psychological findings on the impact of advertising, and discusses the research in the context of recent

communication: the spoken word -- Business communication -- Television and video technology -- Direct

, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding

-- Communication --Evaluation -- pt. 3. Strategy: Public Opinion and Persuasion -- Conflict Management: Dealing

borderless world view -- Research methods" measures and motives -- The ethical dimension: a moral imperative.

-- Research and analysis -- Communication theory and setting aims and objectives -- Knowing the publics and

Human communication : principles and contexts / Tubbs, Stewart L., 1943-

Health communication : theory and practice / Berry, Dianne.

-- Communication Technician -- Expert Prescriber -- Communication Facilitator -- Problem-Solving Facilitator

communication -- Public relations research and evaluation -- Audiences, stakeholders, publics -- Corporate image

Medium of Communication -- E-Marketing and Information Distribution -- The Impact of the Internet on the

-- Busines models -- Marketing on the web -- Consumer behaviour online -- e-Research and database marketing