Search Results for Consumers.

Preattentive processing of web advertising

Schiffman, Leon G.

Format:

Books

Publication Date

2007

Excerpt:

Consumer behavior / Schiffman, Leon G.

Available: Copies:

19.

Yoo, Chan Yun.

Table of contents only http://www.loc.gov/catdir/toc/ecip0717/2007018343.html

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Books

Publication Date

2007

Excerpt:

Consumer behavior.

Available: Copies:

20.

Consumer culture and postmodernism

Featherstone, Mike.

Format:

Books

Publication Date

2007

Excerpt:

Consumer culture and postmodernism / Featherstone, Mike.

Available: Copies:

21.

Advertising in modern and postmodern times

Odih, Pamela.

Publisher description http://www.loc.gov/catdir/enhancements/fy0704/2006929904-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0704/2006929904-t.html

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Books

Publication Date

2007

Excerpt:

. Filling a critical gap in the literature, it examines the forms of consumer subjectivity resulting from

Available: Copies:

22.

The satisfied customer : winners and losers in the battle for buyer preference

Fornell, Claes.

Table of contents only http://www.loc.gov/catdir/toc/ecip0720/2007024932.html

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Books

Publication Date

2007

Excerpt:

Consumers' preferences.

Available: Copies:

23.

Getting rich first : life in a changing China

Hewitt, Duncan.

Format:

Books

Publication Date

2007

Excerpt:

revolution -- Floating people -- The land they left behind -- Consumers and citizens -- Culture shock

Available: Copies:

24.

Economics for business.

Begg, David.

Format:

Books

Publication Date

2007

Excerpt:

Part I:Economics for business Part II: Understanding markets Chapter 2: Consumers in the market

Available: Copies:

25.

Enterprise case studies 2 technology & innovation

TV Choice Productions.

Format:

Books

Publication Date

2007

Excerpt:

a technology-based business. It examines an online eyewear business that sells directly to consumers

Available: Copies:

26.

The long tail : how endless choice is creating unlimited demand

Anderson, Chris, 1961-

Format:

Books

Publication Date

2007

Excerpt:

transformed by the Internet and the near infinite choice it offers consumers, so traditional business models

Available: Copies:

27.

Con$umed : how markets corrupt children, infantilize adults, and swallow citizens whole

Barber, Benjamin R., 1939-

Table of contents http://catdir.loc.gov/catdir/toc/ecip075/2006039751.html

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Books

Publication Date

2007

Excerpt:

Consumer behavior -- United States.

Available: Copies:

28.

Buyer behaviour : understanding consumer psychology and marketing

Du Plessis, P. J. (Phillipus Jacobus), 1943-

Format:

Books

Publication Date

2007

Excerpt:

Buyer behaviour : understanding consumer psychology and marketing / Du Plessis, P. J. (Phillipus

Available: Copies:

29.

The Brand innovation manifesto : how to build brands, redefine markets, and defy conventions

Grant, John, 1964-

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2006

Excerpt:

Consumer behavior.

Available: Copies:

30.

Visual grammar

Leborg, Christian.

ebrary http://site.ebrary.com/id/10180690
Table of contents http://catdir.loc.gov/catdir/toc/ecip064/2005034807.html
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2006 2004

Excerpt:

productive dialogue between producers and consumers of visual communication is impossible. Visual Grammar can

Available: Copies:

31.

Why customers do what they do : who they are, why they buy, and how you can anticipate their every move

Cohen, Marshal.

Table of contents http://catdir.loc.gov/catdir/toc/fy0614/2006297414.html
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Books

Publication Date

2006

Excerpt:

Consumer behavior.

Available: Copies:

32.

The lovemarks effect : winning in the consumer revolution

Roberts, Kevin, 1949-

Format:

Books

Publication Date

2006

Excerpt:

The lovemarks effect : winning in the consumer revolution / Roberts, Kevin, 1949-

Available: Copies:

33.

Lightning in a bottle : the proven system to create new ideas and products that work

Minter, David D.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0618/2006024096.html

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Books

Publication Date

2006

Excerpt:

-- Bedrock: it's more than Fred & Wilma's hometown -- What interviews with thousands of consumers taught us

Available: Copies:

34.

Advertising campaign strategy : a guide to marketing communication plans

Parente, Donald.

Table of contents http://www.loc.gov/catdir/toc/fy0605/2005931612.html

Format:

Books

Publication Date

2006

Excerpt:

part one : understanding clients and consumers -- Ch. 3. The research foundation, part two : market

Available: Copies:

35.

Customer intelligence : from data to dialogue

Kelly, Sean, 1960-

Format:

Books

Publication Date

2006

Excerpt:

Consumers -- Research -- Data processing.

Available: Copies:

36.

Amaze your customers! : creative tips on winning & keeping your customers

Zanetti, Daniel.

Table of contents http://www.loc.gov/catdir/toc/ecip062/2005030518.html

Format:

Books

Publication Date

2006

Excerpt:

Consumer satisfaction.

Available: Copies:

37.

Media/impact an introduction to mass media

Biagi, Shirley.

Format:

Books

Publication Date

2006

Excerpt:

the message: Advertising, motivating consumers; Public relations, promoting ideas -- Changing messages

Available: Copies:

38.

Packaging girlhood : rescuing our daughters from marketers' schemes

Lamb, Sharon.

Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0659/2006002304-b.html

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Books

Publication Date

2006

Excerpt:

Child consumers -- United States.

Available: Copies:

39.

Emotion and reason in consumer behavior

Chaudhuri, Arjun.

Format:

Books

Publication Date

2006

Excerpt:

Emotion and reason in consumer behavior / Chaudhuri, Arjun.

Available: Copies:

40.

Flock and flow : predicting and managing change in a dynamic marketplace

McCracken, Grant David, 1951-

Table of contents http://www.loc.gov/catdir/toc/ecip068/2006005243.html

Format:

Books

Publication Date

2006

Excerpt:

Consumers' preferences -- Forecasting.

Available: Copies:

41.

Market opportunity analysis : text and cases

Stevens, Robert E., 1942-

Table of contents http://www.loc.gov/catdir/toc/ecip0513/2005015271.html

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Books

Publication Date

2006

Excerpt:

Consumer behavior.

Available: Copies:

42.

Lifestyle market segmentation

Cahill, Dennis J.

Format:

Books

Publication Date

2006

Excerpt:

Consumers' preferences.

Available: Copies:

43.

Tourism consumption and representation : narratives of place and self

Meethan, Kevin.

Table of contents only http://www.loc.gov/catdir/toc/ecip0613/2006015906.html
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Books

Publication Date

2006

Excerpt:

Consumer behavior.

Available: Copies:

44.

Billions : selling to the new Chinese consumer

Doctoroff, Tom.

Format:

Books

Publication Date

2006

Excerpt:

Billions : selling to the new Chinese consumer / Doctoroff, Tom.

Available: Copies:

45.

Wright, Ray, 1942-

Format:

Books

Publication Date

2006

Excerpt:

Consumer behaviour / Wright, Ray, 1942-

Available: Copies:

46.

Research in consumer behavior. Vol. 10

Evans, Martin (Martin J.)

Format:

Books

Publication Date

2006

Excerpt:

Consumer behaviour / Evans, Martin (Martin J.)

Available: Copies:

47.

Belk, Russell W.

Format:

Books

Publication Date

2006

Excerpt:

Research in consumer behavior. Vol. 10 / Belk, Russell W.

Available: Copies:

48.

Rethinking public relations : PR propaganda and democracy

Moloney, Kevin, 1943-

Format:

Books

Publication Date

2006

Excerpt:

by PR-wary citizens and consumers." "This exciting new edition challenges the conventional thinking

Available: Copies:

49.

The must-have customer : 7 steps to winning the customer you haven't got

Gordman, Robert.

Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0629/2005052943-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0629/2005052943-d.html

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Books

Publication Date

2006

Excerpt:

Consumer satisfaction.

Available: Copies:

50.

The unmanageable consumer

Gabriel, Yiannis,, 1952-

Format:

Books

Publication Date

2006

Excerpt:

The unmanageable consumer / Gabriel, Yiannis,, 1952-

Available: Copies:

51.

Treasure hunt : inside the mind of the new consumer

Silverstein, Michael J.

Format:

Books

Publication Date

2006

Excerpt:

Treasure hunt : inside the mind of the new consumer / Silverstein, Michael J.

Available: Copies:

52.

Marketing and multicultural diversity

Rao, C. P.

Table of contents http://www.loc.gov/catdir/toc/ecip0519/2005026816.html

Format:

Books

Publication Date

2006

Excerpt:

Consumer behavior.

Available: Copies:

53.

Marketing to women : how to increase your share of the world's largest market

Barletta, Marti.

Table of contents http://www.loc.gov/catdir/toc/ecip0516/2005021741.html

Format:

Books

Publication Date

2006

Excerpt:

Women consumers.

Available: Copies:

54.

The solution-centric organization

Eades, Keith M.

Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0632/2006008289-b.html
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Table of contents only http://www.loc.gov/catdir/toc/ecip0610/2006008289.html

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Publication Date

2006

Excerpt:

Consumer satisfaction.

Available: Copies:

55.

The making of the consumer : knowledge, power and identity in the modern world

Trentmann, Frank.

Table of contents http://www.loc.gov/catdir/toc/ecip0516/2005021928.html

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Books

Publication Date

2006

Excerpt:

The making of the consumer : knowledge, power and identity in the modern world / Trentmann, Frank.

Available: Copies:

56.

Chinese medicine men : consumer culture in China and Southeast Asia

Cochran, Sherman, 1940-

Table of contents only http://www.loc.gov/catdir/toc/fy0613/2005043546.html

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Books

Publication Date

2006

Excerpt:

Chinese medicine men : consumer culture in China and Southeast Asia / Cochran, Sherman, 1940-

Available: Copies:

57.

Creating images and the psychology of marketing communication

Kahle, Lynn R.

Format:

Books

Publication Date

2006

Excerpt:

Consumers' preferences -- Cross-cultural studies.

Available: Copies:

58.

Consuming experience

Carù, Antonella.

Publisher description http://www.loc.gov/catdir/enhancements/fy0654/2006014545-d.html
Table of contents only http://www.loc.gov/catdir/toc/ecip0613/2006014545.html

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Publication Date

2006

Excerpt:

Consumer behavior -- Social aspects.

