Forecasting -- Methodology.

-- Gathering Information & Scanning the Environment -- Chapter 4 -- Conducting Marketing Research & Forecasting

. Forecasting guidelines -- Ch. 4. Strategic market segmentation -- Ch. 5. Capabilities for continuous learning

including revenue forecasting, wage scheduling, budgeting, P & L critiques, purchasing procedures and cost

demand -- Tourism supply -- Competition and the tourism destination -- Forecasting tourism demand -- The

Sports administration -- Forecasting.

forecasting and sales planning -- Motivating salespeople -- Performance evaluations -- Sales force automation

-- Appendix 1: Measuring and forecasting demand -- Appendix 2: Marketing arithmetic -- Appendix 3: Careers in

-- Human Resources Planning -- Why Plan? -- What Is Planning? -- Forecasting -- The Human Resources Process

-- Marketing Decision Support System -- An Overview of Forecasting and Demand Measurement -- Scanning The

pt. 1. Setting some themes -- pt. 2. Financial analysis and forecasting -- pt. 3. Estimating the

-range forecasting systems -- Tactical marketing information systems ; Sales management systems ; Advertising and