The siren call of Obama : a gendered rhetorical analysis of Barak Obama's an 'American Promise' and 2009 inauguration speech

Brand spaces : the logo of experience

Communicating through colour

Investigating the 'Eco-Friendly' brand : a look at 'eco-friendly' clothing

In what way is the South African government's transformation policy affecting the Springbok brand?

Designing the psychological make-up of the consumer who buys counterfeit brands

The female figure's view on visual merchandising with special reference to fashion window displays : does the female figure prefer real or ramp model image

Portrayal of African female hair in media : beauty packaged hairstyle

Afrikaans television brands are fostering and rejuvenating Afrikaans cultural identity in contemporary South Africa

Analyzing branding and TV advertising targeted at children from age of 2-11 years and how it promotes materialism, which may lead to perceptions around stereotypes

Insights and exploration into brand valuation and brand metrics : a practical approach to solving brand valuation problems : the Tungsten hybridizer

Reward and recognition enhances employee engagement, creating improved customer satisfaction and ultimately an increase in brand revenue

Age of attraction : the discourse surrounding paedophilia in the Internet age

The impact world trends have on the colours we consume

Heterotopic spaces in Johannesburg : a spatial exploration of the city and consumerism

Grassroot gumption : an exploration of branding insights gained from the social sector

Branding and sponsorship in the South African music industry : branding artists through artist management

No name face

How post-apartheid South African national identity is inherently constructed in typography at Constitutional Hill

Suggested marketing strategy for the Bach Flower Remedies brand

Short left : should your brand go on a taxi ride?

An autoethnographic perspective of online identities on Facebook

Representation of black people in advertising

Advertising and children : the effects of advertising on children

The effects of heritage, memory, and identity in brand South Africa

Rastafaranianism as a culture brand : is its brand image diluting the culture's value

The role of ethnographic research in the field of experiental marketing

The liquid chefs experience : the role of internal communication and the employee in building a successful brand in the South African industry

The relevance and use of the five senses in South African grocery retail stores : a Martin Lindstrom 'Brand Sense' approach

An exploration of apparel as the key construct of the personal brand

Deloitte way 2010 : "why has it no tipped?" : an analysis of why Deloitte's internal branding strategy has not gained acceptance amonst its employees

Can corporate blogging be used as a tool to increase brand credibility

Faking it : the effect of counterfeit fashion capitals on consumer psyyche

Do hair care brands over promise and under deliver? : a study of brand promises and women's relationships with these promises

Think pink! : a critical analysis of brand strategies that endeavour to the leverage brand loyalty from gay niche market

Shifts in the use and reception of media by consumer : differentiating the relationship between the consumer and new media from the previous relationship with traditional mass media

Segmenting the South African micro enterprise finance market for the purpose of entry by a commercial bank brand, using ABSA micro interprise finance as a primary study

Applying a global brand strategy is relevant to Africa : a discourse in global branding and an original case study of how iBurst launched its brand in Ghana

'Race', brand communications and South Africa : a critical review

Coloured males and their relationship with brands

Do black diamonds make use of fashion brands to increase their social status?

The symbolic landscape of the shopping mall within the retail built environment enhancing consumerism in a constructed space

Putting the Orlando back into Pirates

Of hierarchies, halter necks and haute couture : a historical study of the fragmentation of high-end fashion brands

Digital face : an analysis of online identity construction on Facebook

An investigation of prodct placement effectiveness, purchasing decisions with reference to local soap opera, Generations

A lesson in humanity : to analyse the process of the brand GLO being built in Nigeria by HKLM in order to identify the factors that contributed to the success of the brand

Online branding : an exploration into the ways brands have to adjust the way they approach branding in order to be successful in the online world and how the internet has affected branding and the consumer-brand relationship

Is the esssence of the brand being communicated?

What role television media plays in influencing children ages 6-12 years within the fast food industry in Europe, the US, Australia, and South Africa

If and how Kung Fu terminology can be used as metaphors for the internal training of paramedics at Netcare 911?

How does Telkom compare to its local competitors in its accessibility and call costing within the telecommunications sector?

An investigation of product placement effectiveness in influencing consumers' purchasing decisions with reference to local soap opera, Generations

Finding the pot of gold at the bottom of the pyramid : a discussion of the bottom of the pyramid as catalysts to brand innovation

Marketing alternative rock music with branding : a South African perspective

The perceptions of the brand voodoo within the South African youth market

Do consumers purchase their perfume according to packaging or is it according to other factors?