Available: Copies:

59.

Handbook of customer satisfaction and loyalty measurement

Hill, Nigel, 1952-

Format:

Books

Publication Date

2006

Excerpt:

Consumer satisfaction -- Evaluation.

Available: Copies:

60.

The affluent consumer : marketing and selling the luxury lifestyle

Michman, Ronald D.

Table of contents only http://www.loc.gov/catdir/toc/ecip0616/2006021766.html

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Books

Publication Date

2006

Excerpt:

The affluent consumer : marketing and selling the luxury lifestyle / Michman, Ronald D.

Available: Copies:

61.

Organisations, identities and the self

Webb, Janette.

View table of contents
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Publication Date

2006

Excerpt:

. Public service reorganisation, work and consumer citizenship -- 5. Organisations and global divisions of

Available: Copies:

62.

Doctors talking with patients/patients talking doctors : improving communication in medical visits

Roter, Debra L.

Format:

Books

Publication Date

2006

Excerpt:

facilitate communication that brings more effective medical care and happier, healthier consumers. The verbal

Available: Copies:

63.

Consumption and everyday life

Paterson, Mark.

Format:

Books

Publication Date

2006

Excerpt:

Consumer behavior -- Social aspects.

Available: Copies:

64.

Handbook of qualitative research methods in marketing

Belk, Russell W.

Table of contents only http://www.loc.gov/catdir/toc/ecip068/2006004283.html

Format:

Books

Publication Date

2006

Excerpt:

Consumers -- Research -- Methodology.

Available: Copies:

65.

Cheap : the real cost of the global trend for bargains, discounts & customer choice

Bosshart, David.

Format:

Books

Publication Date

2006

Excerpt:

Consumers' preferences.

Available: Copies:

66.

Primal branding : create zealots for your brand, your company, and your future

Hanlon, Patrick.

Sample text http://catdir.loc.gov/catdir/enhancements/fy0640/2005044708-s.html
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2006

Excerpt:

Consumer behavior.

Available: Copies:

67.

Advertising is dead : long live advertising!

Solomon, Michael R

Format:

Books

Publication Date

2006

Excerpt:

Consumer behavior Solomon, Michael R

Available: Copies:

68.

Himpe, Tom.

Format:

Books

Publication Date

2006

Excerpt:

fragmentation and technology give to consumers to tune out the noise. The new buzzwords are guerrilla, stealth

Available: Copies:

69.

The culture code : an ingenious way to understand why people around the world buy and live as they do

Rapaille, Clotaire.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0626/2005058128-b.html
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Publication Date

2006

Excerpt:

Consumer behavior -- Psychological aspects.

Available: Copies:

70.

Convergence culture : where old and new media collide

Jenkins, Henry, 1958-

Klappentext
Klappentext
Table of contents http://catdir.loc.gov/catdir/toc/ecip069/2006007358.html
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2006

Excerpt:

fictional world where consumers track down bits of the story across multiple media channels. Jenkins argues

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71.

The rebel sell : how the counterculture became consumer culture

Cant, M. C. (Michael Colin), 1957-

Format:

Books

Publication Date

2006

Excerpt:

Consumer behaviour / Cant, M. C. (Michael Colin), 1957-

Available: Copies:

72.

Heath, Joseph, 1967-

Table of contents http://www.gbv.de/dms/bowker/toc/9781841126555.pdf

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Publication Date

2006 2005

Excerpt:

The rebel sell : how the counterculture became consumer culture / Heath, Joseph, 1967-

Available: Copies:

73.

The National Credit Act explained

Blackwell, Roger D.

Format:

Books

Publication Date

2006

Excerpt:

Consumer behavior / Blackwell, Roger D.

Available: Copies:

74.

Otto, J. M. (Johannes Marthinus), 1952-

Format:

Books

Publication Date

2006

Excerpt:

Consumer protection -- Law and legislation -- South Africa.

Available: Copies:

75.

Information please : culture and politics in the age of digital machines

Poster, Mark.

Table of contents http://catdir.loc.gov/catdir/toc/ecip068/2006004595.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1668257&custom_att_2=simple_viewer
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Publication Date

2006

Excerpt:

everyday life -- Who controls digital culture? -- Everyday (virtual) life -- Consumers, users, and digital

Available: Copies:

76.

Category killers : the retail revolution and its impact on consumer culture

Spector, Robert, 1947-

Format:

Books

Publication Date

2005

Excerpt:

Category killers : the retail revolution and its impact on consumer culture / Spector, Robert, 1947-

Available: Copies:

77.

Brand hijack : marketing without marketing

Wipperfürth, Alex.

Format:

Books

Publication Date

2005

Excerpt:

Consumer behavior.

Available: Copies:

78.

The consistent consumer : predicting future behavior through lasting values

Beller, Ken.

Table of contents http://catdir.loc.gov/catdir/toc/ecip053/2004026173.html
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Publication Date

2005

Excerpt:

The consistent consumer : predicting future behavior through lasting values / Beller, Ken.

Available: Copies:

79.

Trillion-dollar moms : marketing to a new generation of mothers

Bailey, Maria T.

Table of contents http://catdir.loc.gov/catdir/toc/ecip054/2004028760.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0708/2004028760-d.html

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Publication Date

2005

Excerpt:

New Age consumers -- United States.

Available: Copies:

80.

The visionary package : using packaging to build effective brands

Meyers, Herbert M.

Table of contents http://catdir.loc.gov/catdir/toc/hol052/2004057787.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/hol059/2004057787.html
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Books

Publication Date

2005

Excerpt:

Section 2. The consumer mindset. 4. Package design and the consumer : The silent mind bender ; It

Available: Copies:

81.

Cultural change and the market revolution in America, 1789-1860

Schiffman, Leon G.

Format:

Books

Publication Date

2005

Excerpt:

Consumer behaviour / Schiffman, Leon G.

Available: Copies:

82.

Martin, Scott C., 1959-

Table of contents http://www.loc.gov/catdir/toc/fy052/2004010459.html

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Books

Publication Date

2005

Excerpt:

-- The "sharper" image : Yankee peddlers, Southern consumers, and the market revolution / Joseph T

Available: Copies:

83.

Applied public relations : cases in stakeholder management

Lamb, Larry F.

Format:

Books

Publication Date

2005

Excerpt:

. Stakeholders : employees -- 3. Stakeholders : community -- 4. Stakeholders : consumers -- 5. Stakeholders

Available: Copies:

84.

Passionate and profitable : why customer strategies fail and ten steps to do them right

Arussy, Lior.

Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0617/2004022230-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0617/2004022230-d.html
Table of contents only http://www.loc.gov/catdir/toc/ecip051/2004022230.html

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Books

Publication Date

2005

Excerpt:

Consumer satisfaction.

Available: Copies:

85.

Executive coaching : a guide for the HR professional

Valerio, Anna Marie, 1949-

Format:

Books

Publication Date

2005

Excerpt:

clients and savvy consumers of coaching services. Step by step, the book defines what coaching is, who

Available: Copies:

86.

Cover image for 50 ways to protect your identity and your credit : everything you need to know about identity theft, credit cards, credit repair, and credit reports

50 ways to protect your identity and your credit : everything you need to know about identity theft, credit cards, credit repair, and credit reports

Weisman, Steve.

Format:

Books

Publication Date

2005

Excerpt:

Consumer credit -- United States -- Handbooks, manuals, etc.

Available: Copies:

87.

Researching customer satisfaction & loyalty : how to find out what people really think

Szwarc, Paul.

Format:

Books

Publication Date

2005

Excerpt:

Consumer satisfaction.

Available: Copies:

88.

Irresistible empire : America's advance through twentieth-century Europe

De Grazia, Victoria.

Table of contents http://www.loc.gov/catdir/toc/fy053/2004059943.html
Book review (H-Net) http://www.h-net.org/review/hrev-a0e4e2-aa
Book review (H-Net) http://www.h-net.org/review/hrev-a0e7m2-aa

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Books

Publication Date

2005

Excerpt:

Consumers -- Europe -- Attitudes -- History -- 20th century.

Available: Copies:

89.

Ethnic marketing : accepting the challenge of cultural diversity

Pires, Guilherme Dias.

Format:

Books

Publication Date

2005

Excerpt:

Minority consumers.

Available: Copies:

90.

Consumer behavior : buying, having, and being

Solomon, Michael R.

Format:

Books

Publication Date

2005 2004

Excerpt:

Consumer behavior : buying, having, and being / Solomon, Michael R.

Available: Copies:

91.

Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

Peter, J. Paul.

Table of contents http://www.loc.gov/catdir/toc/mh041/2003071083.html
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Books

Publication Date

2005

Excerpt:

Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. Peter, J. Paul.

Available: Copies:

92.

Revolutionize your customer experience / Colin Shaw.

Shaw, Colin, 1928-

Contributor biographical information http://www.loc.gov/catdir/bios/hol059/2004056536.html
Publisher description http://www.loc.gov/catdir/description/hol054/2004056536.html
Table of contents http://www.loc.gov/catdir/toc/hol052/2004056536.html

Format:

Books

Publication Date

2005

Excerpt:

Consumer satisfaction.

Available: Copies:

93.

Shop 'til you drop : consumer behavior and American culture

Berger, Arthur Asa, 1933-

Format:

Books

Publication Date

2005

Excerpt:

Shop 'til you drop : consumer behavior and American culture / Berger, Arthur Asa, 1933-

Available: Copies:

94.

Marketing across cultures

Usunier, Jean-Claude.

Format:

Books

Publication Date

2005

Excerpt:

-cultural consumer behaviour -- 5. Local consumers and the globalization of consumption -- 6. The convergence of

Available: Copies:

95.

Brands laid bare : using market research for evidence-based brand management

Ford, Kevin.

Format:

Books

Publication Date

2005

Excerpt:

Consumer behavior -- Research.

Available: Copies:

96.

Why women shop : secrets revealed

Minahan, Stella.

Format:

Books

Publication Date

2005

Excerpt:

Consumer behavior.

Available: Copies:

97.

Market-driven thinking : achieving contextual intelligence

Woodside, Arch G.

Table of contents http://www.loc.gov/catdir/toc/ecip054/2004028555.html

Format:

Books

Publication Date

2005

Excerpt:

Consumer behavior -- Psychological aspects.

Available: Copies:

98.

