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United we brand : how to create a cohesive brand that's seen, heard, and remembered

Moser, Mike, 1953-

Table of contents http://catdir.loc.gov/catdir/toc/fy042/2002152610.html

Format:

Books

Publication Date

2003

Excerpt:

New products -- Management.

Available: Copies:

Marketing insights from A to Z : 80 concepts every manager needs to know

Kotler, Philip.

Books24x7 http://www.books24x7.com/marc.asp?bookid=12771
Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=152701
ebrary http://site.ebrary.com/id/10299243
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=82571
MyiLibrary http://www.myilibrary.com?id=36368

Format:

Electronic Resources

Publication Date

2003

Excerpt:

; Corporate Branding; Creativity; Customer Needs; Customer Orientation; Customer Relationship Management (CRM

Available: Copies:

Statistics, data analysis, and decision modeling

Evans, James R. (James Robert), 1950-

Format:

Books

Publication Date

2003

Excerpt:

Industrial management -- Statistical methods.

Available: Copies:

Corporate reputation and competitiveness

Davies, Gary, 1946-

Table of contents http://catdir.loc.gov/catdir/toc/fy0703/2002068326.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009945533&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=877508
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009945533&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1009/2002068326-b.html

Format:

Books

Publication Date

2003

Excerpt:

Brand name products -- Management.

Available: Copies:

Applications in basic marketing : clippings from the popular business press

Perreault, William D., Jr.

Format:

Books

Publication Date

2003

Excerpt:

Marketing -- Management.

Available: Copies:

International business : competing in the global marketplace

Hill, Charles W. L.

Format:

Electronic Resources

Publication Date

2003

Excerpt:

International business enterprises -- Management.

Available: Copies:

Passion branding

Duffy, Neill.

Table of contents http://catdir.loc.gov/catdir/toc/wiley031/2003007458.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley046/2003007458.html
Publisher description http://catdir.loc.gov/catdir/description/wiley039/2003007458.html

Format:

Books

Publication Date

2003

Excerpt:

platforms -- Strategic passion branding management -- The measurement challenge -- return on investment and

Available: Copies:

The architecture of computer hardware and systems software : an information technology approach

Englander, Irv.

Table of contents http://catdir.loc.gov/catdir/toc/wiley031/2003265446.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley043/2003265446.html
Publisher description http://catdir.loc.gov/catdir/description/wiley036/2003265446.html

Format:

Books

Publication Date

2003

Excerpt:

view of operating systems -- The internal operating system -- File management -- Programming tools

Available: Copies:

Warriors on the high wire : the balancing act of brand leadership in the twenty-first century

Gilmore, Fiona.

Format:

Books

Publication Date

2003 2001

Excerpt:

Product management.

Available: Copies:

10.

A first look at communication theory

Griffin, Emory A.

Format:

Books

Publication Date

2003

Excerpt:

Herbert Mead -- Coordinated management of meaning (CMM) of W. Barnett Pearce & Vernon Cronen -- Expectancy

Available: Copies:

11.

Essentials of marketing

Summers, Jane, 1962-

Format:

Books

Publication Date

2003

Excerpt:

Marketing -- Management.

Available: Copies:

12.

Branding : [brand strategy, design, and implementation of corporate and product identity]

Vaid, Helen.

Format:

Books

Publication Date

2003

Excerpt:

Brand name products -- Management.

Available: Copies:

13.

Collecting and interpreting qualitative materials

Denzin, Norman K.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0658/2002156613-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0734/2002156613-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0658/2002156613-d.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0658/98008868-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0734/98008868-b.html

Format:

Books

Publication Date

2003

Excerpt:

management and analysis methods / Software and qualitative research / Analyzing talk and text / Focus groups

Available: Copies:

14.

A new brand world : 8 principles for achieving brand leadership in the 21st century

Bedbury, Scott.

Format:

Books

Publication Date

2003 2002

Excerpt:

New products -- Management.

Available: Copies:

15.

Public relations : South African perspectives

Rensburg, Ronél S.

Format:

Books

Publication Date

2003

Excerpt:

organisation -- The performance dimensions of public relations: campaign planning and management -- Marketing

Available: Copies:

16.

Before the brand : creating the unique DNA of an enduring brand identity

Perry, Alycia.

Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/2002152803.html
Publisher description http://catdir.loc.gov/catdir/description/mh031/2002152803.html

Format:

Books

Publication Date

2003

Excerpt:

Brand name products -- Marketing -- Management.

Available: Copies:

17.

The sales advantage : how to get it, keep it, and sell more than ever

Crom, J. Oliver.

Sample text http://catdir.loc.gov/catdir/enhancements/fy0641/2002075237-s.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/simon052/2002075237.html
Publisher description http://catdir.loc.gov/catdir/description/simon031/2002075237.html

Format:

Books

Publication Date

2003

Excerpt:

Sales management.

Available: Copies:

18.

Casting for big ideas : a new manifesto for agency managers

Jaffe, Andrew, 1938-2010.

Table of contents http://catdir.loc.gov/catdir/toc/wiley041/2003283016.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley045/2003283016.html
Publisher description http://catdir.loc.gov/catdir/description/wiley041/2003283016.html

Format:

Books

Publication Date

2003

Excerpt:

Advertising agencies -- Management.

Available: Copies:

19.

