Distribution Mix and the Travel Trade -- 14. Communications and the Promotional Mix -- 15. Advertising -- 16

Communication research : techniques, methods and applications / Du Plooy, Gertruida M.

Vision through Market Research -- Emerging Markets -- Multinational Market Regions and Market Groups

-- Integrated marketing communications and international advertising -- Personal selling and sales management

-- The sales function -- Tourism advertising -- The travel brochure -- Sales promotion for travel and

Contemporary advertising / Arens, William F.

-- Busines models -- Marketing on the web -- Consumer behaviour online -- e-Research and database marketing

-- Hospitality and Travel Marketing System -- Planning: Research and Analysis -- Customer Behavior -- Analyzing

The advertising handbook / Brierley, Sean, 1966-

communications and international advertising -- 17. Personal selling and sales management -- 18. Pricing for

Marketing Tools in Travel and Tourism -- Advertising and public relations -- Sales promotion, merchandising