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Marketing for hospitality and tourism

Kotler, Philip.

Format:

Books

Publication Date

2010

Excerpt:

products : public relations and sales promotion -- Professional sales -- Direct and online marketing

Available: Copies:

Relationship selling

Johnston, Mark W.

Format:

Books

Publication Date

2010

Excerpt:

Sales management.

Available: Copies:

Graded questions on auditing 2011

Gowar, H. R. (Humphrey Robert)

Format:

Books

Publication Date

2010

Excerpt:

sampling -- The revenue and receipts cycle: sales, debtors, cash and cash at bank -- Payroll and personnel

Available: Copies:

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0816/2008018250.html
http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2626837&custom_att_2=simple_viewer

Format:

Books

Publication Date

2009

Excerpt:

Sales promotion.

Available: Copies:

Applied strategic marketing

Jooste, C. J. (Christiaan Johannes), 1947-

Format:

Books

Publication Date

2009

Excerpt:

Sales management.

Available: Copies:

War in the boardroom : why left-brain management and right-brain marketing don't see eye-to-eye--and what to do about it

Ries, Al.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0827/2008038182.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0911/2008038182-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0911/2008038182-d.html

Format:

Books

Publication Date

2009

Excerpt:

is happy with a short-term fling -- Ch. 19. Management loves coupons and sales. Marketing loathes

Available: Copies:

Marketing management

Kotler, Philip.

Table of contents Kostenfrei
E-book - Full text Myilibrary. You can only view this e-book online and not download it
Table of contents http://catdir.loc.gov/catdir/toc/ecip087/2008000337.html

Format:

Books

Publication Date

2009

Excerpt:

-- Managing mass communications : advertising, sales promotions, events and experiences, and public relations

Available: Copies:

Foundations of sport management

Gillentine, Andy.

Format:

Books

Publication Date

2009

Excerpt:

finance / Tom H. Regan & Matthew Bernthal -- Sport marketing / John Clark -- Sponsorship and sales in the

Available: Copies:

Strategic marketing

Cravens, David W.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0808/2007049708-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016600044&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017372878&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0808/2007049708-d.html

Format:

Books

Publication Date

2009

Excerpt:

management -- 10. Value chain strategy -- 11. Pricing strategy -- 12. Promotion, advertising, and sales

Available: Copies:

10.

Graded questions on auditing 2010

Gowar, H. R. (Humphrey Robert)

Format:

Books

Publication Date

2009

Excerpt:

-- The revenue and receipts cycle: sales, debtors, cash, and cash at bank -- Payroll and personnel cycle

Available: Copies:

11.

Leadership in the era of economic uncertainty : the new rules for getting the right things done in difficult times

Charan, Ram.

Format:

Books

Publication Date

2009

Excerpt:

all work : operations -- Refocusing innovation : research & development -- From supplies to sales

Available: Copies:

12.

Accounting information systems and internal control

Vaassen, E. H. J. (Eddy H. J.)

Format:

Books

Publication Date

2009

Excerpt:

production process -- The sales process -- Secondary processes -- Typology of organizations -- Trade

Available: Copies:

13.

Strategic advertising management

Percy, Larry.

Publisher description http://www.loc.gov/catdir/enhancements/fy0907/2008038449-d.html
Table of contents only http://www.loc.gov/catdir/toc/ecip0827/2008038449.html

Format:

Books

Publication Date

2009

Excerpt:

Sales promotion.

Available: Copies:

14.

Principles and practice of sport management

Masteralexis, Lisa Pike.

Format:

Books

Publication Date

2009

Excerpt:

. McDonald and Carol A. Barr -- Ch. 14. Sport Sales / Stephen M. McKelvey -- Ch. 15. Sport Sponsorship

Available: Copies:

15.

International trade and the successful intermediary

Papa, Davide Giovanni.

Format:

Books

Publication Date

2009

Excerpt:

Export sales contracts.

Available: Copies:

16.

e Boot camp : proven Internet marketing techniques to grow your business

Perlman, Corey, 1978-

Table of contents only http://www.loc.gov/catdir/toc/ecip0825/2008034574.html

Format:

Books

Publication Date

2009

Excerpt:

increasing your site traffic, customers, and sales."--BOOK JACKET.

Available: Copies:

17.

The handbook of field marketing : a complete guide to understanding and outsourcing face-to-face direct marketing

Williams, Alison.

Format:

Books

Publication Date

2009

Excerpt:

Sales promotion.

Available: Copies:

18.

Modern auditing.

Cosserat, Graham W.

Format:

Books

Publication Date

2009

Excerpt:

. 8. Audit Sampling -- Ch. 9. Designing Substantive Procedures -- Ch. 10. Auditing Sales and Trade

Available: Copies:

19.

Global marketing management : changes, new challenges and strategies

Lee, Kiefer.

Publisher description http://www.loc.gov/catdir/enhancements/fy0913/2009005337-d.html

Format:

Books

Publication Date

2009

Excerpt:

relationships -- Global pricing and terms of access -- Sales force management and negotiation -- Organizing and

Available: Copies:

20.

Advertising and promotion : an integrated marketing communication perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2009

Excerpt:

Sales promotion.

Available: Copies:

21.

Designing management information systems

Heijden, Johannes Govardus Maria van der, 1969-

Table of contents only http://www.loc.gov/catdir/toc/ecip0827/2008039287.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0908/2008039287-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0908/2008039287-d.html

Format:

Books

Publication Date

2009

Excerpt:

alternatives -- 9. Epilogue -- Appendix 1. Transaction data for sales department case.

Available: Copies:

22.

International business law : text, cases, and readings

August, Ray.

Table of contents only http://www.loc.gov/catdir/toc/ecip088/2008001819.html

Format:

Books

Publication Date

2009

Excerpt:

-- Trade in goods -- Services and labor -- Intellectual property -- Sales -- Transportation -- Financing

Available: Copies:

23.

Socialnomics : how social media transforms the way we live and do business

Qualman, Erik, 1972-

View this book online, via DawsonERA, both on- and off-campus
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018650159&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018650159&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2009

Excerpt:

social media to increase their sales, cut their marketing costs, and reach consumers directly."--Ebook

Available: Copies:

24.

A guide to SQL

Pratt, Philip J., 1945-

Format:

Books

Publication Date

2009

Excerpt:

business uses SQL to manage orders, parts, customers, and sales reps. The book covers the fundamentals of

Available: Copies:

25.

Global supply chain management and international logistics

Branch, Alan E.

View this book online, via DawsonERA, both on- and off-campus
Table of contents http://catdir.loc.gov/catdir/toc/ecip0819/2008021843.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016722763&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016722763&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2009

Excerpt:

sales contract -- Constituents of the export sales contract continued -- Constituents of the

Available: Copies:

26.

Entrepreneurial small business

Katz, Jerome A.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0803/2007041502-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0803/2007041502-d.html

Format:

Books

Publication Date

2009

Excerpt:

'll Get Sales -- Appendix: A Marketing Plan: PizzMo.

Available: Copies:

27.

Extras

Westerfeld, Scott, 1963-

Format:

Books

Publication Date

2008

Excerpt:

The New York Times bestselling trilogy is now ... a quartet. 3+1 = continued strong sales!

Available: Copies:

28.

Integrated marketing communications

Ouwersloot, Hans.

Format:

Books

Publication Date

2008

Excerpt:

placements, events, sponsorships and packaging -- Publicity and public relations -- Sales promotion

Available: Copies:

29.

The compensation handbook

Berger, Lance A.

Table of contents http://www.loc.gov/catdir/toc/fy0804/2007046249.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0806/2007046249-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0806/2007046249-d.html

Format:

Books

Publication Date

2008

Excerpt:

Organization Goals / Erin C. Packwood -- 19. Rationalizing Variable Pay Plans / Kenan S. Abosch -- 20. Sales

Available: Copies:

30.

Malcolm McDonald on marketing planning : understanding marketing plans and strategy

McDonald, Malcolm.

Table of contents http://www.loc.gov/catdir/toc/fy0803/2007037090.html

Format:

Books

Publication Date

2008 2007 2002

Excerpt:

objectives and strategies -- 7. Advertising and sales promotion strategies -- 8. Sales strategies -- 9. Price

Available: Copies:

31.

Toyota culture : the heart and soul of the Toyota way

Liker, Jeffrey K.

Format:

Books

Publication Date

2008

Excerpt:

and floor management development system -- Leveling up Toyota culture at Toyota Motor Sales -- The

Available: Copies:

32.

All you need is a good idea! : how to create marketing messages that actually get results

Heyman, Jay H., 1939-

Publisher description http://www.loc.gov/catdir/enhancements/fy0806/2007052407-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0808/2007052407-t.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0828/2007052407-b.html

Format:

Books

Publication Date

2008

Excerpt:

marketers how to create strong marketing and advertising ideas that increase sales dramatically without

Available: Copies:

33.

How to market, advertise, and promote your business or service in your own backyard

Egelhoff, Tom.

Format:

Books

Publication Date

2008

Excerpt:

Sales promotion.

Available: Copies:

34.

Financial intelligence for IT professionals what you really need to know about the numbers

Berman, Karen (1962-....)

Format:

Books

Publication Date

2008

Excerpt:

. lagging indicators; percent-of-sales analysis; ratio relationships -- How to calculate (and really

Available: Copies:

35.

Fashion entrepreneur : starting your own fashion business

Burke, Sandra.

Format:

Books

Publication Date

2008

Excerpt:

, writing business plans, raising finance, sales and marketing, and the small business management skills

Available: Copies:

36.

Contemporary advertising

Arens, William F.

Table of contents http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html

Format:

Books

Publication Date

2008

Excerpt:

-- Relationship building : direct marketing, personal selling, and sales promotion -- Relationship building

Available: Copies:

37.

Website optimization

King, Andrew B.

Format:

Books

Publication Date

2008

Excerpt:

sales.

Available: Copies:

38.

Marketing

Etzel, Michael J.

