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1. 
Cover image for Consumer behavior : building marketing strategy
by 
Hawkins, Del I.
Format: 
Electronic Resources
Publication Date 
2007
Excerpt: 
Consumer behavior : building marketing strategy / Hawkins, Del I.
Available: Copies:
by 
Bradley, Nigel, 1958-
Format: 
Books
Publication Date 
2007 2006
Excerpt: 
Marketing research : tools & techniques / Bradley, Nigel, 1958-
Available: Copies:
by 
Barber, Benjamin R., 1939-
Format: 
Books
Publication Date 
2007
Excerpt: 
Materialism -- Social aspects -- United States.
Available: Copies:
by 
Biagi, Shirley.
Format: 
Books
Publication Date 
2006
Excerpt: 
, viral marketing, intellectual property rights, blogs, the Patriot Act, [and] media ethics. -Back cover.
Available: Copies:
by 
Lamb, Sharon.
Format: 
Books
Publication Date 
2006
Excerpt: 
Children's paraphernalia -- Marketing -- Social aspects -- United States.
Available: Copies:
by 
Peoples, James.
Format: 
Books
Publication Date 
2006
Excerpt: 
Social marketing.
Available: Copies:
by 
Chadha, Radha.
Format: 
Books
Publication Date 
2006
Excerpt: 
Brand name products -- Social aspects -- Asia.
Available: Copies:
by 
Adler, Stephen M.
Format: 
Books
Publication Date 
2006
Excerpt: 
Social marketing.
Available: Copies:
by 
Daw, Jocelyne.
Format: 
Books
Publication Date 
2006
Excerpt: 
Social marketing.
Available: Copies:
by 
Evans, Martin (Martin J.)
Format: 
Books
Publication Date 
2006
Excerpt: 
marketing 1: exposure, attention, perception -- Consumer response to marketing 2: learning, attitudes
Available: Copies:
by 
Andresen, Katya, 1967-
Format: 
Books
Publication Date 
2006
Excerpt: 
Social marketing.
Available: Copies:
by 
Rao, C. P.
Format: 
Books
Publication Date 
2006
Excerpt: 
Marketing -- Social aspects.
Available: Copies:
by 
Adams, Karen.
Format: 
Books
Publication Date 
2006
Excerpt: 
An introduction to market and social research : planning and using research tools and techniques /
Available: Copies:
by 
Page, Stephen, 1963- author.
Format: 
Books
Publication Date 
2006
Excerpt: 
sector in tourism -- 15. Marketing tourism -- 16. Marketing tourism destinations -- 17. Economic impacts
Available: Copies:
by 
Walker, Orville C.
Format: 
Books
Publication Date 
2006 2005
Excerpt: 
Marketing strategy : a decision-focused approach / Walker, Orville C.
Available: Copies:
19. 
Cover image for The rebel sell : how the counterculture became consumer culture
by 
Heath, Joseph, 1967-
Format: 
Books
Publication Date 
2006 2005
Excerpt: 
Marketing -- Social aspects.
Available: Copies:
20. 
Cover image for Introduction to marketing
by 
Lamb, Charles W.
Format: 
Books
Publication Date 
2006 2005
Excerpt: 
Introduction to marketing / Lamb, Charles W.
Available: Copies:
21. 
Cover image for The consistent consumer : predicting future behavior through lasting values
by 
Beller, Ken.
Format: 
Books
Publication Date 
2005
Excerpt: 
-- Core Customer Migration -- Reaching an Audience -- Social Cause Marketing -- An Industry Overview
Available: Copies:
22. 
Cover image for The visionary package : using packaging to build effective brands
by 
Meyers, Herbert M.
Format: 
Books
Publication Date 
2005
Excerpt: 
Marketing.
Available: Copies:
by 
Boone, Louis E.
Format: 
Books
Publication Date 
2005
Excerpt: 
Contemporary marketing 2005 / Boone, Louis E.
Available: Copies:
25. 
Cover image for The virtual handshake : opening doors and closing deals with online social networking
by 
Teten, David.
Format: 
Books
Publication Date 
2005
Excerpt: 
The virtual handshake : opening doors and closing deals with online social networking / Teten
Available: Copies:
26. 
Cover image for The rebel sell : why the culture can't be jammed
by 
Heath, Joseph, 1967-
Format: 
Books
Publication Date 
2005
Excerpt: 
Marketing -- Social aspects.
