Search Results for 2.

1.

Mastering Unity scripting : learn advanced C# tips and techniques to make professional-grade games with Unity

by

Thorn, Alan.

EBSCO http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=945690&site=ehost-live

Format:

Books

Publication Date

2015

Excerpt:

the Unity Editor -- Working with Textures, Models, and 2D -- Source Control and Other Tips.

Available: Copies:

2.

Successful project management

by

Gido, Jack, 1945-

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1503/2013947444-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1503/2013947444-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1503/2013947444-t.html

Format:

Books

Publication Date

2015

Excerpt:

1. Project Management Concepts. Pt. I. Initiating a project -- 2. Identifying and Selecting

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3.

Cover image for To analyse the perceived attitude of Bankmed medical scheme members, age 18-30 years, towards the medical aid within the framework of the Censydiam model

To analyse the perceived attitude of Bankmed medical scheme members, age 18-30 years, towards the medical aid within the framework of the Censydiam model

by

Bam, Michelle.

Format:

Computer file

Publication Date

2015

Excerpt:

XX(18799.2)

Available: Copies:

4.

Branding in Ponzi Investment Scheme

by

Sher, Yaron.

Format:

Computer file

Publication Date

2015

Excerpt:

XX(18801.2)000115065

Available: Copies:

5.

The effects of rebranding the celebrity brand, using Miley Cyrus as a case study

by

Sayce, Chloe'.

Format:

Computer file

Publication Date

2015

Excerpt:

XX(18804.2)

Available: Copies:

6.

To compare the intended brand identity and the perceived and experienced brand image of South African National Parks (SANPARKS) brand by conducting a comparative thematic content analysis amongst SANPARKS' employees as well as a selected group of SANPARKS' consumers

by

Schindler, Jessica Lea.

Format:

Computer file

Publication Date

2015

Excerpt:

XX(18805.2)

Available: Copies:

7.

Gender based programmes final report

by

Sibeko, M.

Format:

Computer file

Publication Date

2015

Excerpt:

XX(18806.2)

Available: Copies:

8.

To like or not to like : an exploration of how South African brands use social media

by

Peake, Fiona.

Format:

Manuscript

Publication Date

2015

Excerpt:

XX(18821.2)

Available: Copies:

9.

A study into the recent popularity of corsets

by

Jobson, Ellen Kelly.

Format:

Manuscript

Publication Date

2015

Excerpt:

XX(18830.2)

Available: Copies:

10.

Brand building in the NPO sector : to build or not to build?

by

Frankel, Susan.

Format:

Manuscript

Publication Date

2015

Excerpt:

XX(18834.2)

Available: Copies:

11.

Gender objectified : the mediated scent

by

Komana, Lebogang.

Format:

Manuscript

Publication Date

2015

Excerpt:

XX(18836.2)

Available: Copies:

12.

The effects of representation of xenophobia on the Sowetan newspaper brand

by

Ntshiqa, Asanda.

Format:

Manuscript

Publication Date

2015

Excerpt:

XX(18837.2)

Available: Copies:

13.

The relevance of post purchase communication of luxury brands and the decision making impact it has on black diamond female

by

Ngobeni, Lesego.

Format:

Manuscript

Publication Date

2015

Excerpt:

XX(18841.2)

Available: Copies:

14.

Creating shared value and brand sustainability : a South African advertising industry analysis

by

Barnard, Wilhemina.

Format:

Manuscript

Publication Date

2015

Excerpt:

XX(18843.2)

Available: Copies:

15.

Analysing the narrative in the game of Motlotlo to better understand the relationship that consumers have with product brands

by

Makhafola, Kelebogile.

Format:

Manuscript

Publication Date

2015

Excerpt:

XX(18846.2)

Available: Copies:

16.

The importane of technology in traditional and online travel agencies in South Africa

by

Nayer, Priya.

Format:

Manuscript

Publication Date

2015

Excerpt:

XX(18847.2)

Available: Copies:

17.

Branding the ordinary

by

Matlare, Itumeleng.

Format:

Manuscript

Publication Date

2015

Excerpt:

XX(18853.2)

Available: Copies:

18.

A study on why a person brand becomes more popular after ...

by

Madiba, Mfundo.

Format:

Manuscript

Publication Date

2015

Excerpt:

XX(18858.2)

Available: Copies:

19.

A comparative study between native advertising and display advertising on CNBCAfrica.com

by

Boshoff, L.

Format:

Manuscript

Publication Date

2015

Excerpt:

XX(18862.2)

Available: Copies:

20.

What has been the role of Telkom SA's corporate rebranding in changing customer's perception of the brand amongst the selected group of Telkom SA customers?

by

Motloutsi, Tshianeo.

Format:

Manuscript

Publication Date

2015

Excerpt:

XX(18872.2)

Available: Copies:

21.

Marketing Madiba

by

Czuba, Nadia.

Format:

Manuscript

Publication Date

2015

Excerpt:

XX(18876.2)

Available: Copies:

22.

Brand longevity in South African music industry : a case study of Idols South Africa since its inception in 2002

by

Nhlapo, Kwandisiwe.

Format:

Manuscript

Publication Date

2015

Excerpt:

XX(18878.2)

Available: Copies:

23.

An exploration of the perceived perceptions of Panarottis "authentic Italianism" in Johannesburg Cresta Mall

by

Mbatha, Lethukuthula Ayanda.

Format:

Manuscript

Publication Date

2015

Excerpt:

XX(18884.2)

Available: Copies:

24.

An investigation into the role of social media in South African politics in relation to it's perceived brand perception on Mmusi Maimane from May 2014-June 2015

by

Munyuki, Karabo.

Format:

Manuscript

Publication Date

2015

Excerpt:

XX(18885.2)

Available: Copies:

25.

E-commerce

by

Agnelli, Ana Lucia.

Format:

Manuscript

Publication Date

2015

Excerpt:

XX(18891.2)

Available: Copies:

26.

Endorsed graffiti : the social, economic and brand building potential and value of graffiti used in marketing

by

Koch, Terrence.

Format:

Manuscript

Publication Date

2015

Excerpt:

XX(19014.2)

Available: Copies:

27.

Evaluating the success of real-time content marketing on Twitter during live sporting events

by

Rangasamy, Rikashni.

Format:

Manuscript

Publication Date

2015

Excerpt:

XX(19019.2)

Available: Copies:

28.

How strong brands utilize transmedia storytelling techniques to position the brand within Sinek's brand positioning framework on social media

by

Sineke, Natalie.

Format:

Manuscript

Publication Date

2015

Excerpt:

XX(19037.2)

Available: Copies:

29.

Graphic design : the new basics

by

Lupton, Ellen, author.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1487378&site=ehost-live

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Books

Publication Date

2015

Excerpt:

2

Available: Copies:

30.

Beginner's guide to sketching : characters, creatures & concepts.

by

3dtotal Publishing, issuing body.

Format:

Books

Publication Date

2015

Excerpt:

741.2 BEG

Available: Copies:

31.

Oxford isiZulu-isiNgisi isichazamazwi sesikole = Oxford English-Zulu school dictionary

by

De Schryver, Gilles-Maurice.

Format:

Books

Publication Date

2015

Excerpt:

2

Available: Copies:

32.

Place : an introduction

by

Cresswell, Tim, author.

Format:

Books

Publication Date

2015

Excerpt:

2

Available: Copies:

33.

Power brands : measuring, making, and managing brand success

by

Perrey, Jesko, author.

Format:

Regular print

Publication Date

2015

Excerpt:

2

Available: Copies:

34.

Strategic brand management

by

Elliott, Richard H., author.

Format:

Books

Publication Date

2015

Excerpt:

2

Available: Copies:

35.

Consumer behavior

by

Schiffman, Leon G. (DE-588)154336181

Inhaltsverzeichnis

Format:

Books

Publication Date

2015

Excerpt:

2

Available: Copies:

36.

