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301. 
Cover image for Integrated advertising, promotion, and marketing communications
by 
Clow, Kenneth E.
Format: 
Books
Publication Date 
2007
Excerpt: 
customer relationship management -- Public relations, sponsorship programs, and regulations -- Internet
Available: Copies:
302. 
Cover image for Business management for entrepreneurs
by 
Nieuwenhuizen, C. (Cecile)
Format: 
Books
Publication Date 
2007
Excerpt: 
resource function -- The administrative function -- The public relations function.
Available: Copies:
303. 
Cover image for Ethics in media communications : cases and controversies
by 
Day, Louis A.
Format: 
Books
Publication Date 
2006
Excerpt: 
principles of American business ; Public Relations Society of America, Code of ethics.
Available: Copies:
304. 
Cover image for Media/impact an introduction to mass media
by 
Biagi, Shirley.
Format: 
Books
Publication Date 
2006
Excerpt: 
the message: Advertising, motivating consumers; Public relations, promoting ideas -- Changing messages
Available: Copies:
by 
Packer, Jeremy.
Format: 
Books
Publication Date 
2006
Excerpt: 
/ John Durham Peters -- The public and the party period / John Nerone -- A ritual of verification?: the
Available: Copies:
306. 
Cover image for Media, terrorism, and theory : a reader
by 
Kavoori, Anandam P.
Format: 
Books
Publication Date 
2006
Excerpt: 
Lester Roushanzamir -- Terrorism, public relations and propaganda / by Nancy Snow -- September 11, social
Available: Copies:
by 
Schweitzer, Glenn E., 1930-
Format: 
Books
Publication Date 
2006
Excerpt: 
United States -- Foreign relations -- Philosophy.
Available: Copies:
308. 
Cover image for Regulating energy and natural resources
by 
Barton, Barry, 1953-
Format: 
Books
Publication Date 
2006
Excerpt: 
regulation under labour / Aileen McHarg -- System operation : from self-regulation to public regulation / Ulf
Available: Copies:
309. 
Cover image for Development issues in global governance : public-private partnerships and market multilateralism
by 
Bull, Benedicte, 1969-
Format: 
Books
Publication Date 
2006
Excerpt: 
Development issues in global governance : public-private partnerships and market multilateralism /
Available: Copies:
310. 
Cover image for Writing winning proposals : PR cases
by 
Hagley, Tom.
Format: 
Books
Publication Date 
2006
Excerpt: 
Public relations.
Available: Copies:
311. 
Cover image for Lead generation for the complex sale : boost the quality and quantity of leads to increase your ROI
by 
Carroll, Brian J. (Brian James), 1970-
Format: 
Books
Publication Date 
2006
Excerpt: 
-- Public relations and lead generation -- Event marketing -- Lead generation on the Web -- Lead generation
Available: Copies:
312. 
Cover image for Clusters and globalisation : the development of urban and regional economies
by 
Pitelis, Christos.
Format: 
Books
Publication Date 
2006
Excerpt: 
specific public goods / Marco Bellandi -- 5. Knowledge and clusters / Nick Henry and Steven Pinch -- 6. FDI
Available: Copies:
313. 
Cover image for Losing hearts and minds? : public diplomacy and strategic influence in the age of terror
by 
Lord, Carnes.
Format: 
Books
Publication Date 
2006
Excerpt: 
Public relations and politics -- United States.
Available: Copies:
314. 
Cover image for Race and policing in America : conflict and reform
by 
Weitzer, Ronald John, 1952-
Format: 
Books
Publication Date 
2006
Excerpt: 
Police-community relations -- United States.
Available: Copies:
315. 
Cover image for Tourism Marketing for cities and towns : using branding and events to attract tourism
by 
Kolb, Bonita M.
Format: 
Books
Publication Date 
2006
Excerpt: 
public relations -- Sales incentives, direct marketing, and website development -- Trade promotion
Available: Copies:
by 
Cox, J. Robert.
Format: 
Books
Publication Date 
2006
Excerpt: 
Environmental communication and the public sphere / Cox, J. Robert.
Available: Copies:
317. 
Cover image for Inside the mind of the stakeholder : the hype behind stakeholder pressure
by 
Steger, Ulrich.
Format: 
Books
Publication Date 
2006
Excerpt: 
Corporations -- Public relations.
Available: Copies:
by 
Gupta, Dinesh K.