Available: Copies:
by 
Edgerton, Susan Huddleston, 1955-
Format: 
Books
Publication Date 
2005
Excerpt: 
Education, Higher -- Social aspects -- United States.
Available: Copies:
by 
Peter, J. Paul.
Format: 
Books
Publication Date 
2005
Excerpt: 
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. Peter, J. Paul.
Available: Copies:
by 
Usunier, Jean-Claude.
Format: 
Books
Publication Date 
2005
Excerpt: 
Export marketing -- Social aspects.
Available: Copies:
by 
Heath, Joseph, 1967-
Format: 
Books
Publication Date 
2005
Excerpt: 
Marketing -- Social aspects.
Available: Copies:
by 
Kapur, Jyotsna.
Format: 
Books
Publication Date 
2005
Excerpt: 
Coining for capital : movies, marketing, and the transformation of childhood / Kapur, Jyotsna.
Available: Copies:
32. 
Cover image for Creative industries
by 
Hartley, John, 1948-
Format: 
Books
Publication Date 
2005
Excerpt: 
Industries -- Social aspects.
Available: Copies:
by 
Anholt, Simon.
Format: 
Books
Publication Date 
2005
Excerpt: 
Export marketing -- Social aspects.
Available: Copies:
by 
Lee, Kiefer.
Format: 
Books
Publication Date 
2005
Excerpt: 
Global marketing management : changes, challenges and new strategies / Lee, Kiefer.
Available: Copies:
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2004
Excerpt: 
Advertising and promotion : an integrated marketing communications perspective / Belch, George E
Available: Copies:
by 
Twitchell, James B., 1943-
Format: 
Books
Publication Date 
2004
Excerpt: 
Branded nation : the marketing of megachurch, college, inc., and museumworld / Twitchell, James B
Available: Copies:
by 
Underhill, Paco.
Format: 
Books
Publication Date 
2004
Excerpt: 
examination of malls as reflections of commercial and social culture considers what malls mean to ordinary
Available: Copies:
by 
Bornstein, David.
Format: 
Books
Publication Date 
2004
Excerpt: 
How to change the world : social entrepreneurs and the power of new ideas / Bornstein, David.
Available: Copies:
39. 
Cover image for Paper prophets : fraudulent accounting and failed audits
by 
Tinker, Tony.
Format: 
Books
Publication Date 
2004
Excerpt: 
Accounting -- Social aspects.
Available: Copies:
by 
Kasser, Tim.
Format: 
Books
Publication Date 
2004
Excerpt: 
Social Marketing.
Available: Copies:
by 
Solomon, Michael R.
Format: 
Books
Publication Date 
2004
Excerpt: 
Clothing and dress -- Marketing.
Available: Copies:
by 
Garsten, Christina.
Format: 
Books
Publication Date 
2004
Excerpt: 
. Market missions : negotiating bottom line and social responsibility / Christina Garsten -- 5. Between the
Available: Copies:
by 
Hardcastle, David A.
Format: 
Books
Publication Date 
2004
Excerpt: 
Community practice : theories and skills for social workers / Hardcastle, David A.
Available: Copies:
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2004
Excerpt: 
Principles of marketing / Kotler, Philip.
Available: Copies:
by 
Masterman, Guy.
Format: 
Books
Publication Date 
2004
Excerpt: 
-- Long-term planning -- Marketing planning and implementation -- Marketing planning -- Organizational and
Available: Copies:
by 
Arens, William F.
Format: 
Books
Publication Date 
2004
Excerpt: 
McGraw-Hill/Irwin series in marketing.
Available: Copies:
by 
Dikel, Margaret F.
Format: 
Books
Publication Date 
2004
Excerpt: 
-- Great job lead banks -- Jobs in business, marketing, and commercial services -- Jobs in law, the social
Available: Copies:
48. 
by 
Arnould, Eric J.
Format: 
Books
Publication Date 
2004
Excerpt: 
McGraw-Hill/Irwin series in marketing.
Available: Copies:
49. 
Cover image for Entrepreneurship : theory, process, practice
by 
Kuratko, Donald F.
Format: 
Books
Publication Date 
2004
Excerpt: 
entrepreneurs -- Environmental assessment : preparation for a new venture -- Marketing research for new ventures
Available: Copies:
50. 