Strategic organisational communication : paradigms and paradoxes

Verwey, Sonja.

Format:

Books

Publication Date

2003

Excerpt:

Communication in management.

Available: Copies:

20.

Systems thinking : creative holism for managers

Jackson, Michael C., 1951-

Table of contents http://catdir.loc.gov/catdir/toc/wiley041/2003066077.html
Table of contents http://swbplus.bsz-bw.de/bsz256699887inh.htm
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley044/2003066077.html
Publisher description http://catdir.loc.gov/catdir/description/wiley041/2003066077.html
Titelbild http://swbplus.bsz-bw.de/bsz256699887cov.htm

Format:

Books

Publication Date

2003

Excerpt:

to all main 'holistic approaches to management' and demonstrating, with case studies, how each is

Available: Copies:

21.

Organisational development : new models and methods for Southern Africa

Moerdyk, A. P. (Alwyn Paul)

Format:

Books

Publication Date

2003

Excerpt:

Organizational change -- Management.

Available: Copies:

22.

Building strong brands

Aaker, David A. (David Allen), 1938-

Format:

Books

Publication Date

2002 1996

Excerpt:

Brand name products -- Management.

Available: Copies:

23.

Applications in basic marketing : clippings from the popular business press

Perreault, William D.

Format:

Books

Publication Date

2002

Excerpt:

Marketing -- Management.

Available: Copies:

24.

Research methodology for the business and administrative sciences

Welman, J. C. (Johannes Christiaan), 1959-2003.

Format:

Electronic Resources

Publication Date

2002 2001

Excerpt:

Management -- Research -- Methodology.

Available: Copies:

25.

The five dysfunctions of a team : a leadership fable

Lencioni, Patrick, 1965-

Table of contents http://catdir.loc.gov/catdir/toc/wiley021/2001008099.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=826712
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley047/2001008099.html
Publisher description http://catdir.loc.gov/catdir/description/wiley036/2001008099.html
Cover http://swbplus.bsz-bw.de/bsz101042566cov.htm

Format:

Books

Publication Date

2002

Excerpt:

Institutional Management Teams.

Available: Copies:

26.

Effective marketing : creating and keeping customers

Zikmund, William G.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-d.html

Format:

Books

Publication Date

2002

Excerpt:

communications -- Advertising and public relations in an e-commerce world -- Personal selling, sales management

Available: Copies:

27.

The communicating leader : the key to strategic alignment

Puth, Gustav.

Table of contents http://catdir.loc.gov/catdir/toc/fy038/2002482105.html

Format:

Books

Publication Date

2002

Excerpt:

Communication in management.

Available: Copies:

28.

Marketing plans : how to prepare them, how to use them

McDonald, Malcolm.

Table of contents http://catdir.loc.gov/catdir/toc/els051/2004556468.html
Publisher description http://catdir.loc.gov/catdir/description/els051/2004556468.html

Format:

Books

Publication Date

2002

Excerpt:

Marketing -- Management.

Available: Copies:

29.

Applied questions on auditing

Hamel, André, 1958-

Format:

Books

Publication Date

2002

Excerpt:

; Special audit investigations and management consultation services.

Available: Copies:

30.

IMC : using advertising and promotion to build brands

Duncan, Tom (Thomas R.)

Format:

Books

Publication Date

2002

Excerpt:

Brand name products -- Marketing -- Management.

Available: Copies:

31.

Leading the revolution : how to thrive in turbulent times by making innovation a way of life

Hamel, Gary.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0718/2003267645-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1204/2003267645-d.html

Format:

Books

Publication Date

2002

Excerpt:

"The man who helped set the management agenda for the 1990s now brings us into the twenty

Available: Copies:

32.

Uncommon practice : people who deliver a great brand experience

Smith, Shaun.

Format:

Books

Publication Date

2002

Excerpt:

the success of these brands is the way they treat their own people. Open management, share ownership

Available: Copies:

33.

The fall of advertising and the rise of PR

Ries, Al.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009858662&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009858662&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/description/hc042/2002023294.html

Format:

Books

Publication Date

2002

Excerpt:

.S. for Management -- P.S. for Advertising -- P.S. for PR.

Available: Copies:

34.

Brand leadership

Aaker, David A., 1938-

Format:

Books

Publication Date

2002

Excerpt:

Brand name products -- Management.

Available: Copies:

35.

The marketing game! : with student CD-Rom

Mason, Charlotte H.

Format:

Books

Publication Date

2002

Excerpt:

Management games.

Available: Copies:

36.

How to succeed in your master's and doctoral studies : a South African guide and resource book

Mouton, J. (Johann)

Format:

Books

Publication Date

2001

Excerpt:

study -- pt. 2. Planning your research. The research proposal -- Research resource management -- pt. 3

Available: Copies:

37.

Good to great : why some companies make the leap-- and others don't

Collins, James C. (James Charles), 1958-

Format:

Books

Publication Date

2001

Excerpt:

Technological innovations -- Management.

Available: Copies:

38.

Applied strategic marketing

Du Plessis, P. J.

Format:

Books

Publication Date

2001

Excerpt:

Sales management.

Available: Copies:

39.

Making sense of strategy

Manning, Anthony D.

Format:

Books

Publication Date

2001

Excerpt:

Management.

Available: Copies:

40.

Lessons in radical innovation : South Africans leading the world

Grulke, Wolfgang.

