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1. 
Cover image for The complete marketer : 60 essential concepts for marketing excellence
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2013
Excerpt: 
Boston matrix ; The directional policy matrix ; The Ansoff matrix -- Managing the marketing mix. Branding
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by 
Kaputa, Catherine, 1948-
Format: 
Books
Publication Date 
2012
Excerpt: 
Breakthrough branding : how smart entrepreneurs and intrapreneurs transform a small idea into a big
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3. 
Cover image for Representations of global poverty : aid, development and international NGOs
by 
Dogra, Nandita.
Format: 
Books
Publication Date 
2012
Excerpt: 
isomorphism - professionalisation, marketisation and branding -- Decontextualisation and dehistoricisation of
Available: Copies:
4. 
Cover image for Advertising : an integrated marketing communication perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2012 2011
Excerpt: 
insight -- 6. Branding and building relationships with the database -- Part 3. Plannind and decision
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by 
Klopper, H. B., 1974-
Format: 
Books
Publication Date 
2011
Excerpt: 
geographic boundaries -- Building a brand dashboard -- Personal branding.
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6. 
Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
by 
Scott, David Meerman.
Format: 
Books
Publication Date 
2011
Excerpt: 
organization -- The buyer person profile -- Reaching senior executives -- The importance of buyer personas in
Available: Copies:
7. 
Cover image for Personal brands : manage your life with talent and turn it into a unique experience
by 
Álvarez del Blanco, Roberto.
Format: 
Books
Publication Date 
2010
Excerpt: 
Personal brands : manage your life with talent and turn it into a unique experience / Álvarez del
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8. 
Cover image for Guerrilla marketing for job hunters 2.0 : 1,001 unconventional tips, tricks, and tactics for landing your dream job
by 
Levinson, Jay Conrad.
Format: 
Books
Publication Date 
2009
Excerpt: 
. Personal branding guerrilla style : shape up your brand with attitude ; Your guerrilla job-hunting strategy
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by 
Handley, Jenny.
Format: 
Books
Publication Date 
2009
Excerpt: 
Personal branding.
Available: Copies:
11. 
Cover image for Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2006
Excerpt: 
wholesaling -- Integrated marketing communications strategy -- Personal selling and direct marketing
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12. 
Cover image for Let them eat cake : marketing luxury to the masses-as well as the classes
by 
Danziger, Pamela N.
Format: 
Books
Publication Date 
2005
Excerpt: 
's passion -- 7. Personal luxury products - personal luxury performance parameters -- 8. Luxury experiences
Available: Copies:
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