Crime, gender, and consumer culture in nineteenth century England

Whitlock, Tammy C., 1967-

Table of contents http://www.loc.gov/catdir/toc/ecip0420/2004016884.html

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Books

Publication Date

2005

Excerpt:

Crime, gender, and consumer culture in nineteenth century England / Whitlock, Tammy C., 1967-

Available: Copies:

99.

The selling of 9/11 : how a national tragedy became a commodity

Heller, Dana A. (Dana Alice), 1959-

Format:

Books

Publication Date

2005

Excerpt:

Consumer behavior -- United States.

Available: Copies:

100.

Coining for capital : movies, marketing, and the transformation of childhood

Kapur, Jyotsna.

Format:

Books

Publication Date

2005

Excerpt:

Child consumers -- United States.

Available: Copies:

101.

Let them eat cake : marketing luxury to the masses-as well as the classes

Danziger, Pamela N.

Format:

Books

Publication Date

2005

Excerpt:

Affluent consumers -- Psychology.

Available: Copies:

102.

Shopping in the Renaissance : consumer cultures in Italy 1400-1600

Welch, Evelyn S., 1959-

Table of contents http://www.loc.gov/catdir/toc/ecip052/2004024095.html

Format:

Books

Publication Date

2005

Excerpt:

Shopping in the Renaissance : consumer cultures in Italy 1400-1600 / Welch, Evelyn S., 1959-

Available: Copies:

103.

Japan, a modern retail superpower

Larke, Roy, 1962-

Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0624/2005046344-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0624/2005046344-d.html
Table of contents http://www.loc.gov/catdir/enhancements/fy0624/2005046344-t.html

Format:

Books

Publication Date

2005

Excerpt:

Consumers -- Japan.

Available: Copies:

104.

Paying with plastic : the digital revolution in buying and borrowing

Evans, David S. (David Sparks), 1954-

Format:

Books

Publication Date

2005

Excerpt:

Consumer credit -- United States.

Available: Copies:

105.

Global marketing and advertising : understanding cultural paradoxes

Mooij, Marieke K. de, 1943-

Format:

Books

Publication Date

2005

Excerpt:

Consumer behavior -- Cross-cultural studies.

Available: Copies:

106.

Building great customer experiences

Shaw, Colin, 1958-

Format:

Books

Publication Date

2005

Excerpt:

Consumer satisfaction.

Available: Copies:

107.

The future of men

Salzman, Marian L.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0624/2005045870-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0624/2005045870-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0624/2005045870-d.html

Format:

Books

Publication Date

2005

Excerpt:

male consumers." "In this tour, the future of men identifies the many causes for the change to the male

Available: Copies:

108.

Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising

Jaffe, Joseph, 1970-

Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2005000050.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-d.html

Format:

Books

Publication Date

2005

Excerpt:

; Experiential marketing ; Long-form content ; Communal marketing ; Consumer-generated content ; Search ; Music

Available: Copies:

109.

Sports marketing : a strategic perspective

Shank, Matthew D.

Format:

Books

Publication Date

2005

Excerpt:

Participants as Consumers -- Understanding Spectators as Consumers -- Segmentation, Targeting, and Positioning

Available: Copies:

110.

The advertised mind : groundbreaking insights into how our brains respond to advertising

Du Plessis, Erik.

Table of contents http://catdir.loc.gov/catdir/toc/ecip056/2005001178.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005001178-d.html
Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749445782

Format:

Books

Publication Date

2005

Excerpt:

advertisement and predisposing consumers to buy the brand that is being advertised. He also draws on the

Available: Copies:

111.

Kidnapped : how irresponsible marketers are stealing the minds of your children

Acuff, Dan S., 1942-

Table of contents http://catdir.loc.gov/catdir/toc/ecip058/2005003904.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0739/2005003904-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0708/2005003904-d.html

Format:

Books

Publication Date

2005

Excerpt:

Child consumers -- United States.

Available: Copies:

112.

Brand sense : build powerful brands through touch, taste, smell, sight, and sound

Lindström, Martin, 1970-

Sample text http://catdir.loc.gov/catdir/enhancements/fy0641/2004056438-s.html
Table of contents http://catdir.loc.gov/catdir/toc/fy052/2004056438.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0631/2004056438-d.html

Format:

Books

Publication Date

2005

Excerpt:

appeal to reach the broadest base of consumers. Lindstrom lists the top twenty brands for the future

Available: Copies:

113.

Think like your customer : a winning strategy to maximize sales by understanding how and why your customers buy

Stinnett, Bill.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0422/2004019679.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh051/2004019679.html
Publisher description http://catdir.loc.gov/catdir/description/mh051/2004019679.html

Format:

Books

Publication Date

2005

Excerpt:

Consumer behavior.

Available: Copies:

114.

Microeconomics

Pindyck, Robert S.

Format:

Books

Publication Date

2005

Excerpt:

. 2. Producers, consumers, and competitive markets -- Consumer behavior -- Individual and market

Available: Copies:

115.

Lovemarks : the future beyond brands

Schiffman,Leon G & Kanuk,Leslie Lazar

Format:

Books

Publication Date

2004

Excerpt:

Consumer behaviour Schiffman,Leon G & Kanuk,Leslie Lazar

Available: Copies:

116.

Roberts, Kevin, 1949-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0411/2003024927.html

Format:

Books

Publication Date

2004

Excerpt:

will create long-term emotional relationships with consumers."--Jacket.

Available: Copies:

117.

A cut above the rest : "what you would love to hear in the plastic surgeon's office, but won't"

Widgerow, Alan D.

Format:

Books

Publication Date

2004

Excerpt:

Consumer education.

Available: Copies:

118.

The call of the mall

Underhill, Paco.

Sample text http://catdir.loc.gov/catdir/enhancements/fy0640/2003064960-s.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0630/2003064960-t.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/simon053/2003064960.html
Publisher description http://catdir.loc.gov/catdir/description/simon053/2003064960.html

Format:

Books

Publication Date

2004

Excerpt:

Consumers -- United States -- Attitudes.

Available: Copies:

119.

Street law : practical law for South Africans

McQuoid-Mason, David Jan.

Format:

Books

Publication Date

2004

Excerpt:

Consumer protection -- South Africa.

Available: Copies:

120.

Clued in : how to keep customers coming back again and again

Carbone, Lewis P.

Format:

Books

Publication Date

2004

Excerpt:

Consumer behavior -- Psychological aspects.

Available: Copies:

121.

Consuming kids : the hostile takeover of childhood

Linn, Susan E.

Format:

Books

Publication Date

2004

Excerpt:

Child consumers -- United States.

Available: Copies:

122.

The anxieties of affluence : critiques of American consumer culture, 1939-1979

Horowitz, Daniel, 1938-

Table of contents http://www.loc.gov/catdir/toc/ecip046/2003016300.html

Format:

Books

Publication Date

2004

Excerpt:

The anxieties of affluence : critiques of American consumer culture, 1939-1979 / Horowitz, Daniel

Available: Copies:

123.

Herbs and nutrients for the mind : a guide to natural brain enhancers

Meletis, Chris D.

Book review (E-STREAMS) http://www.e-streams.com/es0806_7/es0867_4185.html

Format:

Books

Publication Date

2004

Excerpt:

for the integration of these "natural medicines" with traditional medical treatments. Consumers are

Available: Copies:

124.

Troubleshooting and repairing consumer electronics

Davidson, Homer L.

Format:

Books

Publication Date

2004

Excerpt:

Davidson, Homer L. Troubleshooting and repairing consumer electronics without a schematic.

Available: Copies:

125.

Consumer behavior : buying, having, and being

Solomon, Michael R.

Format:

Books

Publication Date

2004

Excerpt:

Consumer behavior : buying, having, and being / Solomon, Michael R.

Available: Copies:

126.

New woman hybridities : feminity, feminism and international consumer culture, 1880-1930

Beetham, Margaret, 1919-

Format:

Books

Publication Date

2004

Excerpt:

New woman hybridities : feminity, feminism and international consumer culture, 1880-1930 / Beetham

Available: Copies:

127.

Cover image for Domestic violence sourcebook : basic consumer health information about the causes and consequences of abusive relationships, including physical violence, sexual assault, battery, stalking, and emotional abuse ... along with a glossary of related terms and resources for additional help and information

Domestic violence sourcebook : basic consumer health information about the causes and consequences of abusive relationships, including physical violence, sexual assault, battery, stalking, and emotional abuse ... along with a glossary of related terms and resources for additional help and information

Matthews, Dawn D.

Table of contents http://www.loc.gov/catdir/toc/ecip0415/2004003519.html

Format:

Books

Publication Date

2004

Excerpt:

Domestic violence sourcebook : basic consumer health information about the causes and consequences

Available: Copies:

128.

Educational research : fundamentals for the consumer

McMillan, James H.

Format:

Books

Publication Date

2004

Excerpt:

Educational research : fundamentals for the consumer / McMillan, James H.

Available: Copies:

129.

Consumer insight : how to use data and market research to get closer to your customer

Stone, Merlin, 1948-

Table of contents http://www.loc.gov/catdir/toc/ecip0419/2004014622.html

Format:

Books

Publication Date

2004

Excerpt:

Consumer insight : how to use data and market research to get closer to your customer / Stone

Available: Copies:

130.

Mass affluence : seven new rules of marketing to today's consumer

Nunes, Paul, 1963-

Table of contents http://www.loc.gov/catdir/toc/ecip0415/2004002471.html

Format:

Books

Publication Date

2004

Excerpt:

Mass affluence : seven new rules of marketing to today's consumer / Nunes, Paul, 1963-

Available: Copies:

131.

The consumer-- or else! : consumer-centric business paradigms

Schuster, Camille Passler, 1950-

Table of contents http://www.loc.gov/catdir/toc/ecip044/2003012040.html

Format:

Books

Publication Date

2004

Excerpt:

The consumer-- or else! : consumer-centric business paradigms / Schuster, Camille Passler, 1950-

Available: Copies:

132.

Consumer behavior : a strategic approach

Hoyer, Wayne D.

Format:

Books

Publication Date

2004

Excerpt:

Consumer behavior / Hoyer, Wayne D.

Available: Copies:

133.

Assael, Henry.

Format:

Books

Publication Date

2004

Excerpt:

Consumer behavior : a strategic approach / Assael, Henry.

Available: Copies:

134.

Psychology and consumer culture : the struggle for a good life in a materialistic world

Kasser, Tim.