Format:

Books

Publication Date

2001

Excerpt:

Innovation Radical methods Business management South Africa

Available: Copies:

41.

Innovating the corporation : creating value for customers and shareholders

Kuczmarski, Thomas D., 1951-

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0707/00034869-b.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00034869.html

Format:

Books

Publication Date

2001 2000

Excerpt:

Technological innovations -- United States -- Management.

Available: Copies:

42.

Essentials of corporate finance

Ross, Stephen A.

Format:

Books

Publication Date

2001

Excerpt:

Corporations -- Finance. -- Management.

Available: Copies:

43.

Ethics and leadership in business and politics

Malan, Faan.

Format:

Books

Publication Date

2001

Excerpt:

Management -- Moral and ethical aspects -- South Africa.

Available: Copies:

44.

Principles of marketing

Kotler, Philip.

Format:

Electronic Resources

Publication Date

2001

Excerpt:

management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Advertising, sales

Available: Copies:

45.

Fundamentals of corporate finance

Brealey, Richard A.

Format:

Books

Publication Date

2001

Excerpt:

Corporations -- Finance. -- Management.

Available: Copies:

46.

Business and professional communication handbook

Johnson, John R. (John Richard), 1949 Oct. 28-

Format:

Books

Publication Date

2001

Excerpt:

Communication in management.

Available: Copies:

47.

Effective behavior in organizations : cases, concepts, and student experiences

Cohen, Allan R.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027254838&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2001

Excerpt:

Management.

Available: Copies:

48.

Business : an integrative approach

Fry, Fred L.

Format:

Books

Publication Date

2001

Excerpt:

Industrial management -- Case studies.

Available: Copies:

49.

Redesigning enterprise processes for e-business

El Sawy, Omar A.

Format:

Electronic Resources

Publication Date

2001

Excerpt:

Reengineering (Management)

Available: Copies:

50.

Effective study

Van Schoor, At.

Format:

Books

Publication Date

2001

Excerpt:

College students -- Time management.

Available: Copies:

51.

Planning, designing and reporting research

Struwig, F. W.

Format:

Books

Publication Date

2001

Excerpt:

Management -- Research.

Available: Copies:

52.

Wired marketing : energizing business for e-commerce

Hardaker, Glenn.

Format:

Books

Publication Date

2001

Excerpt:

behaviour Managing your customer through e-commerce -- Supply chain management for Internet commerce

Available: Copies:

53.

International marketing strategy : analysis, development and implementation

Doole, Isobel.

Format:

Books

Publication Date

2001

Excerpt:

Export marketing -- Management -- Case studies.

Available: Copies:

54.

Organizational behavior

Kreitner, Robert.

Format:

Electronic Resources

Publication Date

2001

Excerpt:

rewards -- Performance appraisal -- Behavior modification and self-management -- Group and social

Available: Copies:

55.

Business research methods

Cooper, Donald R.

Format:

Books

Publication Date

2001

Excerpt:

Industrial management -- Research.

Available: Copies:

56.

Human relations in business : developing interpersonal and leadership skills

Aamodt, Michael G.

Format:

Books

Publication Date

2001

Excerpt:

Communication in management.

Available: Copies:

57.

Behavior in organizations : understanding and managing the human side of work

Greenberg, Jerald.

Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1552966

Format:

Books

Publication Date

2000

Excerpt:

Personnel management.

Available: Copies:

58.

Brand leadership

Aaker, David A.

Sample text http://catdir.loc.gov/catdir/samples/simon031/99089668.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0631/99089668-t.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/simon051/99089668.html
Publisher description http://catdir.loc.gov/catdir/description/simon033/99089668.html

Format:

Books

Publication Date

2000

Excerpt:

Brand name products -- United States -- Management.

Available: Copies:

59.

The 11 immutable laws of Internet branding

Ries, Al.

Format:

Books

Publication Date

2000

Excerpt:

Brand name products -- Management.

Available: Copies:

60.

Inside out : Microsoft in our own words.

Microsoft Corporation.

Format:

Books

Publication Date

2000

Excerpt:

Microsoft Corporation -- Personnel management.

Available: Copies:

61.

Corporate religion : building a strong company through personality and corporate soul

Kunde, Jesper.

Format:

Books

Publication Date

2000

Excerpt:

Product management.

Available: Copies:

62.

Financial models using simulation and optimization : a step-by-step guide with Excel and Palisade's DecisionTools software

Winston, Wayne L.

Format:

Books

Publication Date

2000

Excerpt:

Industrial management -- Statistical methods -- Computer programs.

Available: Copies:

63.

Living strategy : putting people at the heart of corporate purpose

Gratton, Lynda.

Safari (Access restricted to 4 simultaneous users)
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012987533&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2000

Excerpt:

Personnel management.

Available: Copies:

64.

Marketing : best practices

Czinkota, Michael R.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-t.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1152749
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-d.html

Format:

Books

Publication Date

2000

Excerpt:

management -- Pricing strategies and determination -- Marketing on the Internet.

Available: Copies:

65.

Marketing research : a practical approach for the new Millennium

Hair, Joseph F.

Format:

Books

Publication Date

2000

Excerpt:

marketing research ethics -- Ch. 4. Strategic information management: secondary data sources -- Ch. 5

Available: Copies:

66.