Format:

Electronic Resources

Publication Date

2007

Excerpt:

-- Advertising, sales promotion, and public relations -- Managing the marketing effort. Strategic marketing

Available: Copies:

39.

Hotel front office management

Bardi, James A., 1947-

Table of contents http://catdir.loc.gov/catdir/toc/ecip064/2005033575.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0623/2005033575-d.html

Format:

Books

Publication Date

2007

Excerpt:

audit -- Managing hospitality -- Training for hospitality -- Promoting in-house sales -- Security

Available: Copies:

40.

International marketing

Cateora, Philip R.

Digital material
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0632/2005057682-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0632/2005057682-d.html

Format:

Books

Publication Date

2007

Excerpt:

Communications and International Advertising -- Personal Selling and Sales Management -- Pricing for

Available: Copies:

41.

Marketing management

Winer, Russell S.

Table of contents http://www.loc.gov/catdir/toc/ecip068/2006004951.html

Format:

Books

Publication Date

2007

Excerpt:

-- Sales promotion -- Channels of distribution -- Direct channels of distribution: personal selling and

Available: Copies:

42.

Driving climate change : cutting carbon from transportation

Sperling, Daniel.

Format:

Books

Publication Date

2007

Excerpt:

from new car sales in the United States / Reducing vehicle emissions through cap-and-trade schemes

Available: Copies:

43.

How to deal with difficult customers : 10 simple strategies for selling to the stubborn, obnoxious, and belligerent

Anderson, Dave, 1961-

Table of contents only http://www.loc.gov/catdir/toc/ecip0613/2006014057.html

Format:

Books

Publication Date

2007

Excerpt:

't just be better, be different! -- Take the fight out of the sales process -- How to face & finesse

Available: Copies:

44.

Managing marketing : marketing success through good management practice

Palmer, Roger.

Format:

Books

Publication Date

2007

Excerpt:

Sales & marketing.

Available: Copies:

45.

Advertising, promotion, and other aspects of integrated marketing communications

Shimp, Terence A.

Format:

Books

Publication Date

2007

Excerpt:

Sales promotion.

Available: Copies:

46.

Marketing management : a value-creation process

Dubois, Pierre-Louis.

Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0662/2006049380-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0662/2006049380-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0662/2006049380-t.html

Format:

Books

Publication Date

2007

Excerpt:

. Sales promotion -- 16. Direct marketing.

Available: Copies:

47.

Marketing plans : how to prepare them, how to use them

McDonald, Malcolm.

Format:

Books

Publication Date

2007

Excerpt:

strategies -- The communication plan: 1. the advertising and sales promotion plans -- The communication plan

Available: Copies:

48.

A cultural approach to interpersonal communication : essential readings

Monaghan, Leila Frances, 1960-

Table of contents only http://www.loc.gov/catdir/toc/ecip0620/2006028941.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0802/2006028941-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0802/2006028941-d.html

Format:

Books

Publication Date

2007

Excerpt:

two deaf churches / Attacking the bureaucratic language of car sales : a case study of a car sales

Available: Copies:

49.

Enterprise case studies 2 technology & innovation

TV Choice Productions.

Format:

Books

Publication Date

2007

Excerpt:

, a mobile phone sales business that uses an ethical business approach, and a website design firm that

Available: Copies:

50.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2007

Excerpt:

Sales promotion.

Available: Copies:

51.

Measuring marketing : 103 key metrics every marketer needs

Davis, John, 1960 February 17-

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0740/2007295268-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-d.html

Format:

Books

Publication Date

2007

Excerpt:

points -- 43. Cost per gross rating point -- 44. Sales premiums -- 45. Promotion profit -- 46. Response

Available: Copies:

52.

Doing business in China : how to profit in the world's fastest growing market

Plafker, Ted.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015725879&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0742/2006928992-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0654/2006928992-d.html

Format:

Books

Publication Date

2007

Excerpt:

regulations -- Cultural differences and etiquette -- Sales and marketing -- Information, please! -- The China

Available: Copies:

53.

The energy bus : 10 rules to fuel your life, work, and team with positive energy

Gordon, Jon, 1971-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0618/2006024223.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0741/2006024223-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0741/2006024223-d.html

Format:

Books

Publication Date

2007

Excerpt:

and their teams. Drawing upon his experience and work with thousands of leaders, sales professionals

Available: Copies:

54.

Business marketing management : B2B

Hutt, Michael D.

Table of contents Kostenfrei
Table of contents http://catdir.loc.gov/catdir/toc/fy0705/2006924824.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1302/2006924824-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1215/2006924824-d.html

Format:

Books

Publication Date

2007

Excerpt:

Management -- Pricing Strategy for Business Markets Business Marketing Communications: Advertising and Sales

Available: Copies:

55.

Sport marketing

Mullin, Bernard James.

Table of contents http://catdir.loc.gov/catdir/toc/ecip074/2006035638.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016304780&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016304780&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2007

Excerpt:

branded merchandise -- Pricing strategies -- Promotions -- Sales -- Promotional licensing and sponsorship

Available: Copies:

56.

Business transactions law

Sharrock, Robert.

Format:

Books

Publication Date

2007

Excerpt:

Sales -- South Africa.

Available: Copies:

57.

Why customers do what they do : who they are, why they buy, and how you can anticipate their every move

Cohen, Marshal.

Table of contents http://catdir.loc.gov/catdir/toc/fy0614/2006297414.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014857481&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0668/2006297414-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0668/2006297414-d.html

Format:

Books

Publication Date

2006

Excerpt:

, marketing, and sales strategies the ability to anticipate the needs, wants, and desires of today's consumer

Available: Copies:

58.

Fundamentals of selling : customers for life through service

Futrell, Charles.

Format:

Books

Publication Date

2006

Excerpt:

strategically -- Elements of a great sales presentation -- Welcome your prospect's objections -- Closing begins

Available: Copies:

59.

Re-imagine!

Peters, Thomas J.

Format:

Books

Publication Date

2006 2003

Excerpt:

" -- Boss work : heroes, demos, stories -- Bringing WOW work to fruition : the Sales25 -- Re-imagining the

Available: Copies:

60.

Marketing management

Kotler, Philip.

Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA

Format:

Books

Publication Date

2006

Excerpt:

-- Chapter 19 -- Managing Personal Communications: Direct Marketing & the Sales Force -- Part VIII. Creating

Available: Copies:

61.

Strategic marketing

Cravens, David W.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-d.html

Format:

Books

Publication Date

2006

Excerpt:

. 12. Promotion, advertising, and sales promotion strategies -- Ch. 13. Sales force, Internet, and

Available: Copies:

62.

Marketing for hospitality and tourism

Kotler, Philip.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0513/2005015341.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2227800&custom_att_2=simple_viewer

Format:

Books

Publication Date

2006

Excerpt:

: communication and promotion policy and advertising -- Promoting products : public relations and sales promotion

Available: Copies:

63.

Secrets of great rainmakers : the keys to success and wealth

Fox, Jeffrey J., 1945-

Format:

Books

Publication Date

2006

Excerpt:

Sales management.

Available: Copies:

64.

Selling is everyone's business : what it takes to create a great salesperson

Johnson, Steve, 1962-

Table of contents http://www.loc.gov/catdir/toc/ecip063/2005031913.html

Format:

Books

Publication Date

2006

Excerpt:

Sales personnel -- Training of.

Available: Copies:

65.

Evaluating training programs : the four levels

Kirkpatrick, Donald L.

Format:

Books

Publication Date

2006

Excerpt:

technology skills -- Chap. 24. Evaluating a performance improvement program : Toyota Motor Sales, U.S.A., Inc

Available: Copies:

66.

Chinese medicine men : consumer culture in China and Southeast Asia

Cochran, Sherman, 1940-

Table of contents only http://www.loc.gov/catdir/toc/fy0613/2005043546.html

Format:

Books

Publication Date

2006

Excerpt:

Western counterparts in capturing Chinese and Southeast Asian sales of medicine in both peacetime and

Available: Copies:

67.

Controller and CFO's guide to accounts payable

Schaeffer, Mary S.

Format:

Books

Publication Date

2006

Excerpt:

considerations -- Ch. 13. Sales and use tax -- Ch. 14. Fraud : check, employee, and vendor -- Ch. 15. New

Available: Copies:

68.

Tourism Marketing for cities and towns : using branding and events to attract tourism

Kolb, Bonita M.

Table of contents only http://www.loc.gov/catdir/toc/ecip0517/2005022585.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0622/2005022585-d.html

Format:

Books

Publication Date

2006

Excerpt:

public relations -- Sales incentives, direct marketing, and website development -- Trade promotion

Available: Copies:

69.

International marketing : a global perspective

Muhlbacher, Hans, 1949-

Format:

Books

Publication Date

2006

Excerpt:

management -- 12. International distribution management -- 13. International sales management -- 14

Available: Copies:

70.

Great employees only : how gifted bosses hire and de-hire their way to success

Dauten, Dale A.

Table of contents only http://www.loc.gov/catdir/toc/ecip068/2006005315.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0741/2006005315-d.html

Format:

Books

Publication Date

2006

Excerpt:

hiring and de-hiring -- Number 34. Hiring is more important than sales -- Number 35. The hiring pipeline

Available: Copies:

71.

Business communication : process & product

Guffey, Mary Ellen.

Format:

Books

Publication Date

2006

Excerpt:

and goodwill messages; 10. Persuasive and sales messages; 11. Negative messages -- Unit Four. Reports

Available: Copies:

72.

Trust-based selling : using customer focus and collaboration to build long-term relationships

Green, Charles H.

Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0623/2005031036-b.html

Format:

Books

Publication Date

2006

Excerpt:

shows how behaving in a trustworthy manner during the sales process creates trust while also enhancing

Available: Copies:

73.

Lead generation for the complex sale : boost the quality and quantity of leads to increase your ROI

Carroll, Brian J. (Brian James), 1970-

Table of contents http://www.loc.gov/catdir/toc/ecip0516/2005020712.html

Format:

Books

Publication Date

2006

Excerpt:

Sales management.