Format:

Books

Publication Date

2004

Excerpt:

Psychology and consumer culture : the struggle for a good life in a materialistic world / Kasser

Available: Copies:

135.

Consuming religion : Christian faith and practice in a consumer culture

Miller, Vincent Jude.

Table of contents http://www.loc.gov/catdir/toc/ecip048/2003019542.html

Format:

Books

Publication Date

2004

Excerpt:

Consuming religion : Christian faith and practice in a consumer culture / Miller, Vincent Jude.

Available: Copies:

136.

Consumer behavior : in fashion

Solomon, Michael R.

Format:

Books

Publication Date

2004

Excerpt:

Consumer behavior : in fashion / Solomon, Michael R.

Available: Copies:

137.

Cover image for Drug abuse sourcebook : basic consumer health information about illicit substances of abuse and the misuse of over-the counter medications ...

Drug abuse sourcebook : basic consumer health information about illicit substances of abuse and the misuse of over-the counter medications ...

Ginther, Catherine.

Table of contents http://www.loc.gov/catdir/toc/ecip0420/2004016313.html
Book review (E-STREAMS) http://www.e-streams.com/es0809/es0809%5F4323.html

Format:

Books

Publication Date

2004

Excerpt:

Drug abuse sourcebook : basic consumer health information about illicit substances of abuse and the

Available: Copies:

138.

Brandchild : remarkable insights into the minds of today's global kids and their relationships with brands

Schiffman, Leon G.

Format:

Books

Publication Date

2004

Excerpt:

Consumer behavior / Schiffman, Leon G.

Available: Copies:

139.

Lindström, Martin, 1970-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0419/2004015555.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/2004015555-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2004015555-d.html

Format:

Books

Publication Date

2004

Excerpt:

Child consumers.

Available: Copies:

140.

Why people buy things they don't need : understanding and predicting consumer behavior

Danziger, Pamela N.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0415/2004003269.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0913/2004003269-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0659/2004003269-d.html

Format:

Books

Publication Date

2004

Excerpt:

Why people buy things they don't need : understanding and predicting consumer behavior / Danziger

Available: Copies:

141.

Call of the mall : how we shop

Underhill, Paco.

Format:

Books

Publication Date

2004

Excerpt:

Consumers -- United States -- Attitudes.

Available: Copies:

142.

Who stole my customer?? : winning strategies for creating and sustaining customer loyalty

Thompson, Harvey.

Format:

Books

Publication Date

2004

Excerpt:

Consumer satisfaction.

Available: Copies:

143.

Advertising, promotion & supplemental aspects of integrated marketing communications

Shimp, Terence A.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html

Format:

Books

Publication Date

2003

Excerpt:

-- Consumer-oriented promotions -- Marketing public relations and sponsorship marketing -- Regulatory, ethical

Available: Copies:

144.

Culinary taste : consumer behaviour in the international restaurant sector

Sloan, Donald.

Format:

Books

Publication Date

2003

Excerpt:

Culinary taste : consumer behaviour in the international restaurant sector / Sloan, Donald.

Available: Copies:

145.

The Economist guide to economic indicators : making sense of economics.

Economist (Firm)

Format:

Books

Publication Date

2003

Excerpt:

-- Population, employment, and unemployment -- Fiscal indicators -- Consumers -- Investment and savings

Available: Copies:

146.

How customers think : essential insights into the mind of the market

Zaltman, Gerald.

Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1569001

Format:

Books

Publication Date

2003

Excerpt:

Consumer behavior -- Psychological aspects.

Available: Copies:

147.

The abandoned generation : democracy beyond the culture of fear

Giroux, Henry A.

Publisher description http://www.loc.gov/catdir/description/hol031/2002035514.html
Table of contents http://www.loc.gov/catdir/toc/hol031/2002035514.html

Format:

Books

Publication Date

2003

Excerpt:

.: Training Students to Be Consumers.

Available: Copies:

148.

Priceless : turning ordinary products into extraordinary experiences

LaSalle, Diana, 1949-

Format:

Books

Publication Date

2003

Excerpt:

Consumer behavior.

Available: Copies:

149.

The consumption reader

Doel, Marcus A.

Format:

Books

Publication Date

2003

Excerpt:

Consumer behavior.

Available: Copies:

150.

Why we shop : emotional rewards and retail strategies

Pooler, Jim.

Format:

Books

Publication Date

2003

Excerpt:

Consumer behavior.

Available: Copies:

151.

Quality and power in higher education

Morley, Louise, 1954-

Format:

Books

Publication Date

2003

Excerpt:

implications, occupational stress, commodification and consumer values in higher education, performance, league

Available: Copies:

152.

Customer behaviour : consumer behaviour and beyond

Widing, Robert E.

Format:

Books

Publication Date

2003

Excerpt:

Customer behaviour : consumer behaviour and beyond / Widing, Robert E.

Available: Copies:

153.

Advertising and societies : global issues

Frith, Katherine Toland.

Format:

Books

Publication Date

2003

Excerpt:

" -- Children as consumers -- Advertising of controversial products -- Advertising and gender representation

Available: Copies:

154.

New consumer marketing : managing a living demand system

Baker, Susan.

Table of contents http://www.loc.gov/catdir/toc/wiley031/2003007455.html

Format:

Books

Publication Date

2003

Excerpt:

New consumer marketing : managing a living demand system / Baker, Susan.

Available: Copies:

155.

Creating powerful brands in consumer, service and industrial markets

De Chernatony, L. (Leslie)

Format:

Books

Publication Date

2003

Excerpt:

Creating powerful brands in consumer, service and industrial markets / De Chernatony, L. (Leslie)

Available: Copies:

156.

Connecting with customers : how to sell, service, and market the travel product

Mancini, Marc, 1946-

Format:

Books

Publication Date

2003

Excerpt:

with practical and powerful strategies to satisfy the travel needs to today's consumers. You'll not

Available: Copies:

157.

Performance Research Associates' Delivering knock your socks off service.

Zemke, Ron.

Format:

Books

Publication Date

2003

Excerpt:

Consumer Behavior.

Available: Copies:

158.

Safe food : bacteria, biotechnology, and bioterrorism

Nestle, Marion.

Table of contents http://catdir.loc.gov/catdir/toc/fy042/2002027172.html

Format:

Books

Publication Date

2003

Excerpt:

demonstrates how powerful food industries oppose safety regulations, deny accountability, and blame consumers

Available: Copies:

159.

Buyer behaviour : a multi-cultural approach

Du Plessis, P. J. (Phillipus Jacobus), 1943-

Format:

Books

Publication Date

2003

Excerpt:

Consumers -- South Africa.

Available: Copies:

160.

Marketing your product

Cyr, Donald G.

Format:

Books

Publication Date

2003

Excerpt:

competitive consumer environment. It describes customer?s buying impulses, how products satisfy those impulses

Available: Copies:

161.

Rich dad's guide to becoming rich without cutting up your credit cards

Kiyosaki, Robert T., 1947-

Table of contents http://catdir.loc.gov/catdir/toc/ecip048/2003018909.html

Format:

Books

Publication Date

2003

Excerpt:

Consumer credit.

Available: Copies:

162.

The advertising handbook

Brierley, Sean, 1966-

Table of contents http://catdir.loc.gov/catdir/toc/fy041/2003274909.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0650/2003274909-d.html
Inhaltsverzeichnis The advertising handbook

Format:

Books

Publication Date

2002

Excerpt:

Why businesses advertise -- Making and segmenting markets -- 'Finding' consumers -- Advertising and

Available: Copies:

163.

Sports marketing : a strategic perspective

Shank, Matthew D.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009693152&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2002

Excerpt:

Participants as Consumers -- Understanding Spectators as Consumers -- Segmentation, Targeting, and Positioning

Available: Copies:

164.

Effective marketing : creating and keeping customers

Zikmund, William G.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-d.html

Format:

Books

Publication Date

2002

Excerpt:

Consumer behavior.

Available: Copies:

165.

Marketing : connecting with customers

Harrell, Gilbert D.

Format:

Books

Publication Date

2002

Excerpt:

Consumer satisfaction.

Available: Copies:

166.

The social psychology of consumer behaviour

Bagozzi, Richard P.

Format:

Books

Publication Date

2002

Excerpt:

The social psychology of consumer behaviour / Bagozzi, Richard P.

Available: Copies:

167.

A century of American icons : 100 products and slogans from the 20th century consumer culture

Cross, Mary, 1934-

Format:

Books

Publication Date

2002

Excerpt:

A century of American icons : 100 products and slogans from the 20th century consumer culture /

Available: Copies:

168.

The personality continuum and consumer behavior

Albanese, Paul J.

Format:

Books

Publication Date

2002

Excerpt:

The personality continuum and consumer behavior / Albanese, Paul J.

Available: Copies:

169.

Consumer behaviour : implications for marketing strategy

Neal, Cathy M.

Format:

Books

Publication Date

2002

Excerpt:

Consumer behaviour : implications for marketing strategy / Neal, Cathy M.

Available: Copies:

170.

Black economics : solutions for economic and community empowerment

Kunjufu, Jawanza.

Format:

Books

Publication Date

2002 1991

Excerpt:

African American consumers.

Available: Copies:

171.

Advertising media planning

Sissors, Jack Zanville, 1919-

Contributor biographical information http://catdir.loc.gov/catdir/bios/mh051/2002022717.html
Publisher description http://catdir.loc.gov/catdir/description/mh051/2002022717.html

Format:

Books

Publication Date

2002

Excerpt:

Relationship Among Media, Advertising, and Consumers -- How Consumers Choose Media: Entertainment and

Available: Copies:

172.

Consumer behaviour in a week

Cave, Susan, 1949-

Format:

Books

Publication Date

2002 2001

Excerpt:

Consumer behaviour in a week / Cave, Susan, 1949-

Available: Copies:

173.

The advertising handbook

Brierley, Sean, 1966-

Format:

Books

Publication Date

2002

Excerpt:

Why businesses advertise -- Making and segmenting markets -- 'Finding' consumers -- Advertising and

Available: Copies:

174.

International marketing

Cateora, Philip R.

Format:

Books

Publication Date

2002

Excerpt:

and services for consumers -- 13. Products and services for businesses -- 14. International marketing

Available: Copies:

175.

Consumer behaviour in a week

Cave, Sue

Format:

Books

Publication Date

2001

Excerpt:

Consumer behaviour in a week Cave, Sue

Available: Copies:

176.