Format: 
Books
Publication Date 
2006
Excerpt: 
Information services -- Public relations.
Available: Copies:
by 
Hobsbawm, Julia.
Format: 
Books
Publication Date 
2006
Excerpt: 
Public relations.
Available: Copies:
320. 
Cover image for Corporate public affairs : interacting with interest groups, media, and government
by 
Lerbinger, Otto.
Format: 
Books
Publication Date 
2006
Excerpt: 
Corporations -- Public relations.
Available: Copies:
321. 
Cover image for The cultural roots of American Islamicism
by 
Marr, Timothy, 1960-
Format: 
Books
Publication Date 
2006
Excerpt: 
Islamic countries -- Foreign public opinion, American.
Available: Copies:
by 
Bekink, Bernard.
Format: 
Books
Publication Date 
2006
Excerpt: 
, accountability and public participation -- 20. Municipal development planning -- 21. Basic legal matters relevant
Available: Copies:
324. 
Cover image for Introduction to marketing
by 
Lamb, Charles W.
Format: 
Books
Publication Date 
2006 2005
Excerpt: 
communications -- Advertising and public relations -- Sales promotion and personal selling -- Pricing decisions
Available: Copies:
325. 
Cover image for Economic development
by 
Todaro, Michael P.
Format: 
Books
Publication Date 
2006
Excerpt: 
Importance of the Public and Private Sectors and Civil Society -- Industrial Structure -- Political Structure
Available: Copies:
326. 
Cover image for Creating a winning E-business
by 
Napier, H. Albert, 1944-
Format: 
Books
Publication Date 
2006
Excerpt: 
) -- Public relations -- Advertising -- Other promotion tools -- Chapter summary -- Checklist -- Key terms
Available: Copies:
327. 
Cover image for Writing for the media in southern Africa
by 
Nel, François.
Format: 
Books
Publication Date 
2005
Excerpt: 
write for the media - journalists and public relations professionals alike. It challenges writers to
Available: Copies:
by 
Bothma, Neels.
Format: 
Books
Publication Date 
2005
Excerpt: 
Introduction -- Advertising -- Media planning -- Personal selling -- Sales promotion -- Public
Available: Copies:
329. 
Cover image for Event management : a professional and developmental approach
by 
Damster, Greg.
Format: 
Books
Publication Date 
2005
Excerpt: 
KMPL: Public relations
Available: Copies:
330. 
Cover image for Marketing across cultures
by 
Usunier, Jean-Claude.
Format: 
Books
Publication Date 
2005
Excerpt: 
public relations -- 16. Intercultural marketing negotiations 1 : people, trust and tasks.
Available: Copies:
331. 
Cover image for Contemporary marketing 2005
by 
Boone, Louis E.
Format: 
Books
Publication Date 
2005
Excerpt: 
strategy. 17. Integrated marketing communications -- 18. Advertising, sales promotion and public relations
Available: Copies:
by 
Yager, Fred, 1946-
Format: 
Books
Publication Date 
2005
Excerpt: 
-- Marketing and public relations -- Advertising and sales -- Management -- pt. 3. Book publishing -- Editorial
Available: Copies:
334. 
Cover image for Global outrage : the impact of world opinion on contemporary history
by 
Stearns, Peter N.
Format: 
Books
Publication Date 
2005
Excerpt: 
International relations.
Available: Copies:
335. 
Cover image for Stereotypes and prejudice in conflict : representation of Arabs in Israeli Jewish society
336. 
Cover image for The selling of 9/11 : how a national tragedy became a commodity
by 
Heller, Dana A. (Dana Alice), 1959-
Format: 
Books
Publication Date 
2005
Excerpt: 
consumer goods, media and press outlets, commercial advertising, marketers, and corporate public relations
Available: Copies:
337. 
Cover image for Amenities and rural development : theory, methods and public policy
by 
Green, Gary P.
Format: 
Books
Publication Date 
2005
Excerpt: 
Amenities and rural development : theory, methods and public policy / Green, Gary P.
Available: Copies:
338. 
Cover image for Gender and slave emancipation in the Atlantic world
by 
Scully, Pamela.
Format: 
Books
Publication Date 
2005
Excerpt: 
postemancipation Puerto Rico / Ileana Rodríguez-Silva -- Philanthropy, gender, and the production of public life in
Available: Copies:
339. 
