, Marjorie, 1957-

(2)

(2)

Upshaw, Lynn B., 1947-

(2)

(2)

Van Heerden, Linda, compiler.

(2)

Van der Zwan, Pieter, compiler.

(2)

Walker, Rob, 1968-

(2)

Wells, William, 1926-

(2)

Wilcocks, Jolani S., compiler.

(2)

Young, Antony, 1964-

(2)

Young, Laurie, 1955-

(2)

(2)

Aaker, David A. (David Allen), 1938-

(1)

Aaker, David A., 1938-

(1)

Aaker, David A., author.

(1)

Abrahamse, Kaylie.

(1)

Adamson, Allen P.

(1)

Adhikari, Mohamed.

(1)

Affinity Advertising & Publishing.

(1)

Affinity Advertising and Publishing

(1)

Afonso, Eunice.

(1)

(1)

Ahluwalia, Rohini, 1966-

(1)

Ahmad, Sameena.

(1)

(1)

Aldrich, Winifred, author.

(1)

Ali-Knight, Jane.

(1)

Allen, Chris T.

(1)

Allen, Chris T., author.

(1)

Allen, Jessica.

(1)

Alper, Loretta.

(1)

(1)

Alter, Gidon Hillel.

(1)

American Marketing Association.

(1)

Amutenya, Rejoice.

(1)

Andrews, Justin.

(1)

Ang, Simon S., 1957-

(1)

Angelico, Irene.

(1)

(1)

(1)

Annenberg, Francesca.

(1)

(1)

Archetti, Cristina.

(1)

Arendse, Melody.

(1)

Argenti, Paul A.

(1)

(1)

Aronov, Michael, actor.

(1)

Arruda, William, 1961-

(1)

Arruda, William, 1961- author.

(1)

Art & Industry Biennial Trust.

(1)

Artisan Home Entertainment (Firm)

(1)

Arvanaitis, Daleah.

(1)

Arvidsson, Adam.

(1)

Ashworth, Chris.

(1)

Ashworth, G. J. (Gregory John)

(1)

(1)

Assonitis, Kallia.

(1)

Atak, Mike, writer of introductory material.

(1)

Athique, Adrian.

(1)

Atkin, Douglas.

(1)

Aucamp, Jacques.

(1)

(1)

(1)

Bailey, Maria T.

(1)

(1)

(1)

(1)

Ballance, Georgette.

(1)

Baloyi, Rhulani.

(1)

(1)

Barish, Oliver, author.

(1)

Barlow, Janelle, 1943-

(1)

Barnard, Wilhemina.

(1)

Barnardt, Bastiaan.

(1)

Barreneche, Raul A.

(1)

Barry, Courtney Amber.

(1)

Baskin, Jonathan Salem.

(1)

(1)

(1)

(1)

Basson, Hanneke.

(1)

Basson, Jessica.

(1)

(1)

Bassoon, Chrisna.

(1)

Batchelor, Michaela.

(1)

(1)

Format

(702)

(453)

Electronic Resources

(13)

(8)

(7)

(4)

(1)

Item Category 1

Developer Books

Non-Fiction Books

Prescribed Books

Recommended Books

Reference Books

Theses/Dissertations

Material Type

Audio-visual Material

Developer Books

Prescribed books

Recommended Books

Reference Books

Theses/Dissertations

Language

(1157)

(1)

Library

IIE Central Academic Team

RC Bloemfontein

RC Braamfontein

RC Nelson Mandela Bay

RC Pietermaritzburg

RC Pretoria CBD

VC Durban North

VC Nelson Mandela Bay

VC Pietermaritzburg

Shelf Location

On-Shelf Blackboard Learn (IIE CAT only)

On-Shelf Faculty Commerce (IIE CAT only)

On-Shelf Faculty Education (IIE CAT only)

On-Shelf Faculty Humanities (IIE CAT only)

On-Shelf Faculty ICT (IIE CAT only)

On-Shelf Faculty Law (IIE CAT only)

On-Shelf Faculty Social Sciences (IIE CAT only)

On-Shelf Lecturer

On-Shelf Student

Reference Material

Standard shelving location

Store Room/Cupboard

Withdrawn from the collection

Publication Date

Subject

Branding (Marketing)

(165)

Brand name products.

(125)

Brand name products -- Management.

(62)

(62)

Product management.

(44)

(43)

Internet marketing.

(39)

Advertising -- Brand name products.

(32)

Marketing -- Management.

(29)

Communication in marketing.

(25)

Brand name products -- South Africa.

(23)

Consumer behavior.

(23)

Success in business.

(22)

Strategic planning.

(21)

Marketing research.

(19)

(17)

Corporate image.

(16)

(15)

(15)

Public relations.

(14)

Business names.

(13)

Brand name products -- Case studies.

(12)

Corporations -- South Africa.

(12)

Customer relations.

(12)

(12)

(12)

(12)

(11)

Branding (Marketing) -- South Africa.

(11)

Consumers' preferences -- South Africa.

(11)

Creative ability in business.

(10)

Brand name products -- Marketing -- Management.

(9)

Consumers' preferences.

(9)

Entrepreneurship.

(9)

(9)

(9)

Sales promotion.

(9)

(8)

Business communication.

(8)

Commercial art.

(8)

(8)

Advertising media planning.

(7)

Brand name products -- Marketing.

(7)

Customer loyalty.

