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13. 
Cover image for Exploring public relations : global strategic communication
by 
Tench, Ralph, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Exploring public relations : global strategic communication / Tench, Ralph, author.
Available: Copies:
14. 
Cover image for Practice of public relations
by 
Seitel, Fraser P.
Format: 
Books
Publication Date 
2017
Excerpt: 
/Process: Communication -- Public opinion -- Management -- Ethics -- The law -- Research -- The publics
Available: Copies:
15. 
Cover image for The psychology of advertising
by 
Fennis, Bob Michaël, 1968-
Format: 
Books
Publication Date 
2016
Excerpt: 
psychological findings on the impact of advertising, and discusses the research in the context of recent
Available: Copies:
16. 
Cover image for Handbook of public relations
by 
Skinner, J. C. (J. Chris)
Format: 
Books
Publication Date 
2013
Excerpt: 
communication: the spoken word -- Business communication -- Television and video technology -- Direct
Available: Copies:
17. 
Cover image for Marketing management : a South African perspective
by 
Cant, M. C. (Michael Colin), 1957- editor.
Format: 
Books
Publication Date 
2013
Excerpt: 
, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding
Available: Copies:
18. 
Cover image for Public relations : strategies and tactics
by 
Wilcox, Dennis L.
Format: 
Books
Publication Date 
2012
Excerpt: 
-- Communication --Evaluation -- pt. 3. Strategy: Public Opinion and Persuasion -- Conflict Management: Dealing
Available: Copies:
20. 
Cover image for Human communication : principles and contexts
by 
Tubbs, Stewart L., 1943-
Format: 
Books
Publication Date 
2008
Excerpt: 
Human communication : principles and contexts / Tubbs, Stewart L., 1943-
Available: Copies:
21. 
Cover image for Health communication : theory and practice
by 
Berry, Dianne.
Format: 
Books
Publication Date 
2007
Excerpt: 
Health communication : theory and practice / Berry, Dianne.
Available: Copies:
22. 
Cover image for Exploring public relations
by 
Tench, Ralph.
Format: 
Books
Publication Date 
2006
Excerpt: 
communication -- Public relations research and evaluation -- Audiences, stakeholders, publics -- Corporate image
Available: Copies:
23. 
Cover image for E-commerce : a southern Africa perspective
by 
Chipp, Kerry.
Format: 
Books
Publication Date 
2004
Excerpt: 
-- Busines models -- Marketing on the web -- Consumer behaviour online -- e-Research and database marketing
Available: Copies:
24. 
Cover image for Consumer behavior
by 
Schiffman, Leon G.
Format: 
Books
Publication Date 
2004
Excerpt: 
Motivation research (Marketing)
Available: Copies:
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