Interdisciplinary research : process and theory / Repko, Allen F., author.

Formative research -- Strategy -- Tactics -- Evaluative research.

Qualitative research -- Data processing.

Research methods in psychology / Howitt, Dennis, author.

. Characteristics of tourism marketing -- PART II: Gathering information for decision making -- The tourism

Motivation research (Marketing)

-- Information for marketing decision-making and marketing research -- Segmenting and targeting markets

Decision making -- Computer simulation.

situation -- 4. Consumer behaviour and consumer decision making -- 5. Introduction to marketing research

crisis stage -- Decision making in crisis situations -- Crisis communication plan -- The post

Research design : quantitative, qualitative, mixed methods, arts-based, and community-based

-- Part 2: Analyzing market opportunities -- Consumer decision making -- Business marketing -- Segmenting