Corporate communication strategy

Steyn, Benita.

Format:

Books

Publication Date

2000

Excerpt:

scanning ; Management of stakeholders, publics and activists ; Issue management.

Available: Copies:

67.

Advanced communication skills for organisational success

Erasmus-Kritzinger, Lisel, 1967-

Format:

Books

Publication Date

2000

Excerpt:

Communication in personnel management -- South Africa.

Available: Copies:

68.

Principles of corporate finance

Brealey, Richard A.

Format:

Electronic Resources

Publication Date

2000

Excerpt:

Corporations -- Finance -- Management.

Available: Copies:

69.

Basic economic principles : a guide for students

O'Connor, David E. (David Edward)

Format:

Books

Publication Date

2000

Excerpt:

labor and management come to terms? -- Why do nations trade?

Available: Copies:

70.

Cover image for Cause related marketing : who cares wins

Adkins, Sue.

Table of contents http://catdir.loc.gov/catdir/toc/els031/00698235.html
Publisher description http://catdir.loc.gov/catdir/description/els031/00698235.html

Format:

Books

Publication Date

1999

Excerpt:

Marketing -- Management.

Available: Copies:

71.

Growing and managing an entrepreneurial business

Allen, Kathleen R.

Format:

Books

Publication Date

1999

Excerpt:

New business enterprises -- Management.

Available: Copies:

72.

Marketing plans : how to prepare them, how to use them

McDonald, Malcolm.

Format:

Books

Publication Date

1999

Excerpt:

Marketing -- Management.

Available: Copies:

73.

Brand warriors : corporate leaders share their winning strategies

Gilmore, Fiona.

Format:

Books

Publication Date

1999 1997

Excerpt:

Product management.

Available: Copies:

74.

Understanding business

Nickels, William G.

Format:

Books

Publication Date

1999

Excerpt:

Industrial management.

Available: Copies:

75.

Kotler on marketing : how to create, win, and dominate markets

Kotler, Philip.

Sample text http://catdir.loc.gov/catdir/enhancements/fy0641/98043626-s.html
Table of contents http://lcweb.loc.gov/catdir/toc/98-43626.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/simon051/98043626.html
Publisher description http://catdir.loc.gov/catdir/description/simon031/98043626.html

Format:

Books

Publication Date

1999

Excerpt:

Marketing -- Management.

Available: Copies:

76.

International marketing

Cateora, Philip R.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0602/98021048-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0602/98021048-d.html

Format:

Books

Publication Date

1999

Excerpt:

marketing management : planning and organization -- Creating products for consumers in global markets

Available: Copies:

77.

Basic marketing : a global-managerial approach

Perreault, William D.

Format:

Books

Publication Date

1999

Excerpt:

Marketing -- Management.

Available: Copies:

78.

Corporate finance

Ross, Stephen A.

Format:

Books

Publication Date

1999

Excerpt:

Financieel management.

Available: Copies:

79.

Data analysis and decision making with Microsoft Excel

Albright, S. Christian.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/98048547-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/98048547-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/98048547-d.html

Format:

Books

Publication Date

1999

Excerpt:

Industrial management -- Statistical methods -- Computer programs.

Available: Copies:

80.

Effective training : systems, strategies, and practices

Blanchard, P. Nick.

Format:

Books

Publication Date

1999

Excerpt:

Methods -- Development and Implementation of Training -- Management Development.

Available: Copies:

81.

Strategy pure and simple II : how winning companies dominate their competitors

Robert, Michel, 1941-

Table of contents http://catdir.loc.gov/catdir/toc/mh022/97039581.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/97039581.html
Publisher description http://catdir.loc.gov/catdir/description/mh023/97039581.html

Format:

Books

Publication Date

1998

Excerpt:

Quantitative, Not Qualitative -- Management Uses Rose-Colored Glasses -- Numbers Planning Discourages Risk

Available: Copies:

82.

A practical guide for translators

Samuelsson-Brown, Geoffrey, 1940-

Format:

Books

Publication Date

1998

Excerpt:

management -- Quality control and accountability -- Presentation and delivery of translations -- What to do

Available: Copies:

83.

Implementing value at risk

Best, Philip.

Table of contents http://catdir.loc.gov/catdir/toc/onix01/98004098.html
Publisher description http://catdir.loc.gov/catdir/description/wiley031/98004098.html

Format:

Regular print

Publication Date

1998

Excerpt:

Asset-liability management.

Available: Copies:

84.

Business information systems : analysis, design and practice

Curtis, Graham.

Format:

Books

Publication Date

1998

Excerpt:

Management information systems.

Available: Copies:

85.

Mass media, towards the millennium : the South African handbook of mass communication

De Beer, A. S. (Arrie)

Format:

Books

Publication Date

1998

Excerpt:

management ; Mass media research ; Career and training opportunities ; Media policy ; Trends in information

Available: Copies:

86.

The competitive advantage of nations : with a new introduction

Porter, Michael E., 1947-

Sample text http://catdir.loc.gov/catdir/samples/simon031/98009584.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0631/98009584-t.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1549549&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/bios/simon051/98009584.html
Publisher description http://catdir.loc.gov/catdir/description/simon033/98009584.html

Format:

Books

Publication Date

1998 1990

Excerpt:

Industrial management.

Available: Copies:

87.

