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1. 
Cover image for How industries evolve : principles for achieving and sustaining superior performance
by 
McGahan, Anita M. (Anita Marie)
Format: 
Books
Publication Date 
2004
Excerpt: 
improves their chances for superior performance." "Based on a ten-year statistical research study
Available: Copies:
2. 
Cover image for Researching society and culture
by 
Seale, Clive.
Format: 
Books
Publication Date 
2004
Excerpt: 
Social sciences Research
Available: Copies:
3. 
Cover image for Marketing
by 
Lamb, Charles W.
Format: 
Books
Publication Date 
2004
Excerpt: 
Decision-Making and marketing Research -- Segmenting and Targeting Markets -- Positioning the Firm and its
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by 
Bak, Nelleke.
Format: 
Books
Publication Date 
2004
Excerpt: 
Research -- Methodology.
Available: Copies:
6. 
Cover image for This is PR : the realities of public relations
by 
Newsom, Doug.
Format: 
Books
Publication Date 
2004
Excerpt: 
's Origins and Evolution -- Trends in PR -- PR research -- Research: Planning Processes and Techniques
Available: Copies:
7. 
Cover image for Why people buy things they don't need : understanding and predicting consumer behavior
by 
Danziger, Pamela N.
Format: 
Books
Publication Date 
2004
Excerpt: 
Consumers -- Research.
Available: Copies:
by 
Habib, Adam.
Format: 
Books
Publication Date 
2004
Excerpt: 
Human Sciences Research Council ; Global,
Available: Copies:
by 
Chipp, Kerry.
Format: 
Books
Publication Date 
2004
Excerpt: 
-- Busines models -- Marketing on the web -- Consumer behaviour online -- e-Research and database marketing
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by 
Bazemore, S. Gordon.
Format: 
Electronic Resources
Publication Date 
2004
Excerpt: 
: conclusions, implications, and an agenda for future research; Appendix Follow-up questionnaire: case study
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by 
Marriott, Edward, 1966-
Format: 
Books
Publication Date 
2003 2002
Excerpt: 
Plague -- Research -- China -- Hong Kong -- History -- 19th century.
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12. 
Cover image for Collecting and interpreting qualitative materials
by 
Denzin, Norman K.
Format: 
Books
Publication Date 
2003
Excerpt: 
Social sciences -- Research -- Methodology.
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by 
Brown, Dan, 1964-
Format: 
Books
Publication Date 
2003 2001
Excerpt: 
. World-renowned Harvard symbologist Robert Langdon is summoned to a Swiss research facility to analyze a
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14. 
Cover image for The NewMediaReader
by 
Wardrip-Fruin, Noah.
Format: 
Electronic Resources
Publication Date 
2003
Excerpt: 
Pavilion, 1972 -- Cybernated Art / Nam June Paik, 1966 -- A Research Center for Augmenting Human Intellect
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by 
Rensburg, Ronél S.
Format: 
Books
Publication Date 
2003
Excerpt: 
-- Public relations research -- Ethics, public relations and society.
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by 
Englander, Elizabeth Kandel.
Format: 
Books
Publication Date 
2003
Excerpt: 
draws on contemporary research and theory in varied fields - clinical and social psychology, sociology
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17. 
Cover image for Mediating the human body : technology, communication, and fashion
by 
Fortunati, Leopoldina.
Format: 
Books
Publication Date 
2003
Excerpt: 
continuing study and research in communication and technology, human-computer interaction, gender studies
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by 
Kondolf, G. Mathias.
Format: 
Books
Publication Date 
2003
Excerpt: 
Watersheds -- Research.
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by 
Müller, Jeanne Froidevaux.
Format: 
Books
Publication Date 
2003
Excerpt: 
Research -- Methodology.
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by 
Beers, Mark H.
Format: 
Books
Publication Date 
2003
Excerpt: 
Merck Research Laboratories :
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21. 
Cover image for Advertising : principles & practice
by 
Wells, William, 1926-
Format: 
Books
Publication Date 
2003
Excerpt: 
. Advertising background, planning, and strategy -- The consumer audience -- Account planning and research
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22. 
Cover image for Reality Macromedia ColdFusion MX : Macromedia Flash MX integration
by 
Forta, Ben.