Understanding operating systems

Flynn, Ida M., 1942-

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/00058564-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/00058564-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/00058564-d.html

Format:

Books

Publication Date

2001

Excerpt:

Producers and Consumers Readers and Writers Concurrent Programming Applications of Concurrent Programming

Available: Copies:

177.

Internet marketing

Hofacker, Charles F.

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/onix06/00036498.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009264113&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/description/wiley035/00036498.html
Cover http://swbplus.bsz-bw.de/bsz08739104xcov.htm

Format:

Books

Publication Date

2001

Excerpt:

-- Communicating with Consumers Online -- Using the Internet to Communicate -- The World Wide Web -- Email -- Email

Available: Copies:

178.

Principles of macroeconomics

Mankiw, N. Gregory.

Format:

Books

Publication Date

2001

Excerpt:

application. -- Ch. 6 Supply, demand, and government policies. -- Ch. 7 Consumers, producers, and the

Available: Copies:

179.

The agenda : what every business must do to dominate the decade

Hammer, Michael, 1948-

Format:

Books

Publication Date

2001

Excerpt:

Consumer satisfaction.

Available: Copies:

180.

Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

Schiffman, Leon G.

Format:

Books

Publication Date

2001

Excerpt:

Consumer behaviour / Schiffman, Leon G.

Available: Copies:

181.

Peter, J. Paul.

Format:

Books

Publication Date

2001

Excerpt:

Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. Peter, J. Paul.

Available: Copies:

182.

Emotional decisions : tradeoff difficulty and coping in consumer choice

Luce, Mary Frances, 1967-

Format:

Books

Publication Date

2001

Excerpt:

Emotional decisions : tradeoff difficulty and coping in consumer choice / Luce, Mary Frances, 1967-

Available: Copies:

183.

The loyalty effect : the hidden force behind growth, profits, and lasting value

Reichheld, Frederick F.

Format:

Books

Publication Date

2001 1996

Excerpt:

Consumer satisfaction.

Available: Copies:

184.

Marketing channels

Coughlan, Anne T.

Format:

Books

Publication Date

2001

Excerpt:

, tires, garden products, and fast-moving consumer goods; and from maternity clothing, uninterruptible

Available: Copies:

185.

Emotion marketing : the Hallmark way of winning customers for life

Robinette, Scott.

Contributor biographical information http://www.loc.gov/catdir/bios/mh041/00065374.html
Publisher description http://www.loc.gov/catdir/description/mh021/00065374.html
Table of contents http://www.loc.gov/catdir/toc/mh021/00065374.html

Format:

Books

Publication Date

2001

Excerpt:

Consumer satisfaction.

Available: Copies:

186.

Customers rule! : why the e-commerce honeymoon is over and where winning businesses go from here

Blackwell, Roger D.

Sample text http://catdir.loc.gov/catdir/samples/random045/2001017343.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/random053/2001017343.html
Publisher description http://catdir.loc.gov/catdir/description/random0414/2001017343.html

Format:

Books

Publication Date

2001

Excerpt:

Consumer behavior -- United States.

Available: Copies:

187.

Advertising on the Internet : how to get your message across on the World Wide Web

Armstrong, Steven.

Format:

Books

Publication Date

2001

Excerpt:

advertising to a relatively wealthy set of consumers.

Available: Copies:

188.

Emotional branding : the new paradigm for connecting brands to people

Gobé, Marc.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-d.html

Format:

Books

Publication Date

2001

Excerpt:

Consumers' preferences.

Available: Copies:

189.

The essential guide to computing

Walters, E. Garrison.

Format:

Books

Publication Date

2001

Excerpt:

; enterprise applications, data warehousing, Web-centered development, and groupware, whether you're a consumer

Available: Copies:

190.

The practice of public relations

Seitel, Fraser P.

Format:

Books

Publication Date

2001

Excerpt:

. Government -- Ch. 19. Consumers and Investors -- Ch. 20. The Golden Age -- App. A. Code of Professional

Available: Copies:

191.

EVEolution : the eight truths of marketing to women

Blackwell, Roger D.

Format:

Books

Publication Date

2001

Excerpt:

Consumer behavior / Blackwell, Roger D.

Available: Copies:

192.

Popcorn, Faith.

Format:

Books

Publication Date

2001 2000

Excerpt:

Women consumers -- United States.

Available: Copies:

193.

Advertising and the mind of the consumer : what works, what doesn't and why

Sutherland, Max.

Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009252254&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2000

Excerpt:

Advertising and the mind of the consumer : what works, what doesn't and why / Sutherland, Max.

Available: Copies:

194.

Electronic commerce : a managerial perspective

Turban, Efraim.

Format:

Books

Publication Date

2000

Excerpt:

consumers and market research -- 4. Advertisement in electronic commerce -- 5. Electronic commerce for

Available: Copies:

195.

How capitalism underdeveloped Black America : problems in race, political economy, and society

Marable, Manning, 1950-

Format:

Books

Publication Date

2000

Excerpt:

in a racist/capitalist state -- Black capitalism: entrepreneurs, consumers and the historical

Available: Copies:

196.

The why of consumption : contemporary perspectives on consumer motives, goals and desires

Mick, David Glen.

Format:

Books

Publication Date

2000

Excerpt:

The why of consumption : contemporary perspectives on consumer motives, goals and desires / Mick

Available: Copies:

197.

Basic economic principles : a guide for students

O'Connor, David E. (David Edward)

Format:

Books

Publication Date

2000

Excerpt:

? -- Why do consumers behave as they do? -- How are goods and services produced -- How are businesses

Available: Copies:

198.

Why we buy : the science of shopping

Underhill, Paco.

Format:

Books

Publication Date

2000

Excerpt:

Consumer behavior.

Available: Copies:

199.

Dan Janal's guide to marketing on the Internet : getting people to visit, buy, and become customers for life

Janal, Daniel S.

Table of contents http://catdir.loc.gov/catdir/toc/onix03/99015787.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008929649&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0706/99015787-b.html

Format:

Books

Publication Date

2000

Excerpt:

profiting from online marketing. Janal shows you how to: conduct market research online, sell to consumers

Available: Copies:

200.

The soul of the new consumer : authenticity -- what we buy and why in the new economy

Lewis, David, 1942-

Format:

Books

Publication Date

2000

Excerpt:

The soul of the new consumer : authenticity -- what we buy and why in the new economy / Lewis

Available: Copies:

201.

Marketing through mud and dust

Kuzwayo, Muzi.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009136398&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2000

Excerpt:

Consumers, Black -- South Africa.

Available: Copies:

202.

Commitment-led marketing : the key to brand profits is in the customer's mind

Hofmeyr, J. H. (Jan H.)

Table of contents http://catdir.loc.gov/catdir/toc/wiley021/2001281572.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/2001281572.html
Publisher description http://catdir.loc.gov/catdir/description/wiley035/2001281572.html

Format:

Books

Publication Date

2000

Excerpt:

Consumer behavior.

Available: Copies:

203.

Instructor's resource manual: consumer behavior/Dupree, J.V…[et al.].

Schiffman, Leon G.

Format:

Books

Publication Date

2000

Excerpt:

Consumer behavior / Schiffman, Leon G.

Available: Copies:

204.

Dupree, J.V

Format:

Books

Publication Date

2000

Excerpt:

Instructor's resource manual: consumer behavior/Dupree, J.V…[et al.]. Dupree, J.V

Available: Copies:

205.

The encyclopaedia of brands & branding in South Africa.

Affinity Advertising and Publishing.

Format:

Books

Publication Date

1999

Excerpt:

Consumers' preferences -- South Africa.

Available: Copies:

206.

Advertising and the World Wide Web

Thorson, Esther.

Format:

Books

Publication Date

1999

Excerpt:

Conference on Advertising and Consumer Psychology (15th :, 1996 : Bloomfield Hills, Mich.)

Available: Copies:

207.

Intermediate microeconomics : a modern approach

Varian, Hal R.

Format:

Books

Publication Date

1999

Excerpt:

-- 11. Asset Markets -- 12. Uncertainty -- 13. Risky Assets -- 14. Consumer's Surplus -- 15. Market

Available: Copies:

208.

Social responsibility in the global market: fair trade of cultural products

Littrell, Mary Ann.

Format:

Books

Publication Date

1999

Excerpt:

, socially responsible businesses, and consumers concerned about impacts of their marketplace decisions

Available: Copies:

209.

Consumer behaviour in tourism

Swarbrooke, John.

Format:

Books

Publication Date

1999

Excerpt:

Consumer behaviour in tourism / Swarbrooke, John.

Available: Copies:

210.

Consumer behaviour and marketing strategy

Peter, J. Paul.

Format:

Books

Publication Date

1999

Excerpt:

Consumer behaviour and marketing strategy / Peter, J. Paul.

Available: Copies:

211.

The consumer oriented neuropsychological report

Kaplan, Edith, 1924-

Format:

Books

Publication Date

1999

Excerpt:

The consumer oriented neuropsychological report / Kaplan, Edith, 1924-

Available: Copies:

212.

Birth of the chaordic age.

Hock, Dee.

Format:

Books

Publication Date

1999

Excerpt:

Consumer finance companies -- History.

Available: Copies:

213.

Making the news : modernity & the mass press in nineteenth-century France

De la Motte, Dean, 1961-

Format:

Books

Publication Date

1999

Excerpt:

producers to consumers: Balzac's "Grande affaire" and the dynamics of literary diffusion / John R. Barberet

Available: Copies:

214.

Customer behavior : consumer behavior & beyond

Sheth, Jagdish N.

Format:

Books

Publication Date

1999

Excerpt:

Customer behavior : consumer behavior & beyond / Sheth, Jagdish N.

Available: Copies:

215.

Sports marketing : a strategic perspective

Shank, Matthew D.

Format:

Books

Publication Date

1999

Excerpt:

-- Understanding Participants as Consumers -- Understanding Spectators as Consumers -- Segmentation, Targeting, and

Available: Copies:

216.

Consumer behavior and marketing strategy

Peter, J. Paul.

Table of contents http://catdir.loc.gov/catdir/toc/mh022/98016996.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0707/98016996-b.html
Publisher description http://catdir.loc.gov/catdir/description/mh023/98016996.html

Format:

Books

Publication Date

1999

Excerpt:

Consumer behavior and marketing strategy / Peter, J. Paul.