(7)

Online social networks.

(7)

Organizational effectiveness.

(7)

Trademarks -- Design.

(7)

Trademarks -- South Africa.

(7)

Advertising -- Psychological aspects.

(6)

Brand name products -- Planning.

(6)

Customer relations -- Management.

(6)

International business enterprises -- Management.

(6)

Marketing -- Decision making.

(6)

Marketing -- South Africa.

(6)

Strategisch management.

(6)

Brand name products -- Forecasting.

(5)

Career development.

(5)

(5)

Communication in management.

(5)

Corporate culture.

(5)

Creative thinking.

(5)

Industrial management.

(5)

Internet advertising.

(5)

(5)

(5)

Marketing research -- South Africa.

(5)

New products -- Management.

(5)

(5)

Produits de marque.

(5)

(5)

Relationship marketing.

(5)

Social responsibility of business.

(5)

Strategisches Management.

(5)

(5)

Advertising agencies.

(4)

Advertising copy.

(4)

Brand name products -- Great Britain.

(4)

Brand name products -- United States.

(4)

Branding (Marketing) -- Case studies.

(4)

Branding (Marketing) -- Management.

(4)

Communication in organizations.

(4)

(4)

Direct marketing.

(4)

Electronic commerce.

(4)

Employee motivation.

(4)

Graphic design (Typography)

(4)

(4)

International business enterprises -- Political aspects.

(4)

(4)

Marketing -- Psychological aspects.

(4)

(4)

Productontwikkeling.

(4)

Produit de marque.

(4)

Produits de marque -- Commercialisation.

(4)

(4)

Small business marketing.

(4)

Target marketing.

(4)

Web sites -- Design.

(4)

Women consumers.

(4)

Advertising -- Cross-cultural studies.

(3)

Advertising -- Handbooks, manuals, etc.

(3)

Advertising -- Research.

(3)

Advertising -- Social aspects.

(3)

Advertising -- Tourism.

(3)

Advertising campaigns.

(3)

Art publicitaire.

(3)

Brand building -- Research -- South Africa

(3)

Brand name products -- South Africa

(3)

Brand name products -- Political aspects.

(3)

Brand name products -- Psychological aspects.

(3)

Brand name products -- Public opinion.

(3)

Brand name products -- South Africa

(3)

Brand name products -- Valuation -- Management.

(3)

Brand name products -- Valuation.

(3)

Branding (Marketing) -- United States.

(3)

(3)

(3)

Consumer satisfaction.

(3)

Consumers -- Research -- South Africa.

(3)

Consumers -- Research.

(3)

Corporations -- South Africa

(3)

Corporations -- Public relations.

(3)

(3)

Customer services -- Management.

(3)

Customer services.

(3)

Documentary films.

(3)

(3)

Export marketing.

(3)

Fashion merchandising.

(3)

(3)

(3)

Handbooks and manuals.

(3)

Management -- Employee participation.

(3)

(3)

(3)

Marketing -- Management -- Case studies.

(3)

Marketing -- South Africa -- Management.

(3)

Marknadsföring.

(3)

Marques de commerce.

(3)

(3)

Mobile commerce.

(3)

Motivation research (Marketing)

(3)

Personnel management.

(3)

Place marketing.

(3)

Popular culture.

(3)

Productos de marca -- Administración.

(3)

Produits de marque -- Gestion.

(3)

Professions -- Marketing.

(3)

Relations publiques.

(3)

Senses and sensation.

(3)

Social marketing.

(3)

Social media -- Economic aspects.

(3)

Technological innovations -- Management.

(3)

(3)

Tourism -- Marketing.

(3)

(3)

(3)

(3)

Video recordings for the hearing impaired.

(3)

Word-of-mouth advertising.

(3)

Advertising -- Brand name products -- South Africa.

(2)

Advertising -- Fashion.

(2)

Advertising agencies -- Management.

(2)

Advertising as Topic.

(2)

Aeronautics, Commercial -- Great Britain -- History.

(2)

Architecture, Modern -- 20th century.

(2)

Aspects psychologiques.

(2)

Aufsatzsammlung.

(2)

Authenticity (Philosophy)

(2)

Bedrijfsbeleid.

(2)

Benetton (Firm) -- History.

(2)

(2)

Brand Consumer Behaviour -- Research -- South Africa

(2)

Brand consumer behaviour -- Research

(2)

Brand name products -- Developing countries.

(2)

Brand name products -- Social aspects.

(2)

Brand perception -- Research -- South Africa

(2)

Branding (Marketing) -- Developing countries.

(2)

Branding (Marketing) -- Social aspects.

(2)

Branson, Richard.

(2)

Business communication -- Case studies.

(2)

Business consultants.

(2)

Business enterprises -- Computer networks.

(2)

Business ethics.

(2)

Business names -- Management.

(2)

Business networks.

(2)

Businessmen -- Great Britain -- Biography.

(2)

Businesspeople.

(2)

Change (Psychology)

(2)

Clothing trade.

(2)

Communication en marketing.

(2)

Communication in organizations -- Case studies.

(2)

Competency-based education -- South Africa.

(2)

Competition, International.

(2)

Compétitivité.

(2)

Conflict of generations.

(2)

Consommateurs -- Comportement.

(2)

Consultants -- Marketing.

(2)

Consumer behavior -- Cross-cultural studies.

(2)

Consumers -- Psychology.

(2)

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