The impact of AMA-Pantsula youth subculture to brands, and South African township youth as a whole

Below the line brand intergration will increase sales and customer loyalty : Subaru South Africa as a case study

The effectiveness of co-branding between the Sharks and Mr Price

Does the media impact on image consciousness and sexuality amongst tween girls

A survey of customer satisfaction, expectations and perceptions as a measure of service quality in the low cost airline industry looking at Kulula, 1time and Mango

Has the cork become a Kroc?

Investigating branding to a non-professional sporting environment, specifically pertaining to golf

Poll positioning

Does the construct of cities individual branding (brand image) impact on the building of a reputation within global community?

Crisis communication

Is the South African music industry collectively performing as a local and international support base for emerging South African African artists?

Should advertising agencies consider customisation as a tool for meeting clients brand needs?

Tanzanian sub-brands as valuable attribute and stepping stones for future growth within the brand

An inventory into a South African celebrity versus an American or international celebrity : a discussion on personal branding actualisation

Multicultural brand communication : a look at the South African 'diamond' markets

The seduction of the quick fix : are foodstuff brands abusing the current food label legislation and lack of consumer knowledge to benefit them?

Is the positioning of Black Label beer brand still appropriate?

Does pregnancy, or a new born child affect the brand perception and buying trends of teenagers/young adults, in contrast to the same age group who are not pregnant or without child, and why?

An investigation into the lack of targeted online advertising to lower income markets in South Africa

Cultural semiotics in media

The effects of perceived country-of-origin of fashion brands on the consumer purchase decision within the millennium generation

Research paper on audio branding

Revolution of the organic egg : an investigation into the organic market, looking at how the desire for the authentic allows the consumer to create and demand brands and products that meet their need

In an age of branding : an investigation into the dialectic of recuperation between counter culture tactics and brands

Discover vitality

The internal and external exploration of the potential in emerging younger markets and understanding their perceptions and behaviours when it comes to a purchase decision within the luxury vehicle market!

Scents that make sense in the Sandton Garden Court Southern Sun

Who we are and what we love

My culture kicks : a critical analysis of the relationship between sneaker corporations and South African urban youth subcultures

The relationship between loyalty programmes and the customer perception of the brand

Is the brand communication company namely NET#WORK BBDO, delivering an integrated internal and external brand experience?

Framed minds : a study of consumer agency in new media space

An exploratory study to ascertain if a competitive brand's repositioning is expected to influence the consumer's inherited chocolate taste

Assessing the efficiency of Chase Software in the Johannesburg-based agency

Future predictions of television advertising revenue generation

The use of personal branding in the property sales market to improve property sales : the Chas Everitt Midrand case

Is a bird on the shelf worth bucks for the brand?

The connection between creativity and effectiveness in television advertising

Drivers of re-branding

A Moyo case study : identifying key activities which drive a positive brand image

The personal brand identity of women based on the perception of their clothing

An investigation into the effectiveness of the Proudly South African brand in relation to consumer buying behaviour

Tween time : a peak into the playground

Exploratory study into the impact of sensory branding for common household product categories

The future of television advertising lies in branded television

Radio as a branding tool : the illiterate consumer's perspective

Building brand equity : has stereotyping of black women in advertising helped build brand equity in South Africa

Deregulation of the oil industry in South Africa and its impact to South Africa's business

Hunting the dragon : the story behind the world's most radical leadership system

Queer marginality and planning for brand resonance : a qualitative critique of the South African advertising industry

Crafting and executing strategy : the quest for competitive advantage: concepts and cases

Digital you : real personal branding in the virtual age

An exploration of consumer tribes and their role in strategic brand communication

Global marketing

Conscious marketing : how to create an awesome business with a new approach to marketing

The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly

The 'made in Germany' champion brands : national branding, innovation and world export leadership

60-minute brand strategist : the essential brand book for marketing professionals

Thought leadership : prompting businesses to think and learn

Reshaping leadership DNA : field guide

The handbook of strategic public relations and integrated communications

Theory and practice of leadership

The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly

Competitive success : how branding adds value

Eating the big fish : how challenger brands can compete against brand leaders

The soul of the corporation : how to manage the identity of your company

The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly

Fast company's greatest hits : ten years of the most innovative ideas in business

Corporate social responsibility : balancing tomorrow's sustainability and today's profitability

Re-imagine!

Guts! : companies that blow the door off business-as-usual

The loyalty advantage : essential steps to energize your company, your customers, your brand

Absolute honesty : building a corporate culture that values straight talk and rewards integrity

Re-imagine! : [business excellence in a disruptive age]

Who says elephants can't dance? : inside IBM's historic turnaround

The portable MBA in management

Big brands, big trouble : lessons learned the hard way

Eating the big fish : how challenger brands can compete against brand leaders

Consumer behavior and marketing action