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13. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2004
Excerpt: 
Advertising and promotion : an integrated marketing communications perspective / Belch, George E
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14. 
Cover image for Contemporary advertising
by 
Arens, William F.
Format: 
Books
Publication Date 
2004
Excerpt: 
Contemporary advertising / Arens, William F.
Available: Copies:
16. 
Cover image for Advertising : principles & practice
by 
Wells, William, 1926-
Format: 
Books
Publication Date 
2003
Excerpt: 
Advertising : principles & practice / Wells, William, 1926-
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17. 
Cover image for The advertising handbook
by 
Brierley, Sean, 1966-
Format: 
Books
Publication Date 
2002
Excerpt: 
The advertising handbook / Brierley, Sean, 1966-
Available: Copies:
by 
Muller, Gordon, 1952-
Format: 
Books
Publication Date 
1999
Excerpt: 
Media planning : art or science : a guide to the essentials of media planning / Muller, Gordon
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19. 
Cover image for Promotional strategy : marketing communications in practice
by 
Koekemoer, Ludi.
Format: 
Books
Publication Date 
1998
Excerpt: 
Advertising -- South Africa.
Available: Copies:
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