Cover image for Qualitative methods in public health : a field guide for applied research
by 
Ulin, Priscilla R.
Format: 
Books
Publication Date 
2005
Excerpt: 
Qualitative methods in public health : a field guide for applied research / Ulin, Priscilla R.
Available: Copies:
by 
McAlister, Melani, 1962-
Format: 
Books
Publication Date 
2005
Excerpt: 
Middle East -- Foreign relations -- United States.
Available: Copies:
342. 
Cover image for Overthrowing geography : Jaffa, Tel Aviv, and the struggle for Palestine, 1880-1948
by 
LeVine, Mark, 1966-
Format: 
Books
Publication Date 
2005
Excerpt: 
Palestine -- Ethnic relations.
Available: Copies:
by 
Hansen, L. D.
Format: 
Books
Publication Date 
2005
Excerpt: 
South Africa -- Race relations -- Religious aspects -- Christianity.
Available: Copies:
344. 
Cover image for Guerrilla marketing in 30 days : a 30 day tactical plan to maximize profits and increase customers
by 
Levinson, Jay Conrad.
Format: 
Books
Publication Date 
2005
Excerpt: 
mail -- Day 18. Radio/television/cable TV -- Day 19. Marketing hooks -- Day 20. Public relations -- Day
Available: Copies:
345. 
by 
Bernays, Edward L., 1891-1995.
Format: 
Books
Publication Date 
2005 1928
Excerpt: 
of public relations -- V. Business and the public -- VI. Propaganda and political leadership -- VII
Available: Copies:
by 
Allan, Stuart, 1962- editor.
Format: 
Books
Publication Date 
2005
Excerpt: 
/ Communication or spin? : source-media relations in science journalism / Risk reporting : why can't they ever get
Available: Copies:
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2004
Excerpt: 
Internet and Interactive Media -- Ch. 16. Sales Promotion -- Ch. 17. Public Relations, Publicity, and
Available: Copies:
by 
Masterman, Guy.
Format: 
Books
Publication Date 
2004
Excerpt: 
communications -- Communications toolkit -- Public relations -- Personal media -- Interactive media -- Mass media
Available: Copies:
349. 
Cover image for Corporate communications : a 21st century primer
by 
Fernandez, Joseph, 1968-
Format: 
Books
Publication Date 
2004
Excerpt: 
Public relations.
Available: Copies:
by 
El-Tahri, Jihan.
Format: 
Video disc
Publication Date 
2004
Excerpt: 
United States -- Foreign relations.
Available: Copies:
351. 
Cover image for Dictionary of marketing communications
by 
Govoni, Norman A. P.
Format: 
Books
Publication Date 
2004
Excerpt: 
relations, direct marketing, personal selling, and e-marketing. Growing out of a database of terms compiled
Available: Copies:
352. 
Cover image for The dynamics of employee relations
by 
Blyton, Paul, 1953-
Format: 
Books
Publication Date 
2004
Excerpt: 
The dynamics of employee relations / Blyton, Paul, 1953-
Available: Copies:
by 
Nair, Basskaran.
Format: 
Books
Publication Date 
2004
Excerpt: 
Public relations -- Technological innovations.
Available: Copies:
354. 
Cover image for Precarious life : the powers of mourning and violence
by 
Butler, Judith, 1956-
Format: 
Books
Publication Date 
2004
Excerpt: 
United States -- Foreign relations -- 21st century.
Available: Copies:
by 
Wells, William, 1926-
Format: 
Books
Publication Date 
2003
Excerpt: 
-- pt. 5. Integrating marketing communication elements -- Sales promotion -- Public relations -- Retail
Available: Copies:
357. 
Cover image for Marketing for hospitality and tourism
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2003 2002
Excerpt: 
: communication and promotion policy and advertising -- Promoting products: public relations and sales promotion
Available: Copies:
359. 
Cover image for Write up the corporate ladder : successful writers reveal the techniques that help you write with ease and get ahead
by 
Ryan, Kevin, 1951-
Format: 
Books
Publication Date 
2003
Excerpt: 
Williams, wizard of ads -- AT&T, Bill Oliver, public relations vice president -- Canon U.S.A, Inc
Available: Copies:
360. 
Cover image for Race and reconciliation : essays from the new South Africa
by 
Herwitz, Daniel.
Format: 
Books
Publication Date 
2003
Excerpt: 
South Africa -- Race relations.