Light : science & magic : an introduction to photographic lighting

by

Hunter, Fil, author.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=939474&site=ehost-live

Format:

Books

Publication Date

2015

Excerpt:

2

Available: Copies:

37.

Game development with Unity

by

Menard, Michelle.

Format:

Books

Publication Date

2015

Excerpt:

2

Available: Copies:

38.

The art of game design : a book of lenses

by

Schell, Jesse.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=881690&site=ehost-live

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Books

Publication Date

2015

Excerpt:

1. In the beginning, there is the designer -- 2. The designer creates an experience -- 3. The

Available: Copies:

39.

Brands & branding in South Africa 2015.

by

Affinity Advertising and Publishing.

Format:

Books

Publication Date

2015

Excerpt:

2

Available: Copies:

40.

Accounting. 1B, Textbook

by

Maritz, C. J. (C. Janse)

Format:

Books

Publication Date

2015

Excerpt:

2

Available: Copies:

41.

Green is not a colour : environmental issues every generation needs to know

by

Valenti, Devan, author.

Format:

Books

Publication Date

2015

Excerpt:

2

Available: Copies:

42.

The analysis of the Sophiatown brand development

by

Young, Alicia.

Format:

Manuscript

Publication Date

2015

Excerpt:

XX(18653.2)

Available: Copies:

43.

Saving South Africa's youth : building socially responsible brands in financial ...

by

Matubatuba, Tumisang.

Format:

Manuscript

Publication Date

2015

Excerpt:

XX(18631.2)

Available: Copies:

44.

Music and its relevance to brand personality amongst the female youth market

by

Makhuza, Ponatshego.

Format:

Computer file

Publication Date

2015

Excerpt:

XX(18815.2)

Available: Copies:

45.

An investigation into how to change the negative perception of the taxi industry that has been portrayed by media

by

Motsumi, Nthabiseng Mmathabo.

Format:

Computer file

Publication Date

2015

Excerpt:

XX(18819.2)

Available: Copies:

46.

Exploring the paradigm shift from traditional radio DJ's to radio DJ's being face of the brand, within the framework of the social cognitive theory

by

Nteso, Refiloe Cindy.

Format:

Manuscript

Publication Date

2015

Excerpt:

XX(18820.2)

Available: Copies:

47.

Gender stereotypes : relooking at the representation of women in print publications

by

Qacha, Mamokhoebi Fidelis.

Format:

Manuscript

Publication Date

2015

Excerpt:

XX(18860.2)

Available: Copies:

48.

The study aims to explore how Pep Clothing uses brand associations to position itself within the bottom of the pyramid

by

Mjali, Sinqobile.

Format:

Manuscript

Publication Date

2015

Excerpt:

XX(18861.2)

Available: Copies:

49.

The role of organisational culture in building a differentiated brand : an exploration of Virgin Mobile South Africa

by

Harries, V.

Format:

Manuscript

Publication Date

2015

Excerpt:

XX(18865.2)

Available: Copies:

50.

The deconstruction of black skin : an analysis of the ethical integrity of skin lightening products labelling and branding

by

Rantso, Kananelo.

Format:

Manuscript

Publication Date

2015

Excerpt:

XX(18877.2)

Available: Copies:

51.

How the Motaung family values, built a successful sports brand

by

Nkosi, Mbalenhle.

Format:

Manuscript

Publication Date

2015

Excerpt:

XX(19551.2)

Available: Copies:

52.

An investigation into whether Eskom Holdings SOC Ltd's communication strategies support their brand image

by

Msimango, Nompumelelo.

Format:

Manuscript

Publication Date

2015

Excerpt:

XX(19555.2)

Available: Copies:

53.

An analysis of the evolving implementation of social media in positioning a brand campaign : case study : the Coca Cola Company 'Share a Coke' campaign

by

De Klerk, Chelsea Dee.

Format:

Manuscript

Publication Date

2015

Excerpt:

XX(19570.2)

Available: Copies:

54.

An investigation on you tube and brand partnerships

by

Keightley, Cara Jayne.

Format:

Manuscript

Publication Date

2015

Excerpt:

XX(19576.2)

Available: Copies:

55.

The game narrative toolbox

by

Heussner, Tobias, author.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1001968&site=ehost-live

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Books

Publication Date

2015

Excerpt:

2

Available: Copies:

56.

Introduction to communication studies for Southern African students

by

Steinberg, Sheila.

Format:

Books

Publication Date

2015

Excerpt:

302.2 INT

Available: Copies:

57.

Imaginative writing : the elements of craft

by

Burroway, Janet. author.

Format:

Books

Publication Date

2015

Excerpt:

-- Story -- Development and revision -- Part 2 : The genres. Creative nonfiction -- Fiction -- Poetry

Available: Copies:

58.

Design, when everybody designs : an introduction to design for social innovation

by

Manzini, Ezio.

View this book online, via VLeBooks, both on- and off-campus
http://lib.myilibrary.com/browse/open.asp?id=749616&entityid=https://idp.brunel.ac.uk/entity

Format:

Books

Publication Date

2015

Excerpt:

<a href="https://shibboleth2sp.gar.semcs.net/Shibboleth.sso/Login?entityID=https://passport01.leeds

Available: Copies:

59.

Anatomy for 3D artists : the essential guide for CG professionals

by

Lewis, Matthew (Graphic artist)

http://www.parkablogs.com/content/book-review-anatomy-3d-artists-essential-guide-cg-professionals
https://shop.3dtotal.com/anatomy-for-3d-artists.html
https://books.google.com/books?id=Ht4argEACAAJ&dq=9781909414242&hl=en&sa=X&ved=0ahUKEwiNk9mdi-vLAhVH4SYKHRyyD4QQ6AEIJTAA

Format:

Books

Publication Date

2015

Excerpt:

Drawing an archetypal figure : 2D male ; 2D female -- 2D reference gallery -- Sculpting an

Available: Copies:

60.

Augmented reality law, privacy, and ethics : law, society, and emerging AR technologies

by

Wassom, Brian D., author.

Format:

Books

Publication Date

2015

Excerpt:

? -- 2. A summary of AR technology -- Part B. AR & the law. 3. Privacy -- 4. Advertising, marketing & e

Available: Copies:

61.

Slay the dragon : writing great video games

by

Bryant, Robert Denton, 1963-

View record details on Penryn Campus Library Catalogue

Format:

Books

Publication Date

2015

Excerpt:

2

Available: Copies:

62.

A guide to project management

by

Van der Waldt, Gerrit, 1965- author.

Format:

Books

Publication Date

2015

Excerpt:

Chapter 1: Essentials of Project Management -- Chapter 2: Project management life-cycle -- Chapter

Available: Copies:

63.

Autodesk Revit Architecture 2015 Essentials : Autodesk Official Press.

by

Duell, Ryan.

Click here to view book
Books24x7 http://www.books24x7.com/marc.asp?bookid=72674
Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=1701408
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=787243
OverDrive https://www.overdrive.com/search?q=C0398EB0-4C95-43C0-B5C6-9ECFA01D3A45

Format:

Electronic Resources

Publication Date

2014

Excerpt:

Exercise 2.1: Create Wall ConfigurationsExercise 2.2: Host a Door in a Wall; Modifying Wall

Available: Copies:

64.

Basics of entrepreneurship

by

Nieuwenhuizen, C. (Cecile)

http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=944640&site=ehost-live

Format:

Books

Publication Date

2014

Excerpt:

2

Available: Copies:

65.

Consumer behaviour

by

Parumasur, Sanjana Brijball, editor.

EBSCO http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=944643&site=ehost-live

Format:

Books

Publication Date

2014

Excerpt:

Chapter 1. Introduction to consumer behaviour -- Chapter 2. Creating market value for consumers

Available: Copies:

66.

