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1.

Cover image for Marketing 4.0 : moving from traditional to digital

Marketing 4.0 : moving from traditional to digital

by

Kotler, Philip, author.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1424256&site=ehost-live

Format:

Books

Publication Date

2017

Excerpt:

Internet marketing.

Available: Copies:

2.

Cover image for Digital marketing excellence : planning, optimizing and integrating online marketing

Digital marketing excellence : planning, optimizing and integrating online marketing

by

Smith, P. R. (Paul Russell), 1957- author.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1496981&site=ehost-live

Format:

Books

Publication Date

2017

Excerpt:

Digital marketing excellence : planning, optimizing and integrating online marketing / Smith, P. R

Available: Copies:

3.

Cover image for Digital marketing

Digital marketing

by

Chaffey, Dave, 1963- author.

Format:

Books

Publication Date

2016

Excerpt:

Internet marketing.

Available: Copies:

4.

Cover image for e-Marketing in the South African context

e-Marketing in the South African context

by

Bothma, Neels.

Format:

Books

Publication Date

2015

Excerpt:

Internet marketing -- South Africa.

Available: Copies:

5.

Cover image for The best digital marketing campaigns in the world II

The best digital marketing campaigns in the world II

by

Ryan, Damian, author.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=706000&site=ehost-live

Format:

Books

Publication Date

2014

Excerpt:

Internet marketing -- Case studies.

Available: Copies:

6.

You branding : reinventing your personal identity as a successful brand

by

Cijo, Mark, author.

Format:

Books

Publication Date

2014

Excerpt:

Internet marketing.

Available: Copies:

7.

Cover image for eMarketing : the essential guide to marketing in a digital world

eMarketing : the essential guide to marketing in a digital world

eMarketing : the essential guide to marketing in a digital world

by

Stokes, Rob (eMarketing specialist)

Format:

Books

Publication Date

2013 2011

Excerpt:

eMarketing : the essential guide to marketing in a digital world / Stokes, Rob (eMarketing

Available: Copies:

8.

Cover image for Marketing research

Marketing research

by

Aaker, David A., author.

Format:

Books

Publication Date

2013

Excerpt:

Marketing research / Aaker, David A., author.

Available: Copies:

9.

Cover image for Mobile marketing : an hour a day

Mobile marketing : an hour a day

by

Pasqua, Rachel.

http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=531677&site=ehost-live

Format:

Books

Publication Date

2013

Excerpt:

Internet marketing.

Available: Copies:

10.

Cover image for Professional practice for interior designers

Professional practice for interior designers

by

Piotrowski, Christine M., 1947-

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=632421&site=ehost-live

Format:

Books

Publication Date

2013

Excerpt:

Design services -- United States -- Marketing.

Available: Copies:

11.

Cover image for Winning the story wars : why those who tell--and live--the best stories will rule the future

Winning the story wars : why those who tell--and live--the best stories will rule the future

by

Sachs, Jonah, author.

Format:

Books

Publication Date

2012

Excerpt:

Marketing -- Social aspects.

Available: Copies:

12.

Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly

The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly

by

Scott, David Meerman.

Cover image http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg

Format:

Books

Publication Date

2011

Excerpt:

Internet marketing.

Available: Copies:

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Author

Chaffey, Dave, 1963- author.

(4)

Quirk eMarketing (Firm)

(4)

Stokes, Rob (eMarketing specialist)

(4)

Ellis-Chadwick, Fiona, author.

(2)

Kartajaya, Hermawan, 1947- author.

(2)

Kotler, Philip, author.

(2)

(2)

(2)

Setiawan, Iwan, author.

(2)

Smith, P. R. (Paul Russell), 1957- author.

(2)

Tuten, Tracy L., 1967- author.

(2)

Aaker, David A.

(1)

Aaker, David A., author.

(1)

Adamson, Allen P.

(1)

Ahonen, Tomi T.

(1)

Angelopulo, G. C. (George Charles), 1956-

(1)

Atak, Mike, writer of introductory material.

(1)

Barker, Rachel, 1958-

(1)

Belch, George E. (George Edward), 1951-

(1)

Belch, Michael A.

(1)

Benun, Ilise, 1961-

(1)

Blackwell, Lewis, 1958- author.

(1)

(1)

(1)

Burgoyne, Patrick, author.

(1)

Cant, M. C. (Michael Colin), 1957-

(1)

(1)

Chaffey, Dave 1963- VerfasserIn.

(1)

Charlesworth, Alan, 1956-

(1)

Cijo, Mark, author.

(1)

(1)

Czinkota, Michael R.

(1)

(1)

Day, George S., author.

(1)

Duncan, Tom (Thomas R.)

(1)

(1)

Ellis-Chadwick, Fiona VerfasserIn.

(1)

(1)

Fenwick, Ian, 1949-

(1)

(1)

(1)

Gopaul, Melanie.

(1)

Graham, Gary, 1966-

(1)

Hair, Joseph F.

(1)

Hanson, Ward A.

(1)

Hardaker, Glenn.

(1)

Jacobs, Ron, 1948-

(1)

Jaffe, Joseph, 1970-

(1)

Keegan, Warren J.

