Principles of strategic thinking : reading pack.

Brand and marketing management : reading pack.

Introduction to creative development : reading pack.

Brand building principles and fundamentals : reading pack.

Word-of-mouth in brand building : reading pack.

Communicating through colour

Making the unhealthy choice : cigarette brand preference behaviour among 18 to 21 year old smokers

To investigate how Jay Z leverages digital communication platforms, in order to determine the perceptions of Jay Z's personal brand amongst millennials, based on the neurobanding framework

Celebrity endorsement as a persuasive technique for advertisers in South Africa

Put your money where your map is : the analysis of female buying trends within the economic downturn over two square kilometres

New wave typography

A grounded theory approach focused on the manifestation of innovation, leadership and organisational culture in small to medium enterprises (SMES) business models