Cover image for Profitable growth is everyone's business : 10 tools you can use Monday morning
by 
Charan, Ram.
Format: 
Books
Publication Date 
2004
Excerpt: 
proposition -- Creating the social engine of revenue growth -- Why growth matters to everyone : how to tell if
Available: Copies:
51. 
Cover image for Advertising : principles & practice
by 
Wells, William, 1926-
Format: 
Books
Publication Date 
2003
Excerpt: 
society: ethics, regulation, and social responsibility -- Advertising and the marketing process -- pt. 2
Available: Copies:
52. 
Cover image for Small business management : an entrepreneurial emphasis
by 
Longenecker, Justin G. (Justin Gooderl), 1917-2005.
Format: 
Electronic Resources
Publication Date 
2003
Excerpt: 
-- 19. Managing human resources -- 20. Quality management and the operations process -- 21. Social and
Available: Copies:
by 
DeVellis, Robert F.
Format: 
Books
Publication Date 
2003
Excerpt: 
Applied social research methods series ;
Available: Copies:
by 
Gregory, Anne.
Format: 
Books
Publication Date 
2003
Excerpt: 
relations; international communications; sponsorship; pressure groups; corporate social responsbility; and
Available: Copies:
by 
Du Plessis, P. J. (Phillipus Jacobus), 1943-
Format: 
Books
Publication Date 
2003
Excerpt: 
Target marketing.
Available: Copies:
by 
Parks, Janet B., 1942-
Format: 
Books
Publication Date 
2003
Excerpt: 
functional areas of sport management -- 10 Sport marketing -- 11 Public relations in the sport industry -- 12
Available: Copies:
by 
Arens, William F.
Format: 
Electronic Resources
Publication Date 
2002
Excerpt: 
The McGraw-Hill/Irwin series in marketing
Available: Copies:
by 
Bagozzi, Richard P.
Format: 
Books
Publication Date 
2002
Excerpt: 
The social psychology of consumer behaviour / Bagozzi, Richard P.
Available: Copies:
by 
Lesourd, Jean-Baptiste.
Format: 
Books
Publication Date 
2002
Excerpt: 
Social responsibility of business.
Available: Copies:
by 
Neal, Cathy M.
Format: 
Books
Publication Date 
2002
Excerpt: 
Consumer behaviour : implications for marketing strategy / Neal, Cathy M.
Available: Copies:
by 
Fill, Chris.
Format: 
Books
Publication Date 
2002
Excerpt: 
Marketing communications : contexts, strategies, and applications / Fill, Chris.
Available: Copies:
by 
Deitel, Harvey M., 1945-
Format: 
Books
Publication Date 
2001
Excerpt: 
-and-Mortar Businesses Internet Marketing Choosing a Domain Name Internet Marketing Research Web Design E-Mail Marketing
Available: Copies:
by 
Kotler, Philip.
Format: 
Electronic Resources
Publication Date 
2001
Excerpt: 
Principles of marketing / Kotler, Philip.
Available: Copies:
by 
Skinner, C. J.
Format: 
Books
Publication Date 
2001
Excerpt: 
presentation of papers. Ch. 18. Business correspondence. Ch. 19. Direct-mail marketing. Ch. 20. Annual reports
Available: Copies:
by 
Wells, William, 1926-
Format: 
Books
Publication Date 
2000 1999
Excerpt: 
Society: Ethics, Regulation, and Social Responsibility. 3. Advertising and the Marketing Process -- Pt. II
Available: Copies:
66. 
Cover image for Marketing : best practices
67. 
Cover image for Small business management : an entrepreneurial emphasis
by 
Longenecker, Justin G. (Justin Gooderl), 1917-2005.
Format: 
Books
Publication Date 
2000
Excerpt: 
-- Social and ethical issues -- Professional management in the growing firm -- Managing human resources
Available: Copies:
by 
Adkins, Sue.
Format: 
Books
Publication Date 
1999
Excerpt: 
Social marketing.
Available: Copies:
by 
Fennell, David A., 1963-
Format: 
Books
Publication Date 
1999
Excerpt: 
protected areas -- The social and ecological impacts of tourism -- The economics, marketing, and management
Available: Copies:
by 
Evans, Jessica.
Format: 
Books
Publication Date 
1999
Excerpt: 
photography / Simon Watney ; The social definition of photography / Pierre Bourdieu ; Reading an archive
Available: Copies:
71. 