Contemporary management principles

by

Brevis, Tersia, 1967-

http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=707010&site=ehost-live

Format:

Books

Publication Date

2014

Excerpt:

2

Available: Copies:

67.

Effective business communication in organisations : preparing messages that communicate

by

Fielding, M. L. (Michael L.), author.

EBSCO http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=706997&site=ehost-live

Format:

Books

Publication Date

2014

Excerpt:

2

Available: Copies:

68.

Entrepreneurship & new venture management

by

Van Aardt, Isa, editor.

http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=1104438&site=ehost-live

Format:

Books

Publication Date

2014

Excerpt:

2

Available: Copies:

69.

Financial accounting in an economic context

by

Pratt, Jamie.

Format:

Books

Publication Date

2014

Excerpt:

2

Available: Copies:

70.

Fundamentals of game design

by

Adams, Ernest (Ernest W.), author.

Safari Books Online http://proquest.safaribooksonline.com/?fpi=9780133435726
Volltext http://proquest.tech.safaribooksonline.de/9780133435726

Format:

Books

Publication Date

2014

Excerpt:

2

Available: Copies:

71.

Let's talk about interpersonal communication

by

Du Plooy-Cilliers, F. (Franzél)

Format:

Books

Publication Date

2014

Excerpt:

2

Available: Copies:

72.

Marketing communication : an integrated approach

by

Koekemoer, Ludi.

Format:

Books

Publication Date

2014

Excerpt:

2

Available: Copies:

73.

Autodesk 3ds Max 2015 : essentials

by

Derakhshani, Randi, author.

EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=797859&site=ehost-live&scope=site

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Books

Publication Date

2014

Excerpt:

2

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74.

Research matters

by

Du Plooy-Cilliers, F. (Franzél)

http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=746917&site=ehost-live

Format:

Books

Publication Date

2014

Excerpt:

2

Available: Copies:

75.

SketchUp for interior design : 3D visualizing, designing, and space planning

by

Cline, Lydia Sloan.

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Books

Publication Date

2014

Excerpt:

2

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76.

Applied business statistics : methods and Excel-based applications : solutions manual

by

Wegner, Trevor.

Format:

Books

Publication Date

2014 2012

Excerpt:

2

Available: Copies:

77.

AutoCAD 2015 and AutoCAD LT 2015 : essentials

by

Onstott, Scott, author.

Format:

Books

Publication Date

2014

Excerpt:

Chapter 1 Getting Started -- Chapter 2 Basic Drawing Skills -- Chapter 3 Using Drawing Aids

Available: Copies:

78.

Strategic marketing : theory and aplication for competitive advantage

by

Venter, Peet.

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Publication Date

2014

Excerpt:

1. The nature of strategic planning -- 2. The southern African marketing environment -- 3

Available: Copies:

79.

The culture of design

by

Julier, Guy, author.

Format:

Books

Publication Date

2014

Excerpt:

754.2 JUL

Available: Copies:

80.

Brand schizo

by

Stopforth, Mike.

Format:

Books

Publication Date

2014

Excerpt:

2

Available: Copies:

81.

The annual 2013/14 : advertising, media, marketing and branding

by

Maggs, Jeremy.

Format:

Books

Publication Date

2014

Excerpt:

2

Available: Copies:

82.

Brands and branding South Africa 2014 : great brands helping make South Africa great.

by

Brands and Branding, South Africa.

Format:

Books

Publication Date

2014

Excerpt:

2

Available: Copies:

83.

She is more than the red light

by

Muzuwa, L. Tafadzwa.

Format:

Computer file

Publication Date

2014

Excerpt:

XX(18797.2)

Available: Copies:

84.

Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaign

by

Mujeer, A. Qasim.

Format:

Manuscript

Publication Date

2014

Excerpt:

XX(18807.2)

Available: Copies:

85.

Brand influences on gender roles in home and child care

by

Pasiya, Malwande.

Format:

Manuscript

Publication Date

2014

Excerpt:

XX(18810.2)

Available: Copies:

86.

Selfies : an opportunity for personal branding through immediate visual communication on Facebook

by

Leventis, Katherine.

Format:

Computer file

Publication Date

2014

Excerpt:

XX(18814.2)

Available: Copies:

87.

The effects of the rapidly internationalising South African fashion industry

by

Maduna, Gugulethu.

Format:

Manuscript

Publication Date

2014

Excerpt:

XX(18826.2)

Available: Copies:

88.

Gender stereotypes : the portrayal of mothers in food television advertisements

by

Gumede, Nozipho.

Format:

Manuscript

Publication Date

2014

Excerpt:

XX(18827.2)

Available: Copies:

89.

How clothing colour affects personal brand communiction and perception

by

Mokoena, Kamogelo.

Format:

Manuscript

Publication Date

2014

Excerpt:

XX(18828.2)

Available: Copies:

90.

50 shades of black : what does it mean to be beautiful and dark skinned today

by

Mokoena, Lotang.

Format:

Manuscript

Publication Date

2014

Excerpt:

XX(18839.2)

Available: Copies:

91.

Media portrayals of gender stereotypes in cereal box character

by

Katz, Georgina.

Format:

Manuscript

Publication Date

2014

Excerpt:

XX(18842.2)

Available: Copies:

92.

Is game simulation adding value towards brand management and leadership in adolescents?

by

Digue, Sarah-Ann.

Format:

Manuscript

Publication Date

2014

Excerpt:

XX(18848.2)

Available: Copies:

93.

Attitude of female consumers towards celebrity endorsers & it's influence on the purchase intention of the Revlon cosmetics brand

by

De Agrela, M. C.

Format:

Manuscript

Publication Date

2014

Excerpt:

XX(18854.2)

Available: Copies:

94.

Could the black diamond spending culture have an impact on a brand's health?

by

Kodisang, Lebogang.

Format:

Manuscript

Publication Date

2014

Excerpt:

XX(18871.2)

Available: Copies:

95.

Developing a methodology for ludology

by

Moodliar, Yudesh.

Format:

Manuscript

Publication Date

2014

Excerpt:

XX(19004.2)

Available: Copies:

96.

Video game storytelling : what every developer needs to know about narrative techniques

by

Skolnick, Evan.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=799586&site=ehost-live

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Books

Publication Date

2014

Excerpt:

2

Available: Copies:

97.

Research in practice : applied methods for the social sciences

by

Terre Blanche, M. J. (Martin J.)

Format:

Books

Publication Date

2014

Excerpt:

research findings -- Section 2: Quantitative research techniques. Collecting quantitative data: sampling

Available: Copies:

98.

Principles of marketing

by

Kotler, Philip (Philip J.), 1931-

Format:

Books

Publication Date

2014 2013

Excerpt:

Customer Value -- 2. Company and Marketing Strategy: Partnering to Build Customer Relationships -- Part II

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99.

Public relations : theory and practice

by

Fourie, L., editor.

Format:

Books

Publication Date

2014

Excerpt:

659.2 PUBL

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100.

Textiles

by

Kadolph J., Sara.

Format:

Books

Publication Date

2014

Excerpt:

2

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101.

Practical research : planning and design

by

Leedy, Paul D.

Format:

Books

Publication Date

2014

Excerpt:

2

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102.

Research methods for business and social science students

by

Adams, John.

Format:

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Publication Date

2014

Excerpt:

2

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103.

Research methodology : a step-by-step guide for beginners

by

Kumar, Ranjit, author.

Format:

Books

Publication Date

2014

Excerpt:

-- Situations in which the approach can be used -- Paradigms of research -- Summary -- 2. The research process

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104.

Social research methods : qualitative and quantitative approaches

by

Neuman, W. Lawrence (William Lawrence), 1950- author.