Available: Copies:

74.

The solution-centric organization

Eades, Keith M.

Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0632/2006008289-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0632/2006008289-d.html
Table of contents only http://www.loc.gov/catdir/toc/ecip0610/2006008289.html

Format:

Books

Publication Date

2006

Excerpt:

Sales management.

Available: Copies:

75.

Predicting market success : new ways to measure customer loyalty and engage customers with your brand

Passikoff, Robert, 1948-

Format:

Books

Publication Date

2006

Excerpt:

market behavior, customer loyalty, sales, and profitability."--BOOK JACKET.

Available: Copies:

76.

Strategic database marketing

Hughes, Arthur Middleton.

Table of contents http://www.loc.gov/catdir/toc/ecip059/2005006389.html

Format:

Books

Publication Date

2006 2005

Excerpt:

unleashing the power in your company's customer database and turning it into a sales-building machine. Using

Available: Copies:

77.

Handbook of qualitative research methods in marketing

Belk, Russell W.

Table of contents only http://www.loc.gov/catdir/toc/ecip068/2006004283.html

Format:

Books

Publication Date

2006

Excerpt:

interviews with sales executives / Photo essays and the mining of minutiae in consumer research : 'bout the

Available: Copies:

78.

Know-who based entrepreneurship : from knowledge creation to business implemenation

Harryson, Sigvald, 1966-

Format:

Books

Publication Date

2006

Excerpt:

fuel sales -- Ch. 8. Business intelligent innovation -- Ch. 9. Leadership for entrepreneurship.

Available: Copies:

79.

Australian export : a guide to law and practice

Malbon, Justin.

Format:

Books

Publication Date

2006

Excerpt:

Export sales contracts -- Australia.

Available: Copies:

80.

Advertising : principles & practice

Wells, William, 1926-

Format:

Books

Publication Date

2006

Excerpt:

-ending case : chick-fil-A : effective advertising messages -- 15. Direct response -- 16. Sales promotion

Available: Copies:

81.

The entrepreneur and small business problem solver

Cohen, William A., 1937-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0512/2005012593.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0653/2005012593-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0622/2005012593-d.html

Format:

Books

Publication Date

2006

Excerpt:

your business with advertising and publicity -- 12. How to sell and build your own sales organization

Available: Copies:

82.

Advertising, promotion and other aspects of integrated marketing communications

Shimp, Terence A.

Format:

Books

Publication Date

2006

Excerpt:

Sales promotion.

Available: Copies:

83.

The 86 percent solution : how to succeed in the biggest market opportunity of the next 50 years

Mahajan, Vijay, 1948-

Table of contents http://catdir.loc.gov/catdir/toc/fy0601/2005925782.html

Format:

Books

Publication Date

2006

Excerpt:

already driving billions of dollars in sales there." "Along the way, you'll learn how to handle lack of

Available: Copies:

84.

Selling hospitality : a situational approach

McNeill, Richard G.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1302/2005050890-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1302/2005050890-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1302/2005050890-d.html

Format:

Books

Publication Date

2006

Excerpt:

discusses the changing hospitality sales profession, including the three emerging selling roles and when to

Available: Copies:

85.

Introduction to marketing

Lamb, Charles W.

Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014584340&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2006 2005

Excerpt:

communications -- Advertising and public relations -- Sales promotion and personal selling -- Pricing decisions

Available: Copies:

86.

Heads in beds : hospitality and tourism marketing

Raza, Ivo, 1968-

Format:

Books

Publication Date

2005

Excerpt:

build brands, generate sales and grow profits through marketing. Written for students as well as

Available: Copies:

87.

Dismissal, discrimination, and unfair labour practices

Grogan, John.

Format:

Books

Publication Date

2005

Excerpt:

-- 23. Closures, mergers and sales of businesses -- 24. Unilateral change to terms and conditions of

Available: Copies:

88.

Strategic market management

Aaker, David A.

Table of contents http://catdir.loc.gov/catdir/toc/wiley041/2004042209.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley047/2004042209.html
Publisher description http://catdir.loc.gov/catdir/description/wiley041/2004042209.html

Format:

Books

Publication Date

2005

Excerpt:

--Sales and Profitability -- Performance Measurement--Beyond Profitability.

Available: Copies:

89.

The copywriter's handbook : a step-by-step guide to writing copy that sells

Bly, Robert W.

Sample text http://catdir.loc.gov/catdir/enhancements/fy1101/2005050345-s.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0625/2005050345-b.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/hol056/89038564.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0625/2005050345-d.html
Publisher description http://catdir.loc.gov/catdir/description/hol054/89038564.html

Format:

Books

Publication Date

2005

Excerpt:

-- Writing brochures, catalogs, and other sales materials -- Writing public relations materials -- Writing

Available: Copies:

90.

Applied strategic marketing

Du Plessis, P. J. (Phillipus Jacobus), 1943-

Format:

Books

Publication Date

2005

Excerpt:

Sales management.

Available: Copies:

91.

Marketing payback : is your marketing profitable?

Shaw, Robert, 1950-

Format:

Books

Publication Date

2005

Excerpt:

reliable sales forecast or simply want to justify a marketing budget, Marketing Payback will help you to

Available: Copies:

92.

Strategic advertising management

Percy, Larry.

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip0511/2005012353.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014164960&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0725/2005012353-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0639/2005012353-d.html

Format:

Books

Publication Date

2005

Excerpt:

Sales promotion.

Available: Copies:

93.

Corporate social responsibility : doing the most good for your company and your cause

Kotler, Philip.

Table of contents http://www.loc.gov/catdir/toc/ecip0422/2004020375.html

Format:

Books

Publication Date

2005

Excerpt:

-related marketing : making contributions to causes based on product sales -- 5. Corporate social marketing

Available: Copies:

94.

Marketing across cultures

Usunier, Jean-Claude.

Format:

Books

Publication Date

2005

Excerpt:

sales promotion -- 13. Language, culture and communication -- 14. Intercultural marketing communications

Available: Copies:

95.

The virtual handshake : opening doors and closing deals with online social networking

Teten, David.

Table of contents http://www.loc.gov/catdir/toc/ecip058/2005002638.html

Format:

Books

Publication Date

2005

Excerpt:

-- Finding a job -- Marketing -- Sales -- Business development -- Volunteering.

Available: Copies:

96.

The professional services firm bible

Baschab, John, 1968-

Publisher description http://www.loc.gov/catdir/description/wiley042/2004011607.html
Table of contents http://www.loc.gov/catdir/toc/wiley041/2004011607.html

Format:

Books

Publication Date

2005

Excerpt:

structures, compensation and decision making -- Sales management/tracking -- Marketing and business

Available: Copies:

97.

Outsourcing--insourcing : can vendors make money from the new relationship opportunities?

Jenster, Per V.

Table of contents http://www.loc.gov/catdir/toc/ecip053/2004025691.html

Format:

Books

Publication Date

2005

Excerpt:

marketing and the sales force -- 4. Managing buyer/supplier relationships -- 5. Pricing solutions and

Available: Copies:

98.

Career opportunities in the publishing industry

Yager, Fred, 1946-

Format:

Books

Publication Date

2005

Excerpt:

-- Marketing and public relations -- Advertising and sales -- Management -- pt. 3. Book publishing -- Editorial

Available: Copies:

99.

The regional multinationals : MNEs and "Global" strategic management

Rugman, Alan M.

Table of contents http://www.loc.gov/catdir/toc/cam051/2004052681.html
Publisher description http://www.loc.gov/catdir/description/cam041/2004052681.html

Format:

Books

Publication Date

2005

Excerpt:

"Although many firms label themselves "global," very few can back this up with truly global sales

Available: Copies:

100.

Does your marketing sell? : the secret of effective marketing communications

Moore, Ian.

Table of contents http://www.loc.gov/catdir/toc/ecip055/2004030359.html

Format:

Books

Publication Date

2005

Excerpt:

"Does Your Marketing Sell? is a distillation of the author's 25 years of successful sales and

Available: Copies:

101.

Passionate and profitable : why customer strategies fail and ten steps to do them right

Arussy, Lior.

Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0617/2004022230-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0617/2004022230-d.html
Table of contents only http://www.loc.gov/catdir/toc/ecip051/2004022230.html

Format:

Books

Publication Date

2005

Excerpt:

passionate evangelists? -- Critical choice 8--post-sales dialogue and service, do we really care? -- Critical

Available: Copies:

102.

Shopping in the Renaissance : consumer cultures in Italy 1400-1600

Welch, Evelyn S., 1959-

Table of contents http://www.loc.gov/catdir/toc/ecip052/2004024095.html

Format:

Books

Publication Date

2005

Excerpt:

urban spaces of Renaissance cities, before turning to more transient forms of sales such as fairs

Available: Copies:

103.

Guerrilla marketing in 30 days : a 30 day tactical plan to maximize profits and increase customers

Levinson, Jay Conrad.

Format:

Books

Publication Date

2005

Excerpt:

. Telephone selling and marketing -- Day 16. Printed collateral, brochures, and sales sheets -- Day 17. Direct

Available: Copies:

104.

Contemporary marketing 2005

Boone, Louis E.

Format:

Books

Publication Date

2005

Excerpt:

strategy. 17. Integrated marketing communications -- 18. Advertising, sales promotion and public relations

Available: Copies:

105.

Introduction to operations and supply chain management

Bozarth, Cecil C.

Format:

Books

Publication Date

2005

Excerpt:

. Sales and operations planning (aggregate planning) -- 13. Managing inventory throughout the supply chain

Available: Copies:

106.

Analysis for marketing planning

Lehmann, Donald R.

Format:

Books

Publication Date

2005

Excerpt:

. 4. Competitor analysis -- Ch. 5. Customer analysis -- Ch. 6. Market potential and sales forecasting

Available: Copies:

107.

Norman's law of purchase and sale in South Africa

Zulman, R. H. (Ralph Hirsch)

Format:

Books

Publication Date

2005

Excerpt:

Sales -- South Africa.

