Interdisciplinary research : process and theory / Repko, Allen F., author.

marketing, marketing research, consumer behaviour, and digital and social media marketing. Practical in

Social media : a critical introduction / Fuchs, Christian, 1976- author.

, bureaucracy and social movements -- Media and technology -- Health, disease and care -- Sport and society

ethics -- Ethical dilemmas -- Health research ethics -- Social media ethics.

-- Online advertising -- Affilitate marketing -- Video marketing -- Social media channels -- Evly voucher

Social media marketing / Tuten, Tracy L., 1967- author.

Social media.

Practice -- Chapter 6: Communication Strategy and Strategic Planning -- Chapter 7: Research and Measurement

? -- Box 5.1 Anti-handbook of media failure -- Crisis communication research: an overview -- Box 5.2 What

and experiences, and public relations -- Managing digital communications: online, social media, and

- Substantial revisions throughout, including new content on: o Social media and social CRM o Big data and