20 Results Found Subscribe to search results
00000000IIE
Print
1. 
Cover image for Marketing management : a strategic decision-making approach
by 
Mullins, John W. (John Walker)
Format: 
Books
Publication Date 
2008
Excerpt: 
attractive market segments -- ch. 8. Differentiation and positioning -- Section 3. Developing strategic
Available: Copies:
2. 
Cover image for Zag : the number-one strategy of high-performance brands : a whiteboard overview
by 
Neumeier, Marty.
Format: 
Books
Publication Date 
2007
Excerpt: 
Product differentiation.
Available: Copies:
3. 
Cover image for Customer intelligence : from data to dialogue
by 
Kelly, Sean, 1960-
Format: 
Books
Publication Date 
2006
Excerpt: 
segmentation and differentiation : from fuzzy to focused -- The collapse of time : from lapsed to real
Available: Copies:
4. 
Cover image for Trust-based selling : using customer focus and collaboration to build long-term relationships
by 
Green, Charles H.
Format: 
Books
Publication Date 
2006
Excerpt: 
sales, or salespeople product? -- Differentiation by selling, not branding -- Talking straight about
Available: Copies:
5. 
Cover image for Marketers toolkit : the 10 strategies you need to succeed.
by 
Harvard Business School.
Format: 
Books
Publication Date 
2006
Excerpt: 
positioning -- Competitor analysis : understand your opponents -- Branding : differentiation that customers
Available: Copies:
by 
Strauss, Judy.
Format: 
Books
Publication Date 
2003
Excerpt: 
: the J. Peterman story -- Part IV. E-Marketing Management: 10. Product: the Classmates story; 11. Price
Available: Copies:
8. 
Cover image for Strategic business planning : a dynamic system for improving performance & competitive advantage
by 
Reading, Clive.
Format: 
Books
Publication Date 
2002
Excerpt: 
cost base reduction -- Differentiation -- Combined low cost and differentiation -- Principles for a
Available: Copies:
Limit Search Results
Access Level
Format
Item Category 1
Material Type
Language
Item Available