Available: Copies:
by 
Black, P. A. (Philip A.)
Format: 
Books
Publication Date 
2003
Excerpt: 
Public economics for South African students / Black, P. A. (Philip A.)
Available: Copies:
362. 
Cover image for History after apartheid : visual culture and public memory in a democratic South Africa
by 
Coombes, Annie E.
Format: 
Books
Publication Date 
2003
Excerpt: 
History after apartheid : visual culture and public memory in a democratic South Africa / Coombes
Available: Copies:
363. 
Cover image for Contemporary advertising
by 
Arens, William F.
Format: 
Electronic Resources
Publication Date 
2002
Excerpt: 
building: public relations, sponsorship, and corporate advertising -- Creating advertisements and
Available: Copies:
by 
Dunne, Timothy, 1965-
Format: 
Books
Publication Date 
2002
Excerpt: 
International Law / Who Are the Global Terrorists? / The Public Delegitimation of Terrorism and Coalition
Available: Copies:
by 
Gentle, Robert.
Format: 
Books
Publication Date 
2002
Excerpt: 
Consultants -- Public relations.
Available: Copies:
366. 
Cover image for Guerilla PR wired : waging a successful publicity campaign online, offline, and everywhere in between
by 
Levine, Michael, 1954-
Format: 
Books
Publication Date 
2002
Excerpt: 
Corporations -- Public relations.
Available: Copies:
by 
Jolly, Adam.
Format: 
Books
Publication Date 
2001
Excerpt: 
Public relations.
Available: Copies:
368. 
Cover image for Globalization
by 
Appadurai, Arjun, 1949-
Format: 
Books
Publication Date 
2001
Excerpt: 
Public culture (Durham, N.C.)
Available: Copies:
370. 
Cover image for Hospitality sales and promotion : strategies for success
by 
Taylor, Derek, 1932 August 5-
Format: 
Books
Publication Date 
2001
Excerpt: 
-- 8. Direct mail -- 9. Advertising -- 10. In-house promotion -- 11. Public relations -- 12. Special
Available: Copies:
by 
Black, Caroline, 1956-
Format: 
Books
Publication Date 
2001
Excerpt: 
Public relations -- Handbooks, manuals, etc.
Available: Copies:
372. 
Cover image for Easy step by step guide to building a positive media profile
by 
Rowson, Pauline.
Format: 
Books
Publication Date 
2001
Excerpt: 
Public relations -- Handbooks, manuals, etc.
Available: Copies:
373. 
Cover image for The principles and practice of electrical epilation
by 
Godfrey, Sheila.
Format: 
Books
Publication Date 
2001
Excerpt: 
equipment -- 23. Advertising and public relations -- 24. Professional ethics -- 25. Case histories.
Available: Copies:
374. 
Cover image for Marketing in travel and tourism
by 
Middleton, Victor T. C.
Format: 
Books
Publication Date 
2001
Excerpt: 
Marketing Tools in Travel and Tourism -- Advertising and public relations -- Sales promotion, merchandising
Available: Copies:
by 
Kohl, Susan, 1959-
Format: 
Books
Publication Date 
2000
Excerpt: 
Public relations.
Available: Copies:
376. 
Cover image for Public communication campaigns
by 
Atkin, Charles K.
Format: 
Books
Publication Date 
2000
Excerpt: 
Public relations.
Available: Copies:
by 
Hassam, Andrew.
Format: 
Books
Publication Date 
2000
Excerpt: 
Great Britain -- Foreign public opinion, Australian.
Available: Copies:
by 
Bendell, Jem.
Format: 
Books
Publication Date 
2000
Excerpt: 
Public relations -- Environmental aspects.
Available: Copies:
379. 
Cover image for Introduction to business management
by 
Du Toit, Gawie S.
Format: 
Books
Publication Date 
2000
Excerpt: 
; Public relations.
Available: Copies:
380. 
Cover image for Public economics for South African students
by 
Black, P. A. (Philip A.)
Format: 
Books
Publication Date 
1999
Excerpt: 
Public economics for South African students / Black, P. A. (Philip A.)
Available: Copies:
381. 
Cover image for Marketing for hospitality and tourism
by 
Kotler, Philip.
Format: 
Books
Publication Date 
1999
Excerpt: 
products : public relations. -- 17. Professional sales. -- 18. Destination marketing. -- 19. Next year
Available: Copies:
382. 