Available: Copies:

108.

Business-to-business marketing : relationships, systems and communications

Fill, Chris.

Format:

Books

Publication Date

2005

Excerpt:

Sales promotion.

Available: Copies:

109.

Don't believe it! : how lies become news

Kitty, Alexandra.

Format:

Books

Publication Date

2005

Excerpt:

Disinformation ; Distributed in the USA by Consortium Book Sales and Distribution,

Available: Copies:

110.

The right tools for the job : on the use and performance of management tools and techniques

Cox, Andrew W.

Contributor biographical information http://www.loc.gov/catdir/bios/hol059/2004048876.html
Publisher description http://www.loc.gov/catdir/description/hol053/2004048876.html
Table of contents http://www.loc.gov/catdir/toc/hol052/2004048876.html

Format:

Books

Publication Date

2005

Excerpt:

. Tools and techniques for marketing and sales management -- Ch.5. The use of marketing and sales

Available: Copies:

111.

Introduction to foodservice

Payne-Palacio, June.

Format:

Books

Publication Date

2005

Excerpt:

Surveys and Comment Cards: Frequency Ratings or Popularity Indexes -- Sales Data -- PART 33 -- The

Available: Copies:

112.

The complete idiot's guide to copywriter's words and phrases

Kleidermacher, Kathy.

EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=472777
OverDrive (PDF) http://www.contentreserve.com/TitleInfo.asp?ID={B0954C34-3EC4-492B-9207-73AED44279D1}&Format=50
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0720/2005929451-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0720/2005929451-d.html
Image http://images.contentreserve.com/ImageType-100/1523-1/{B0954C34-3EC4-492B-9207-73AED44279D1}Img100.jpg

Format:

Electronic Resources

Publication Date

2005

Excerpt:

Job -- Sales Relationships Suffer from Dishonesty -- 5. The Mind of the Market -- The Four Phases of

Available: Copies:

113.

The small business bible : everything you need to know to succeed in your small business

Strauss, Steven D., 1958-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0420/2004016912.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0616/2004016912-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0616/2004016912-d.html

Format:

Books

Publication Date

2005

Excerpt:

sales and exemplary customer service -- Selecting the right franchise -- Franchise success secrets

Available: Copies:

114.

ProfitBrand : how to increase the profitability, accountability & sustainability of brands

Wreden, Nick.

ebrary http://site.ebrary.com/id/10096170
Table of contents http://catdir.loc.gov/catdir/toc/ecip056/2005001872.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/2005001872-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005001872-d.html

Format:

Books

Publication Date

2005

Excerpt:

, part 1 -- Table 4.9 Standard customer equity, part 2 -- Table 5.1 Sales volume segmentation Table 5.2

Available: Copies:

115.

Integrated marketing communication

Bothma, Neels.

Format:

Books

Publication Date

2005

Excerpt:

Introduction -- Advertising -- Media planning -- Personal selling -- Sales promotion -- Public

Available: Copies:

116.

Global marketing management : changes, challenges and new strategies

Lee, Kiefer.

Table of contents http://catdir.loc.gov/catdir/toc/ecip058/2005003201.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0723/2005003201-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0723/2005003201-d.html

Format:

Books

Publication Date

2005

Excerpt:

-- Managing supply chain and distribution -- Global pricing and terms of access -- Sales force management and

Available: Copies:

117.

International marketing

Cateora, Philip R.

Format:

Electronic Resources

Publication Date

2005

Excerpt:

-- Integrated marketing communications and international advertising -- Personal selling and sales management

Available: Copies:

118.

Food and beverage cost control

Miller, Jack E., 1930-

Food and beverage cost control
Table of contents http://catdir.loc.gov/catdir/toc/ecip041/2003005798.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley045/2003005798.html
Publisher description http://catdir.loc.gov/catdir/description/wiley041/2003005798.html

Format:

Books

Publication Date

2005

Excerpt:

Managing revenue and expense -- Determining sales forecasts -- Managing the cost of food

Available: Copies:

119.

Presentations for dummies

Kushner, Malcolm L.

Publisher description
Contributor biographical information
Table of contents http://catdir.loc.gov/catdir/toc/wiley051/2004107977.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016366737&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0619/2004107977-b.html

Format:

Books

Publication Date

2004

Excerpt:

. Succeeding in Sales and Other Motivational Presentations -- Giving a Sales Presentation -- Energizing with a

Available: Copies:

120.

Legal principles of contracts and commercial law

Fouche, M. A.

Format:

Books

Publication Date

2004

Excerpt:

Sales -- South Africa.

Available: Copies:

121.

Effective advertising : understanding when, how, and why advertising works

Tellis, Gerard J., 1950-

SAGE knowledge eBook available for UOIT via SAGE. Click link to access
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=474275
HathiTrust Digital Library, Limited view (search only) http://catalog.hathitrust.org/api/volumes/oclc/52721157.html
MyiLibrary http://www.myilibrary.com?id=661967
Table of contents http://catdir.loc.gov/catdir/toc/ecip046/2003016016.html

Format:

Electronic Resources

Publication Date

2004

Excerpt:

instantaneous and carryover effects of advertising on consumer choice, sales, and market share. In addition, the

Available: Copies:

122.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2004

Excerpt:

Sales promotion.

Available: Copies:

123.

Personal selling

Cant, M. C. (Michael Colin), 1957-

Format:

Books

Publication Date

2004

Excerpt:

Sales presentations.

Available: Copies:

124.

Designing & developing scalable IP networks

Davies, Guy.

Publisher description http://www.loc.gov/catdir/description/wiley042/2004011563.html
Table of contents http://www.loc.gov/catdir/toc/wiley041/2004011563.html

Format:

Books

Publication Date

2004

Excerpt:

, engineers and managers. It will also be an authoritative guide for technically aware sales and marketing

Available: Copies:

125.

Pocketbook power : how to reach the hearts and minds of today's most coveted consumers - women

Kanner, Bernice.

Publisher description http://www.loc.gov/catdir/description/mh041/2003025366.html
Table of contents http://www.loc.gov/catdir/toc/ecip0411/2003025366.html
Contributor biographical information http://www.loc.gov/catdir/bios/mh042/2003025366.html

Format:

Books

Publication Date

2004

Excerpt:

't just for baking -- 12. Homes and homebase -- 13. You throw like a girl -- 14. When sales dip, men

Available: Copies:

126.

Time for a model change : re-engineering the global automobile industry

Maxton, Graeme P.

Publisher description http://www.loc.gov/catdir/description/cam041/2004045634.html
Table of contents http://www.loc.gov/catdir/toc/cam041/2004045634.html

Format:

Books

Publication Date

2004

Excerpt:

downstream sales and service sector -- 7. When the numbers do not add up -- 8. Choosing a future for the

Available: Copies:

127.

Dictionary of marketing communications

Govoni, Norman A. P.

Table of contents http://www.loc.gov/catdir/toc/ecip042/2003007359.html

Format:

Books

Publication Date

2004

Excerpt:

concepts in the promotion aspect of marketing with coverage of advertising, sales promotion, public

Available: Copies:

128.

Up against the retail giants : targeting weakness, gaining an edge

Samli, A. Coskun.

Table of contents http://www.loc.gov/catdir/toc/ecip0421/2004017560.html

Format:

Books

Publication Date

2004

Excerpt:

"As large-scale discounters and national or international chains are handling more retail sales

Available: Copies:

129.

Marketing decisions

TV Choice Productions.

Format:

Video cassette

Publication Date

2004 1990

Excerpt:

Case study 1. The advert -- Case study 2. Falling sales -- Case study 3. Change of image?

Available: Copies:

130.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2004

Excerpt:

Sales promotion.

Available: Copies:

131.

Marketing for tourism

Holloway, J. Christopher.

Format:

Books

Publication Date

2004

Excerpt:

-- The sales function -- Tourism advertising -- The travel brochure -- Sales promotion for travel and

Available: Copies:

132.

The 22 irrefutable laws of advertising (and when to violate them)

Newman, Michael.

Table of contents http://catdir.loc.gov/catdir/toc/wiley041/2004301124.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley047/2004301124.html
Publisher description http://catdir.loc.gov/catdir/description/wiley042/2004301124.html

Format:

Books

Publication Date

2004

Excerpt:

Sales promotion.

Available: Copies:

133.

Principles of marketing

Kotler, Philip.

Format:

Books

Publication Date

2004

Excerpt:

-- Integrated marketing communication strategy -- Advertising, sales promotion, and public relations -- Personal

Available: Copies:

134.

Contemporary advertising

Arens, William F.

Format:

Books

Publication Date

2004

Excerpt:

building: direct marketing, personal selling, and sales promotion -- Relationship building: public

Available: Copies:

135.

The sari shop

Bajwa, Rupa, 1976-

Format:

Books

Publication Date

2004

Excerpt:

Sales personnel -- India -- Amritsar -- Fiction.

Available: Copies:

136.

Personal selling

Cant, M. C. (Michael Colin), 1957-

Format:

Books

Publication Date

2004

Excerpt:

Sales presentations.

Available: Copies:

137.

Business marketing management : a strategic view of industrial and organizational markets

Hutt, Michael D.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-d.html

Format:

Books

Publication Date

2004

Excerpt:

strategy for business markets. -- 16. Business marketing communications: advertising and sales promotion

Available: Copies:

138.

The law of sale and lease

Kerr, Alastair James.

Format:

Books

Publication Date

2004

Excerpt:

Sales -- South Africa.

Available: Copies:

139.

Re-imagine! : [business excellence in a disruptive age]

Peters, Thomas J.

Table of contents http://catdir.loc.gov/catdir/toc/fy043/2004296757.html

Format:

Books

Publication Date

2003

Excerpt:

-- Bringing WOW work to fruition: the sales25 -- Part 7. New business new people : Re-imagining the individual

Available: Copies:

140.

