The lush brand and the "ethi-cool effect" : an exploration into the effects of a simultaneously ethical and trendy brand on consumption patterns of mainstream South African youth

The pros and cons of marketing brands on Twitter using Coca Cola's "#shareacoke" campaign and BiC's "Women's Day" campaign : a comparative study adn brand impact analysis on South African Twitter users

A qualitative research study exploring the impact of Puma's celebrity endorsement deals on their brand equity in a South African sportswear industry context

Qualitative research study on nation branding : construction of a theoretical nation branding model with application to two African countries

The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumer's brand perceptions

Creating shared value and brand sustainability : a South African advertising industry analysis

An investigation into the role of social media in South African politics in relation to it's perceived brand perception on Mmusi Maimane from May 2014-June 2015

Brand longevity in South African music industry : a case study of Idols South Africa since its inception in 2002

The effects of the rapidly internationalising South African fashion industry

Searching for the South African self-directed consumer : a research report into the level of self-directed consumer behaviour focussing on the financial services industry

Escaping the material : an explorative study on the psyches of South African generation Y fashion consumers