E-book - Full text from Dawsonera. To print, you will need to select one page at a time
Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9781292033617
MyiLibrary http://0-lib.myilibrary.com.emu.londonmet.ac.uk/browse/open.asp?id=526927

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2014

Excerpt:

2

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105.

Cover image for Adobe Photoshop CC for photographers : a professional image editor's guide to the creative use of Photoshop for the Macintosh and PC

Adobe Photoshop CC for photographers : a professional image editor's guide to the creative use of Photoshop for the Macintosh and PC

by

Evening, Martin.

E-book - Full text from EBL
Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=1319037&
Cover image http://images.tandf.co.uk/common/jackets/websmall/978041571/9780415711753.jpg
ebrary http://site.ebrary.com/id/10736678
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2014

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2

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106.

Communication : a hands-on approach

by

Cleary, Sandra, editor.

Format:

Books

Publication Date

2014

Excerpt:

2

Available: Copies:

107.

Dean & Dyer, introduction to intellectual property law

by

Dean, O. H., editor.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1104467&site=ehost-live

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2014

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2

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108.

Research methodology : business and management contexts

by

Bryman, Alan, author.

Format:

Books

Publication Date

2014

Excerpt:

Part One: Introduction -- 1. Business research approaches -- 2. Quantitative and qualitative

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109.

The principles of beautiful Web design

by

Beaird, Jason, author.

Format:

Books

Publication Date

2014

Excerpt:

2

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110.

Level up! : the guide to great video game design

by

Rogers, Scott, author.

Format:

Books

Publication Date

2014

Excerpt:

-- Continue? -- Bonus levels: 1. The one-sheet sample -- 2. The ten-page design document sample -- 3. Game

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111.

Patternmaking for fashion design

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Armstrong, Helen Joseph, author.

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Publication Date

2014

Excerpt:

2

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112.

The artist as a physical brand : do audiences have a reaction to artists' dress attire?

by

Muhwati, Olga.

Format:

Manuscript

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2014

Excerpt:

XX(18866.2)

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113.

The eye of the driver : an analysis of what men and women see in luxury cars

by

Pougnet, Jacqueline.

Format:

Manuscript

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2014

Excerpt:

XX(18873.2)

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114.

The impact of a city brand on the perceptions of its creative sector

by

Rees, Rhiannon.

Format:

Manuscript

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2014

Excerpt:

XX(18875.2)

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115.

Does crime deter local tourists from visiting Johannesburg?

by

Wilby, Sigrun Elizabeth.

Format:

Manuscript

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2014

Excerpt:

XX(18883.2)

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116.

Cover image for Peer pressure, wealth signals and consumerism : an analysis of the social branding pressures that influence young women's purchasing decisions of clothing brands today

Peer pressure, wealth signals and consumerism : an analysis of the social branding pressures that influence young women's purchasing decisions of clothing brands today

by

Friedman, J.

Format:

Manuscript

Publication Date

2014

Excerpt:

XX(19065.2)

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117.

Cover image for Underwear on the burning line : an exploratory study of how the global trend of environmental sustainability influences the textile disposal behaviour of young South African women living in suburban Johannesburg

Underwear on the burning line : an exploratory study of how the global trend of environmental sustainability influences the textile disposal behaviour of young South African women living in suburban Johannesburg

by

Taeli, Basetsana.

Format:

Manuscript

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2014

Excerpt:

XX(19492.2)

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118.

Bubbling under : could township tech be the 'new kwaito'?

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Motaung, Thato.

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2014

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XX(19495.2)

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119.

Silence as a crisis communications strategy on social media

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Robertson, Randy.

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2014

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XX(19496.2)

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120.

Beyond celebrity endorsement

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Baloyi, Rhulani.

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Manuscript

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2014

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XX(19497.2)

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121.

The psychological influence of Instagram on young women

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Matsena, Vanessa.

Format:

Manuscript

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2014

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XX(19498.2)

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122.

The evolution of black branding and the death of brand loyalty

by

Mpofu, Phila.

Format:

Manuscript

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2014

Excerpt:

XX(19499.2)

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123.

An investigation of the online presence of selected Premier Soccer League (PSL) clubs in South Africa

by

Chuma, Diniso.

Format:

Manuscript

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2014

Excerpt:

XX(19500.2)

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124.

Cover image for Could the use of storytelling and visual representation be an alternative way to communicate a company's strategy to Generation Y employment?

Could the use of storytelling and visual representation be an alternative way to communicate a company's strategy to Generation Y employment?

by

Mamogobo, Lucia.

Format:

Manuscript

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2014

Excerpt:

XX(19501.2)

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125.

Cover image for Selfie culture : to explore the motivations of social media selfies takers and the correlation, if any, to self-esteem, identity and ego

Selfie culture : to explore the motivations of social media selfies takers and the correlation, if any, to self-esteem, identity and ego

by

Gounder, Bhavna.

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Manuscript

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2014

Excerpt:

XX(19502.2)

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126.

The effects of sensory branding on consumer purchase intent

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Dickens, Brooke.

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Manuscript

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2014

Excerpt:

XX(19503.2)

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127.

Drawing parallels between the psychological motivations of spectating traditional sport to those of e-sports

by

Barnardt, Bastiaan.

Format:

Manuscript

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2014

Excerpt:

XX(19504.2)

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128.

Colourless beauty

by

Zikalala, Lindiwe.

Format:

Manuscript

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2014

Excerpt:

XX(19505.2)

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129.

The student as person brand : the extent to which Crawford College Sandton shape its students' identities

by

Smith, Laverne.

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Manuscript

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2014

Excerpt:

XX(19507.2)

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130.

The effect of a human centered design philosophy on brand loyalty withing the automotive industry : a case study of Volvo cars, South Africa

by

Maohapeloa, Joshuoa Pulumo.

Format:

Manuscript

Publication Date

2014

Excerpt:

XX(19508.2)

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131.

My little pony : brand loyalty through brand heritage and evolution

by

Hattersley, Rachelle.

Format:

Manuscript

Publication Date

2014

Excerpt:

XX(19509.2)

Available: Copies:

132.

Cover image for The influence of hip hop on black women : a study of hip hop culture and the behavioural influence it has on young black women in Johannesburg

The influence of hip hop on black women : a study of hip hop culture and the behavioural influence it has on young black women in Johannesburg

by

Mautjana, Sarah.

Format:

Manuscript

Publication Date

2014

Excerpt:

XX(19510.2)

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133.

Building powerful South African brands through sensory branding

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Swift, Monique.

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2014

Excerpt:

XX(19511.2)

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134.

Inspecting the norm in the context of plus-size mannequins

by

Du Plessis, I. H.

Format:

Manuscript

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2014

Excerpt:

XX(19512.2)

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135.

Public ownership of icons : Nelson Mandela as a case study

by

Ramovha, Rendani.

Format:

Manuscript

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2014

Excerpt:

XX(19513.2)

Available: Copies:

136.

Making 15 minutes last : a study of how celebrity-fan relationships affect the celebrity brand

by

Ramahotswa, Tracy-Lee.

Format:

Manuscript

Publication Date

2014

Excerpt:

XX(19514.2)

Available: Copies:

137.

South Africa's political economy : the brand state of our nation

by

Gunkel-Keuler, Leigh.

Format:

Manuscript

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2014

Excerpt:

XX(19515.2)

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138.

What women want : do car brands really know how to engage with black females?

by

Gwamanda, Sindi.

Format:

Manuscript

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2014

Excerpt:

XX(19516.2)

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139.

Fabric for fashion : the complete guide : natural and man-made fibers

by

Hallett, Clive.

Format:

Books

Publication Date

2014

Excerpt:

2

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140.

Read me : 10 lessons for writing great copy

by

Horberry, Roger.

ESCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=926209&site=ehost-live

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2014

Excerpt:

2

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141.

Introduction to social research : quantitative & qualitative approaches

by

Punch, Keith.