Available: Copies:

217.

International marketing

Cateora, Philip R.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0602/98021048-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0602/98021048-d.html

Format:

Books

Publication Date

1999

Excerpt:

marketing management : planning and organization -- Creating products for consumers in global markets

Available: Copies:

218.

Brand spirit : how cause related marketing builds brands

Pringle, Hamish.

Table of contents http://catdir.loc.gov/catdir/toc/onix01/99013354.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1233063&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley041/99013354.html
Publisher description http://catdir.loc.gov/catdir/description/wiley031/99013354.html
Cover http://swbplus.bsz-bw.de/bsz076176711cov.htm

Format:

Books

Publication Date

1999

Excerpt:

Consumers -- Case History: Procter and Gamble: 'Dash and ACTIONAID' -- Maslow's Hierarchy of Needs and the

Available: Copies:

219.

Advertising and sales promotion strategy

Tellis, Gerard J., 1950-

Inhaltsverzeichnis Advertising and sales promotion strategy

Format:

Books

Publication Date

1998 1997

Excerpt:

-- Communication Strategy. Introduction to Persuasion. How to Win and Hold Consumers' Attention. Persuasion with

Available: Copies:

220.

Consumer behavior : building marketing strategy

Hawkins, Del I.; Best, Roger; Coney, Kenneth A.

Format:

Books

Publication Date

1998

Excerpt:

Consumer behavior : building marketing strategy Hawkins, Del I.; Best, Roger; Coney, Kenneth A.

Available: Copies:

221.

How hits happen : forecasting predictability in a chaotic marketplace

Farrell, Winslow.

Format:

Books

Publication Date

1998

Excerpt:

Consumer behavior -- Forecasting.

Available: Copies:

222.

Marketing and consumer behaviour in Asia

Assael, Henry.

Format:

Books

Publication Date

1998

Excerpt:

Consumer behavior and marketing action / Assael, Henry.

Available: Copies:

223.

Pecotich, Tony

Format:

Books

Publication Date

1998

Excerpt:

Marketing and consumer behaviour in Asia Pecotich, Tony

Available: Copies:

224.

Consumer behaviour : a European perspective

Antonides, Gerrit, 1951-

Format:

Books

Publication Date

1998

Excerpt:

Consumer behaviour : a European perspective / Antonides, Gerrit, 1951-

Available: Copies:

225.

Consumer psychology for marketing

Foxall, G. R.

Format:

Books

Publication Date

1998

Excerpt:

Consumer psychology for marketing / Foxall, G. R.

Available: Copies:

226.

Microeconomics and behavior

Frank, Robert H.

Format:

Books

Publication Date

1998 1997

Excerpt:

Consumer behavior -- Examinations, questions, etc.

Available: Copies:

227.

The human condition

Arendt, Hannah, 1906-1975.

Format:

Books

Publication Date

1998

Excerpt:

and Wealth. 16. The Instruments of Work and the Division of Labor. 17. A Consumers' Society -- IV

Available: Copies:

228.

The new marketing : building strong marketing strategies in South Africa today

Burgess, Steven M.

Format:

Books

Publication Date

1998

Excerpt:

Consumers -- South Africa.

Available: Copies:

229.

Truth, lies, and advertising : the art of account planning

Steel, Jon.

Table of contents http://catdir.loc.gov/catdir/toc/onix04/97040334.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/97040334.html
Publisher description http://catdir.loc.gov/catdir/description/wiley033/97040334.html

Format:

Books

Publication Date

1998

Excerpt:

consumers. While many in the industry are still dissecting consumer behavior, extrapolating demographic

Available: Copies:

230.

Under the radar : talking to today's cynical consumer

Bond, Jonathan, 1957-

Table of contents http://catdir.loc.gov/catdir/toc/onix01/97024519.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley046/97024519.html
Publisher description http://catdir.loc.gov/catdir/description/wiley0310/97024519.html
Inhaltsverzeichnis Under the radar

Format:

Books

Publication Date

1998

Excerpt:

Under the radar : talking to today's cynical consumer / Bond, Jonathan, 1957-

Available: Copies:

231.

Consumer behavior : building market strategy

Hawkins, Del I.

Format:

Books

Publication Date

1998

Excerpt:

Consumer behavior : building market strategy / Hawkins, Del I.

Available: Copies:

232.

Schiffman, Leon G

Format:

Books

Publication Date

1997

Excerpt:

Consumer behavior Schiffman, Leon G

Available: Copies:

233.

Satisfaction : a behavioral perspective on the consumer

Hawkins, Del I.

Format:

Books

Publication Date

1997

Excerpt:

Consumer behavior Hawkins, Del I.

Available: Copies:

234.

Oliver, Richard L., 1945-2016.

Table of contents http://catdir.loc.gov/catdir/toc/mh022/96017899.html
Publisher description http://catdir.loc.gov/catdir/description/mh022/96017899.html
Inhaltsverzeichnis Satisfaction

Format:

Books

Publication Date

1997

Excerpt:

Satisfaction : a behavioral perspective on the consumer / Oliver, Richard L., 1945-2016.

Available: Copies:

235.

From mind to market : reinventing the retail supply chain

Blackwell, Roger D.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/97025822-b.html
Publisher description http://catdir.loc.gov/catdir/description/hc041/97025822.html

Format:

Books

Publication Date

1997

Excerpt:

Consumers' preferences.

Available: Copies:

236.

Instructor's manual and video guide

Dupree, James V.

Format:

Books

Publication Date

1997

Excerpt:

Consumer behavior.

Available: Copies:

237.

Understanding the consumer : a psychological approach

Statt, David A., 1942-

Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=780392&custom_att_2=simple_viewer

Format:

Books

Publication Date

1997

Excerpt:

Understanding the consumer : a psychological approach / Statt, David A., 1942-

Available: Copies:

238.

Consumer law in South Africa

McQuoid-Mason, David Jan.

Format:

Books

Publication Date

1997

Excerpt:

Consumer protection -- Law and legislation -- South Africa.

Available: Copies:

239.

Ethical theory and business

Beauchamp, Tom L.

Format:

Books

Publication Date

1997

Excerpt:

Consumer protection -- Law and legislation -- United States -- Cases.

Available: Copies:

240.

Understanding the consumer

Statt, David

Format:

Books

Publication Date

1997

Excerpt:

Understanding the consumer Statt, David

Available: Copies:

241.

Buyer behaviour : strategic marketing applications

Du Plessis, P. J.

Format:

Books

Publication Date

1997 1990

Excerpt:

Consumer behavior.

Available: Copies:

242.

Consumer psychology for marketing

Foxall, G. R.

Format:

Books

Publication Date

1997

Excerpt:

Consumer psychology for marketing / Foxall, G. R.

Available: Copies:

243.

You and your rights : an A-Z family guide to South African law.

Berkman, Harold W.

Format:

Books

Publication Date

1997

Excerpt:

Consumer behavior / Berkman, Harold W.

Available: Copies:

244.

Reader's Digest Association South Africa.

Format:

Books

Publication Date

1997

Excerpt:

Consumer protection -- Law and legislation -- South Africa.

Available: Copies:

245.

Retail in the digital age

Cope, Nigel.

Format:

Books

Publication Date

1996

Excerpt:

Consumer behavior

Available: Copies:

246.

Entrepreneurship and how to establish your own business

Nieuwenhuizen, C.

Format:

Books

Publication Date

1996

Excerpt:

characteristics of consumers. Mission and enterprise objectives. Calculate the expected market share. Calculate

Available: Copies:

247.

Disruption : overturning conventions and shaking up the marketplace

Dru, Jean-Marie.

Table of contents http://catdir.loc.gov/catdir/toc/onix05/96021256.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/96021256.html
Publisher description http://catdir.loc.gov/catdir/description/wiley034/96021256.html

Format:

Books

Publication Date

1996

Excerpt:

absorbing compendium of the what, how, and why of creating advertising that takes consumers by surprise

Available: Copies:

248.

Fashion : from concept to consumer

Frings, Gini Stephens.

Format:

Books

Publication Date

1996

Excerpt:

Fashion : from concept to consumer / Frings, Gini Stephens.

Available: Copies:

249.

Corporate victimization of women

Fox, James G. (James Gordon), 1939-

Format:

Books

Publication Date

1996

Excerpt:

Women consumers -- Crimes against -- United States.

Available: Copies:

250.

Consumer behaviour in Australia & New Zealand

Lawson, Rob.

Format:

Books

Publication Date

1996

Excerpt:

Consumer behaviour in Australia & New Zealand / Lawson, Rob.

Available: Copies:

251.

Applied consumer behaviour

Evans, Martin (Martin J.)

Format:

Books

Publication Date

1996

Excerpt:

Applied consumer behaviour / Evans, Martin (Martin J.)

Available: Copies:

252.

The adman in the parlor : magazines and the gendering of consumer culture, 1880s to 1910s

Garvey, Ellen Gruber.

Format:

Books

Publication Date

1996

Excerpt:

The adman in the parlor : magazines and the gendering of consumer culture, 1880s to 1910s / Garvey

Available: Copies:

253.

Satisfaction: a behavioral perspective on the consumer

Oliver, Richard L

Format:

Books

Publication Date

1996

Excerpt:

Satisfaction: a behavioral perspective on the consumer Oliver, Richard L

Available: Copies:

254.

Aftermarketing : how to keep customers for life through relationship marketing

Vavra, Terry G.

Format:

Books

Publication Date

1995

Excerpt:

Consumer satisfaction.

Available: Copies:

255.

Buyer behaviour : strategic marketing applications

Hawkins, D.L.

Format:

Books

Publication Date

1995

Excerpt:

Consumer behavior Hawkins, D.L.

Available: Copies:

256.

Du Plessis, P. J. (Phillipus Jacobus), 1943-

Format:

Books

Publication Date

1995 1994

Excerpt:

Du Plessis, P. J. (Phillipus Jacobus), 1943- Consumer behaviour.

Available: Copies:

257.

The advertising handbook

Brierley, Sean, 1966-

Format:

Books

Publication Date

1995

Excerpt:

1. Production to consumption -- 2. Creating and segmenting markets -- 3. "Discovering" consumers

Available: Copies:

258.

Marketing in a multicultural world : ethnicity, nationalism, and cultural identity

Costa, Janeen Arnold.

