Brand influences on gender roles in home and child care

Is game simulation adding value towards brand management and leadership in adolescents?

Attitude of female consumers towards celebrity endorsers & it's influence on the purchase intention of the Revlon cosmetics brand

The impact of a city brand on the perceptions of its creative sector

Mirror mirror : an axiological case study, inquiring into employee brand value alignment of the Gift of the Givers foundations, leading to self leadership

Technotrends : an autoethnographic journey on the digital customer engagement of the South African brand, Mr Price

Orgasmic or organic : an exploration into whether customer's preceived quality of organically branded café's enhances a brand's equity

Brand building beyond advertising : exploring the engaging effects of various brand communication platforms through participatory action research

The non-profit brand : exploring the discordance between brand promise and brand building education-based non-profit organisations of South Africa

Winning is silver, branding is gold : an investigation of professional triathletes personal brand management

Exploring online consumer : behaviour and preferences that increase brand loyalty and print sales for magazines

A mixed method study investigating how a South African brand coo'ee consumers market segment from the global brand Coca-Cola within a South African context

A sensory experience : an exploration of the power of brand experiences as opposed to traditional forms of media

Mugging giants : exploring pavement café's as intimate brand models and comparing their brand value against franchised café models

Kaleidoscope youth : an explorative study looking at South Africa's brand image amongst tertiary students in a post-apartheid society

Long boarding and PEG : integrated brand communication tools and their effectiveness in growing a brand

No press is bad press : exploring the effect of controversial advertising on brand image

Branding, beauty, body, boobs, babes, baby makers, bakers and magazine cover : how does the magazine covers of Oprah Cosmopolitan and Glamour relate to the brand promises in terms of the empowerment and disempowerment of the 21st century

Self-medicated pharmaceuticals and the in-store brand experience : exploring the motivational influences for choosing "Your Poison" in today's paradise of self-help retails stores

Rapper Slash brand : an analysis of the relationship between hip-hop artists and brands /Patrick Bukasa.

E-commerce success in South Africa : the evolution of the Kalahari.com brand and the accompanying strategies that contributed to its long- term success

Determine the role and effect a brand champion has on a company's brand equity in the aviation industry

The value of brand affiliation with lifestyle brands (Love Life and Diners Club)

Advanced brand management : managing brands in a changing world

The culmination of hip-hop : sub-culture to global brand

Enhancing diabetes self-management care : a case study of pharmaceutical brand strategy and the challenge of new media

This paper addresses the health of brand Zimbabwe by assessing the colonial heritage of the country, and how this ploticla forve has affected national identity, reputation and leadership structures

Things the brand Gurus don't want you to know

How does challenger brand thinking enhance strategic sport sponsorship

The effect of Msjour colour themes used in a retail environment, with regards to the intended perception of that particular brand's personality

How does a brand go about implementing corporate social responsibility to positively leverage customer based brand equity

Rules, what rules? : in modern graphic design there are number of rules in terms of style, layout and typography : postmodernism brought about a reaction against modernism dismissing all its rules and boundaries, also comparing a modernist brand to a post modern brand

Brand engagement : how employees make or break brands

Building brand momentum : strategies for achieving critical mass

Complete home solutions, volume 2 : closing the gap between inspiration and brand selection

Goalkeepers are amazing people : identity branding as a way of building brand equity : an OBO case study

Logos and no gos : how to understand and get the most from your brand IP

Brand rejuvenation : how to protect, strengthen & add value to your brand to prevent it from ageing

Evaluating the internet as a brand contact point in the purchase decision-making process in the premium vehicle industry

Brand name bullies : the quest to own and control culture

The effect of the celebrity brand on fashion choices of affluent teenage girls in Durban, and the effect of these choices on their identity development

How to become your brand isn't working hard enough?