Format: 
Books
Publication Date 
2003
Excerpt: 
Research -- Design Prototypes -- Project Plan -- Development Programming Tasks -- Development Plan
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by 
Hughes, Richard L., 1946-
Format: 
Books
Publication Date 
2002
Excerpt: 
theory and research to their real-life experiences.
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by 
Arens, William F.
Format: 
Electronic Resources
Publication Date 
2002
Excerpt: 
segmentation and the marketing mix: determinants of advertising strategy -- Research: gathering information for
Available: Copies:
by 
Lapin, Lawrence L.
Format: 
Books
Publication Date 
2002 2001
Excerpt: 
Operations research.
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26. 
Cover image for Sociological and psychological aspects of information literacy in higher education
by 
Neely, Teresa Y.
Format: 
Books
Publication Date 
2002
Excerpt: 
. Evaluation, Relevance, and Information Literacy -- Ch. 4. Research Findings and Summary -- Ch. 5. Research
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by 
Livingstone, Sonia M.
Format: 
Books
Publication Date 
2002
Excerpt: 
"Combining a comprehensive literature review with original empirical research on young people's use
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28. 
Cover image for Psychology : brain, behavior, & culture
by 
Westen, Drew, 1959-
Format: 
Books
Publication Date 
2002
Excerpt: 
Psychology -- Supplement: Statistical Principles in Psychological Research -- Ch. 3. Biological Bases of
Available: Copies:
29. 
Cover image for Statistical modeling for biomedical researchers : a simple introduction to the analysis of complex data
by 
Dupont, William D. (William Dudley), 1946-
Format: 
Books
Publication Date 
2002
Excerpt: 
Medicine -- Research -- Mathematical models.
Available: Copies:
by 
Harmetz, Aljean.
Format: 
Books
Publication Date 
2002
Excerpt: 
upon years of research to reveal the realities of the highly pressured Hollywood studio system during
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31. 
Cover image for Social networks and trust
by 
Buskens, Vincent Willem 1968- (NO-TrBIB)x04034786
Format: 
Regular print
Publication Date 
2002
Excerpt: 
Theory and decision library, Game theory, mathematical programming and operations researach. Series
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32. 
Cover image for How to succeed in your master's and doctoral studies : a South African guide and resource book
by 
Mouton, J. (Johann)
Format: 
Books
Publication Date 
2001
Excerpt: 
Research -- Methodology -- Handbooks, manuals, etc.
Available: Copies:
by 
Meyers, Herbert M.
Format: 
Books
Publication Date 
2001
Excerpt: 
digital viewing -- Interactive brand design research -- Interfacing with the consumer -- Interfacing with
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by 
Peter, J. Paul.
Format: 
Books
Publication Date 
2001
Excerpt: 
Process. Marketing Information, Research, and Understanding the Target Market. Marketing Research: Process
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35. 
Cover image for Introduction to learning and behavior
by 
Powell, Russell A., 1950-
Format: 
Books
Publication Date 
2001
Excerpt: 
Ch. 1. Introduction -- Ch. 2. Research Methods -- Ch. 3. Elicited Behaviors and Classical
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by 
Coughlan, Anne T.
Format: 
Books
Publication Date 
2001
Excerpt: 
consumers, selected from the worldwide business press, research, and consulting. Examples range from
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by 
Richardson, Paul, 1962-
Format: 
Books
Publication Date 
2001
Excerpt: 
-- Interactivity and community -- Business-to-business Internet marketing -- Internet marketing research -- The
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by 
Deitel, Harvey M., 1945-
Format: 
Books
Publication Date 
2001
Excerpt: 
-and-Mortar Businesses Internet Marketing Choosing a Domain Name Internet Marketing Research Web Design E-Mail Marketing
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40. 
Cover image for Handbook of children and the media
by 
Singer, Dorothy G.
Format: 
Books
Publication Date 
2001
Excerpt: 
's media behavior and some educational implications / Research on sex in the media : what do we know about
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41. 
Cover image for A company of leaders : five disciplines for unleashing the power in your workforce
by 
Spreitzer, Gretchen M.
Format: 
Books
Publication Date 
2001
Excerpt: 
draw on ten years of empirical research to show how to transform a workforce and create a very real
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42. 