Essential manager's manual

Heller, Robert, 1932-2012.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012971528&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

1998

Excerpt:

Management -- Handbooks, manuals, etc.

Available: Copies:

88.

Harvard business review on change.

Table of contents http://lcweb.loc.gov/catdir/toc/98-234094.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1502/98234094-d.html

Format:

Books

Publication Date

1998

Excerpt:

Organizational change -- Management.

Available: Copies:

89.

Relationship marketing : new strategies, techniques, and technologies to win the customers you want and keep them forever

Gordon, Ian, 1952 June 19-

Table of contents http://lcweb.loc.gov/catdir/toc/98-134752.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/98134752.html
Publisher description http://catdir.loc.gov/catdir/description/wiley033/98134752.html

Format:

Books

Publication Date

1998

Excerpt:

"Traditional marketing dealt with market segments. Relationship marketing gives management more

Available: Copies:

90.

Business law and the regulatory environment : concepts and cases.

Mallor, Jane P.

Format:

Books

Publication Date

1998

Excerpt:

-- Organization and financial structure of corporations -- Management of corporations -- Shareholders' rights and

Available: Copies:

91.

Business research methods

Cooper, Donald R.

Format:

Books

Publication Date

1998

Excerpt:

Industrial management -- Research.

Available: Copies:

92.

The competitive advantage of nations : with a new introduction

Porter, Michael E., 1947-

Format:

Books

Publication Date

1998

Excerpt:

Industrial management.

Available: Copies:

93.

From mind to market : reinventing the retail supply chain

Blackwell, Roger D.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/97025822-b.html
Publisher description http://catdir.loc.gov/catdir/description/hc041/97025822.html

Format:

Books

Publication Date

1997

Excerpt:

-first century - and illustrates the cutting-edge concept of demand-chain management and its role in

Available: Copies:

94.

Applications in basic marketing : clippings from the popular business press

Perreault, William D.

Format:

Books

Publication Date

1997

Excerpt:

Marketing -- Management.

Available: Copies:

95.

Organizational communication : challenges of change, diversity, and continuity

Neher, William W.

Format:

Books

Publication Date

1997

Excerpt:

. Development of Organizational Theories : Classical and Scientific Management Theories -- 5. Human Relations

Available: Copies:

96.

International marketing

Terpstra, Vern.

Format:

Books

Publication Date

1997

Excerpt:

Export marketing -- Management.

Available: Copies:

97.

Training games for the learning organization

Kirk, James J.

Table of contents http://catdir.loc.gov/catdir/toc/mh022/96078073.html
Publisher description http://catdir.loc.gov/catdir/description/mh022/96078073.html

Format:

Books

Publication Date

1997

Excerpt:

Management games -- Handbooks, manuals, etc.

Available: Copies:

98.

Introduction to information systems

O'Brien, James A., 1936-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007578393&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

1997

Excerpt:

Management -- Data processing.

Available: Copies:

99.

Services marketing

Lovelock, Christopher H.

Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007918806&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

1996

Excerpt:

-- Federal Express: Business Logistics Services -- BT: Telephone Account Management -- Marriott's Rancho Las

Available: Copies:

100.

The one minute manager

Blanchard, Kenneth.

Format:

Books

Publication Date

1996

Excerpt:

Goal setting in personnel management.

Available: Copies:

101.

Basic marketing : a global-managerial approach

Perreault, William D.

Format:

Books

Publication Date

1996

Excerpt:

Marketing -- Management.

Available: Copies:

102.

The complete A-Z business studies handbook

Lines, David.

Format:

Books

Publication Date

1996

Excerpt:

Industrial management -- Dictionaries.

Available: Copies:

103.

The art of war for executives

Krause, Donald G.

Format:

Books

Publication Date

1995

Excerpt:

Management.

Available: Copies:

104.

The pursuit of wow! : every person's guide to topsy-turvy times

Peters, Thomas J.

Format:

Books

Publication Date

1995

Excerpt:

Organizational change -- Management.

Available: Copies:

105.

Fundamentals of corporate finance

Brealey, Richard A.

Format:

Books

Publication Date

1995

Excerpt:

Corporations -- Finance. -- Management.

Available: Copies:

106.

Global marketing strategies

Jeannet, Jean-Pierre.

Format:

Books

Publication Date

1995

Excerpt:

Export marketing -- Management -- Case studies.

Available: Copies:

107.

Designing organizations

Robey, Daniel.

Table of contents http://catdir.loc.gov/catdir/toc/mh021/93003727.html
Table of contents http://www.gbv.de/dms/bowker/toc/9780256116991.pdf

Format:

Books

Publication Date

1994

Excerpt:

Management.

Available: Copies:

108.

The one minute manager meets the monkey

Blanchard, Kenneth.

Format:

Books

Publication Date

1994

Excerpt:

Time management.

Available: Copies:

109.

Organizational communication

Pace, R. Wayne.

Format:

Books

Publication Date

1994

Excerpt:

Personnel management.

Available: Copies:

110.

Riding the waves of culture : understanding cultural diversity in business

Trompenaars, Fons.

Format:

Books

Publication Date

1993

Excerpt:

Management.

Available: Copies:

111.

Applied business statistics

Wegner, Trevor.

Publisher description http://catdir.loc.gov/catdir/enhancements/fy0834/96113571-d.html

Format:

Books

Publication Date

1993

Excerpt:

Industrial management -- Statistical methods.

