Research Ethics in Digital and Social Media Marketing Research/ Managing the Message, from Fake

The psychology of advertising / Fennis, Bob Michaël, 1968- author.

marketing research -- Designing the tourism and hospitality marketing strategy -- 5. Tourism and hospitality

Advertising & promotion / Hackley, Christopher E., author.

Advertising.

: Motivating and leading PR teams; Chapter 10: Digital technology and PR; Chapter 11: PR research for

Motivation research (Marketing)

. Tourism distribution -- 11. Promoting and advertising tourism products -- 12. Sales promotion and personal

Handbook of research on gender and marketing / Dobscha, Susan, editor.

Global marketing & advertising : understanding cultural paradoxes / Mooij, Marieke K. de, 1943

addresses concepts such as consumer behaviour, marketing research, segmentation, targeting and positioning

marketing strategy -- BrandsEye voucher -- Instant Africa voucher -- Market research -- Content marketing