Connecting with customers : how to sell, service, and market the travel product

Mancini, Marc, 1946-

Format:

Books

Publication Date

2003

Excerpt:

from them in fundamental ways." "Connecting with Customers helps you understand the sales, service, and

Available: Copies:

141.

Collins COBUILD business vocabulary in practice

Robbins, Sue.

Format:

Books

Publication Date

2003

Excerpt:

, Production, Sales, Finance, Marketing. Features authentic texts, with exercises and answers. Suitable for

Available: Copies:

142.

A framework for marketing management

Kotler, Philip.

Format:

Books

Publication Date

2003

Excerpt:

-- 16. Designing and Managing Integrated Marketing Communications -- 17. Managing the Sales Force.

Available: Copies:

143.

Key management ratios : master the management metrics that drive and control your business

Walsh, Ciaran.

Format:

Books

Publication Date

2003

Excerpt:

measures -- Current ratio -- Quick ratio -- Working capital to sales ratio -- Working capital days

Available: Copies:

144.

Marketing and the bottom line : the marketing metrics that will pump up cash flow

Ambler, Tim.

Format:

Books

Publication Date

2003

Excerpt:

will reap the best outcome and sales.

Available: Copies:

145.

New products management

Crawford, C. Merle (Charles Merle), 1924-2012.

Table of contents http://catdir.loc.gov/catdir/toc/mh021/2002025532.html
Publisher description http://catdir.loc.gov/catdir/description/mh022/2002025532.html

Format:

Books

Publication Date

2003

Excerpt:

-- Concept/Project Evaluation -- The Concept Evaluation System -- Concept Testing -- The Full Screen -- Sales

Available: Copies:

146.

The complete idiot's guide to MBA basics

Gorman, Tom.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0716/2002116795-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0716/2002116795-d.html

Format:

Books

Publication Date

2003

Excerpt:

, and finance -- Managing marketing for maximum sales -- Steering the business into the future.

Available: Copies:

147.

Doing business internationally : the guide to cross-cultural success

Walker, Danielle Medina.

Publisher description http://www.loc.gov/catdir/description/mh021/2001054412.html
Contributor biographical information http://www.loc.gov/catdir/bios/mh041/2001054412.html

Format:

Books

Publication Date

2003

Excerpt:

Sales -- 7. Translating Global Vision into Local Action: Focus on Multicultural Teamwork and

Available: Copies:

148.

Write up the corporate ladder : successful writers reveal the techniques that help you write with ease and get ahead

Ryan, Kevin, 1951-

Format:

Books

Publication Date

2003

Excerpt:

., Mitch Bardwell, director sales training division -- Cisco Systems, Inc., Jere Brooks King, vice

Available: Copies:

149.

Against the grain : how to succeed in business by peddling heresy

Stern, Joel M.

Publisher description http://www.loc.gov/catdir/description/wiley036/2003010884.html
Table of contents http://www.loc.gov/catdir/toc/wiley031/2003010884.html

Format:

Books

Publication Date

2003

Excerpt:

Incentives -- Ch. 8. The Missionary Way of Life -- Ch. 9. Dispatches from the Sales Front -- Ch. 10. As for

Available: Copies:

150.

What's keeping your customers up at night? : close more deals by selling to your client's pain

Cody, Steven.

Publisher description http://www.loc.gov/catdir/description/mh031/2002154748.html
Publisher description http://www.loc.gov/catdir/description/mh031/2002154748.html.
Contributor biographical information http://www.loc.gov/catdir/bios/mh042/2002154748.html

Format:

Books

Publication Date

2003

Excerpt:

bad. It also provides the keys to deepening relationships, up-selling customers, and keeping sales

Available: Copies:

151.

Mastering the complex sale : how to compete and win when the stakes are high!

Thull, Jeff, 1949-

Table of contents http://www.loc.gov/catdir/toc/wiley031/2002153141.html
Publisher description http://www.loc.gov/catdir/description/wiley039/2002153141.html
Contributor biographical information http://www.loc.gov/catdir/bios/wiley045/2002153141.html

Format:

Books

Publication Date

2003

Excerpt:

: Translating Market Strategy into Sales Results -- 10. A Complex Sales Future: You Can Watch It Happen to You

Available: Copies:

152.

Marketing and promotional strategy

Gelder, Darren.

Format:

Books

Publication Date

2003

Excerpt:

Sales promotion -- Problems, exercises, etc.

Available: Copies:

153.

Advertising, promotion & supplemental aspects of integrated marketing communications

Shimp, Terence A.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html

Format:

Books

Publication Date

2003

Excerpt:

Sales promotion.

Available: Copies:

154.

Advertising : principles & practice

Wells, William, 1926-

Format:

Books

Publication Date

2003

Excerpt:

-- pt. 5. Integrating marketing communication elements -- Sales promotion -- Public relations -- Retail

Available: Copies:

155.

AdValue : twenty ways advertising works for business

Butterfield, Leslie, 1952-

Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=288850
ebrary http://site.ebrary.com/id/10169897
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=104763
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Format:

Electronic Resources

Publication Date

2003

Excerpt:

advertising affects shareholder value / Leslie Butterfield -- How advertising drives sales and profits / John

Available: Copies:

156.

AdValue : twenty ways advertising works for business

Butterfield, Leslie, 1952-

Table of contents http://catdir.loc.gov/catdir/toc/els031/2002043685.html
Publisher description http://catdir.loc.gov/catdir/description/els031/2002043685.html

Format:

Books

Publication Date

2003

Excerpt:

advertising affects shareholder value / Leslie Butterfield -- How advertising drives sales and profits / John

Available: Copies:

157.

Marketing for hospitality and tourism

Kotler, Philip.

Format:

Books

Publication Date

2003 2002

Excerpt:

: communication and promotion policy and advertising -- Promoting products: public relations and sales promotion

Available: Copies:

158.

Hotel and motel management and operations

Gray, William S., 1936-

Format:

Books

Publication Date

2003

Excerpt:

Staff. The Human Resources Department. Reservations: Systems and Operations. Sales and Marketing

Available: Copies:

159.

Business transactions law

Sharrock, Robert.

Format:

Books

Publication Date

2002

Excerpt:

Sales -- South Africa.

Available: Copies:

160.

Marketing plans : how to prepare them, how to use them

McDonald, Malcolm.

Table of contents http://catdir.loc.gov/catdir/toc/els051/2004556468.html
Publisher description http://catdir.loc.gov/catdir/description/els051/2004556468.html

Format:

Books

Publication Date

2002

Excerpt:

strategies -- The communication plan : the advertising and sales promotion plans -- The communication plan

Available: Copies:

161.

Hospitality and travel marketing

Morrison, Alastair M.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-t.html

Format:

Books

Publication Date

2002

Excerpt:

and the travel trade; communications; advertising; sales promotion and merchandising; sales management

Available: Copies:

162.

Wine tourism around the world : development, management and markets

Hall, Colin Michael, 1961-

Format:

Books

Publication Date

2002 2000

Excerpt:

door sales and determinants of wine tourism success : results from Texas wineries / Tim H. Dodd -- Wine

Available: Copies:

163.

Marketing communications : contexts, strategies, and applications

Fill, Chris.

Format:

Books

Publication Date

2002

Excerpt:

Sales promotion.

Available: Copies:

164.

International marketing

Cateora, Philip R.

Format:

Books

Publication Date

2002

Excerpt:

communications and international advertising -- 17. Personal selling and sales management -- 18. Pricing for

Available: Copies:

165.

Customer relationship management

Anderson, Kristin, 1962-

Contributor biographical information http://catdir.loc.gov/catdir/bios/mh051/2002277589.html
Publisher description http://catdir.loc.gov/catdir/description/mh051/2002277589.html

Format:

Books

Publication Date

2002

Excerpt:

. Managing Your Customer Service/Sales Profile -- 4. Choosing Your CRM Strategy -- 5. Managing and Sharing

Available: Copies:

166.

Contemporary advertising

Arens, William F.

Format:

Electronic Resources

Publication Date

2002

Excerpt:

mix -- Relationship building: direct marketing, personal selling, and sales promotion -- Relationship

Available: Copies:

167.

The fall of advertising and the rise of PR

Ries, Al.

Format:

Books

Publication Date

2002

Excerpt:

creativity -- Advertising and awards -- Advertising and awareness -- Advertising and sales -- Advertising and

Available: Copies:

168.

The fall of advertising and the rise of PR

Ries, Al.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009858662&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009858662&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/description/hc042/2002023294.html

Format:

Books

Publication Date

2002

Excerpt:

Creativity -- Advertising and Awards -- Advertising and Awareness -- Advertising and Sales -- Advertising and

Available: Copies:

169.

Effective marketing : creating and keeping customers

Zikmund, William G.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-d.html

Format:

Books

Publication Date

2002

Excerpt:

communications -- Advertising and public relations in an e-commerce world -- Personal selling, sales management

Available: Copies:

170.

Marketing plans that work

McDonald, Malcolm.

Table of contents http://catdir.loc.gov/catdir/toc/els031/2001043345.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012930759&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/description/els031/2001043345.html

Format:

Books

Publication Date

2002

Excerpt:

communication plan : advertising and sales promotion -- The communication plan : sales -- The pricing plan

Available: Copies:

171.

Basic marketing : a global-managerial approach

Perreault, William D., Jr.

Format:

Books

Publication Date

2002

Excerpt:

: introduction to integrated marketing communications -- Personal selling -- Advertising and sales promotion

Available: Copies:

172.

The complete guide to self-publishing

Ross, Tom, 1933-

Format:

Books

Publication Date

2002

Excerpt:

Equalizer Selling Books the Usual Ways Nontraditional Venues for Generating More Sales Propelling Your

Available: Copies:

173.

Fundamental accounting principles

Larson, Kermit D.

Format:

Electronic Resources

Publication Date

2002

Excerpt:

activities -- 6. Accounting for merchandising activities -- 7. Merchandise inventories and cost of sales -- 8

Available: Copies:

174.

Applied strategic marketing

Du Plessis, P. J.

Format:

Books

Publication Date

2001

Excerpt:

Sales management.