Available: Copies:

112.

International marketing strategy

Bradley, Frank, 1942-

Table of contents http://www.gbv.de/dms/bowker/toc/9780133178920.pdf

Format:

Books

Publication Date

1991

Excerpt:

Export marketing -- Management.

Available: Copies:

113.

Managing brand equity : capitalizing on the value of a brand name

Aaker, David A.

Sample text http://catdir.loc.gov/catdir/samples/simon031/91010380.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0630/91010380-t.html
Table of contents http://www.gbv.de/dms/hbz/toc/ht003895427.PDF
Contributor biographical information http://catdir.loc.gov/catdir/bios/simon051/91010380.html
Publisher description http://catdir.loc.gov/catdir/description/simon033/91010380.html

Format:

Books

Publication Date

1991

Excerpt:

Brand name products -- Valuation -- United States -- Management.

Available: Copies:

114.

Thinking strategically : the competitive edge in business, politics, and everyday life

Dixit, Avinash K.

Inhaltsverzeichnis Thinking strategically

Format:

Books

Publication Date

1991

Excerpt:

Strategisches Management.

Available: Copies:

115.

Strategy of the dolphin : winning elegantly by coping powerfully in a world of turbulent change

Lynch, Dudley.

Format:

Books

Publication Date

1990 1989

Excerpt:

Management.

Available: Copies:

116.

World class! : strategies for winning with your customer.

Manning, Anthony D.

Format:

Books

Publication Date

1989

Excerpt:

priority of business -- Quality : the new strategic weapon -- The management of expectations -- What

Available: Copies:

117.

The New age strategist : your path to business leadership in a new South Africa

Manning, Anthony D.

Format:

Books

Publication Date

1988

Excerpt:

Industrial management -- South Africa.

Available: Copies:

118.

Communication at work : an introduction to business communication and information technology

Evans, Desmond W.

Format:

Books

Publication Date

1987

Excerpt:

Communication in management.

Available: Copies:

119.

Lateral thinking : a textbook of creativity

De Bono, Edward, 1933-

Format:

Books

Publication Date

1977

Excerpt:

Management.

Available: Copies:

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Keller, Kevin Lane, 1956-

(8)

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(7)

Strydom, J. W. (Johan Wilhelm), 1952-

(6)

Wegner, Trevor.

(6)

Institute of Marketing Management.

(5)

McCarthy, E. Jerome (Edmund Jerome)

(5)

Perreault, William D.

(5)

Ries, Al.

(5)

Ries, Laura.

(5)

Advertising Media Association of South Africa.

(4)

Brevis, Tersia, 1967-

(4)

Cant, M. C. (Michael Colin), 1957- editor.

(4)

Kapferer, Jean-Noël.

(4)

Peters, Thomas J.

(4)

Van Heerden, Neels, 1957-

(4)

Belter, Luisa.

(3)

Beverland, Michael, author.

(3)

Brealey, Richard A.

(3)

Bromfield, Derek.

(3)

Cant, M. C. (Michael Colin), 1957-

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Rudansky-Kloppers, Sharon.

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Venter, Peet, 1964-

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Angelopulo, G. C. (George Charles), 1956-

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Barker, Rachel, 1958-

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Cunningham, Nicole author.

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Du Plessis, P. J. (Phillipus Jacobus), 1943-

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Erasmus, Barney, 1954-

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Grant, Robert M., 1948- author.

(2)

Greenberg, Jerald.

(2)

Hair, Joseph F.

(2)

Hellriegel, Don.

(2)

Institute of Marketing.

(2)

Joachimsthaler, Erich, 1956-

(2)

Kellogg School of Management.

(2)

Langley, C. John, 1946-

(2)

Louw, Lynette, editor.

(2)

Louw, Lynette.

(2)

Lovelock, Christopher H.

(2)

(2)

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(2)

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(2)

Nieuwenhuizen, C. (Cecile)

(2)

Pearce, John A.

(2)

Percy, Larry, author.

(2)

Pervan, Simon, author.

(2)

Porter, Michael E., 1947-

(2)

Puth, Gustav.

(2)

Quirk eMarketing (Firm)

(2)

Robbins, Stephen P., 1943-

(2)

Robinson, Richard B. (Richard Braden), 1947-

(2)

Ross, Stephen A.

(2)

Schindler, Pamela S.

(2)

Stokes, Rob (eMarketing specialist)

(2)

Strickland, A. J. (Alonzo J.)

(2)

Thompson, Arthur A., 1940-

(2)

Van Aardt, Isa, editor.

(2)

Van Greunen, C

(2)

Van Heerden, Neels, 1957- editor.

(2)

Venter, Peet, editor.

(2)

Welman, J. C. (Johannes Christiaan), 1959-2003.

(2)

Werner, Amanda, editor.

(2)

Westerfield, Randolph.

(2)

Willy Hannes Engelbrecht

(2)

Winston, Wayne L.

(2)

Aaker, David A. (David Allen), 1938-

(1)

Aaker, David A., 1938-

(1)

Aamodt, Michael G.

(1)

Abratt, Russell.

(1)

Adair, John Eric, 1934-

(1)

Adendorff, S. A. (Susanna Aletta), 1961-

(1)

Adkins, Sue.

(1)

Afuah, Allan.

