Markets and Business Buyer Behavior -- Part III. Designing a Customer-Driven Strategy and Mix -- 7

Evolution of the News Media -- The Growth of Business Coverage in the Media -- Building Better Relation with

Business enterprises -- Computer network resources.

to face. As a response to the increasing complexity of the business environment, this book deals with

A joint publication of the Jossey-Bass business & management series and the International

Information Systems Development is key to business strategy -- brief history of Information Systems

Introduction to business management / Du Toit, G. S. (Gawie S.), editor.

environment -- Analysing the internal environment -- Business level strategy -- Strategic innovation

gain customer insights -- Consumer markets and consumer buyer behavior -- Business markets and business

marketing (B2B) -- Stakeholders in relationship marketing -- Planning a CRM strategy -- Implementing CRM in

Introduction to business management / Du Toit, G. S. (Gawie S.)

Business planning -- United States -- Case studies.