: Data gathering methods -- 9. Sampling -- 10. Surveys and questionnaires -- 11. Interviews and focus

-- Project monitoring and evaluation -- Research planning and design -- Sampling -- Data Collection: Basic

-- 19 Consumer Sales Promotion: Sampling and Couponing -- 20 Consumer Sales Promotion: Premiums and

: probability and sampling -- Making statistical inferences -- Statistical models for forecasting and planning

-- 7. Methods of sampling - Sumaya Laher and Anja Botha --8. Survey research - Melody Mentz -- 9

-- Quantitative data-collection methods: indexes and scales -- Sampling in the quantitative paradigm -- The pilot

systems -- Audit sampling and other relevant testing methods -- Internal controls -- Substantive

-- Basic probability -- Probability distributions -- Introduction to sampling distributions -- Confidence

-- Sampling and couponing -- Premiums and other promotions -- Marketing-oriented public relations and word

-- Data collection: sampling, measuring, questioning and observing -- Procedures followed when applying a

systems -- Audit sampling and other relevant testing methods -- Internal controls -- Substantive

and sampling: -- Basic Probability Concepts -- Probability Distributions -- Sampling & Sampling