Cover image for The foundations of business
by 
Machado, Ricardo.
Format: 
Books
Publication Date 
1999
Excerpt: 
-- Chapter 5: Functional areas: Marketing management and Public Relations -- Chapter 6: Functional area
Available: Copies:
383. 
Cover image for Politics and society in contemporary Africa
by 
Chazan, Naomi, 1946-
Format: 
Books
Publication Date 
1999
Excerpt: 
Africa -- Foreign relations -- 1960-
Available: Copies:
384. 
Cover image for Macmillan, Kennedy, and the Cuban Missile Crisis : political, military, and intelligence aspects
by 
Scott, L. V. (Leonard Victor), 1957-
Format: 
Books
Publication Date 
1999
Excerpt: 
Cuban Missile Crisis, 1962 -- Foreign public opinion, British.
Available: Copies:
385. 
Cover image for Controversies in media ethics
by 
Gordon, David, 1935-
Format: 
Books
Publication Date 
1999
Excerpt: 
-- Ch. 5. Influences on Media Content: The Public Relations Factor -- Ch. 6. Accessing the Media
Available: Copies:
386. 
Cover image for Gender race and the writing of empire : public discourse and the Boer War
by 
Krebs, Paula M.
Format: 
Books
Publication Date 
1999
Excerpt: 
Gender race and the writing of empire : public discourse and the Boer War / Krebs, Paula M.
Available: Copies:
387. 
Cover image for Theorizing the city : the new urban anthropology reader
by 
Low, Setha M.
Format: 
Books
Publication Date 
1999
Excerpt: 
City. 4. Spatializing Culture: The Social Production and Social Construction of Public Space in Costa
Available: Copies:
by 
Rawls, John, 1921-2002.
Format: 
Books
Publication Date 
1999
Excerpt: 
The law of peoples : with "The idea of public reason revisited" / Rawls, John, 1921-2002.
Available: Copies:
389. 
Cover image for Mass media, towards the millennium : the South African handbook of mass communication
by 
De Beer, A. S. (Arrie)
Format: 
Books
Publication Date 
1998
Excerpt: 
and entertainment ; Media law ; Media ethics ; Advertising ; Public relations ; Communication
Available: Copies:
390. 
Cover image for Promotional strategy : marketing communications in practice
by 
Koekemoer, Ludi.
Format: 
Books
Publication Date 
1998
Excerpt: 
relations -- ch. 14. Public relations in practice -- ch. 15. Sponsorship.
Available: Copies:
by 
Garner, Bryan A.
Format: 
Books
Publication Date 
1998
Excerpt: 
editors, proofreaders, businesspeople, advertising and public-relations writers, and technical and
Available: Copies:
by 
Arens, William F.
Format: 
Books
Publication Date 
1998
Excerpt: 
Promotion. 10. Relationship Building: Public Relations, Sponsorship, and Corporate Advertising -- Pt. 4
Available: Copies:
393. 
Cover image for Business marketing
by 
Brierty, Edward G., 1925-
Format: 
Books
Publication Date 
1998
Excerpt: 
Force -- Ch. 17. Business Advertising, Sales Promotion, and Public Relations -- Ch. 18. Price
Available: Copies:
394. 
by 
Kieran, Matthew, 1968-
Format: 
Books
Publication Date 
1998
Excerpt: 
story / Richard Keeble -- 7. Privacy, the public interest and a prurient public / David Archard -- 8
Available: Copies:
by 
Neher, William W.
Format: 
Books
Publication Date 
1997
Excerpt: 
. Development of Organizational Theories : Classical and Scientific Management Theories -- 5. Human Relations
Available: Copies:
by 
Jones, Steve, 1961-
Format: 
Books
Publication Date 
1997
Excerpt: 
. Structural Relations, Electronic Media, and Social Change: The Public Electronic Network and the Homeless
Available: Copies:
398. 
Cover image for Marketing : contemporary concepts and practices
by 
Schoell, William F.
Format: 
Books
Publication Date 
1995
Excerpt: 
. Direct Marketing, Sales Promotion, and Public Relations. Ch. 18. Personal Selling -- Sect. VI. Price. Ch
Available: Copies:
by 
Marks, Shula.
Format: 
Books
Publication Date 
1994
Excerpt: 
Nurses -- South Africa -- Public opinion.
Available: Copies:
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