Available: Copies:

175.

Marketing management : knowledge and skills

Peter, J. Paul.

Table of contents http://catdir.loc.gov/catdir/toc/mh021/00026735.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00026735.html

Format:

Books

Publication Date

2001

Excerpt:

: Advertising and Sales Promotion. Personal Selling. Distribution Strategy. Pricing Strategy. Marketing in

Available: Copies:

176.

Principles of marketing

Kotler, Philip.

Format:

Electronic Resources

Publication Date

2001

Excerpt:

management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Advertising, sales

Available: Copies:

177.

Fundamentals of menu planning

McVety, Paul J.

Table of contents http://catdir.loc.gov/catdir/toc/onix05/2001017547.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley044/2001017547.html
Publisher description http://catdir.loc.gov/catdir/description/wiley037/2001017547.html

Format:

Books

Publication Date

2001

Excerpt:

a menu -- Sales history -- Merchandising the menu -- Foodservice equipment analysis -- Appendix A

Available: Copies:

178.

Electronic commerce

Schneider, Gary P., 1952-

Format:

Books

Publication Date

2001

Excerpt:

. Strategies for marketing, sales, and promotion -- 9. Strategies for purchasing and support activities: from

Available: Copies:

179.

Blackstone's sale and supply of goods and services

Miles, Richard.

Format:

Books

Publication Date

2001

Excerpt:

Sales -- England.

Available: Copies:

180.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2001

Excerpt:

Sales promotion.

Available: Copies:

181.

Customers rule! : why the e-commerce honeymoon is over and where winning businesses go from here

Blackwell, Roger D.

Sample text http://catdir.loc.gov/catdir/samples/random045/2001017343.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/random053/2001017343.html
Publisher description http://catdir.loc.gov/catdir/description/random0414/2001017343.html

Format:

Books

Publication Date

2001

Excerpt:

-savvy sales, marketing and fulfillment organizations, multi-channel retail, distribution and marketing

Available: Copies:

182.

Self-promotion online : marketing your creative services using web sites, e-mail, and digital portfolios

Benun, Ilise, 1961-

Format:

Books

Publication Date

2001

Excerpt:

Sales promotion.

Available: Copies:

183.

How to get new business in 90 days and keep it forever

Evans, Wendy, 1940-

Format:

Books

Publication Date

2001

Excerpt:

Sales management.

Available: Copies:

184.

Achieving excellence in selling : a South African approach

Blem, Norman.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009580624&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2001

Excerpt:

Sales management -- South Africa.

Available: Copies:

185.

Strategic market management

Aaker, David A.

Table of contents http://catdir.loc.gov/catdir/toc/onix07/2001026190.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0612/2001026190-b.html
Publisher description http://catdir.loc.gov/catdir/description/wiley036/2001026190.html

Format:

Books

Publication Date

2001

Excerpt:

Analysis -- Internal Analysis -- Financial Performance--Sales and Profitability.

Available: Copies:

186.

Entrepreneurial marketing : lessons from Wharton's pioneering MBA course

Lodish, Leonard M.

Click for information
eBook available for Durham College via EBSCOhost. Click link to access
123Library http://www.123library.org/book_details/?id=8384
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ebrary http://site.ebrary.com/id/10001713

Format:

Electronic Resources

Publication Date

2001

Excerpt:

distribution channel decisions -- Product/service rollout -- Entrepreneurial sales management -- Promotion and

Available: Copies:

187.

Quality planning and analysis : from product development through use

Gryna, Frank M.

Table of contents http://catdir.loc.gov/catdir/toc/mh021/00056621.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00056621.html

Format:

Books

Publication Date

2001

Excerpt:

-- Operational Quality Planning and Sales Income -- Quality Control -- Process Management -- Strategic Quality

Available: Copies:

188.

Marketing in travel and tourism

Middleton, Victor T. C.

MyiLibrary http://www.myilibrary.com?id=102840
Table of contents http://catdir.loc.gov/catdir/toc/els031/2001272313.html
Publisher description http://catdir.loc.gov/catdir/description/els031/2001272313.html

Format:

Books

Publication Date

2001

Excerpt:

Marketing Tools in Travel and Tourism -- Advertising and public relations -- Sales promotion, merchandising

Available: Copies:

189.

Managing front office operations

Kasavana, Michael L., 1947-

Format:

Books

Publication Date

2001

Excerpt:

Beverage Division -- Sales and Marketing Division -- Accounting Division -- Engineering and Maintenance

Available: Copies:

190.

Accounting, information technology, and business solutions

Hollander, Anita Sawyer.

Table of contents http://catdir.loc.gov/catdir/toc/mh022/98055219.html
Publisher description http://catdir.loc.gov/catdir/description/mh023/98055219.html

Format:

Books

Publication Date

2000

Excerpt:

Sales/Collection Business Process -- The Acquisition/Payment Process -- Other Business Processes

Available: Copies:

191.

The soul of the new consumer : authenticity -- what we buy and why in the new economy

Lewis, David, 1942-

Format:

Books

Publication Date

2000

Excerpt:

Consumers -- Mavens--the power behind sales success -- Cool hunters and mavens--the true market makers

Available: Copies:

192.

Advertising promotion : supplemental aspects of integrated marketing communications

Shimp, Terence A.

Format:

Books

Publication Date

2000

Excerpt:

Sales promotion.

Available: Copies:

193.

Fundamentals of international business transactions

Brand, Ronald A.

Format:

Books

Publication Date

2000

Excerpt:

Export sales contracts -- United States.

Available: Copies:

194.

GoldMine for dummies

Scott, Joel.

Table of contents http://catdir.loc.gov/catdir/toc/wiley022/99066334.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley044/99066334.html
Publisher description http://catdir.loc.gov/catdir/description/wiley038/99066334.html

Format:

Books

Publication Date

2000

Excerpt:

Sales management.

Available: Copies:

195.

Marketing : best practices

Czinkota, Michael R.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-t.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1152749
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Format:

Books

Publication Date

2000

Excerpt:

-- Integrated marketing communications: advertising, promotions, and other tools -- Personal selling and sales

Available: Copies:

196.

Marketing & selling the travel product

Burke, James F.

Format:

Books

Publication Date

2000

Excerpt:

profiles, sales distribution network, service quality, and salesmanship. Close-ups of professionals working

Available: Copies:

197.

Selling the wheel : choosing the best way to sell for you, your company, and your customers

Cox, Jeff, 1951-

Sample text http://catdir.loc.gov/catdir/enhancements/fy0705/99038449-s.html
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Format:

Books

Publication Date

2000

Excerpt:

Consists of parables that describe the role and processes of sales and marketing.

Available: Copies:

198.

Marketing for hospitality and tourism

Kotler, Philip.

Format:

Books

Publication Date

1999

Excerpt:

policy. -- 15. Promoting products : advertising, direct marketing, and sales promotion. -- 16. Promoting

Available: Copies:

199.

Marketing plans : how to prepare them, how to use them

McDonald, Malcolm.

Format:

Books

Publication Date

1999

Excerpt:

objectives and strategies -- 7. The communication plan : the advertising and sales promotion plans -- 8. The

Available: Copies:

200.

Streetwise business letters : 2,500 professionally written letters that will bring success to your business

Woods, John A.

Format:

Books

Publication Date

1999

Excerpt:

-- Congratulating a sales person for a testimonial -- Congratulating a sales person on a large sale -- Contacting a

Available: Copies:

201.

Business transactions law

Sharrock, Robert.

Format:

Books

Publication Date

1999

Excerpt:

Sales -- South Africa.

Available: Copies:

202.

The concise guide to becoming an independent consultant

Holtz, Herman.

Table of Contents http://www.loc.gov/catdir/toc/onix03/98044989.html
Publisher description http://www.loc.gov/catdir/description/wiley033/98044989.html
Contributor biographical information http://www.loc.gov/catdir/bios/wiley041/98044989.html

Format:

Books

Publication Date

1999

Excerpt:

and Sales: Finding Leads and Closing them -- 9. Releases, Brochures, and other Materials -- 10. The

Available: Copies:

203.

Cyber rules : strategies for excelling at E-business

Siebel, Thomas M.

Format:

Books

Publication Date

1999

Excerpt:

-Enterprises -- Ch. 8. The Net Will Move from Communities to "Customerization" -- Ch. 9. The Sales and Marketing

Available: Copies:

204.

International marketing

Cateora, Philip R.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0602/98021048-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0602/98021048-d.html

Format:

Books

Publication Date

1999

Excerpt:

and sales management -- Pricing for international markets -- Negotiating with international customers

Available: Copies:

205.

Brand spirit : how cause related marketing builds brands

Pringle, Hamish.

Table of contents http://catdir.loc.gov/catdir/toc/onix01/99013354.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1233063&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley041/99013354.html
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Cover http://swbplus.bsz-bw.de/bsz076176711cov.htm

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Books

Publication Date

1999

Excerpt:

, increase customer loyalty, build sales, create press coverage and more."

Available: Copies:

206.

Lesikar's basic business communication

Lesikar, Raymond Vincent.

Format:

Books

Publication Date

1999

Excerpt:

-- Indirectness in bad-news messages -- Indirectness in persuasion and sales messages -- Pattern viriations in

Available: Copies:

207.

How to prepare a promotional plan

Waller, David.

Format:

Books

Publication Date

1998

Excerpt:

Sales promotion -- Planning.

Available: Copies:

208.

Strategic market management

Aaker, David A.

Table of contents http://catdir.loc.gov/catdir/toc/onix02/98016155.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=903731&custom_att_2=simple_viewer
Publisher description http://catdir.loc.gov/catdir/description/wiley031/98016155.html

Format:

Books

Publication Date

1998

Excerpt:

--Sales and Profitability -- Performance Measurement--Beyond Profitability.

Available: Copies:

209.

