Internet marketing : integrating online and offline strategies / Roberts, Mary Lou.

Internet marketing.

-- Marketing in the digital age. Internet marketing ; Social media marketing ; Mobile marketing ; Databases for

.Anatomy of an Application -- 2.4.Overview of the Internet -- 2.4.1.Protocols -- 2.4.2.Internet Addressing

and advertising policies in the US and beyond / Amy Beth Jordan and Joelle Sano Gilmore -- Internet

characterized by its focus on: Convergence: In addition to separate chapters on the Internet and the Video Games

management, sales promotion, direct mail, the internet and direct marketing -- Pricing -- Modifying the

Cell phone advertising.

Advertising Process -- The Advertising Agencies -- PR, Events, Promotion, and the Internet -- Creating the

Online consumer behavior : theory and research in social media, advertising, and e-tail / Close

-free advertising brought to you by your local news media -- Come one, come all-to your marketing event : how to get

Rethinking reputation : how PR trumps marketing and advertising in the new media world / Seitel