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1. 
Cover image for Think pink! : a critical analysis of brand strategies that endeavour to the leverage brand loyalty from gay niche market
Think pink! : a critical analysis of brand strategies that endeavour to the leverage brand loyalty from gay niche market
Think pink! : a critical analysis of brand strategies that endeavour to the leverage brand loyalty from gay niche market
by 
Meadon, Darius.
Format: 
Manuscript
Publication Date 
2008
Excerpt: 
Think pink! : a critical analysis of brand strategies that endeavour to the leverage brand loyalty
Available: Copies:
2. 
Cover image for The relationship between loyalty programmes and the customer perception of the brand
The relationship between loyalty programmes and the customer perception of the brand
The relationship between loyalty programmes and the customer perception of the brand
by 
Vaglietti, Daniela.
Format: 
Manuscript
Publication Date 
2006
Excerpt: 
The relationship between loyalty programmes and the customer perception of the brand / Vaglietti
Available: Copies:
3. 
Cover image for Predicting market success : new ways to measure customer loyalty and engage customers with your brand
Predicting market success : new ways to measure customer loyalty and engage customers with your brand
by 
Passikoff, Robert, 1948-
Format: 
Books
Publication Date 
2006
Excerpt: 
Predicting market success : new ways to measure customer loyalty and engage customers with your
Available: Copies:
4. 
Cover image for The loyalty advantage : essential steps to energize your company, your customers, your brand
The loyalty advantage : essential steps to energize your company, your customers, your brand
The loyalty advantage : essential steps to energize your company, your customers, your brand
by 
Durkin, Dianne M., 1947-
Table of contents http://www.loc.gov/catdir/toc/ecip055/2004030979.html
Format: 
Books
Publication Date 
2005
Excerpt: 
The loyalty advantage : essential steps to energize your company, your customers, your brand /
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5. 
Cover image for Relationship marketing and customer relationship management
Relationship marketing and customer relationship management
Relationship marketing and customer relationship management
by 
Roberts-Lombard, Mornay, editor.
Format: 
Books
Publication Date 
2024
Excerpt: 
customers are more empowered and brand loyalty is eroding, will have to move to Relationship Marketing (RM
Available: Copies:
6. 
Cover image for Brand metrics measuring brand efficacy along the customer journey
Brand metrics measuring brand efficacy along the customer journey
by 
Kall, Jacek VerfasserIn.
Format: 
Books
Publication Date 
2022
Excerpt: 
Brand metrics measuring brand efficacy along the customer journey Kall, Jacek VerfasserIn.
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7. 
Cover image for Make your brand matter : experience-driven solutions to capture customers and keep them loyal
Make your brand matter : experience-driven solutions to capture customers and keep them loyal
Make your brand matter : experience-driven solutions to capture customers and keep them loyal
by 
Soechtig, Steven G., author.
Format: 
Books
Publication Date 
2022
Excerpt: 
Make your brand matter : experience-driven solutions to capture customers and keep them loyal /
Available: Copies:
8. 
Cover image for Relationship marketing and customer relationship management
Relationship marketing and customer relationship management
Relationship marketing and customer relationship management
by 
Roberts-Lombard, Mornay, editor.
Format: 
Books
Publication Date 
2018
Excerpt: 
customers are more empowered and brand loyalty is eroding, will have to move to Relationship Marketing (RM
Available: Copies:
9. 
Cover image for Strategic brand management
Strategic brand management
by 
Elliott, Richard H., author.
Format: 
Books
Publication Date 
2018
Excerpt: 
Strategic brand management / Elliott, Richard H., author.
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10. 
Cover image for How perceived customer value creates loyalty among a select group of Pick 'n Pay shoppers
How perceived customer value creates loyalty among a select group of Pick 'n Pay shoppers
How perceived customer value creates loyalty among a select group of Pick 'n Pay shoppers
by 
Mpobole, Mmamelo.
Format: 
Manuscript
Publication Date 
2016
Excerpt: 
How perceived customer value creates loyalty among a select group of Pick 'n Pay shoppers / Mpobole
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11. 
Cover image for Small data : the tiny clues that uncover huge trends
Small data : the tiny clues that uncover huge trends
by 
Lindström, Martin, 1970-
Cover image http://www.netread.com/jcusers2/bk1388/684/9781250080684/image/lgcover.9781250080684.jpg
Format: 
Books
Publication Date 
2016
Excerpt: 
membership in the United States and increase loyalty by 159 percent in only a year. And in China, the look of
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12. 
Cover image for Marketing management
Marketing management
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2016
Excerpt: 
-- Identifying market segments and targets -- Crafting the brand positioning -- Creating brand equity
Available: Copies:
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Independent Institute of Education. Vega School of Brand Leadership.
(14)
Butterfield, Leslie, 1952-
(2)
Holt, Douglas B.
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Institute of Practitioners in Advertising.
(2)
Keller, Kevin Lane, 1956-
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