Relationship marketing : new strategies, techniques, and technologies to win the customers you want and keep them forever

Gordon, Ian, 1952 June 19-

Table of contents http://lcweb.loc.gov/catdir/toc/98-134752.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/98134752.html
Publisher description http://catdir.loc.gov/catdir/description/wiley033/98134752.html

Format:

Books

Publication Date

1998

Excerpt:

- effectively and efficiently. Marketing attempted to generate as many sales transactions as possible, across

Available: Copies:

210.

Business law and the regulatory environment : concepts and cases.

Mallor, Jane P.

Format:

Books

Publication Date

1998

Excerpt:

remedies -- pt. 4. Sales. Formation and terms of sales contracts -- Product liability -- Performance of

Available: Copies:

211.

Food and beverage management

Davis, Bernard.

Table of contents http://catdir.loc.gov/catdir/toc/els033/98184730.html
Publisher description http://catdir.loc.gov/catdir/description/els033/98184730.html

Format:

Books

Publication Date

1998

Excerpt:

relations, merchandising and sales promotion -- 6. Food-menus and beverage lists -- 7. An overall view of

Available: Copies:

212.

Management information systems : the manager's view

Schultheis, Robert A.

Table of contents http://catdir.loc.gov/catdir/toc/mh022/97025011.html
Publisher description http://catdir.loc.gov/catdir/description/mh023/97025011.html

Format:

Books

Publication Date

1998

Excerpt:

-range forecasting systems -- Tactical marketing information systems ; Sales management systems ; Advertising and

Available: Copies:

213.

Promotional strategy : marketing communications in practice

Koekemoer, Ludi.

Format:

Books

Publication Date

1998

Excerpt:

Sales promotion -- South Africa.

Available: Copies:

214.

How hits happen : forecasting predictability in a chaotic marketplace

Farrell, Winslow.

Format:

Books

Publication Date

1998

Excerpt:

Sales forecasting.

Available: Copies:

215.

Contemporary advertising

Arens, William F.

Format:

Books

Publication Date

1998

Excerpt:

of the Communications Mix. 9. Relationship Building: Direct Marketing, Personal Selling, and Sales

Available: Copies:

216.

Principles of the law of sale & lease

Kahn, Ellison.

Format:

Books

Publication Date

1998

Excerpt:

Sales -- South Africa.

Available: Copies:

217.

Business marketing

Brierty, Edward G., 1925-

Format:

Books

Publication Date

1998

Excerpt:

Service -- Ch. 15. Planning and Developing the Sales Force -- Ch. 16. Organizing and Controlling a Sales

Available: Copies:

218.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

1998

Excerpt:

Sales promotion.

Available: Copies:

219.

Marketing mistakes and successes

Hartley, Robert F., 1927-

Table of contents http://catdir.loc.gov/catdir/toc/onix05/97014092.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0706/97014092-d.html

Format:

Books

Publication Date

1998

Excerpt:

-- Ethical and social pressures. ADM: price fixing and political cronyism. Met Life: deceptive sales tactics.

Available: Copies:

220.

Marketing magic : success stories from South Africas's top marketers

Dorrian, A. P. (A. Paul)

Format:

Books

Publication Date

1998

Excerpt:

Practical segmentation World-class advertising Innovative sales and marketing World-class service

Available: Copies:

221.

Financial accounting

Libby, Robert.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008591024&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

1998

Excerpt:

-- The communication of accounting information -- Reporting and interpreting sales revenue, receivables

Available: Copies:

222.

Hospitality accounting

Kotas, Richard.

Format:

Books

Publication Date

1997

Excerpt:

-- Accounting for purchases -- Accounting for sales -- Accounting for value added tax -- Organization of

Available: Copies:

223.

Marketing and information technology : the strategy, application and implementation of IT in marketing

O'Connor, John, 1960-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015155465&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

1997

Excerpt:

changing role of IT in customer service and sales. A wide variety of cases and vignettes are used

Available: Copies:

224.

A preface to marketing management

Peter, J. Paul.

Format:

Books

Publication Date

1997

Excerpt:

sales promotion -- 9. Promotion strategy : personal selling -- 10. Distribution strategy -- 11. Pricing

Available: Copies:

225.

It's when you sell that counts

Cassidy, Don.

Publisher description http://catdir.loc.gov/catdir/description/mh022/96041901.html

Format:

Books

Publication Date

1997

Excerpt:

-- Sect. II. Developing the Proper Mind-Set for Profitable Sales. Ch. 4. Acknowledge Mistakes. Ch. 5. Keep

Available: Copies:

226.

The successful marketing plan : a disciplined and comprehensive approach

Hiebing, Roman G.

Table of contents http://catdir.loc.gov/catdir/toc/mh022/96028253.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0602/96028253-b.html
Publisher description http://catdir.loc.gov/catdir/description/mh022/96028253.html

Format:

Books

Publication Date

1997

Excerpt:

; conducting an accurate situation analysis; formulating problems and opportunities; setting realistic sales

Available: Copies:

227.

Write on target : the direct marketer's copywriting handbook

Stein, Donna Baier.

Format:

Books

Publication Date

1997

Excerpt:

Sales letters -- Handbooks, manuals, etc.

Available: Copies:

228.

Export handbook : accounting, finance, and tax guide

Feinschreiber, Robert.

Format:

Books

Publication Date

1997

Excerpt:

-- Election requirements for foreign sales corporations and domestic international sales corporations / Glenn

Available: Copies:

229.

Advertising, promotion, and supplemental aspects of integrated marketing communications

Shimp, Terence A.

Inhaltsverzeichnis
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1514/96085295-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008057960&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

1997

Excerpt:

Sales promotion.

Available: Copies:

230.

Advertising communications & promotion management

Rossiter, John R.

Table of contents http://swbplus.bsz-bw.de/bsz061199036inh.htm

Format:

Regular print

Publication Date

1997

Excerpt:

Sales promotion.

Available: Copies:

231.

Achieving excellence in selling : the South African approach

Blem, Norman.

Format:

Books

Publication Date

1997

Excerpt:

Sales promotion.

Available: Copies:

232.

Achieving excellence in selling : the South African approach

Blem, Norman.

Format:

Books

Publication Date

1997

Excerpt:

Sales promotion.

Available: Copies:

233.

Small business management : an entrepreneurial emphasis

Longenecker, Justin G. (Justin Gooderl), 1917-2005.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1513/96006330-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1513/96006330-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1513/96006330-d.html

Format:

Books

Publication Date

1997

Excerpt:

and Credit Strategies -- 15. Promotion: Personal Selling, Advertising, and Sales Promotion -- 16

Available: Copies:

234.

Auditing, an integrated approach

Arens, Alvin A.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007726037&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

1997

Excerpt:

Transactions -- 13. Completing the Tests in the Sales and Collection Cycle: Accounts Receivable -- 14. Audit

Available: Copies:

235.

Managing packaged tourism : relationships, responsibilities and service quality in the inclusive holiday industry

Laws, Eric, 1945-

Format:

Books

Publication Date

1997

Excerpt:

-- Direct sales -- The contribution of retail agents to the inclusive holiday industry -- Further reading

Available: Copies:

236.

Basic marketing : a global-managerial approach

Perreault, William D.

Format:

Books

Publication Date

1996

Excerpt:

-- introduction to integrated marketing communications -- Personal selling -- Advertising and sales promotion

Available: Copies:

237.

The woman in white

Collins, Wilkie, 1824-1889.

Publisher description http://www.loc.gov/catdir/enhancements/fy0640/95011152-d.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0725/95011152-b.html

Format:

Books

Publication Date

1996

Excerpt:

for suspense and excitement, and achieved sales which topped even those of Dickens, Collins's friend

Available: Copies:

238.

The law of sale and lease

Kerr, Alastair James.

Format:

Books

Publication Date

1996

Excerpt:

Sales -- South Africa.

Available: Copies:

239.

Basic principles of financial management for a small business

Kritzinger, Alba.

Format:

Books

Publication Date

1996

Excerpt:

: Financial ratios ; Sales forecasting ; The break-even analysis ; Budgets ; Credit and debt collection policy

Available: Copies:

240.

Marketing plans : how to prepare them, how to use them

McDonald, Malcolm.

Format:

Books

Publication Date

1995

Excerpt:

objectives and strategies -- 7. The communication plan: 1 The advertising and sales promotion plans -- 8. The

Available: Copies:

241.

Strategic market management

Aaker, David A.

Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006766722&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis Strategic market management

Format:

Books

Publication Date

1995

Excerpt:

--Sales and Profitability -- Performance Measurement--Beyond Profitability.

Available: Copies:

242.

Global marketing management : cases and readings

Buzzell, Robert D. (Robert Dow), 1933-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006948669&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006948669&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1302113&custom_att_2=simple_viewer

Format:

Books

Publication Date

1995

Excerpt:

can counter gray market imports / Can sales promotion go global? / Hoover : multinational product

Available: Copies:

243.

Marketing : contemporary concepts and practices

Schoell, William F.

Format:

Books

Publication Date

1995

Excerpt:

. Direct Marketing, Sales Promotion, and Public Relations. Ch. 18. Personal Selling -- Sect. VI. Price. Ch

Available: Copies:

244.

Starting your own business in South Africa

Macleod, Guy.

Format:

Books

Publication Date

1995

Excerpt:

distribution. Marketing mix and the marketing plan. Overall marketing strategy. Pricing policy. Sales tactics

Available: Copies:

245.

Introduction to advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

1995

Excerpt:

Sales promotion.

Available: Copies:

246.

1001 ways to reward employees

Nelson, Bob, 1956-

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0710/93014449-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0710/93014449-d.html

Format:

Books

Publication Date

1994

Excerpt:

-- Customer service awards -- Sales goal awards -- Group/team awards -- Attendance and safety awards -- Part 3

Available: Copies:

247.

Accounting information systems

Cushing, Barry E.

Table of contents http://www.gbv.de/dms/bowker/toc/9780201580259.pdf

Format:

Books

Publication Date

1994

Excerpt:

. 16. The Revenue Cycle: Sales and Accounts Receivable -- Ch. 17. The Procurement Cycle: Purchases

Available: Copies:

248.