Companion website http://www.sagepub.co.uk/punch3e

Format:

Books

Publication Date

2014

Excerpt:

2

Available: Copies:

142.

Technical sourcebook for designers

by

Lee, Jaeil, author.

Format:

Books

Publication Date

2014

Excerpt:

2

Available: Copies:

143.

The best digital marketing campaigns in the world II

by

Ryan, Damian, author.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=706000&site=ehost-live

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Books

Publication Date

2014

Excerpt:

. VW BlueMotion Roulette -- Case study 2. How Social Saved Water -- Case study 3. Oxford and Cambridge

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144.

Sushi Go! The pick and pass card game

by

Walker,Harding Phil

Format:

Books

Publication Date

2014

Excerpt:

14x Tempura-- 14x Sashimi-- 14x Dumpling-- 12x 2 Maki rolls-- 8x 3 Maki rolls-- 6x 1 Maki roll-- 10

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145.

Effective business communication in organisations : preparing messages that communicate

by

Fielding, M. L. (Michael L.), author.

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2014

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2

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146.

JavaScript & jQuery : interactive front-end web development

by

Duckett, Jon, author.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1506/2013933932-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1506/2013933932-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1506/2013933932-d.html

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2014

Excerpt:

an ability to create a web page using HTML & CSS ; 2. Core elements of the JavaScript language - so

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147.

Creative strategy in advertising

by

Drewniany, Bonnie L., author.

Format:

Books

Publication Date

2014

Excerpt:

2

Available: Copies:

148.

Microeconomics made simple : basic microeconomic principles explained in 100 pages or less

by

Frakt, Austin, author.

Format:

Books

Publication Date

2014

Excerpt:

one: Basic economic concepts (1. Maximizing utility ; 2. Evaluating production possibilities ; 3

Available: Copies:

149.

Advertising : concept and copy

by

Felton, George, 1947-

Format:

Books

Publication Date

2013

Excerpt:

analysis into specific advertising objectives. Part 2, Executions, explains how to put strategy into play

Available: Copies:

150.

An introduction to design and culture : 1900 to the present

by

Sparke, Penny.

E-book - Full text from MyiLibrary

Format:

Books

Publication Date

2013

Excerpt:

2

Available: Copies:

151.

Architective : building construction standards for South Africa

by

Schmidt, Siegfriedt.

Format:

Books

Publication Date

2013

Excerpt:

1. The relationship -- 2. Governing bodies and pracitce -- 3. Drawing convention guidelines -- 4

Available: Copies:

152.

Creative strategy in advertising.

by

Drewniany, Bonnie L.

Format:

Books

Publication Date

2013

Excerpt:

2

Available: Copies:

153.

eMarketing : the essential guide to marketing in a digital world

by

Stokes, Rob (eMarketing specialist)

Format:

Books

Publication Date

2013 2011

Excerpt:

2

Available: Copies:

154.

Fundamentals of branding

by

Du Toit, Michael, editor.

EBSCOhost https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670763&site=ehost-live&scope=site

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2013

Excerpt:

2

Available: Copies:

155.

Gardner's art through the ages : a global history

by

Gardner, Helen, 1878-1946.

Format:

Books

Publication Date

2013

Excerpt:

2

Available: Copies:

156.

Integrated organisational communication

by

Barker, Rachel, 1958-

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live

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Publication Date

2013

Excerpt:

. Communication and the organisation -- ch. 2 Communication integration -- Section B. Communication of the

Available: Copies:

157.

Line color form : the language of art and design

by

Day, Jesse.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=646914&site=ehost-live

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2013

Excerpt:

2

Available: Copies:

158.

Mobile marketing : an hour a day

by

Pasqua, Rachel.

http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=531677&site=ehost-live

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Books

Publication Date

2013

Excerpt:

2

Available: Copies:

159.

Marketing management : a South African perspective

by

Cant, M. C. (Michael Colin), 1957- editor.

http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=707001&site=ehost-live

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Books

Publication Date

2013

Excerpt:

2

Available: Copies:

160.

Marketing research

by

Aaker, David A., author.

Format:

Books

Publication Date

2013

Excerpt:

Marketing Intelligence -- CHAPTER 2 Marketing Research in Practice -- CHAPTER 3 The Marketing Research

Available: Copies:

161.

Economics : global and Southern African perspectives

by

Parkin, Michael, 1939-

Format:

Books

Publication Date

2013 2010

Excerpt:

2

Available: Copies:

162.

Database principles : fundamentals of design, implementation, and management

by

Coronel, Carlos.

Format:

Books

Publication Date

2013

Excerpt:

2

Available: Copies:

163.

Strategic brand management : building, measuring, and managing brand equity

by

Keller, Kevin Lane, 1956-

Format:

Books

Publication Date

2013

Excerpt:

2

Available: Copies:

164.

Designing brand identity : an essential guide for the whole branding team

by

Wheeler, Alina.

E-book - Full text from Dawsonera. To print, you will need to select one page at a time
Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9781118418741
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Format:

Books

Publication Date

2013

Excerpt:

after -- pt. 2. Process -- Process basics -- Phase 1: Conducting research -- Phase 2: Clarifying

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165.

Raise your leaders

by

Handley, Jenny.

Format:

Books

Publication Date

2013

Excerpt:

2

Available: Copies:

166.

Ten types of innovation : the discipline of building breakthroughs

by

Keeley, Larry.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=571813&site=ehost-live

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Publication Date

2013

Excerpt:

Pt. 1. Innovation: a new discipline is leaving the lab -- pt. 2. Ten types of innovation: the

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167.

Advertising, promotion, and other aspects of integrated marketing communications

by

Shimp, Terence A.

Format:

Books

Publication Date

2013

Excerpt:

Integrated Marketing Communications -- 2 Enhancing Brand Equity and Accountability -- 3 Brand Adoption, Brand

Available: Copies:

168.

The brand book : how to build a profitable brand : fast, effectively and efficiently

by

Oosthuizen, Thomas Henry.

Format:

Books

Publication Date

2013

Excerpt:

2

Available: Copies:

169.

Handbook of public relations

by

Skinner, J. C. (J. Chris)

Format:

Books

Publication Date

2013

Excerpt:

659.2 S628H 2013

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170.

The shopper marketing revolution : consumer - shopper - retailer : how marketing must reinvent itself in the age of the shopper

by

Desforges, Toby.

Format:

Books

Publication Date

2013

Excerpt:

2

Available: Copies:

171.

Understanding organizational culture

by

Alvesson, Mats, 1956-

Format:

Books

Publication Date

2013

Excerpt:

2

Available: Copies:

172.

Measuring marketing : 110+ key metrics every marketer needs

by

Davis, John, 1960 February 17- author.

Format:

Books

Publication Date

2013

Excerpt:

Section 1. Corporate financial metrics -- section 2. Marketing planning metrics -- section 3. Brand

Available: Copies:

173.

Drawing on the right side of the brain : a course in enhancing creativity and artistic confidence

by

Edwards, Betty, 1926- author.

Format:

Books

Publication Date

2013

Excerpt:

741.2 EDW

Available: Copies:

174.

Introduction to business management

by

Erasmus, Barney.

Format:

Books

Publication Date

2013

Excerpt:

1. The business world and business management -- 2. Entrepreneurship -- 3. The establishment of

Available: Copies:

175.

Strategic management : developing sustainability in Southern Africa

by

Louw, Lynette.

Format:

Books

Publication Date

2013

Excerpt:

2

Available: Copies:

176.

Fundamentals of social research methods : an African perspective

by

Bless, Claire.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670767&site=ehost-live

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Publication Date

2013

Excerpt:

2

Available: Copies:

177.

Idea generation

by

Leonard, Neil, author.

Format:

Books

Publication Date

2013

Excerpt:

interview: hat-trick design -- Activity: mind mapping -- 2. Creative thinking -- Strategies and methods

Available: Copies:

178.