Format:

Books

Publication Date

1995

Excerpt:

Consumer behavior -- Cross-cultural studies.

Available: Copies:

259.

Undoing culture : globalization, postmodernism and identity

Featherstone, Mike.

Format:

Books

Publication Date

1995

Excerpt:

Consumers -- History -- 20th century.

Available: Copies:

260.

Consumer behavior : implications for marketing strategy

Hawkins, Del I.

Format:

Books

Publication Date

1995

Excerpt:

Consumer behavior : implications for marketing strategy / Hawkins, Del I.

Available: Copies:

261.

Economics, today and tomorrow

Assael, Henry.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/94030946-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006929337&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006929337&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/94030946-d.html

Format:

Books

Publication Date

1995

Excerpt:

Consumer behavior and marketing action / Assael, Henry.

Available: Copies:

262.

Miller, Roger LeRoy.

Format:

Books

Publication Date

1995

Excerpt:

Consumer protection -- Study and teaching (Secondary)

Available: Copies:

263.

The sponsored life : ads, TV, and American culture

Savan, Leslie.

Format:

Books

Publication Date

1994

Excerpt:

shape consumer desires. Her interviews with ad agencies and corporate clients along with her insightful

Available: Copies:

264.

A reader on punishment

Duff, Antony.

Format:

Books

Publication Date

1994

Excerpt:

Interchangeability of Punishments / M. Tonry -- Making the Punishment Fit the Crime: A Consumer's Guide to Sentencing

Available: Copies:

265.

Buyer behavior in marketing strategy

Howard, John A.

Format:

Books

Publication Date

1994

Excerpt:

Howard, John A. Consumer behavior in marketing strategy.

Available: Copies:

266.

I was your customer

Cheales, Peter.

Format:

Books

Publication Date

1994

Excerpt:

Consumer complaints.

Available: Copies:

267.

Understanding consumer behavior

Peter, J. Paul.

Table of contents http://www.gbv.de/dms/hbz/toc/ht006687814.pdf

Format:

Books

Publication Date

1994

Excerpt:

Consumer behavior -- United States -- Case studies.

Available: Copies:

268.

Consumption and the world of goods

Schiffman, Leon G.

Table of contents http://www.gbv.de/dms/bowker/toc/9780136690030.pdf

Format:

Books

Publication Date

1994

Excerpt:

Consumer behavior / Schiffman, Leon G.

Available: Copies:

269.

Brewer, John, 1947-

Format:

Books

Publication Date

1993

Excerpt:

Consumer goods -- History.

Available: Copies:

270.

Consumer behavior & marketing action

Assael, Henry

Format:

Books

Publication Date

1992

Excerpt:

Consumer behavior & marketing action Assael, Henry

Available: Copies:

271.

The Popcorn report : revolutionary trend predictions for marketing in the 90s.

Hawkins, Del I.; Best, Roger; Coney, Kenneth A.

Format:

Books

Publication Date

1992

Excerpt:

Consumer behavior Hawkins, Del I.; Best, Roger; Coney, Kenneth A.

Available: Copies:

272.

Popcorn, Faith.

Format:

Books

Publication Date

1992 1991

Excerpt:

Consumer behavior -- Forecasting.

Available: Copies:

273.

Consumer behavior : implications for marketing strategy

Hawkins, Del I.

Format:

Books

Publication Date

1992

Excerpt:

Consumer behavior : implications for marketing strategy / Hawkins, Del I.

Available: Copies:

274.

The Popcorn report : Faith Popcorn on the future of your company, your world, your life.

Popcorn, Faith.

Format:

Books

Publication Date

1992 1991

Excerpt:

Consumer behavior -- Forecasting.

Available: Copies:

275.

Marketing to black townships : practical guidelines

Assael, Henry.

Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006530708&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://www.gbv.de/dms/hbz/toc/ht004238592.PDF
Inhaltsverzeichnis Consumer behavior and marketing action

Format:

Books

Publication Date

1992

Excerpt:

Consumer behavior and marketing action / Assael, Henry.

Available: Copies:

276.

Morris, Robin.

Format:

Books

Publication Date

1992

Excerpt:

Consumers, Black -- South Africa.

Available: Copies:

277.

The Popcorn report : revolutionary trend predictions for marketing in the 90's.

Popcorn, Faith.

Format:

Books

Publication Date

1992 1991

Excerpt:

Consumers.

Available: Copies:

278.

Consumer behavior : implications for marketing strategy

Hawkins, Del I.

Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007615233&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

1992

Excerpt:

Consumer behavior : implications for marketing strategy / Hawkins, Del I.

Available: Copies:

279.

The great reckoning : how the world will change in the depression of the 1990s

Schiffman, Leon G.

Table of contents http://www.gbv.de/dms/bowker/toc/9780131705319.pdf

Format:

Books

Publication Date

1991

Excerpt:

Consumer behavior / Schiffman, Leon G.

Available: Copies:

280.

Davidson, James Dale.

Format:

Books

Publication Date

1991

Excerpt:

-states; deeper declines of real estate prices; debt implosion; and the insolvency of many consumers and

Available: Copies:

281.

Customer first : a strategy for quality service

Walker, Denis.

Table of contents http://www.gbv.de/dms/hbz/toc/ht004229383.PDF

Format:

Books

Publication Date

1990

Excerpt:

Consumer satisfaction.

Available: Copies:

282.

Consumer behaviour : a South African perspective

Du Plessis, P. J.

Format:

Books

Publication Date

1990

Excerpt:

Consumer behaviour : a South African perspective / Du Plessis, P. J.

Available: Copies:

283.

Rocking around the clock : music television, postmodernism, and consumer culture

Kaplan, E. Ann.

Format:

Books

Publication Date

1988 1987

Excerpt:

Rocking around the clock : music television, postmodernism, and consumer culture / Kaplan, E. Ann.

Available: Copies:

284.

Consumer market research handbook

Worcester, Robert M.

Format:

Books

Publication Date

1988 1986

Excerpt:

Consumer market research handbook / Worcester, Robert M.

Available: Copies:

285.

Consumer market research handbook

Schiffman, Leon G; Kanuk, Leslie Lazar

Format:

Books

Publication Date

1987

Excerpt:

Consumer behavior Schiffman, Leon G; Kanuk, Leslie Lazar

Available: Copies:

286.

Worcester, Robert

Format:

Books

Publication Date

1986

Excerpt:

Consumer market research handbook Worcester, Robert

Available: Copies:

287.

Consumer market research handbook

Worcester, Robert M.

Format:

Books

Publication Date

1986

Excerpt:

Consumer market research handbook / Worcester, Robert M.

Available: Copies:

288.

Consumer behavior : implications for marketing strategy

Hawkins, Del I.

Format:

Books

Publication Date

1986

Excerpt:

Consumer behavior : implications for marketing strategy / Hawkins, Del I.

Available: Copies:

289.

Marketing in South Africa : decision analysis, theory, and practice

Brits, R. N.

Format:

Books

Publication Date

1985

Excerpt:

Consumers -- South Africa.

Available: Copies:

290.

Assael, Henry

Format:

Books

Publication Date

1984

Excerpt:

Consumer behavior and marketing action Assael, Henry

Available: Copies:

291.

Dream worlds, mass consumption in late nineteenth-century France

Assael, Henry.

Table of contents http://www.gbv.de/dms/bowker/toc/9780534029906.pdf

Format:

Books

Publication Date

1984

Excerpt:

Consumer behavior and marketing action / Assael, Henry.

Available: Copies:

292.

Williams, Rosalind H.

Format:

Books

Publication Date

1982

Excerpt:

Consumers -- France -- History.

Available: Copies:

293.

The moving target : what every marketer should know about women

Bartos, Rena.

Format:

Books

Publication Date

1982

Excerpt:

Women consumers -- United States.

Available: Copies:

294.

Behavioural aspects of marketing

Williams, Keith C.

Format:

Books

Publication Date

1981

Excerpt:

Consumers.

Available: Copies:

295.

Consumer Behavior

Runyon, Kenneth E

Format:

Books

Publication Date

1980

Excerpt:

Consumer Behavior Runyon, Kenneth E

Available: Copies:

296.

Consumer behavior and the practice of marketing

Runyon, Kenneth E.

Format:

Books

Publication Date

1980

Excerpt:

Consumer behavior and the practice of marketing / Runyon, Kenneth E.

Available: Copies:

297.

Childhood in consumer society

Frost, Liz

Format:

Books

Excerpt:

Childhood in consumer society Frost, Liz

Available: Copies:

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Schiffman, Leon G.

(13)

Kanuk, Leslie Lazar.

(9)

Hawkins, Del I.

(8)

Olson, Jerry C. (Jerry Corrie), 1944-

(7)

Peter, J. Paul.

(7)

Affinity Advertising and Publishing.

(6)

Lindström, Martin, 1970-

(6)

(5)

(5)

(5)

(5)

(5)

(4)

(4)

Solomon, Michael R., author.

(4)

Underhill, Paco.

(4)

Bauman, Zygmunt, 1925-2017.

(3)

Belk, Russell W.

(3)

Brierley, Sean, 1966-

(3)

Cateora, Philip R.

(3)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(3)

Evans, Martin (Martin J.)

(3)

Graham, John L.

(3)

Kotler, Philip.

(3)

McQuoid-Mason, David Jan.

(3)

Melville, N. J. (Neville John)

(3)

(3)

(3)

(3)

(3)

Tuten, Tracy L., 1967- author.

(3)

Van Eeden, Evert Philippus.

(3)

Ariely, Dan.

(2)

Armstrong, Gary (Gary M.)

(2)

Armstrong, Gary (Gary M.), author.

(2)

Assael, Henry

(2)

Behrer, Mattias.

(2)

Berger, Arthur Asa, 1933-

(2)

Botha, Elrie, 1970-

(2)

Byford, Martin, author.

(2)

Cant, M. C. (Michael Colin), 1957-

(2)

(2)

(2)

(2)

(2)

(2)

(2)

Euromonitor International.

(2)

Featherstone, Mike.

(2)

Fennis, Bob Michaël, 1968-

(2)

Frank, Robert H.

(2)

Frank, Robert H., author.

(2)

Gans, Joshua, 1968- author.

(2)

Goldsmith, Ronald Earl.

(2)

Hawkins, Del I.; Best, Roger; Coney, Kenneth A.

(2)

(2)

(2)

(2)

(2)

Kotler, Philip, author.

