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14. 
Cover image for E-commerce management : text and cases
E-commerce management : text and cases
E-commerce management : text and cases
by 
Krishnamurthy, Sandeep, 1967-
Format: 
Books
Publication Date 
2003
Excerpt: 
-Marketing -- Ch. 6. Building Customer Traffic -- Ch. 7. Distribution and Logistics -- Ch. 8. Personalization -- Ch
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15. 
Cover image for Marketing for hospitality and tourism
Marketing for hospitality and tourism
Marketing for hospitality and tourism
by 
Kotler, Philip.
Format: 
Books
Publication Date 
1999
Excerpt: 
environment. -- 5. Marketing information systems and marketing research. -- 6. Consumer markets and consumer
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Communication in organizations.
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Hospitality industry -- Marketing.
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Kommunikation.
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Marketing
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Tourism -- Marketing.
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