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by 
Baron, Steve.
Format: 
Books
Publication Date 
2010
Excerpt: 
Relationship marketing : a consumer experience approach / Baron, Steve.
Available: Copies:
by 
Cranfield School of Management.
Format: 
Books
Publication Date 
2000
Excerpt: 
Marketing management : a relationship marketing perspective / Cranfield School of Management.
Available: Copies:
by 
Pelton, Lou E.
Format: 
Books
Publication Date 
1997
Excerpt: 
Marketing channels : a relationship management approach / Pelton, Lou E.
Available: Copies:
by 
Egan, John, 1952-
Format: 
Books
Publication Date 
2004
Excerpt: 
Relationship marketing : exploring relationship strategies in marketing / Egan, John, 1952-
Available: Copies:
by 
Egan, John, 1952-
Format: 
Books
Publication Date 
2001
Excerpt: 
Relationship marketing : exploring relational strategies in marketing / Egan, John, 1952-
Available: Copies:
6. 
Cover image for The new relationship marketing : how to build a large, loyal, profitable network using the social Web
by 
Smith, Mari, 1966-
Format: 
Books
Publication Date 
2011
Excerpt: 
The new relationship marketing : how to build a large, loyal, profitable network using the social
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7. 
Cover image for Data mining techniques : for marketing, sales, and customer relationship management
by 
Berry, Michael J. A.
Format: 
Books
Publication Date 
2011
Excerpt: 
Data mining techniques : for marketing, sales, and customer relationship management / Berry
Available: Copies:
8. 
Cover image for Up close and personal? : customer relationship marketing @ work
by 
Gamble, Paul R.
Format: 
Books
Publication Date 
2006
Excerpt: 
Up close and personal? : customer relationship marketing @ work / Gamble, Paul R.
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9. 
Cover image for Data mining techniques : for marketing, sales, and customer relationship management
by 
Berry, Michael J. A.
Format: 
Books
Publication Date 
2004
Excerpt: 
Data mining techniques : for marketing, sales, and customer relationship management / Berry
Available: Copies:
11. 
Cover image for Relationship marketing : dialogue and networks in the e-commerce era
by 
Varey, Richard J., 1955-
Format: 
Books
Publication Date 
2002
Excerpt: 
Relationship marketing : dialogue and networks in the e-commerce era / Varey, Richard J., 1955-
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12. 
Cover image for Data mining cookbook : modeling data for marketing, risk and customer relationship management
by 
Rud, Olivia Parr.
Format: 
Books
Publication Date 
2001
Excerpt: 
Data mining cookbook : modeling data for marketing, risk and customer relationship management / Rud
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