role of advertising -- Planning an advertising campaign that will work -- Media planning -- Frequency

-- Defining the project goals -- Breaking down the project activities -- Planning and acquiring resources

considerations : Ch. 6. Building a powerful marketing plan -- Ch. 7. E-commerce and the entrepreneur -- Ch. 8

Practices -- Managing in a Contemporary World -- Planning -- Foundations of Planning -- Foundations of

international marketing activities: Building the knowledge base -- Exporting, licensing, and franchising

and advertising planning: top-down, bottom-up, and IMC -- Planning media strategy: finding links to

alliances -- 11. Selecting a location and planning the facilities -- 12. Projecting financial requirements

tourism marketing -- The role of marketing in strategic planning -- The marketing environment -- Marketing

Managing a Web Site -- Helping People Find Your Web Pages -- Using XML to Describe Data -- Planning for the

marketing mix -- Strategic market planning -- Market dynamics and competitive strategy -- Building

-- Planning a new database -- Entering and editing data into tables -- Establishing relationships between

Planning -- Business Strategic Planning -- The Marketing Process -- Product Planning: The Nature and