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Cover image for Before the brand : creating the unique DNA of an enduring brand identity
Before the brand : creating the unique DNA of an enduring brand identity
by 
Perry, Alycia.
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/2002152803.html
Publisher description http://catdir.loc.gov/catdir/description/mh031/2002152803.html
Format: 
Books
Publication Date 
2003
Excerpt: 
Brand name products -- Marketing -- Management.
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