I was your customer

Cheales, Peter.

Format:

Books

Publication Date

1994

Excerpt:

Sales management.

Available: Copies:

249.

Professional table service

Meyer, Sylvia.

Format:

Books

Publication Date

1991

Excerpt:

techniques, service styles -- Breakfast -- Banquets and functions -- Our guests -- Sales techniques -- Cost

Available: Copies:

250.

Webster's New World dictionary of media and communications

Weiner, Richard, 1927-

Format:

Books

Publication Date

1990

Excerpt:

Webster's New World : Distributed by Prentice Hall Trade Sales,

Available: Copies:

251.

Direct marketing management

Roberts, Mary Lou.

Table of contents http://www.gbv.de/dms/bowker/toc/9780132147842.pdf

Format:

Books

Publication Date

1989

Excerpt:

Enterprises, testing and evaluating results from a mail-order campaign -- Case 3. Harbor Sweets, Inc., sales

Available: Copies:

252.

ABC's of selling

Futrell, Charles.

Format:

Books

Publication Date

1989

Excerpt:

as a supplement in the sales management course should the instructor wish to thoroughly cover

Available: Copies:

253.

Marketing management : analysis, planning, implementation, and control

Kotler, Philip.

Table of contents http://www.gbv.de/dms/bowker/toc/9780135561508.pdf

Format:

Books

Publication Date

1988

Excerpt:

promotion mix strategies -- Designing effective advertising programs -- Designing sales promotion and public

Available: Copies:

254.

Strategic selling : secrets of the complex sale

Miller, Robert B. (Robert Bruce), 1931-

Format:

Books

Publication Date

1988

Excerpt:

Sales promotion.

Available: Copies:

255.

The practical guide to South African economic indicators

Mohr, P. J.

Format:

Books

Publication Date

1988

Excerpt:

) -- Rates of change (or growth rates) -- Rates of change: tabulation -- Ratios -- Residual items -- Sales

Available: Copies:

256.

Promotional management

Govoni, Norman A. P.

Format:

Books

Publication Date

1986

Excerpt:

Sales promotion.

Available: Copies:

257.

Strategic hotel/motel marketing

Hart, Christopher W. L.

Format:

Books

Publication Date

1986

Excerpt:

the marketing concept at the property level -- Sales -- Advertising and public relations -- Promotions

Available: Copies:

258.

Managing service in food and beverage operations

Rey, Anthony M.

Format:

Books

Publication Date

1985

Excerpt:

-- Controlling service labor costs -- Sales income control systems -- Delivering dining service -- Coffee shop

Available: Copies:

259.

Hospitality for sale : techniques of promoting business for hospitality establishments

Coffman, C. DeWitt (Charles DeWitt)

Format:

Books

Publication Date

1980

Excerpt:

-- Telephone sales -- Special promotions -- Applicability chart -- Sales agencies -- Contractual agencies

Available: Copies:

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(1)

Belch, George E. (George Edward), 1951- Introduction to advertising & promotion.

(1)

Belch, George E. (George Edward), 1951- Introduction to advertising and promotion.

(1)

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(1)

Belch, George E. (George Edward), 1951-. Advertising and promotion.

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(47)

Marketing -- Management.

(38)

Sales management.

(38)

Communication in marketing.

(34)

Internet marketing.

(19)

Customer relations.

(15)

Tourism -- Marketing.

(15)

Auditing -- Examinations, questions, etc.

(14)

Auditing -- Problems, exercises, etc.

(14)

Hospitality industry -- Marketing.

(13)

Sales -- South Africa.

(13)

Success in business.

(12)

Management.

(10)

Relationship marketing.

(10)

(10)

(9)

(9)

(8)

(8)

(8)

Small business -- Management.

(8)

Commercial law -- South Africa.

(7)

Commercial law.

(7)

Contracts -- South Africa.

(7)

International business enterprises.

(7)

Marketing -- Planning.

(7)

Public relations.

(7)

South Africa.

(7)

Tourisme -- Marketing.

(7)

Auditing.

(6)

Business communication.

(6)

Business logistics.

(6)

Verkooptechnieken.

(6)

Advertising -- Brand name products.

(5)

Brand name products.

(5)

Business writing.

(5)

Labor laws and legislation -- South Africa.

(5)

Marketing -- South Africa.

(5)

New business enterprises -- Management.

(5)

Sales personnel.

(5)

Toerisme.

(5)

Accounting.

(4)

Customer relations -- Management.

(4)

Electronic commerce.

(4)

Export sales contracts.

(4)

Foreign trade regulation.

(4)

Hotel management.

(4)

Kommunikation.

(4)

Leases -- South Africa.

(4)

Online social networks.

(4)

Organizational effectiveness.

(4)

(4)

(4)

(4)

(4)

(4)

Advertising -- Management.

(3)

Advertising -- Social aspects.

(3)

Advertising -- South Africa.

(3)

Advertising copy.

(3)

Advertising media planning.

(3)

Australian

(3)

BUSINESS & ECONOMICS -- Sales & Selling.

(3)

Business enterprises -- Computer networks.

(3)

Business networks.

(3)

Communicatie.

(3)

Corporations -- Accounting.

(3)

Data mining.

(3)

Employees -- Law and legislation -- South Africa.

(3)

English language -- Business English.

(3)

Financial statements.

(3)

Food service management.

(3)

Industrial management.

(3)

Information storage and retrieval systems -- Accounting.

(3)

International business enterprises -- Law and legislation.

(3)

Labor unions -- Law and legislation -- South Africa.

(3)

Leadership.

(3)

Management information systems.

(3)

Marketing

(3)

Marketing -- Gestion.

(3)

Marketing -- Management -- Case studies.

(3)

Marketing research.

(3)

Marketingmanagement.

(3)

New business enterprises.

(3)

Organizational change.

(3)

Production management.

(3)

Reclame.

(3)

Sales management -- South Africa.

(3)

Sales personnel -- Training of.

(3)

Sales presentations.

(3)

Sales promotion -- South Africa.

(3)

Small business marketing.

(3)

Social networks.

(3)

Strategisch management.

(3)

Tourism -- South Africa -- Marketing.

(3)

Verkooporganisatie.

(3)

Word-of-mouth advertising.

(3)

Accounting -- Data processing.

(2)

Accueil (Tourisme) -- Marketing.

(2)

Advertising -- Textbooks.

(2)

Advertising -- Tourism.

(2)

Arbitration and award -- South Africa.

(2)

Aufsatzsammlung.

(2)

Bars (Drinking establishments)

(2)

Brand name products -- Management.

(2)

Business -- Data processing.

(2)

Business enterprises -- Finance.

(2)

Business enterprises.

(2)

Business planning.

(2)

Business presentations.

(2)

Career development.

(2)

Clothing trade -- Management.

(2)

Commercial correspondence.

(2)

Commercial leases -- South Africa.

(2)

Communication in management.

(2)

Communication.

(2)

Consumer satisfaction.

(2)

Contracts.

(2)

Creative ability in business.

(2)

Customer loyalty.

(2)

Customer services -- Management.

(2)

Economic policy.

(2)

Electronic books.

(2)

Employee motivation.

(2)

Employees -- Dismissal of -- Law and legislation -- South Africa.

(2)

Employees -- Training of -- Evaluation.

(2)

Empresas internacionales.

(2)

English language -- Business English -- Problems, exercises, etc.

(2)

Entrepreneurship -- Handbooks, manuals, etc.

(2)

Entrepreneurship -- South Africa.

(2)

Entreprises multinationales.

(2)

Executive ability.

(2)

Export sales contracts -- South Africa.

(2)

Fashion merchandising.

(2)

Food service -- Cost control.

(2)

Food service -- Marketing.

(2)

Foreign trade regulation -- South Africa.

(2)

Hospitality industry -- South Africa -- Marketing.

(2)

Incentives in industry.

(2)

Industrial marketing -- Management -- Case studies.

(2)

Industrial procurement.

(2)

Information technology -- Management.

(2)

Information technology.

(2)

Intercultural communication.

(2)

International business enterprises -- Management.

(2)

International trade.

(2)

Kommunikationsstrategie.

(2)

Lehrbuch.

(2)

Marchés d'exportation.

(2)

Marine insurance -- Law and legislation -- South Africa.

(2)

Market segmentation.

(2)

Marketing -- Data processing.

(2)

Marketing -- Decision making.

(2)

Marketing -- Evaluation.

(2)

Marketing -- Mathematical models.

(2)

Marketing -- South Africa -- Management.

(2)

Marketing channels.

(2)

Marketing direct.

(2)

Marketing international.

(2)

Marketing plan.

(2)

Marknadsföring.

(2)

Marktkommunikation.

(2)

Materials management.

(2)

Mobile commerce.

(2)

New business enterprises -- South Africa.

(2)

Problems and exercises.

(2)

Promoción de ventas.

(2)

Regression analysis.

(2)

Retail trade -- Management.

(2)

Retail trade.

(2)

Risk management.

(2)

SQL (Computer program language)

(2)

Sales & marketing.

(2)

Sales letters -- Handbooks, manuals, etc.

(2)

Sales tax -- Law and legislation -- South Africa.

(2)

Selling -- Psychological aspects.

(2)

Selling -- Technological innovations.

(2)

Small business -- Finance.

(2)

Small business -- South Africa -- Management.

(2)

Social marketing.

(2)

Speculation.

(2)

Sports administration.

(2)

Stores, Retail -- Management.

(2)

Strategic planning -- Case studies.

(2)

Success in business -- Psychological aspects.

(2)

Südafrika (Staat)

(2)

Target marketing.

(2)

Tax accounting -- Law and legislation -- South Africa.

(2)

Telemarketing.

(2)

Unfair labor practices -- South Africa.

(2)

Unternehmen.

(2)

Vente internationale.

(2)

Ventes -- Promotion.

(2)

Verkauf.

(2)

Viral marketing.

(2)

World politics -- 21st century.

(2)

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