business -- 4. The business environment -- 5. Corporate social responsibility -- 6. Introduction to general

-- Marketing and Distribution at Coors -- Management-Labor Relations at Coors -- Nationwide Boycott -- Federal

Communication in marketing.

suppliers -- Social, economic, political and developmental implications -- Making a start and planning the

communication -- Stakeholder and reputation management -- Public relations and marketing -- Public relations and

relations -- Public relations writing -- Writing for the eye and ear -- Integrated marketing communications

-- Reputation management -- Crisis management : public relations centre stage -- Corporate social responsibility

Advertising and promotion : an integrated marketing communications perspective / Belch, George E