(1)

Albright, S. Christian.

(1)

(1)

(1)

(1)

(1)

Armstrong, Gary (Gary M.)

(1)

Armstrong, Michael, 1928-

(1)

Ashby, Madeline, author.

(1)

Association for Management Education and Development (Great Britain)

(1)

(1)

(1)

(1)

(1)

(1)

Bardi, Edward J., 1943-

(1)

Barlow, DH

(1)

Baron, Robert A.

(1)

Baxter, Kathy, author.

(1)

Bayat, M. S.

(1)

Beare, Peter, 1970-

(1)

Becerra-Fernandez, Irma, 1960- author.

(1)

Bedbury, Scott.

(1)

Bekwa, N.N

(1)

Bell, Emma, author.

(1)

Bendle, Neil T. Marketing metrics : the manager's guide to measuring marketing performance.

(1)

Bendle, Neil T., author.

(1)

Benecke, Rene.

(1)

Berman, Barry, author.

(1)

Bessant, J. R.

(1)

Best, Philip.

(1)

Beudeker, Nolan.

(1)

Bezuidenhout, Stefan, author.

(1)

Bishop, Peter C.

(1)

Biver, Steven, author.

(1)

Biver, Steven.

(1)

Black Management Forum.

(1)

Black, P. A. (Philip A.)

(1)

(1)

(1)

(1)

(1)

Blewett, Craig Verfasser.

(1)

Block, Stanley B.

(1)

Block, Stanley B. Foundations of financial management.

(1)

Boone, Louis E.

(1)

Borrieci, Ronald N. Instructor's manual with video guide to accompany Marketing management, 13th ed.

(1)

Bowen, Donald D.

(1)

Boyd, Harper W.

(1)

Bradley, Frank, 1942-

(1)

Brands and Branding, South Africa.

(1)

Breiler, Andréas, 1973-

(1)

Brink, A. (Annekie)

(1)

Bruce, Margaret.

(1)

Bryman, Alan, author.

(1)

(1)

(1)

(1)

(1)

Caine, Kelly, author.

(1)

Calkins, Tim éditeur intellectuel.

(1)

Calkins, Tim.

(1)

Campelo, Adriana, editor.

(1)

Cankurtaran, Pinar, author.

(1)

Ceserani, Jonne, 1954-

(1)

Charlesworth, Alan, 1956-

(1)

Chatterjee, Patrali, author.

(1)

Chavez, Conrad, author.

(1)

Chernev, Alexander, author

(1)

Cheverton, Peter.

(1)

Choi, Tsan-Ming, editor.

(1)

Christie, Peter.

(1)

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(1)

Coats, Keith.

(1)

Coetzee, S. A., author, editor.

(1)

Coffman, Curt.

(1)

Cohen, Allan R.

(1)

Collins, James C. (James Charles), 1958-

(1)

Container of (expression): Robbins, Stephen P., 1943- Organizational behavior. 2013.

(1)

Cook, Gordon, 1948-

(1)

Cooklin, Gerry.

(1)

Coronel, Carlos Verfasser. (DE-588)152228616

(1)

Coronel, Carlos.

(1)

Corporate Research Foundation (South Africa)

(1)

Correia, Carlos, 1956-

(1)

Courage, Catherine, author.

(1)

Cox, Alyssa.

(1)

Cox, Steven M. (Steven Michael), 1951- Test item file to accompany Marketing management, 13th ed.

(1)

Coyle, John J. (John Joseph), 1935-

(1)

Coyle, John J. (John Joseph), 1935- Management of business logistics.

(1)

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(1)

Crittenden, Victoria Lynn.

(1)

Crockett, Keeley Verfasser.

(1)

(1)

(1)

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(1)

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Subject

(35)

(35)

Marketing -- Management.

(32)

Brand name products -- Management.

(30)

Branding (Marketing)

(28)

Strategic planning.

(26)

Brand name products.

(22)

Industrial management.

(19)

South Africa.

(17)

Leadership.

(14)

Product management.

(14)

Organizational change.

(12)

Communication in management.

(11)

Entrepreneurship.

(11)

Marketing -- South Africa -- Management.

(11)

Organizational behavior.

(11)

Communication in marketing.

(10)

Creative ability in business.

(10)

Organizational effectiveness.

(10)

Small business -- Management.

(10)

Strategisches Management.

(10)

Advertising.

(9)

Corporations -- Finance.

(9)

Project management.

(9)

Strategisch management.

(9)

Management -- South Africa.

(8)

Personnel management.

(8)

Case studies.

(7)

Communication in organizations.

(7)

Industrial management -- Statistical methods.

(7)

Management information systems.

(7)

Merken.

(7)

Microsoft Excel (Computer file)

(7)

Personnel management -- South Africa.

(7)

Corporate culture.

(6)

Markenpolitik.

(6)

Organizational change -- Management.

(6)

Success in business.

(6)

Technological innovations -- Management.

(6)

Adobe Photoshop.

(5)

Advertising -- South Africa.

(5)

Business.

(5)

Commercial statistics.

(5)

Decision making -- Statistical methods.

(5)

Entrepreneurship -- South Africa.

(5)

Export marketing -- Management.

(5)

Industrial management -- South Africa.

(5)

International business enterprises.

(5)

Internet marketing.

(5)

New business enterprises.

(5)

Problems and exercises.

