by
Mullins, John W. (John Walker)
Table of contents http://catdir.loc.gov/catdir/toc/ecip0617/2006022082.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1856042&custom_att_2=simple_viewer
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0668/2006022082-d.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1856042&custom_att_2=simple_viewer
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0668/2006022082-d.html
Format:
Books
Publication Date
2008
Excerpt:
attractive market segments -- ch. 8. Differentiation and positioning -- Section 3. Developing strategic
by
Neumeier, Marty.
Format:
Books
Publication Date
2007
Excerpt:
Product differentiation.
by
Kelly, Sean, 1960-
Format:
Books
Publication Date
2006
Excerpt:
segmentation and differentiation : from fuzzy to focused -- The collapse of time : from lapsed to real
by
Green, Charles H.
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0623/2005031036-b.html
Format:
Books
Publication Date
2006
Excerpt:
sales, or salespeople product? -- Differentiation by selling, not branding -- Talking straight about
by
Harvard Business School.
Table of contents http://www.loc.gov/catdir/toc/ecip0516/2005020520.html
Format:
Books
Publication Date
2006
Excerpt:
positioning -- Competitor analysis : understand your opponents -- Branding : differentiation that customers
by
Aaker, David A.
Sample text http://catdir.loc.gov/catdir/enhancements/fy0641/2003063055-s.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0631/2003063055-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012822438&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1351492
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012822438&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0631/2003063055-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012822438&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1351492
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012822438&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format:
Books
Publication Date
2004
Excerpt:
Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity /
7.
by
Strauss, Judy.
Format:
Books
Publication Date
2003
Excerpt:
: the J. Peterman story -- Part IV. E-Marketing Management: 10. Product: the Classmates story; 11. Price
by
Reading, Clive.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0913/2003428823-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2003428823-d.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2003428823-d.html
Format:
Books
Publication Date
2002
Excerpt:
cost base reduction -- Differentiation -- Combined low cost and differentiation -- Principles for a
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