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13. 
Cover image for Advertising research : theory and practice
Advertising research : theory and practice
by 
Davis, Joel, 1950-
Format: 
Books
Publication Date 
1997
Excerpt: 
, inferential statistics, advertising content analysis, perceptual mapping, advertising spending analysis
Available: Copies:
14. 
Cover image for The Financial times guide to business numeracy
The Financial times guide to business numeracy
by 
Gough, Leo.
Format: 
Books
Publication Date 
1994
Excerpt: 
Statistics Sampling and statistical inference Linear programming Forecasting : regression analysis
Available: Copies:
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