Cover image for Organizational behavior
by 
Kreitner, Robert.
Format: 
Electronic Resources
Publication Date 
2001
Excerpt: 
-centered organizations and skills -- Research methods in organizational behavior -- Managing diversity: releasing every
Available: Copies:
43. 
Cover image for College writing skills
by 
Langan, John, 1942-
Format: 
Books
Publication Date 
2000
Excerpt: 
-- Writing a résumé and job application letter -- Using the library and the inernet -- Writing a research
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by 
King, Stephen, 1947-
Format: 
Books
Publication Date 
2000
Excerpt: 
writers. He also describes his approach to research. King concludes by including a list of nearly a
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45. 
Cover image for The McGraw-Hill reader : issues across the disciplines
by 
Muller, Gilbert H., 1941-
Format: 
Books
Publication Date 
2000
Excerpt: 
. Guide to research.
Available: Copies:
by 
Wienbroer, Diana Roberts.
Format: 
Books
Publication Date 
2000
Excerpt: 
-- Research on the Internet Crediting Outside Sources Recurring Projects Long-term Projects Collaborative
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by 
Kirkup, Gill.
Format: 
Books
Publication Date 
2000
Excerpt: 
current research / Jennifer González -- Between monsters, goddesses and cyborgs: feminist confrontations
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48. 
Cover image for Encyclopedia of tourism
by 
Jafari, Jafar.
Format: 
Books
Publication Date 
2000
Excerpt: 
Hautes Etudes Touristiques, WTO, Journal of Leisure Research, Journal of Tourism Studies; country
Available: Copies:
49. 
Cover image for Lying : moral choice in public and private life
by 
Bok, Sissela.
Format: 
Books
Publication Date 
1999
Excerpt: 
science research -- Paternalistic lies -- Lies to the sick and dying -- Conclusion -- Appendix. Excerpts
Available: Copies:
50. 
Cover image for Get the facts on anyone
by 
King, Dennis.
Format: 
Books
Publication Date 
1999
Excerpt: 
Biography -- Research -- Methodology -- Handbooks, manuals, etc.
Available: Copies:
51. 
Cover image for Researching communications : a practical guide to methods in media and cultural analysis
by 
Deacon, David.
Format: 
Books
Publication Date 
1999
Excerpt: 
Communication -- Research.
Available: Copies:
by 
Myers, Greg, 1954-
Format: 
Books
Publication Date 
1999
Excerpt: 
-- Audiences. Constructing the audience: advertising research. keyword: Effects. Projecting the audience: drink
Available: Copies:
by 
Macklin, M. Carole.
Format: 
Books
Publication Date 
1999
Excerpt: 
advertising impacts the children themselves." "Advertising to Children presents research designed to stimulate
Available: Copies:
54. 
Cover image for Handbook of creativity
by 
Sternberg, Robert J.
Format: 
Books
Publication Date 
1999
Excerpt: 
/ Raymond S. Nickerson -- Prodigies and creativity / Michael J.A. Howe -- Fifty years of creativity research
Available: Copies:
by 
Burgess, Steven M.
Format: 
Books
Publication Date 
1998
Excerpt: 
Marketing research -- South Africa.
Available: Copies:
by 
Hartley, Robert F., 1927-
Format: 
Books
Publication Date 
1998
Excerpt: 
in Europe. Coca-Cola's classic blunder: the failure of marketing research. Elizabeth Taylor has
Available: Copies:
by 
Steel, Jon.
Format: 
Books
Publication Date 
1998
Excerpt: 
: Uncovering the Truth and Stimulating Creative Ideas through Research -- The Fisherman's Guide: The Importance
Available: Copies:
58. 
Cover image for Mass media, towards the millennium : the South African handbook of mass communication
by 
De Beer, A. S. (Arrie)
Format: 
Books
Publication Date 
1998
Excerpt: 
management ; Mass media research ; Career and training opportunities ; Media policy ; Trends in information
Available: Copies:
59. 
Cover image for Managing cultural differences : effective strategy and execution across cultures in global corporate alliances
by 
Morosini, Piero.
Format: 
Books
Publication Date 
1998
Excerpt: 
across cultural differences. Based on an innovative 5-year research at The Wharton School, combining
Available: Copies:
60. 
