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13.

E-commerce : a southern Africa perspective

Chipp, Kerry.

Format:

Books

Publication Date

2004

Excerpt:

-- Pricing -- Advertising, communication and branding on the Internet -- e-Tailing -- Services -- Strategic

Available: Copies:

14.

Principles of marketing

Kotler, Philip.

Format:

Books

Publication Date

2004

Excerpt:

: building the right relationships with the right customers -- Product, services, and branding strategies

Available: Copies:

15.

Business information systems : technology, development, and management for the E-business

Inhaltsverzeichnis Business information systems

Format:

Books

Publication Date

2002

Excerpt:

Business information services.

Available: Copies:

16.

Purchasing and supply management

Leenders, Michiel R.

Table of contents http://catdir.loc.gov/catdir/toc/mh031/2001045008.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009976362&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/description/mh021/2001045008.html

Format:

Books

Publication Date

2002

Excerpt:

Effective Purchasing and Supply Management -- 3. Procedures and Information Flows -- 4. Technology and E

Available: Copies:

17.

Basic marketing : a global-managerial approach

Perreault, William D., Jr.

Format:

Books

Publication Date

2002

Excerpt:

-- Improving decisions with marketing information -- Elements of product planning for goods and services

Available: Copies:

18.

Marketing in travel and tourism

Middleton, Victor T. C.

MyiLibrary http://www.myilibrary.com?id=102840
Table of contents http://catdir.loc.gov/catdir/toc/els031/2001272313.html
Publisher description http://catdir.loc.gov/catdir/description/els031/2001272313.html

Format:

Books

Publication Date

2001

Excerpt:

Tourism Marketing -- Information and communications technology and tourism marketing -- Marketing research

Available: Copies:

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