Cover image for Social responsibility in the global market: fair trade of cultural products
by 
Littrell, Mary Ann.
Format: 
Books
Publication Date 
1999
Excerpt: 
Social responsibility in the global market: fair trade of cultural products / Littrell, Mary Ann.
Available: Copies:
by 
O'Malley, Lisa.
Format: 
Books
Publication Date 
1999
Excerpt: 
Exploring direct marketing / O'Malley, Lisa.
Available: Copies:
by 
Schmitt, Bernd.
Format: 
Books
Publication Date 
1999
Excerpt: 
Experiential marketing : how to get customers to sense, feel, think, act, and relate to your
Available: Copies:
74. 
Cover image for Growing and managing an entrepreneurial business
by 
Allen, Kathleen R.
Format: 
Books
Publication Date 
1999
Excerpt: 
companies -- Marketing for growth: Customer-centered marketing; Developing the marketing plan; Strategic
Available: Copies:
by 
Wearing, Stephen.
Format: 
Books
Publication Date 
1999
Excerpt: 
-- Linking conservation and communities: community benefits and social costs -- Case studies: the local and
Available: Copies:
by 
Bouman, Martine (M.P.A.), 1954-
Format: 
Books
Publication Date 
1999
Excerpt: 
EffectsIn general we can say that, from a social marketing perspective, the use of entertainment
Available: Copies:
by 
Pavlik, John V. (John Vernon)
Format: 
Books
Publication Date 
1998
Excerpt: 
Mass media -- Social aspects.
Available: Copies:
by 
Goldman, Robert, 1949-
Format: 
Electronic Resources
Publication Date 
1998
Excerpt: 
Advertising -- Social aspects -- United States -- Case studies.
Available: Copies:
by 
Arens, William F.
Format: 
Books
Publication Date 
1998
Excerpt: 
Marketing and Advertising Strategies. 4. Marketing and Consumer Behavior: The Foundations of Advertising. 5
Available: Copies:
by 
Hartley, Robert F., 1927-
Format: 
Books
Publication Date 
1998
Excerpt: 
Marketing mistakes and successes / Hartley, Robert F., 1927-
Available: Copies:
by 
Peter, J. Paul.
Format: 
Books
Publication Date 
1997
Excerpt: 
A preface to marketing management / Peter, J. Paul.
Available: Copies:
by 
Lickorish, Leonard J. (Leonard John)
Format: 
Books
Publication Date 
1997
Excerpt: 
-- Social and cultural aspects of tourism -- Tourism and the environment -- Tourism trades -- Marketing
Available: Copies:
by 
Gouws, Johan S.
Format: 
Books
Publication Date 
1997
Excerpt: 
Sports -- Social aspects.
Available: Copies:
by 
Cohen, William A., 1937-
Format: 
Books
Publication Date 
1995
Excerpt: 
The marketing plan / Cohen, William A., 1937-
Available: Copies:
by 
Costa, Janeen Arnold.
Format: 
Books
Publication Date 
1995
Excerpt: 
Communication in marketing -- Social aspects.
Available: Copies:
by 
Keegan, Warren J.
Format: 
Books
Publication Date 
1995
Excerpt: 
Export marketing -- Management -- Case studies.
Available: Copies:
89. 
Cover image for African art in transit
by 
Steiner, Christopher Burghard.
Format: 
Books
Publication Date 
1994
Excerpt: 
Cambridge studies in social and cultural anthropology ;
Available: Copies:
by 
Savan, Leslie.
Format: 
Books
Publication Date 
1994
Excerpt: 
Television broadcasting -- Social aspects -- United States.
Available: Copies:
by 
Bruner, Gordon C., 1954-
Format: 
Books
Publication Date 
1992
Excerpt: 
Marketing scales handbook : a compilation of multi-item measures / Bruner, Gordon C., 1954-
Available: Copies:
92. 
Cover image for Marketing tourism destinations : a strategic planning approach
by 
Heath, Ernie.
Format: 
Books
Publication Date 
1992
Excerpt: 
Marketing tourism destinations : a strategic planning approach / Heath, Ernie.
Available: Copies:
93. 
Cover image for Global marketing management
by 
Keegan, Warren J.
Format: 
Books
Publication Date 
1989
Excerpt: 
Keegan, Warren J. Multinational marketing management.
Available: Copies:
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