(1)

Knight, Hanne, author.

(1)

Kotler, Philip.

(1)

Kumar, V., 1957-

(1)

Kumar, V., 1957- author.

(1)

LaRose, Robert.

(1)

Lamb, Charles W.

(1)

Leone, Robert P., author.

(1)

McDaniel, Carl D.

(1)

McDonald, Malcolm.

(1)

(1)

Ouwersloot, Hans.

(1)

Pallant, John. writer of preface.

(1)

Pasqua, Rachel.

(1)

Piotrowski, Christine M., 1947-

(1)

Rawlins, Andrew. editor.

(1)

Rensburg, Ronél S.

(1)

Richardson, Paul, 1962-

(1)

Rowles, Daniel, author.

(1)

Ryan, Damian, author.

(1)

Sachs, Jonah, author.

(1)

Schmitt, Bernd.

(1)

Scott, David Meerman.

(1)

Scott, David Meerman. New rules of marketing and PR.

(1)

Simonson, Alex.

(1)

Stone, Bob, 1918-2007.

(1)

Stratten, Scott.

(1)

Straubhaar, Joseph D.

(1)

Vorster, Lizette, author.

(1)

(1)

Young, Antony, 1964-

(1)

Format

(51)

Electronic Resources

(1)

Item Category 1

Material Type

Language

(52)

Library

Shelf Location

Publication Date

Subject

Internet marketing.

(28)

(11)

Branding (Marketing)

(5)

(5)

Communication in marketing.

(4)

Brand name products.

(3)

Marketing -- Management.

(3)

(3)

(2)

(2)

Marketing -- Technological innovations.

(2)

Marketing research.

(2)

Marktonderzoek.

(2)

Public relations.

(2)

Sales promotion.

(2)

Soziale Software.

(2)

Strategic planning.

(2)

Advertising -- Awards -- Europe.

(1)

Advertising -- Psychological aspects.

(1)

Advertising -- Technological innovations.

(1)

Advertising -- United States.

(1)

Advertising as Topic.

(1)

Advertising campaigns -- Awards -- Europe.

(1)

Advertising campaigns -- Case studies.

(1)

Anecdotes as Topic.

(1)

Aspects psychologiques.

(1)

Aspects sociaux.

(1)

BUSINESS & ECONOMICS -- Marketing -- General.

(1)

Belanghebbenden.

(1)

Brand name products -- Management.

(1)

Commercial art -- Awards -- Europe.

(1)

Communicatief handelen.

(1)

Communication dans les organisations.

(1)

Communication en gestion.

(1)

Communication en marketing.

(1)

Communication in management.

(1)

(1)

Consumers -- Psychology.

(1)

Corporate image.

(1)

Customer relations.

(1)

Design services -- United States -- Marketing.

(1)

Direct marketing.

(1)

(1)

Electronic commerce.

(1)

Entreprises -- Image.

(1)

(1)

Fallstudiensammlung.

(1)

Graphic arts -- Awards -- Europe.

(1)

Graphic arts -- Marketing.

(1)

Information technology -- United States.

(1)

Interactive marketing.

(1)

Interactive multimedia.

(1)

Interior decoration -- Practice -- United States.

(1)

Interior decoration firms -- United States -- Management.

(1)

Interne communicatie.

(1)

Internet advertising.

(1)

Internet marketing

(1)

Internet marketing -- Case studies.

(1)

Internet marketing -- Management.

(1)

Internet marketing -- South Africa.

(1)

(1)

(1)

Marketing -- Case studies.

(1)

Marketing -- Decision making.

(1)

Marketing -- Gestion.

(1)

Marketing -- Planning.

(1)

Marketing -- Social aspects.

(1)

Marketing research -- Methodology.

(1)

Marketingforschung.

(1)

Marketingmanagement.

(1)

(1)

Marktforschung.

(1)

Marques de commerce.

(1)

Mass media -- United States.

(1)

Mercadotecnia directa.

(1)

(1)

(1)

Mobile commerce.

(1)

(1)

Online social networks -- Economic aspects.

(1)

Online-Marketing.

(1)

Personal Narratives as Topic.

(1)

Politique de l'entreprise.

(1)

Produits de marque.

(1)

Public relations -- South Africa.

(1)

Publicidad por correspondencia.

(1)

Relationship marketing.

(1)

Relationsmarknadsföring.

(1)

Small business marketing.

(1)

Social media -- Economic aspects.

(1)

Social media -- Marketing.

(1)

Société de l'information.

(1)

(1)

Storytelling -- Psychological aspects.

(1)

Success in business.

(1)

Target marketing.

(1)

Technologies de l'information et de la communication.

(1)

(1)

Telecommunication -- United States.

(1)

Telemarketing -- South Africa.

(1)

(1)

(1)

Ventas por correo.

(1)

(1)

Viral marketing.

(1)

Web sites -- Design.

(1)

Web sites -- Marketing.

(1)

Web sites -- South Africa -- Marketing.

(1)

Werbepsychologie.

(1)

(1)

World Wide Web.

(1)

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