(2)

(2)

(2)

(2)

(2)

MacInnis, Deborah J., author.

(2)

Mankiw, N. Gregory, author.

(2)

McDonald, Malcolm.

(2)

Millward Brown (Firm)

(2)

Miniard, Paul W.

(2)

Mooij, Marieke K. de, 1943-

(2)

Mpinganjira, Mercy.

(2)

Raaij, W. Fred van.

(2)

Rapaille, Clotaire.

(2)

Roberts, Kevin, 1949-

(2)

Roberts-Lombard, Mornay

(2)

Roberts-Lombard, Morney

(2)

Stonecash, Robin Ellen, author.

(2)

Stroebe, Wolfgang.

(2)

Sutherland, Max.

(2)

Swarbrooke, John.

(2)

TV Choice Productions.

(2)

Tait, Madéle.

(2)

Thorson, Esther.

(2)

Tisdell, C. A. (Clement Allan)

(2)

(2)

(2)

(2)

(2)

(1)

Ahluwalia, Rohini, 1966-

(1)

Aitken, Lucy.

(1)

Albanese, Paul J.

(1)

Aleti, Torgeir, author.

(1)

Alexander, Jim, 1950-

(1)

Ancrum, Craig.

(1)

Anderson, Alison.

(1)

Anderson, Chris, 1961-

(1)

Anderson, Kristin, 1962- Delivering knock your socks off service.

(1)

Anthony, Mike.

(1)

Antonides, Gerrit, 1951-

(1)

Apostolopoulos, Yiorgos.

(1)

Arendt, Hannah, 1906-1975.

(1)

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(1)

(1)

(1)

(1)

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Babbie, Earl R., author.

(1)

(1)

(1)

(1)

(1)

Balasubramanian, Sridhar, author.

(1)

Bamossy, Gary J., 1949-

(1)

Barber, Benjamin R., 1939-

(1)

Barker, Jason E.

(1)

Barletta, Marti.

(1)

Barnard, J. (Jacolien), author.

(1)

Baron, Roger B.

(1)

Baron, Steve (J. Steve)

(1)

Baron, Steve.

(1)

Barrett, Neil, 1962- Advertising on the Internet.

(1)

Bartos, Rena.

(1)

Baskin, Jonathan Salem.

(1)

Bass, Margrit.

(1)

Bateson, John E. G.

(1)

Bauer, Joel, 1960-

(1)

Bearden, William O., 1945-. Handbook of marketing scales.

(1)

Beauchamp, Tom L.

(1)

Beckley, Jacqueline H.

(1)

Beetham, Margaret, 1919-

(1)

Begg, David.

(1)

Belk, Russell W., author.

(1)

Beller, Ken.

(1)

Benoit, Pamela J., 1954-

(1)

Benoit, William L.

(1)

Bergeman, George W.

(1)

Bergeman, George W., author.

(1)

Bergh, Joeri van den, 1971-

(1)

Bergh, Joeri van den.

(1)

Berkman, Harold W.

(1)

Berman, Barry, author.

(1)

Bernard, Rowena.

(1)

Berndt, Adele.

(1)

Bettman, James R.

(1)

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(1)

Beverland, Michael.

(1)

Biagi, Shirley, author.

(1)

Biagi, Shirley.

(1)

Bianca, Marguerite

(1)

Binney, Wayne, author.

(1)

Blem, Norman.

(1)

Block, Lauren G.

(1)

Bly, Robert W., author.

(1)

(1)

(1)

(1)

(1)

Bond, Jonathan, 1957-

(1)

Boshoff, Christo.

(1)

Bosshart, David.

(1)

Bowie, Norman E., 1942-

(1)

Brand, Claire.

(1)

Brechner, Robert A.

(1)

Brechner, Robert A., author.

(1)

Brennan, Linda L. author.

(1)

Brewer, John, 1947-

(1)

Brewer, S. (Samuel W.)

(1)

(1)

(1)

(1)

(1)

Britton, Matt, 1975-, author

(1)

Britton, Terry.

(1)

Brott, Armin.

(1)

Brown, Christopher, 1955-

(1)

Brown, Lyn Mikel, 1956-

(1)

Buhalis, Dimitrios.

(1)

Burbary, Ken, author.

(1)

Burch, Lauren M., author.

(1)

(1)

(1)

(1)

(1)

(1)

(1)

Cakim, Idil Miriam, 1974-

(1)

Campbell, Nicky, 1977-

(1)

Cankurtaran, Pinar, author.

(1)

Cappo, Joe.

(1)

Carbone, Lewis P.

(1)

Carriere, Jeanne Anne M.

(1)

Cartwright, Edward, author.

(1)

Carù, Antonella.

(1)

Casey, Emma.

(1)

Cateora, Philip R., author.

(1)

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(1)

(1)

Item Category 1

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Audio-visual Material

Audio-visual equipment

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(1)

Library

RC Nelson Mandela Bay

VC Nelson Mandela Bay

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On-Shelf Faculty Commerce (IIE CAT only)

On-Shelf Faculty Education (IIE CAT only)

On-Shelf Faculty Humanities (IIE CAT only)

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On-Shelf Faculty Social Sciences (IIE CAT only)

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Store Room/Cupboard

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Publication Date

Subject

(150)

(58)

Consumer satisfaction.

(25)

Marketing research.

(23)

Motivation research (Marketing)

(22)

Branding (Marketing)

(21)

Internet marketing.

(21)

Customer relations.

(20)

Consumers' preferences.

(19)

Brand name products.

(18)

Marketing -- Psychological aspects.

(16)

Advertising.

(15)

South Africa.

(14)

Consumers.

(13)

Consumer behavior -- United States.

(12)

Consumer protection -- Law and legislation -- South Africa.

(12)

Consumers -- Psychology.

(12)

Microeconomics.

(12)

United States.

(12)

Customer services.

(10)

Advertising -- Psychological aspects.

(9)

Consumer behavior -- Psychological aspects.

(9)

Consumers -- Attitudes.

(9)

Marketing -- South Africa.

(9)

Strategic planning.

(9)

Target marketing.

(9)

Verbraucherverhalten.

(9)

Consumption (Economics)

(8)

Consumption (Economics) -- Social aspects.

(8)

Marketing -- Management.

(8)

Marketing -- Social aspects.

(8)

Product management.

(8)

Consumer behavior -- Cross-cultural studies.

(7)

Economics.

(7)

Social media.

(7)

South Africa. Consumer Protection Act, 2008.

(7)

Brand name products -- South Africa.

(6)

Child consumers -- United States.

(6)

Communication in marketing.

(6)

Consumer behavior -- South Africa.

(6)

Consumers' preferences -- South Africa.

(6)

Economic man.

(6)

Export marketing.

(6)

Market segmentation.

(6)

Shopping -- Psychological aspects.

(6)

Sports -- Marketing.

(6)

Trademarks -- South Africa.

(6)

Trademarks.

(6)

Advertising -- Brand name products.

(5)

Brand name products -- Management.

(5)

Business forecasting.

(5)

Consumers -- Research.

(5)

Consumers -- South Africa.

(5)

Customer loyalty.

(5)

Electronic commerce.

(5)

International business enterprises.

(5)

Internet.

(5)

Neuromarketing.

(5)

New products.

(5)

Relationship marketing.

(5)

Social responsibility of business.

(5)

(5)

(5)

(5)

(4)

Consumption (Economics) -- United States.

(4)

Customer relations -- Management.

(4)

Decision making.

(4)

Identity (Psychology)

(4)

Intercultural communication.

(4)

Internet advertising.

(4)

Lehrbuch.

(4)

Market surveys -- United States.

(4)

Marketing -- United States.

(4)

Self-interest.

(4)

Telemarketing.

(4)

Young adult consumers.

(4)

Advertising -- Cross-cultural studies.

(3)

Advertising -- Handbooks, manuals, etc.

(3)

Advertising -- Social aspects.

(3)

Advertising -- United States.

(3)

Aspects psychologiques.

(3)

Capitalism.

(3)

Child consumers.

(3)

Competition.

(3)

Comportement du consommateur.

(3)

Consommateurs -- Comportement.

(3)

Consumentengedrag.

(3)

Consumer behavior -- Australia -- Case studies.

(3)

Consumer behavior -- Australia.

(3)

Consumer behavior -- Forecasting.

(3)

Consumer behavior -- United States -- Case studies.

(3)

Consumer complaints -- South Africa.

(3)

Consumer behaviour.

(3)

(3)

Consumer protection -- Law and legislation.

(3)

Consumers, Black -- South Africa.

(3)

Consumption (Economics) -- Psychological aspects.

(3)

Corporations -- South Africa.

(3)

Creative ability in business.

(3)

Customer services -- Management.

(3)

Entrepreneurship.

(3)

Fashion merchandising.

(3)

Generation Y.

(3)

Information technology -- Management.

(3)

Job satisfaction.

(3)

Law -- South Africa -- Popular works.

(3)

Market surveys.

(3)

Mass media.

(3)

Microeconomics -- Textbooks.

(3)

Mobile commerce.

(3)

Online social networks -- Economic aspects.

(3)

Organizational change.

(3)

(3)

(3)

(3)

(3)

(3)

(3)

Senses and sensation.

(3)

Social marketing.

(3)

Social media -- Economic aspects.

(3)

Sport.

(3)

Sports -- Aspect économique -- États-Unis.

(3)

Sports -- Economic aspects -- United States.

(3)

Sports -- Economic aspects.

(3)

Sports -- United States -- Marketing.

(3)

Sports -- États-Unis -- Marketing.

(3)

Success in business.

(3)

United States -- Social conditions -- 1980-

(3)

Women consumers -- United States.

(3)

Advertenties.

(2)

Advertising agencies.

(2)

Advertising and children -- United States.

(2)

Advertising and children.

(2)

Advertising as Topic.

(2)

Advertising campaigns.

(2)

Affluent consumers -- United States.

(2)

African Americans -- Economic conditions.

(2)

Australian

(2)

Brand loyalty.

(2)

Brand name products -- Marketing -- Management.

(2)

Business mathematics -- Problems, exercises, etc.

(2)

Capitalism -- United States.

(2)

Cognition and culture.

(2)

Consommateurs -- Comportement -- Aspect psychologique.

(2)

Consommateurs.

(2)

Consumer Protection Act, 2008 (South Africa)

(2)