(5)

Production management.

(5)

Research -- Methodology.

(5)

Small business -- South Africa -- Management.

(5)

United States.

(5)

Advertising media planning -- South Africa.

(4)

Business communication.

(4)

Business enterprises -- Finance.

(4)

Decision making.

(4)

Export marketing.

(4)

Knowledge management.

(4)

Marketing -- Decision making.

(4)

Mass media and business -- South Africa.

(4)

New business enterprises -- Management.

(4)

New products -- Management.

(4)

Organizational behavior -- South Africa.

(4)

Photography -- Digital techniques.

(4)

Relationship marketing.

(4)

Sales management.

(4)

Sales promotion.

(4)

Social responsibility of business.

(4)

Strategic planning -- Case studies.

(4)

Accounting.

(3)

Advertising -- Brand name products.

(3)

Advertising media planning.

(3)

Business -- Data processing.

(3)

Business -- Research -- Methodology.

(3)

Clothing trade.

(3)

Competition, International.

(3)

Computer graphics.

(3)

Corporate image.

(3)

Corporations -- Finance. -- Management.

(3)

Customer relations.

(3)

Interpersonal communication.

(3)

Management -- Research -- Methodology.

(3)

Marke.

(3)

Marketing -- Gestion.

(3)

Marketing research.

(3)

Organization.

(3)

Psychology, Industrial -- South Africa.

(3)

Public relations.

(3)

Service industries -- Marketing.

(3)

Strategic planning -- South Africa.

(3)

Teams in the workplace.

(3)

Technological innovations.

(3)

Time management.

(3)

Administración -- Procesamiento de datos.

(2)

Bedrijfsbeleid.

(2)

Brand name products -- Marketing -- Management.

(2)

Brand name products -- Marketing.

(2)

Business communication -- Problems, exercises, etc.

(2)

Business logistics.

(2)

Business management

(2)

Business planning.

(2)

Communication -- Philosophy.

(2)

(2)

(2)

(2)

(2)

(2)

Consumers' preferences.

(2)

Corporations -- Environmental aspects -- South Africa -- Case studies.

(2)

Creative thinking.

(2)

Decision making -- Computer programs.

(2)

Digital fotografi.

(2)

Economic development.

(2)

Economic forecasting.

(2)

Economics.

(2)

Electronic commerce.

(2)

Employees -- Training of.

(2)

Empresas internacionales.

(2)

Entreprises -- Image.

(2)

Entreprises.

(2)

Executive coaching.

(2)

Export marketing -- Management -- Case studies.

(2)

Fashion merchandising.

(2)

Finances internationales.

(2)

Führung.

(2)

Gestion d'entreprise.

(2)

Gestion de projets.

(2)

Gestion.

(2)

Goal setting in personnel management.

(2)

Image processing -- Digital techniques.

(2)

Industrial design -- Management.

(2)

Industrial management -- Case studies.

(2)

Industrial management -- Environmental aspects -- South Africa.

(2)

Industrial management -- Research.

(2)

Industrial management -- Statistical methods -- Computer programs.

(2)

Industrial policy.

(2)

Information technology -- Management.

(2)

Information technology.

(2)

Intercultural communication.

(2)

International business enterprises -- Management.

(2)

Interpersonal relations.

(2)

Investments -- Problems, exercises, etc.

(2)

Investments.

(2)

Leadership -- South Africa.

(2)

Management

(2)

Management -- Data processing.

(2)

Management -- Statistical methods.

(2)

Managerial accounting.

(2)

Markenartikel.

(2)

Marketing -- Case studies.

(2)

Marketing -- Data processing.

(2)

Marketing -- Planning.

(2)

Marketing -- South Africa.

(2)

Marketing plan.

(2)

Marketingmanagement.

(2)

Mass media and business.

(2)

Merknamen.

(2)

New business enterprises -- South Africa.

(2)

Occupational training.

(2)

Organisationsverhalten.

(2)

Organizational learning.

(2)

Photography -- Lighting.

(2)

Physical distribution of goods -- Management.

(2)

Planification stratégique.

(2)

Productos de marca -- Administración.

(2)

Produit de marque.

(2)

Produits de marque -- Gestion.

(2)

Produits de marque.

(2)

Professions -- Marketing.

(2)

Projektmanagement.

(2)

Public relations -- South Africa.

(2)

Relations publiques.

(2)

Retail trade -- Management.

(2)

Risk management.

(2)

Sistemas de información en administración.

(2)

Social responsibility of business -- South Africa.

(2)

Social sciences -- Research.

(2)

South Africa

(2)

Statistical decision.

(2)

Statistics.

(2)

Strategic planning -- South Africa -- Case studies.

(2)

Success in business -- South Africa.

(2)

Technische vernieuwing.

(2)

Unternehmen.

(2)

Web sites -- Design.

(2)

Academic writing -- Handbooks, manuals, etc.

(1)

Academic writing.

(1)

Accounting -- Problems, exercises, etc.

(1)

Administracao da producao.

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Administración de personal.

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Administración de recursos de información.

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Administración industrial.

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Administração de marketing.

(1)

Administração financeira.

(1)

Adobe After effects.

(1)

Adobe Photoshop (Computer software)

(1)

(1)

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IIE Central Academic Team

RC Nelson Mandela Bay

VC Nelson Mandela Bay

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