AutoCAD 2014 and AutoCAD LT 2014 : essentials

by

Onstott, Scott.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1503/2013934415-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1503/2013934415-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1503/2013934415-d.html

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Publication Date

2013

Excerpt:

-based approach that mirrors the development of projects in the real world, learning 2D drawing skills, editing

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179.

Brands & branding in South Africa 2013.

by

Affinity Advertising and Publishing.

Format:

Books

Publication Date

2013

Excerpt:

2

Available: Copies:

180.

The visual culture reader

by

Mirzoeff, Nicholas, 1962-

Format:

Books

Publication Date

2013

Excerpt:

2

Available: Copies:

181.

Cover image for Advertisements and branding have a direct effect on people's perceptions about brands : a query into the effects and influences on stereotypical families in modern societies

Advertisements and branding have a direct effect on people's perceptions about brands : a query into the effects and influences on stereotypical families in modern societies

by

Wall, Stella Alison.

Format:

Manuscript

Publication Date

2013

Excerpt:

XX(19560.2)

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182.

Stilettos : decorating the stiletto

by

Gomes, Alisa.

Format:

Manuscript

Publication Date

2013

Excerpt:

XX(19593.2)

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183.

The lonely generation

by

Steyn, Levina Jana.

Format:

Manuscript

Publication Date

2013

Excerpt:

XX(19599.2)

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184.

Spatiality

by

Tally, Robert T.

Format:

Books

Publication Date

2013

Excerpt:

2

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185.

Learning C# by programming games

by

A.,Egges

Format:

Books

Publication Date

2013

Excerpt:

2

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186.

The graphic design reference & specification book

by

Evans, Poppy, 1949- author.

Format:

Books

Publication Date

2013

Excerpt:

686.2 EVA

Available: Copies:

187.

The graphic designer's business survival guide

by

Daniels, Lawrence J., 1942-

E-book - Full text from Dawsonera
E-book - Full text from Dawsonera
Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780814432426

Format:

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2013

Excerpt:

brand voice -- 2. Setting up house : firm fundamentals -- Self-discipline : the first key to success

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188.

The design of everyday things

by

Norman, Donald A., author.

http://lib.myilibrary.com/browse/open.asp?id=574528&entityid=https://idp.brunel.ac.uk/entity

Format:

Books

Publication Date

2013

Excerpt:

paradox of technology; The design challenge; -- 2. The psychology of everyday actions. How people do

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189.

Professional practice for interior designers

by

Piotrowski, Christine M., 1947-

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=632421&site=ehost-live

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2013

Excerpt:

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190.

9 heads : a guide to drawing fashion

by

Riegelman, Nancy.

Format:

Electronic Resources

Publication Date

2012

Excerpt:

2

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191.

Adobe Flash Professional CS6 : classroom in a book : the official training workbook from Adobe Systems

by

Chun, Russell, author.

Safari Books Online http://proquest.safaribooksonline.com/?fpi=9780133005950
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Volltext http://proquest.tech.safaribooksonline.de/9780133005950

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Electronic Resources

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2012

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2

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192.

AutoCAD 2013 and AutoCAD LT 2013 : essentials

by

Onstott, Scott, author.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1606/2012935798-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1606/2012935798-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1606/2012935798-t.html
Books24x7 http://www.books24x7.com/marc.asp?bookid=49546
Safari Books Online http://proquest.safaribooksonline.com/?fpi=9781118330456

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2012

Excerpt:

Ch. 1. Getting Started -- Ch. 2. Basic Drawing SKills -- Ch. 3. Using Drawing Aids -- Ch. 4

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193.

Costume and fashion : a concise history

by

Laver, James, 1899-1975.

Format:

Books

Publication Date

2012

Excerpt:

2

Available: Copies:

194.

Creating a successful fashion collection

by

Faerm, Steven.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1506/2011937051-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1506/2011937051-d.html

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2012

Excerpt:

inspiration ; Choosing fabric ; The croquis book ; 2-D/3-D reflective process ; Selection and editing

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195.

Doing research in design

by

Crouch, Christopher.

Format:

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Publication Date

2012

Excerpt:

Context of Designing -- 2. What Do Designers and Researchers Do? Thinking, Doing and Researching

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196.

Fashion: The Ultimate book of costume and style.

Format:

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Publication Date

2012

Excerpt:

2

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197.

Interior design illustrated

by

Ching, Francis D. K., 1943-

Format:

Books

Publication Date

2012

Excerpt:

1. Interior Space -- 2. Interior Design -- 3. A Design Vocabulary -- 4. Interior Building Elements

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198.

Media and society

by

O'Shaughnessy, Michael, 1951-

Format:

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Publication Date

2012

Excerpt:

2

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199.

Advertising and promotions : an integrated brand approach

by

Semenik, Richard J.

Format:

Books

Publication Date

2012

Excerpt:

2

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200.

Mastering Autodesk 3ds Max 2013

by

Harper, Jeffrey M.

Format:

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2012

Excerpt:

2

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201.

Cover image for Your writing coach : from concept to character, from pitch to publication everything you need to know about writing novels, non-fiction, new media, scripts and short stories

Your writing coach : from concept to character, from pitch to publication everything you need to know about writing novels, non-fiction, new media, scripts and short stories

by

Wolff, Jurgen, 1956-

Format:

Books

Publication Date

2012

Excerpt:

2

Available: Copies:

202.

Cover image for Problem solved : how to recognize the nineteen recurring problems faced in design, branding and communication and how to solve them

Problem solved : how to recognize the nineteen recurring problems faced in design, branding and communication and how to solve them

by

Johnson, Michael, 1964-

Table of contents http://swbplus.bsz-bw.de/bsz375683208inh.htm

Format:

Books

Publication Date

2012

Excerpt:

Natural History Museum, the BBC 2 and Channel 4 Idents and The Tate. The book provides an unparalleled

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203.

Applied business statistics : methods and Excel-based applications

by

Wegner, Trevor.

Format:

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Publication Date

2012

Excerpt:

2

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204.

Professional communication : deliver effective written, spoken and visual messages

by

English, Jane.

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2012

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302.2 ENG

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205.

Management

by

Hellriegel, Don.

Format:

Books

Publication Date

2012

Excerpt:

Pt. ONE: AN OVERVIEW OF MANAGEMENT. 1: Introduction to organizations and management -- 2: The

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206.

Introduction to South African family law

by

Robinson, J. A. (Jacobus Abraham), 1953-

Format:

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2012

Excerpt:

2

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207.

The economics book

by

Kishtainy, Niall.

Format:

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2012

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2

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208.

Apparel production terms and processes

by

Bubonia, Janace E.

Format:

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2012

Excerpt:

2

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209.

Cover image for Adobe Photoshop CS6 for photographers : a professional image editor's guide to the creative use of Photoshop for the Macintosh and PC

Adobe Photoshop CS6 for photographers : a professional image editor's guide to the creative use of Photoshop for the Macintosh and PC

by

Evening, Martin.

Format:

Books

Publication Date

2012

Excerpt:

2

Available: Copies:

210.

UnMarketing : stop marketing. Start engaging

by

Stratten, Scott.

Cover image http://catalogimages.wiley.com/images/db/jimages/9781118176283.jpg

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Books

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2012

Excerpt:

trade shows -- UnNetworking: why networking events are evil -- The awesomeness of being a 2.0 author

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211.

The Adobe Photoshop Lightroom 4 book for digital photographers

by

Kelby, Scott.

Format:

Books

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2012

Excerpt:

what doesn't. 2) The entire book is laid out in a real workflow order with everything step by step, so

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212.

Thinking, fast and slow

by

Kahneman, Daniel, 1934-

Format:

Books

Publication Date

2012 2011

Excerpt:

conclusions -- How judgments happen -- Answering an easier question. pt. 2. Heuristics and biases. The law of

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213.

