Architecture and patterns for IT service management, resource planning, and governance : making

marketing information systems / Linda Trenberth and Ron Garland -- Managing sport products and services

hospitality services / Peter Harris -- Cross-border reporting for performance evaluation / Ian Graham -- Cost

-- Gathering Information & Scanning the Environment -- Chapter 4 -- Conducting Marketing Research & Forecasting

-- Food service for children -- Cooking experiences for children -- Mechanics of food service -- 13

-- Pricing -- Advertising, communication and branding on the Internet -- e-Tailing -- Services -- Strategic

-- Objections -- Closing the sale -- Follow-up -- Ethics in selling -- Selling of services -- Personal selling

Business information services.

-- Improving decisions with marketing information -- Elements of product planning for goods and services

-- Developing marketing opportunities and strategies. Marketing research and information systems -- Consumer

Impact of Genetic Services on Personal Life -- Impact on Self-Concept -- Use of Genetic Services -- The

-- Politics -- Virtual Campaigning -- Consumer Information -- Other Government Services -- Medicine and