Cover image for Under the radar : talking to today's cynical consumer
by 
Bond, Jonathan, 1957-
Format: 
Books
Publication Date 
1998
Excerpt: 
You'll learn all about cutting-edge research techniques KB & P and other front-running agencies
Available: Copies:
by 
Simon, R. M. (Rita M.), 1921-
Format: 
Books
Publication Date 
1997
Excerpt: 
. Art therapy with a maltreated child -- 10. Research into styles in art.
Available: Copies:
by 
Lancaster, Roger N.
Format: 
Books
Publication Date 
1997
Excerpt: 
society : a research note from social history and anthropology / Captialism and gay identity
Available: Copies:
by 
Schmitt, Bernd.
Format: 
Books
Publication Date 
1997
Excerpt: 
research tools for aesthetics management -- Protecting aesthetics and identity -- Global identity
Available: Copies:
by 
Matlin, Margaret W.
Format: 
Books
Publication Date 
1997
Excerpt: 
Ch. 1. Introduction -- Ch. 2. Research Methods -- Ch. 3. The Visual System -- Ch. 4. Basic Visual
Available: Copies:
by 
Camay, Phiroshaw.
Format: 
Books
Publication Date 
1996
Excerpt: 
CORE, Co-operative for Research and Education,
Available: Copies:
66. 
Cover image for How to develop student creativity
by 
Sternberg, Robert J.
Format: 
Books
Publication Date 
1996
Excerpt: 
personal experiences from the authors' own classrooms and research.
Available: Copies:
by 
Lindlof, Thomas R.
Format: 
Books
Publication Date 
1996
Excerpt: 
Grubb-Swetnam -- 12. The Nature of the Individual in Communication Research / James A. Anderson and
Available: Copies:
by 
Blake, Andrew, 1955-
Format: 
Books
Publication Date 
1996
Excerpt: 
aesthetics - and all these are explored in this innovative book, which opens up a whole new area of research
Available: Copies:
by 
Bearden, William O., 1945-
Format: 
Books
Publication Date 
1995
Excerpt: 
Marketing in a dynamic environment -- Buying behavior -- Marketing research and market segmentation
Available: Copies:
70. 
Cover image for Guide to the use of libraries and information sources
by 
Gates, Jean Key.
Format: 
Books
Publication Date 
1994
Excerpt: 
Library Resources For A Research Paper. -- 25. The Research Paper.
Available: Copies:
by 
Haag, D. E.
Format: 
Books
Publication Date 
1989
Excerpt: 
Human Sciences Research Council,
Available: Copies:
Format: 
Books
Publication Date 
1988
Excerpt: 
U.S. Dept. of Justice, National Institute of Justice, Office of Communication and Research
Available: Copies:
by 
Ogilvy, David, 1911-1999.
Format: 
Books
Publication Date 
1985 1983
Excerpt: 
Procter & Gamble -- 18 miracles of research -- What little I know about marketing -- Is America still top
Available: Copies:
by 
De Beer, Cedric.
Format: 
Books
Publication Date 
1984
Excerpt: 
Southern African Research Service,
Available: Copies:
by 
Williams, Keith C.
Format: 
Books
Publication Date 
1981
Excerpt: 
Motivation research (Marketing)
Available: Copies:
by 
Meacham, J. A.
Format: 
Books
Publication Date 
1981
Excerpt: 
Adolescent psychology -- Research.
Available: Copies:
77. 
Cover image for Introduction to critical theory : Horkheimer to Habermas
by 
Held, David.
Format: 
Books
Publication Date 
1980
Excerpt: 
pt. 1. Critical theory : the Frankfurt school. The formation of the Institute od social research
Available: Copies:
by 
Mitchell, Bruce, 1944-
Format: 
Books
Publication Date 
1979
Excerpt: 
Geography -- Research.
Available: Copies:
by 
Cook, Thomas D.
Format: 
Books
Publication Date 
1979
Excerpt: 
Research Design.
Available: Copies:
80. 
Cover image for Theory building
by 
Dubin, Robert.
Format: 
Books
Publication Date 
1978
Excerpt: 
Social sciences -- Research.
Available: Copies:
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