Steal like an artist : 10 things nobody told you about being creative

by

Kleon, Austin.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=435960&site=ehost-live

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2

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214.

Strategic brand management : a European perspective

by

Keller, Kevin Lane, 1956-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=024635694&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024635694&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

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2012

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2

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215.

The fundamentals of illustration

by

Zeegen, Lawrence.

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2012

Excerpt:

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216.

Managerial statistics

by

Keller, Gerald.

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2012

Excerpt:

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217.

Design basics

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Lauer, David A.

Format:

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2012

Excerpt:

2

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218.

Meggs' history of graphic design

by

Meggs, Philip B.

Format:

Books

Publication Date

2012

Excerpt:

pt. I. The prologue to graphic design : The invention of writing ; 2. Alphabets ; 3. The Asian

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219.

The annual 2011/12 : advertising, media, marketing and branding

by

Maggs, Jeremy.

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2012

Excerpt:

2

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220.

The annual 2012/13 : advertising, media, marketing and branding.

by

Maggs, Jeremy.

Format:

Books

Publication Date

2012

Excerpt:

2

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221.

How to set up & run a fashion label

by

Meadows, Toby.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=926147&site=ehost-live

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2012

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where to find the money to finance it all. In How to Set Up and Run a Fashion Label 2nd edition, Toby

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222.

Marketing management.

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Kotler, Philip.

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2012

Excerpt:

2

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223.

The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns

by

Barry, Pete (Pete S.)

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Publication Date

2012

Excerpt:

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224.

Pattern magic : stretch fabrics

by

Nakamichi, Tomoko.

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Books

Publication Date

2012

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2. The expressive power of stretch fabrics : Roots: A, B ; Sharp and snappy: A, B, C, D ; Apple peel

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225.

Adobe InDesign CS6 : classroom in a book : the official training workbook from Adobe Systems

by

Cruise, John, editor.

Format:

Electronic Resources

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2012

Excerpt:

2

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226.

Adobe Photoshop CS6

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2012

Excerpt:

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227.

Adobe Dreamweaver CS6 : classroom in a book

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Maivald, James J.

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2012

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228.

Adobe Illustrator CS6 : classroom in a book.

by

Adobe Systems.

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2012

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229.

South Africa Survey 2012

by

Alexander, Georgina et al.

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2012

Excerpt:

2

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230.

Advanced digital black & white photography

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Beardsworth, John.

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2012

Excerpt:

: converting to black and white -- The digital darkroom 2: fine-tuning the photograph -- Creative effects

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231.

The design collection revealed : Adobe Indesign CS6, Photoshop CS6 & Illustrator CS6

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2012

Excerpt:

2

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232.

Light--science & magic : an introduction to photographic lighting

by

Hunter, Fil.

Format:

Books

Publication Date

2012

Excerpt:

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233.

Design research : investigation for successful creative solutions

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Leonard, Neil (Graphic designer), author.

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2012

Excerpt:

2

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234.

Theory in contemporary art since 1985

by

Kocur, Zoya, editor.

Cover image http://catalogimages.wiley.com/images/db/jimages/9781444338577.jpg

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Publication Date

2012

Excerpt:

2

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235.

Principles of marketing

by

Kotler, Philip.

Format:

Books

Publication Date

2012

Excerpt:

pt. 1. Defining Marketing and the Marketing Process -- pt. 2. Understanding the Marketplace and

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236.

Brands & branding in South Africa 2012 : brands--the people's choice.

by

Affinity Advertising and Publishing.

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Books

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2012

Excerpt:

2

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237.

The new strategic brand management : advanced insights and strategic thinking

by

Kapferer, Jean-Noël.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=429882&site=ehost-live

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2012

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2

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238.

Pro C# 5.0 and the .NET 4.5 framework

by

Troelsen, Andrew W.

Additional Information at Google Books
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1502/2012554044-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1502/2012554044-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1502/2012554044-d.html

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2012

Excerpt:

Features of ASP.NET 2,0 and Higher -- Major Features of ASP.NET 3.5 (and NET 3.5 SP1) and Higher -- Major

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239.

Drawing basics and video game art : classic to cutting edge art techniques for winning video game design

by

Solarski, Chris, author.

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Books

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2012

Excerpt:

2

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240.

Physics for game developers : leverage physics in games and more

by

Bourg, David M.

EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=565704&site=ehost-live&scope=site

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2

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241.

Teaching about the future

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Bishop, Peter C.

EBSCOhost https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=475311&site=ehost-live&scope=site

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2

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242.

Brand management

by

Klopper, H. B., 1974-

Format:

Books

Publication Date

2011

Excerpt:

2

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243.

Drawing for dummies

by

Combs, Jamie.

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2011

Excerpt:

741.2 COM

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244.

International marketing

by

Bothma, Cornelius (DE-601)602081548

Inhaltsverzeichnis http://www.gbv.de/dms/zbw/667182799.pdf

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Books

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2011

Excerpt:

2

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245.

Fashion marketing : theory, principles, & practice

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Bickle, Marianne C.

Format:

Books

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2011

Excerpt:

2

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246.

Fashion trends : analysis and forecasting

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Kim, Eundeok.

ebrary http://site.ebrary.com/id/10727510
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=602543

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2011

Excerpt:

Summary -- Key Terms -- Questions for Review and Discussion -- Suggested Reading -- References -- 2

Available: Copies:

247.

Addressing barriers to learning : a South African perspective

by

Landsberg, Emmerentia.

Format:

Books

Publication Date

2011

Excerpt:

2

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248.

Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly

The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly

by

Scott, David Meerman.

Cover image http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg

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Books

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2011

Excerpt:

of pr -- Learn to ignore the old rules -- 2. The new rules of marketing and pr -- The long tail of

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249.

Entrepreneurship & new venture management

by

Van Aardt, Isa [et al.]

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Books

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2011

Excerpt:

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250.

eMarketing : the essential guide to digital marketing

by

Stokes, Rob (eMarketing specialist)

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Books

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2011

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2

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251.

Research at grass roots : for the social sciences and human services professions

by

De Vos, A. S.

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2011

Excerpt:

2

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252.

Financial management

by

Correia, Carlos, 1956-

Format:

Books

Publication Date

2011

Excerpt:

Ch. 1. Overview of financial management -- ch. 2. Time value for money -- ch. 3. Risk and return

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253.

Creativity in fashion design : an inspiration workbook

by

Jennings, Tracy.

Format:

Regular print

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2011

Excerpt:

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254.

Fashion by design

by

Ellinwood, Janice Greenberg.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1315/2009934620-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1315/2009934620-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1315/2009934620-d.html

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2011

Excerpt:

. Texture and light -- 5. Pattern -- 6. Color and value -- 7. Color and industry -- pt. 2. The principles of

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255.

AutoCAD 2012 and AutoCAD LT 2012 essentials : Autodesk official training guide

by

Onstott, Scott.

Cover image http://catalogimages.wiley.com/images/db/jimages/9781118016794.jpg

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2011

Excerpt:

, the book then guides readers through basic 2D drawing skills, editing entities, working with splines

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256.

Textiles

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Kadolph, Sara J.

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2011

Excerpt:

2

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257.

From Groot Constantia to Google, 1685 to 2010 : a colourful history of brands and branding in South Africa

by

Morris, Michael, 1959-

Format:

Books

Publication Date

2011

Excerpt:

2

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258.

The annual 2010/11 : advertising, media, marketing and branding

by

Maggs, Jeremy.

Format:

Electronic Resources

Publication Date

2011

Excerpt:

2

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259.

Graphic design thinking : beyond brainstorming

by

Lupton, Ellen.

Format:

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2011

Excerpt:

2

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260.

