Guild of America -- Contract -- Demonstration recordings -- Local promotion -- Promotion by mail and

Small business -- Management.

management, sales promotion, direct mail, the internet and direct marketing -- Pricing -- Modifying the

Marketing management : a value-creation process / Jolibert, Alain. Marketing management.

-- Advertising and public relations -- Sales promotion and personal selling -- Pricing concepts -- Setting the

Public relations -- Management.

and media planning -- Public relations and hybrid marketing communications -- Sales and sales

Sales promotion -- South Africa.

. Sales Promotion and Merchandising -- 17. Personal Selling and Sales Management -- 18. Public Relations

Sales promotion.

Marketing -- Management -- Case studies.

Sales promotion.