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13. 
Cover image for Project management with the IBM Rational Unified Process : lessons from the trenches
by 
Gibbs, R. Dennis.
Format: 
Books
Publication Date 
2007
Excerpt: 
Project management with the IBM Rational Unified Process : lessons from the trenches / Gibbs, R
Available: Copies:
14. 
Cover image for Structured COBOL programming
by 
Stern, Nancy B. (Nancy Beth), 1944-
Format: 
Books
Publication Date 
1999
Excerpt: 
Stern, Nancy. Wiley COBOL syntax reference guide with IBM and VAX enhancements.
Available: Copies:
15. 
Cover image for Basic SPSS tutorial
by 
Grotenhuis, Manfred te, 1967- author.
Format: 
Books
Publication Date 
2016
Excerpt: 
-- Chapter 4. Descriptive statistics -- Chapter 5. Inferential statistics -- Epilogue -- About IBM SPSS.
Available: Copies:
16. 
Cover image for International business : competing in the global marketplace
by 
Hill, Charles W. L., author.
Format: 
Books
Publication Date 
2015 2014
Excerpt: 
Closing Case General Motors in China -- Endnotes -- Cases -- The Evolving Strategy of IBM -- IKEA
Available: Copies:
17. 
Cover image for The social employee : how great companies make social media work
by 
Burgess, Cheryl.
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Brands under pressure -- The social employee : lines blur between brands, employees, and customers -- IBM
Available: Copies:
18. 
Cover image for Using experience to develop leadership talent : how organizations leverage on-the-job development
by 
McCauley, Cynthia D. (Cynthia Denise), 1958- editor of compilation.
Format: 
Books
Publication Date 
2014
Excerpt: 
. Advancing strategic work and accelerating leadership talent at GlaxoSmithKline / ch. 10. Developing IBM
Available: Copies:
19. 
Cover image for Managing corporate communication : a cross-cultural approach
by 
Gambetti, Rossella.
Format: 
Books
Publication Date 
2013
Excerpt: 
models -- Compensation for communication practitioners -- Case study: IBM - the integration of
Available: Copies:
20. 
Cover image for Applied multivariate research : design and interpretation
by 
Meyers, Lawrence S.
Format: 
Books
Publication Date 
2013
Excerpt: 
-- Univariate comparison of means -- Univariate comparison of means using IBM SPSS -- Multivariate analysis of
Available: Copies:
21. 
Cover image for The new brand spirit : how communicating sustainability builds brands, reputations and profits
by 
Conrad, Christian A., 1966-
Format: 
Electronic Resources
Publication Date 
2013
Excerpt: 
practice cases from sustainability leaders like IBM, Unilever, Marks & Spencer and Puma will inspire
Available: Copies:
22. 
Cover image for Computers and creativity
by 
Plotkin, Robert, 1971-
Format: 
Books
Publication Date 
2012
Excerpt: 
-- Word Processors: A Different Approach to Writing -- IBM Magnetic Tape/Selectric Typewriter, the First
Available: Copies:
23. 
Cover image for Social research methods
by 
Bryman, Alan.
Format: 
Books
Publication Date 
2012
Excerpt: 
-- Content analysis -- Secondary analysis and official statistics -- Quantitative data analysis -- Using IBM
Available: Copies:
24. 
Cover image for Social marketing to the business customer : listen to your B2B market, generate major account leads, and build client relationships
by 
Gillin, Paul.
Format: 
Books
Publication Date 
2011
Excerpt: 
B2B companies like IBM, Sun Microsystems and Cisco. There is also plentiful evidence that B2B
Available: Copies:
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