HTML & CSS : design and build websites

by

Duckett, Jon.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1306/2011932082-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1306/2011932082-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1306/2011932082-d.html
http://www.htmlandcssbook.com/code

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2011

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Chapter 1. Structure -- Chapter 2. Text -- Chapter 3. Lists -- Chapter 4. Links -- Chapter 5

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261.

New complete guide to sewing : step-by-step techniques for making clothes and home accessories

by

Reader's Digest Association.

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Books

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2011

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646.2 REA

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262.

Marketing research

by

Aaker, David A.

Format:

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2011

Excerpt:

2

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263.

Using MIS

by

Kroenke, David M., 1948-

Format:

Books

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2011

Excerpt:

: Information Systems for Competitive Advantage ---- Part 2. Information Technology. 4: Hardware and Software

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264.

Metric pattern cutting for menswear

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Aldrich, Winifred.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1210/2011006426-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1210/2011006426-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1210/2011006426-t.html

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265.

The nuts 'n bolts of media planning : a comprehensive industry guide

by

Belter, Luisa.

Format:

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2011 2010

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2

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266.

Fashion designer : concept to collection

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Burke, Sandra, author.

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2011

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2

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267.

100 artists' manifestos

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Danchev, Alex.

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2011

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, 2nd version' (1961) -- Rafael Montanez Ortiz, `Destructivism: A Manifesto'(1962) -- George Maciunas

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268.

Academic literacy

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Beekman, Litha.

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Excerpt:

2

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269.

Theory and methods in social research

by

Lewin, Cathy.

http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=4071441&custom_att_2=simple_viewer

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_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=4071441&custom_att_2=simple_viewer</a>

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270.

Economic development

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Todaro, Michael P.

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Excerpt:

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271.

Approach and language

by

Ambrose, Gavin, author.

Format:

Books

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2011

Excerpt:

2

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272.

Langford's advanced photography : the guide for aspiring photographers

by

Langford, Michael, 1933-

Format:

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2011

Excerpt:

2

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273.

The Sage handbook of qualitative research

by

Denzin, Norman K.

Table of contents http://catdir.loc.gov/catdir/toc/fy12pdf01/2010052892.html

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Books

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2011

Excerpt:

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274.

THIS IS SERVICE DESIGN THINKING : Basics, Tools, Cases

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Stickdorn, Marc, author.

Format:

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2011

Excerpt:

2

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275.

Hockney. Volume 1, 1937-1975 : the biography

by

Sykes, Christopher Simon, 1948-

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2011

Excerpt:

709.2 HOC

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276.

33rd Loeries annual

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Human Andrew.

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Excerpt:

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277.

Organisational behaviour : a contemporary South African perspective

by

Werner, Amanda.

Format:

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2011

Excerpt:

2

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278.

Compositing visual effects : essentials for the aspiring artist

by

Wright, Steve, 1947-

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Books

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2011

Excerpt:

Ch. 1. Visual Effects Today -- Ch. 2. Digital Images -- Ch. 3. Compositioning CGI -- Ch. 4

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279.

Critical ecologies : the Frankfurt School and contemporary environmental crises

by

Biro, Andrew, 1969-

Format:

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2011

Excerpt:

304.2 BIR

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280.

Flash point Fire rescue: a thrilling game of fighting fire, rescuing victims and teamwork

by

Lanzing, Kevin

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Books

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2011

Excerpt:

-- 6x Player Cards-- 2x Dice

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281.

Fashion : design course

by

Faerm, Steven.

Format:

Books

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2010

Excerpt:

-- Swap -- Nature -- 3D / 2D -- Macro to micro -- Concept to runway -- Shifts in fashion -- Polarities

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282.

Integrated marketing communication : a contemporary approach

by

Du Plessis, P. J. (Phillipus Jacobus), 1943-

Format:

Books

Publication Date

2010

Excerpt:

2

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283.

Best business practices for photographers

by

Harrington, John, 1966-

Publisher description http://catdir.loc.gov/catdir/enhancements/fy1212/2009933314-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1212/2009933314-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1303/2009933314-b.html

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2010

Excerpt:

2

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284.

Using financial calculators for time value of money calculations

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Marx, Johan, author.

Format:

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2010

Excerpt:

2

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285.

Skin : the complete guide to digitally lighting, photographing, and retouching faces and bodies

by

Varis, Lee.

Format:

Books

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2010

Excerpt:

1 Digital Imaging Basics, Workflow, and Calibration. -- 2 Lighting and Photographing People. -- 3

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286.

The principles of beautiful web design

by

Beaird, Jason.

Format:

Books

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2010

Excerpt:

-- Resizing : fixed, fluid, or responsive layouts -- Screen resolution -- Application : Southern savers -- 2

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287.

Fashion forecasting

by

Brannon, Evelyn L.

Format:

Books

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Excerpt:

2

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288.

Patternmaking for fashion design

by

Joseph-Armstrong, Helen.

Format:

Video disc

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2010

Excerpt:

the basic pattern set -- 2: Dart manipulation (principle #1) -- Designing with darts (tuck

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289.

Economics : global and Southern African perspectives

by

Parkin, Michael, 1939-

Format:

Books

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2010

Excerpt:

Pt. 1. Introduction. What is economics? -- The economic problem -- pt. 2. How markets work. Demand

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290.

The fortune at the bottom of the pyramid : eradicating poverty through profits

by

Prahalad, C. K.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=serviceetdoc_library=BVB01etdoc_number=018682859etline_number=0001etfunc_code=DB_RECORDSetservice_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018682859&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Related website with videos available: http://www.whartonsp.com/Prahalad

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Electronic Resources

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2010

Excerpt:

Pt. 1. Private sector and poverty : progress during 2004-2009 -- pt. 2. The original text of the

Available: Copies:

291.

Reader's Digest complete guide to sewing : step-by-step techniques for making clothes and home accessories.

Format:

Books

Publication Date

2010

Excerpt:

646.2 REA

Available: Copies:

292.

Cover image for Adobe Photoshop CS5 for photographers : a professional image editor's guide to the creative use of Photoshop for the Macintosh and PC

Adobe Photoshop CS5 for photographers : a professional image editor's guide to the creative use of Photoshop for the Macintosh and PC

by

Evening, Martin.

Format:

Video disc

Publication Date

2010

Excerpt:

2

Available: Copies:

293.

Creative workshop : 80 challenges to sharpen your design skills

by

Sherwin, David.

Format:

Books

Publication Date

2010

Excerpt:

2

Available: Copies:

294.

Technical drawing for fashion

by

Szkutnicka, Basia.

Format:

Electronic Resources

Publication Date

2010

Excerpt:

2

Available: Copies:

295.

Content strategy for the Web

by

Halvorson, Kristina.

Format:

Books

Publication Date

2010

Excerpt:

2

Available: Copies:

296.

Fashion design

by

Bye, Elizabeth.

Format:

Books

Publication Date

2010

Excerpt:

generation -- Prêt-à-porter -- Democracy of fashion -- 2. How apparel is developed. Trend forecasting

Available: Copies:

297.

The idea writers : copywriting in a new media and marketing era

by

Iezzi, Teressa.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1608/2010035428-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1608/2010035428-d.html

Format:

Books

Publication Date

2010

Excerpt:

-- Appendix 1 : and now a few words from Lee Clow -- Appendix 2 : and now a few words from Jeff Goodby.

Available: Copies:

298.

Analysis in qualitative research

by

Boeije, Hennie, 1966-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018010693&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2010

Excerpt:

1. Introduction to qualitative research -- 2. Research design -- 3. Ethics in qualitative research

Available: Copies:

299.

First steps in research

by

Maree, Kobus, 1951-

Format:

Books

Publication Date

2010

Excerpt:

2

Available: Copies:

300.

Resonate : present visual stories that transform audiences

by

Duarte, Nancy.

Format:

Books

Publication Date

2010

Excerpt:

2

Available: Copies:

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